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Why Customer Service Does Not Equal Customer-Focused

6/18/2018
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Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused. Special thanks to our sponsors: ICUCUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to define “marketing operations” and who should be involvedHow to shift the focus of marketing to being customer focusedThe difference...

Duration:00:29:43

Harness the Creative Curve to Maximize Your Marketing

6/11/2018
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Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why creativity is something you can learnWhy consuming is so important for creativityHow to balance familiarity with noveltyHow to...

Duration:00:35:07

What It Takes to Create a Wildly Successful Podcast

6/4/2018
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Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own. Special thanks to our sponsors: VidyardUberflipConvince & ConvertFour Ways to Fix Your Broken Content Marketing In This Episode Resources LightboardBad Crypto PodcastLibsynPat Flynn’s Step by Step Podcasting TutorialJohn Lee Dumas’ Free Podcasting Course Visit...

Duration:00:30:53

How to Produce Content Without the Content Marketing

5/28/2018
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John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why Intercom is done with “content marketing”How to develop content straight from the expertsHow to set up an effective editorial calendarHow to approach repurposing content Resources Intercom Visit...

Duration:00:34:31

Why the Best Content Doesn’t Always Win

5/21/2018
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Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How company websites have changed from previous decadesWhat mistake many businesses are making with embedded YouTube videosWhy content brings long lasting benefits and ads are...

Duration:00:31:45

Why Your Content Team Needs an Editor

5/14/2018
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Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why a good managing editor is so important for creating good content in today’s marketWhy there should be one editor or editing department rather than editors spread throughout...

Duration:00:35:31

How Ingram Micro Creates Value that Builds Relationships

5/7/2018
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Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why cold calling is not the most effective method of outreachHow to effectively connect with prospective...

Duration:00:32:33

How to Build a Thriving and Profitable Affiliate Program

4/30/2018
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Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How ConvertKit built a successful affiliate marketing programHow to balance branding with personal testimony with your affiliatesWhy affiliates are different from influencersHow your...

Duration:00:31:07

How Cerebral Selling Creates Relevance Through Empathy

4/23/2018
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David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why every member of your business contributes to salesHow to empathize with your audienceHow to simplify your brand’s message to “go down smoothly”How to quickly create relevance...

Duration:00:32:10

How GatherContent Maintains an Efficient Workflow

4/16/2018
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Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to approach multiple types of contentHow to keep content creation efficient when working with a teamHow to set up a great workflowWhat roles are a must for a content creation team Resources TechsmithContent Delivery...

Duration:00:35:29

How Disruptive Advertising Leverages Their Testing for More Meaningful Data

4/9/2018
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Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why focusing on traffic and “top of funnel” metrics is not the most beneficialHow to find more meaningful data when your audience visits your websiteHow to test your...

Duration:00:32:16

How the DAC Group Improves the Customer Journey

4/2/2018
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Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked. Special thanks to our sponsors: Rev.comUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to stay involved as a leader without micromanagingHow to think from the client’s perspectiveHow to plan out and justify a content strategy budget with a clientWhy localized content is a vital...

Duration:00:33:39

How CoSchedule Decides Which Content Matters

3/26/2018
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Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How content marketing has become competitiveHow to create competition free contentHow to find your core contentHow to choose the right projects to work on Resources CoSchedule10x Marketing...

Duration:00:33:12

How Uberflip Determines Who Owns the Content Experience

3/19/2018
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Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to define the content experienceWhy your business already has a content experienceHow to determine who should own the content experienceWhy having a content experience manager is important Resources Who...

Duration:00:31:12

How Godfrey is Improving the Customer Journey

3/12/2018
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Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to help your ideas resonate more clearly whether in content or speakingWhy some companies should have a customer experience teamHow to better understand what your customer is experiencing when interacting with your...

Duration:00:30:54

Why Demographics Are Not Meaningful Audience Insights

3/5/2018
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Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to find relevant audience insightsWhy data can teach you more about your customers than the customers themselvesHow the film industry uses data to determine who will should star in a particular movie...

Duration:00:30:23

How Krispy Kreme Creates Personal Experiences with a Global Audience

2/26/2018
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Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How social can be used to engage your audience in product creationWhy being a B2C brand with a fun persona still requires strategy and planningHow to balance a personal experience with a...

Duration:00:33:24

How University of Arizona is Using Audience Segmentation to Optimize Engagemen

2/19/2018
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Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education. Special thanks to our sponsors: VidyardUberflipConvince & ConvertFour Ways to Fix Your Broken Content Marketing In This Episode Resources TwitterUniversity of Arizona Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Duration:00:32:19

How to Make Your Business Panic Proof

2/12/2018
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Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”How to find someone’s specializationHow to structure your or your employee’s time to utilize...

Duration:00:40:43

How Contently Uses Storytelling to Build Human Connections

2/5/2018
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Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to tell good stories that get your message acrossWhy stories are good for more than just marketingHow stories help you connect with your...

Duration:00:34:00