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81 Alchemy

In this episode, we dive into Jeni’s new side hustle, Woodland Alchemy. Listen in to learn about why she created a new business this year with her young daughter and how she fits it in while running our software company and co-hosting this podcast. Other Mentions: Stop Stealing Dreams: What is School For? Joy: Woodland Alchemy Hustle:


80 Michelle

In this episode, we chat with Seattle-based communications expert Dr. Michelle Mazur. Michelle’s motto is “Incite Action Always” and she’s known as the Communication Rebel. Michelle has a PhD in Communication and was a university professor prior to starting her own online business. We chat with Michelle about her own entrepreneurial journey and then dive into her process for helping brands to craft their unique three-word “rebellion” (and why it matters to do so). Other Mentions:...


79 Wellness

“Like workout culture, wellness is a form of conspicuous consumption. It is only the wealthy who have the resources to maintain the illusion of an integral and bounded self, capable of responsible self-care and thus worthy of social status. The same logic says that those who smoke (read: poor), or don’t eat right (poor again), or don’t exercise enough (also poor) have personally failed and somehow deserve their health problems and low life expectancy.” - Gabriel Winant We explore some...


78 Dana

In this episode, we interview video marketing expert Dana Goldstein. Dana’s company, ChicFlicks, is Calgary’s leader in video production for small to medium sized businesses. She specializes in helping women business owners effectively share their stories with authenticity. In this interview, we dive into Dana’s entrepreneurial journey from journalist to mom to entrepreneur and author. She shares advice on how to best integrate live video into your social media presence and how to keep...


Dropping In: The Mend Podcast

We were recently guests on the Mend podcast with Anne Fricke and Amy Day, and we’d like to share an excerpt of the conversation here with you. We discussed the relationship between women, technology, and power, the restrictions we put on our children with respect to screen time, and our perspectives on charging what you’re worth. You can listen to the full episode here. Thank you, Anne and Amy for inviting us onto your show! p.s. This podcast is sponsored by Audible. Head over to...


77 Autumn

Joining us on the podcast is the legal powerhouse, Autumn Witt Boyd. Autumn is a lawyer who specializes in helping entrepreneurs protect their intellectual property. She provides legal guidance with copyright and trademark protection, contract negotiation, and problem solving. Along with her team at The Law Office of Autumn Witt Boyd PLLC, she loves helping entrepreneurs grow their dream business through smart collaborations and deals. Autumn is the mother of three small children, lives...


Office Hours: Before You Film Checklist

In this episode, we walk your through our “Before You Film Checklist,” which serves as a cheat sheet of sorts for new online teachers. Make sure you never film another video with your mic off or your iPhone oriented the wrong way! You can download a copy of the checklist here (scroll to the bottom of the post). p.s. This podcast is sponsored by Audible. Head over to to get a free audiobook and a 30-day free trial!


76 Leah

We’re joined in this episode by Leah Neaderthal, a serial entrepreneur who specializes in teaching other women how to become comfortable (and successful) with sales. Leah teaches her clients how to think of selling in these terms: Build the house. Furnish it. Move in. THEN, invite people over… How is the your sales process organized? Do you have a sales pipeline? According to Leah, the health of your pipeline is a good indicator of the health of your business. Leah didn’t learn to sell...


Office Hours: Epic Blog Posts

We’re becoming big fans of producing fewer, but more thorough, blog posts and we think that you should consider this strategy too. Here are the reasons we’re in favor of more comprehensive content: The majority of blog posts are short (under 500 words), so you will stand out by producing longer content.You can establish yourself as an authority and expert by writing high-quality, comprehensive posts (3,000 words or more).Search engines (like Google) reward long-form content. The Internet...


75 Sustainability

“We want you to be in this for the long haul, but you can’t do that if you’re working yourself to death… Your business is only as healthy as you are.” Startup culture is defined by quick growth and fast exits, but we believe that true accomplishment and innovation results from longer-term thinking. Starting a business is really not that different that starting a garden. You plant the seeds, water them, show up day after day—trusting that you’ll eventually see the garden bloom. Somewhere...


