The Marketer's Journey
Business & Economics Podcasts
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey. Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.
Location:
United States
Description:
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey. Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.
Language:
English
Ep #151: How to Segment When you Have 20 Million Users w/ Jessica Gilmartin, CMO of Calendly
Duration:00:35:26
Ep #150: How Harri is Using ABM to Move to Enterprise w/ CMO Jennifer Ravalli
Duration:00:33:23
Ep #149: Why BDRs Belong Under Marketing w/ Susan Beermann, CMO of Contentstack
Duration:00:34:09
Ep #148: Can a Bot Deliver Trust & Confidence? w/ Peter Mullen, CMO of Interactions
Duration:00:35:12
Ep #147: Why Sales Leaders make Great CMOs w/ Caroline Goles, CMO of Pax8
Duration:00:35:06
Ep #146: Data & Determination: A CMOs Billion-Dollar Impact w/ Alyssa Hall, CMO of CDI
Duration:00:34:05
Ep #145: The One Marketing Play That Helped Salsify Scale to Over $130M ARR, w/ Rob Gonzalez, CMO of Salsify
Duration:00:38:00
Ep #144: Growing Beyond $1 Billion in Revenue w/ Bryan Law, CMO of ZoomInfo
Duration:00:31:06
Ep #143: ActiveCampaign Balances Automation with Product Experts to Guide Buyers to Purchase w/ Shay Howe, CMO of ActiveCampaign
Duration:00:32:33
Ep #142: How Therabody Is Building Its Brand by Addressing Real Consumer Pain w/ John Solomon, CMO of Therabody
Duration:00:35:33
Ep #141: This CMOs GTM plan weeks after being acquired by HPE w/ Bill Talbot, CMO of OpsRamp
Duration:00:30:11
Ep #140: People Buy From People They Trust w/ Wendy Steinle, CMO at Domo
Duration:00:35:39
Ep #139: Customer Marketing Is More Than Just Having a Newsletter w/ Bryan Urioste, CMO of Redwood Software
Duration:00:34:03
Ep #138: No One Wants to Buy AI…They Need a Solution w/ Stephen Gold, CMO at SparkCognition
Duration:00:30:58
Ep #137: Why CMOs Misunderstand the Role of Analysts w/ Joe Sawyer, CMO at Mirakl
Duration:00:31:53
Ep #136: How this CMO Manages Change in a High-Growth Company w/ Latané Conant, CMO at 6sense
Duration:00:32:29
Ep #135: This B2C Leader Became Infor's CMO by Focusing on Engaging People w/ Kelly Buchanan Spillers, CMO at Infor
Duration:00:38:54
Ep #134: Using the Voice of the Customer at Every Stage of the Buyer Journey w/ Sandeep Singh Kohli, CMO at Venafi
Duration:00:32:56
Ep #133: Why It's Okay to Jump Lanes in Your Career and in the Buyer Journey w/ Ashley Kramer, CMO/CSO at GitLab
Duration:00:31:48
Ep #132: Strategic Positioning is Key to Relevance with Customers w/ Tom Butta
Duration:00:34:19