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Episodes

EP-240 Are Business Cards Dead

8/23/2017
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After going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should you carry one, and if you do what sort of mindset you should have. They also talk about what...

Duration:00:22:05

EP-235 Please Tell Me You Are Paying Attention To eSports

7/25/2017
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Esports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profile owners of teams are, and what you can do to become more knowledgeable about it. In each...

Duration:00:11:55

EP-234 Mayweather vs McGregor Press Tour M*TH!A F**!A

7/20/2017
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Floyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team...

Duration:00:13:45

EP-233 Is Aaron Judge The Next Derek Jeter?

7/19/2017
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The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming ratings, Topps baseball cards, fans, Major League Baseball and the Yankees. Could Aaron Judge be...

Duration:00:10:14

OTR-The Quest To Build a $100 Million Company

7/18/2017
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What does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced adding new members to his team? How has his excitement and energy levels been since committing to this goal? What drives him to keep grinding? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a...

Duration:00:16:56

EP-232 You Can’t Stop The Ball Family, You Can Only Hope To Contain Them

7/13/2017
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Love him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cressy dish about what schools can do in order to keep up with the current digital landscape. They...

Duration:00:14:14

EP-228 Will The Knicks Continue To Be A Dumpster Fire Now That Phil Jackson Is Gone?

6/29/2017
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Phil Jackson and the New York Knicks have parted ways, ending what was one of the worst runs in NBA history. How bad was it? Phil Jackson was the highest paid American sports executive at $12 million/year, and over his tenure, the Knicks had the 5th worst winning percentage in the NBA. Brian Cristiano and Rob Cressy dish about if this is a good or bad day for the Knicks? With James Dolan still as the owner, and leadership starting at the top, should we expect anything to change in New...

Duration:00:08:57

EP-227 Arica Kress, VP of Marketing for the Columbus Crew SC

6/26/2017
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Columbus Crew SC Vice President of Marketing, Arica Kress, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about marketing and fan engagement strategies for the team. Arica discusses how grassroots marketing has become an integral part of their marketing mix and explains how they are measuring the ROI. What is the most important thing that it takes to be successful in marketing today? How important is video? How's the Columbus Crew SC channeling the ravenous...

Duration:00:12:20

EP-226 Adam White, CEO at Front Office Sports

6/22/2017
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Front Office Sports Founder Adam White joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his journey of building up a sports business community. Why did he start Front Office Sports and when did he realize it could be something more than just a side project? What are his current thoughts on the content landscape? What are the best paths for monetization? What does the future of the company look like? In each episode of The Sports Marketing Huddle, CEO of...

Duration:00:16:19

EP-225 Warriors vs Cavs: Trilogies, KD’s brand, Lifetime Value

6/16/2017
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By the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having another game. Brian Cristiano and Rob Cressy dish about if the Warriors going 16-0 would have generated more long term money. They also delve into the growth of Kevin Durant’s brand if the Warriors win the NBA title. Has he passed the “Mom Test” yet? Are trilogies good for the NBA? The ratings are...

Duration:00:17:44

EP-224 Lessons Learned From Penguins Winning Stanley Cup

6/14/2017
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The Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian Cristiano and they dish about lessons Rob learned from the Penguins winning the Stanley Cup. What simple life hacks can you implement from sports to add more gratitude to your life? How can you take the energy of winning and keep that positivity going? How does the Stanley Cup run motivate you...

Duration:00:11:58

EP-223 Live Streaming- Tips For Helping You Get Started

6/7/2017
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Live streaming video gets better organic reach and engagement, and is the most authentic form of content. Despite this why have so many people and brands have not taken action? It’s because of a lack of confidence due to a lack of knowledge. In their first Facebook Live Streaming episode, Brian Cristiano and Rob Cressy give you tips for how to get started live streaming. What is the value in live streaming? What about the challenges? Is it better to just start right away or be more...

Duration:00:19:01

EP-222 Bacon vs Tacos: The Most Delicious Baseball Promotion Ever

6/2/2017
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Minor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion? The losing team has to wear the winning team's hat for a game in June. What can...

Duration:00:12:09

EP-221 Where Does Tiger Woods Brand Go Now?

6/1/2017
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The fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any value for sponsors moving forward? What other elite athlete has had a fall from grace comparable to Tiger Woods other than Lance Armstrong? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll,...

Duration:00:15:11

EP-220 Growing and Engaging Your Social Media Audience W/ Lana Berry

5/30/2017
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Lana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over 150,000 followers, what teams can do to better engage sports fans, if you should use hashtags on Twitter, how not to get overwhelmed as a social media manager, if she favors Snapchat vs Instagram, plus tips for being successful on social media. SPECIAL ALERT: We want your feedback to help us...

Duration:00:17:54

OTR - Instagram vs Snapchat: Has Our Perception Changed?

5/26/2017
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Instagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the record Brian Cristiano and Rob Cressy dish about their current perceptions on Instagram vs Snapchat. Is Snapchat still worth your time if you aren’t targeting the under 25 demographic? Is Snapchat’s group stories feature really just a re-release of a previous update? In each episode of The Sports...

Duration:00:08:38

EP-219 Let’s Party! NFL Relaxes Touchdown Celebration Rules

5/26/2017
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The NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and celebrating as a group (among other things.) Brian Cristiano and Rob Cressy dish about how the new touchdown celebration rules will change the social media content of NFL teams. Will we start to see players doing end zone dances sponsored by brands? What can brands targeting sports fans do to take...

Duration:00:08:57

EP-218 How To Market Around The Cavs vs Warriors NBA Finals

5/24/2017
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The NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams have squared off in the NBA Finals. While anticipation for this matchup is very high, the leadup has been a bit of a disappointment as the early rounds of the NBA Playoffs have been somewhat of a snooze. Brian Cristiano and Rob Cressy dish about if it matters to the NBA that the Warriors and Cavs,...

Duration:00:12:20

EP-217 Is The Madden Cover Curse A Good Thing?

5/22/2017
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The Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created a funny video in response to the Madden curse (I recommend you check it out.) Brian Cristiano and Rob Cressy dish about if the Madden cover curse is a good thing for EA Sports. They’ve distanced themselves from the controversy, but should they? How could they acknowledge the Madden curse with...

Duration:00:07:49

EP-216 Marketing, Leadership & Growth with Rob Johnson

5/19/2017
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Rob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one...

Duration:00:12:31