The Digital Experience Company
Alfonso de la Nuez
Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising
Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another—from searching for...
Location:
United States
Description:
Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising Think yours is not a digital experience company? Think again. Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you. It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them. It's the key to success in the digital age. Duration - 4h 10m. Author - Alfonso de la Nuez. Narrator - Alfonso de la Nuez. Published Date - Tuesday, 24 January 2023. Copyright - © 2022 Alfonso de la Nuez ©.
Language:
English
Opening Credits
Duration:00:00:14
PROLOGUE: Why I Had to Write This Book
Duration:00:12:02
Chapter 1: Why Every Company Is a Digital Experience Company
Duration:00:41:19
Chapter 2: The Best of Times, the Worst of Times
Duration:00:25:34
Chapter 3: Easy Is Hard
Duration:00:34:59
Chapter 4: So Much Data!
Duration:00:20:53
Chapter 5: Test It, Get It Right: The Importance of User Experience Research
Duration:00:36:34
Chapter 6: Sourcing Participants for Your Research
Duration:00:25:29
Chapter 7: Measuring the Benefits and ROI of Delivering Exceptional Digital Experiences
Duration:00:35:30
Chapter 8: The Future for Digital Experience Companies: Experience Insights Management
Duration:00:14:10
EPILOGUE: Staying Ahead of the Competition to Realize Your Dream
Duration:00:03:03
END-CREDITS
Duration:00:00:28