Office Hours: Autofocus

Videography is kind of our jam and we get asked about this autofocus issue all the time. If you’re struggling to get yourself into focus while filming your online classes or having trouble staying in focus for the duration of your session, you’ll want to listen to this episode. When should you use autofocus and when should you disable the feature in favor of manual settings? If you’re filming in low light, filming around a bunch of reflective surfaces, or filming a fast moving object,...


74 Laura

“Women often speak about their ambition in terms of altruism. This isn’t the full story.” - Laura Close This episode features a candid conversation with Laura Close. Laura is a Seattle-based executive leadership coach and career consultant who leads a select portfolio of clients through the transformative work of leadership development, helping them reach their next level of career and business achievement. In this episode, Laura explains why it’s problematic for women to lead with soft...


Office Hours: Walkie Talkie

We’re sharing our favorite new-to-us technology on this week’s Office Hours episode — Voxer. It’s super efficient (and addictive) to communicate via walkie talkie and it’s now a core part of our team’s communication strategy. Listen in to learn why we love this technology, why we think it beats texting, and why we think you should consider incorporating it into your own business. p.s. This podcast is sponsored by Audible. Head over to to get a free audiobook...


73 Day Job

One of our favorite benefits of entrepreneurship is the flexibility we have in our days and weeks. In this episode, we share about the specific ways we’ve built our business around our lives. The standard 40-hour work week was a product of the late 19th century and early 20th century labor movement, and while it did its job to protect factory workers who were—quite literally—being worked to death, it’s quickly becoming obsolete. In our era, most professionals work far more than 40 hours...


Office Hours: Inbox

This quick episode shares our five rules for sending cold emails. By following these simple guidelines, you’re much more likely to receive a positive response (or any response at all). Introduce yourself.Dropping a note to a new person? Want to pitch yourself for a podcast guest spot or a guest blog post? Please share a bit about yourself and include a link for how to learn more about you.Be authentic.Personalize with context or, even better, a compliment. Don’t blast people a blanket...


72 Seana

In this episode, we chat with design visionary, Seana Peele. Seana is the lead designer at our software company, Namastream, as well as the founder and creative director of the boutique design firm Brandhabit. Seana, like many creative entrepreneurs, has worked in a variety of eclectic roles in her career—from the New York City Opera to working as a jewelry designer in Mexico to now running her own global creative branding agency. Seana shares about her journey as a single mother and...


Office Hours: Microphones

Good sound quality is EVERYTHING when you’re running an online business. In this quick episode, we share our top recommendations for high-quality microphones: Sandy’s Mic: Shure SM7B Vocal Dynamic Microphone Jeni’s Mic: Electro Voice RE-20 Cardioid Microphone Our favorite Wireless Option: Rode RodeLink FM Wireless Filmmaker System Inexpensive Webcam with Mic Option: Logitech HD Pro Webcam C920


71 Expertise

In this episode, we explore the topic of expertise. Our new tagline, “leverage your expertise into a profitable online business,” has become a bit controversial in our community and we want to offer some thoughts as to why “expertise” might be a troublesome concept for some of you. Perhaps you identify with Sandy, who is fine with someone else calling her an expert, but not ok with calling herself an expert? Or maybe you’re generally uncomfortable with the word and don’t know why? Here’s a...


Office Hours: Pre-selling (Part 2)

In a follow-up to last week’s Office Hours episode, we now dive into some specific pre-selling strategies, including how to offer a beta group and why we recommend using webinars to pre-sell your offering. A few general guidelines: Don’t promise specific results: Never pre-sell by guaranteeing measurable results. This is especially important if your offering is more informative than tactical. Don’t plow ahead if feedback is negative: If you go the Beta group route and the reviews are...


70 KayLee

“You have to hire for the talent and then train for the skillset.” - KayLee Hansen This episode features an interview with KayLee Hansen. We met KayLee through a mutual friend and quickly hired her to carry out a personality assessment test on the two of us, known as the Lumina Spark Portrait. KayLee is a certified Lumina practitioner, a facilitator, and a training and development coach for executive teams and individuals. She’s spent 13 years working in the luxury hospitality industry and...