The Flower Pros Podcast

This week we have a chat with Linda Ruel Flynn from Flora-ly Studios in Orange, Massachusetts. She takes any floral keep sake such as bouquets and arrangements and changes them into preserved works of art that can be cherished for years to come. This isn't your regular flower preservation artist, Linda makes art out of your memories!

This week on Flower Pros we have the pleasure of talking with Holly Chapple of Holly Chapple Flowers! Holly’s signature characteristics are quality, clarity of vision and an impeccable eye for design. Remaining dedicated to quality and freshness of design and attentive service has allowed Holly to be recognized over and over again for exceptional products and client experiences while maintaining an unrelenting desire to drive industry trends.

This week on Flower Pros we have the honor of talking with Susan Davis from Fresh Design Flora & Events! She started with a Film and Television degree that cultivated her love of the arts and after doing set design for QVC her passion for the creative led her into Event Florals. She is a national speaker, educator, and founder of The Design Sanctuary Workshop. She has trained countless apprentice florists and many have gone on to start their own shops.

This week on Flower Pros we have the pleasure of talking with Alison Higgins from Grace Flowers Hawaii! She discusses how she got started, some of the differences of having a flower shop off the mainland, and what it's like to design for over 40 weddings in an island setting each month.

Our guest this week is Gayle Zerr of Florist Fire in Hyde Park Florida! She discusses her transition from a design lead into the owner of a flourishing shop in South-West Florida. Her shop has geared more into event and wedding design but also focuses on subscription services and educational classes. Not only is she succeeding at her present location but is opening up another in August. Gayle is a true Flower Pro!

Our guest on this episode of Flower Pros is Shawn Chamberlain from Flower Bar Co. and The Full Bloom! You may have seen her on social media this Valentine's Day in a viral video that picked up more than six million views up-cycling arrangements she had left over. A single mother to five beautiful children, Shawn is a master of overcoming obstacles to bring her dreams to fruition and smiles to others hearts!

This week on Flower Pros we get to talk with Steve & Mandy O'Shea from 3 Porch Farm and Moonflower Design in Athens Georgia. We discuss how they got started farming, the sustainability projects they're involved in, and the process of being a designer/farmer/owner all at the same time!

This week we have the pleasure of talking with Ashley Custer and Kristin Heckler of Uprooted Flower Truck in New York City! They've taken their idea of a mobile florist and watched it grow as they're becoming the go-to destination for picking up beautiful, creative designs while on the go and right on your street corner!

This week we have the pleasure of talking with Ramsey Kraft from Nanz & Kraft Florists in Louisville Kentucky! They have over 167 years in the floral industry and he discusses the challenges early on, having a long standing family business, and the beginnings of designer roses.

This week we chat with Christy Hulsey from Colonial House of Flowers in Statesboro Georgia! She expands on working with Georgia Southern University, how college students bring new ideas to their floral designs, and her experience with Mayesh Design Star.

This week we have the pleasure of talking with Jessica Petty Smith of Anemone Chicago about the wedding industry, the challenges and accomplishments of marketing to millennials, and how your customers view your brand image on social media.

This week we talk with Don Hotton of Roseshire Roses in San Francisco about how he changed roses delivered in a box to a beautiful experience, the challenges of catering to a younger demographic, and his partnerships with Disney and others that make it all possible.

This week our guest is Bob Aykens from Memorial Florist & Greenhouse in Appleton Wisconsin! He discusses his 10,000 square foot greenhouse space, the benefits of adapting to the changing customer base, and their part in the recent SAF Petal It Forward campaign.

This week we have the pleasure of talking with Amy McCord from Flower Moxie! She's the owner of one of the fastest rising DIY wedding flower services in the US. We discuss supporting local wholesalers, her adventures into DIY wedding florals, and where the future of the floral industry is heading!

This week our guest is Kiersten Schulte, Director of Corporate Relations and major accounts at eastern Floral in Grand Rapids Michigan! She gives tips on how to improve your client accounts, handle large events withe ease, and maximizing your images of arrangements in many different scenarios.

This week we have Georgianne Vinicombe from Monday Morning Flowers in Princeton New Jersey discussing the benefits of social media on her sales, how to actually put the customer first, and what order gathering really means for the industry.

This week we have Jackie Levine from Central Square Florist in Boston Mass! She discusses the industry in a downtown setting, promotions that have worked really well for them over the years, and how changes in floral photography are moving them forward.

This week we have Derek Woodruff from Floral Underground! He's quickly making his mark in the floral industry by winning the 49th Annual Sylvia Cup, being the runner up on the TV show "The Arrangement", and bringing a much needed change in style and floral industry trends!

This week we have Rakini Chinery from Allan's Flowers and Prescott Valley Flowers in Arizona. She discusses the value of teamwork, promotional ideas, and the differences in trends when your shop is in a smaller town.

This week we have Tom Boesen from Boesen The Florist in Des Moines Iowa to talk about the benefits of add-ons to your arrangement orders and the most efficient way to boost sales in your shop!