The Massage Therapists' Business & Marketing Podcast

With clinics reopening post Covid now is a great time to review what is and isn't working with FB Ads atm. - Is it really possible to run a profitable campaign in 2021? - How are the iOS updates affecting ad costs? - If so, what do you need to do to ensure you stay profitable? - What's the best way to set up and run your ads ongoing? - And how to ensure you boost the profit and reduce the stress when you're setting up ads for the first time? We cover all this and more in this this FB Ads...

Being autistic & how that affects how I run my business After last week’s episode on behind the scenes (!) here’s another one for you - this time focusing heavily on how I have over the years personalised my business for me - creating something that plays to my strengths and outsources my challenges. If you’re feeling stuck on how to move forward with your business, struggling to decide what the ’right’ thing is to do, then this is the episode for you! Come join us over in the Massage...

So yup - let’s get this out in the open, warts & all! In today’s episode I share why it’s not only ok to feel like you’re taking over the world AND being very down on yourself but how feeling like this for the past 2 years has an the most amazing impact on my business. This episode is 100% my experience of things - if you’re experiencing any physical or mental health please make sure you seek help. I wanted to share with you how I have approached things, and how I’ve built a business that...

Closing your practice for good?! Should you do it? And how to decide by Vicki Marsh

How I got my FB Ad Account Disabled...and what happened next! by Vicki Marsh

2020 + Massage therapist = chaos Pretty much! After hearing this from a therapist in Clinic Business Growth, and me feeling like this myself, in this episode we talk about being back at square 1 with your business and what the heck to do about it!

Add any of your Lockdown Questions here or come join us live to help get your Lockdown Plan together. We’re solely focusing on what to do if you can’t work OR if you are limited in what you can offer. How can you generate quick cash, what online options even are there, should you launch a membership now, and is it worth running FB Ads to create a Waitlist over lockdown?! #podcast

In today’s episode I want to share with you specifically what we are doing at our clinic in order to prep for a second lockdown. It’s been a week since the last Live on this so I wanted to bring you up to speed with where we are at, how things are going and what you can be doing also to move things online. #podcast

With winter approaching we are going to see seasonal flu and Co-vid cases go up. REGARDLESS of your current cases in your area - this is a MUST LISTEN to episode. We’re going to cover business resilience strategies AKA... How to prep for & survive a second wave To keep up to date with all of our resources head to https://www.massagetherapistbusinessschool.com/covid19 Download the free CoVid form to get on the mailing list and be updated as soon as any new content goes live. #mtbs #podcast

I'm going to share with you the behind scenes numbers on MY business. Yes, and how exactly we got a £30,000 loss last year. And WHY that was the best year of our business. We'll dive deep on the finances and money mindset - giving you an insight on what's to come for your business, how to prepare and what shifts you need to make in order to be confident in your financial skills I give you 3 CRUCIAL tips for making this shift - all of which are entirely practical no matter what stage of...

If you get tired or overwhelmed with constantly having to come up with new marketing strategies then you MUST try the Every Drop Counts Method. This is probably the easiest way to 10X your marketing with no extra effort. PLUS giving you a system to market ongoing as well. New clients are crucial to any massage business - we get churn - clients move, leave the area, or simply get better. So using the Every Drop Counts Method with your marketing makes it easy to get new massage clients for...

But I’m the best therapist in town?! What do you mean?! Delivering the best massage in town doesn’t equal being the busiest or most successful therapist. And if only a handful of clients are even experiencing your great work, what about the others who are missing out?! In today’s episode we tackle why giving great massages doesn’t always equal a rebooking and I share with you why your competition are busier despite not delivering as amazing a service! Come join us over in the Massage...

What if you could take your business marketing off your plate altogether? Sounds too good to be true, right?! Well, in this week's episode I share with you some AMAZING tools to do exactly that. Plus if you want to 100% hand over your marketing to someone who knows how to create content, emails and leaflets for your clients then you must check out the Co-Kinetic subscriptions! They have a range of subscriptions from client leaflets all the way up to complete monthly marketing programmes and...

I am THE worst for being disappointed when my marketing doesn't work. Put my heart & soul (not to mention hopes & dreams!) into a poster design, video creation, or set of FB Ads for it only to launch to crickets. Feels like I let down my team, perhaps I'm kidding myself that I can do this business thing after all and just best to stick to good old word of mouth. Slow and steady wins the race after all, am I right?! No! I'm definitely not right! And neither are you if you feel the same too...

We allll know we’re supposed to be doing this. So let’s not bash on about that...the real thing that gets most of us stuck is HOW to actually grow that goddamn list! So, in today’s episode I break it down into super simple steps, giving massage-specific examples of how we can easily & consistently build our email lists. And remember, this time next year you’ll be glad you got started today! Come join us over in the Massage Business Growth Strategies FB group at:...

This one has caught me out many a time. Spending money on a new marketing strategy, for it not only to not work BUT also leave me well out of pocket. A 0% return on investment 😱 I’ll share with you the most common marketing blackholes that take our massage money and give you the tips & tricks to ensure any money you are investing in marketing gives you a great ROI and not disappear into a marketing blackhole! Come join us over in the Massage Business Growth Strategies FB group at:...

This one has caught me out many a time. Spending money on a new marketing strategy, for it not only to not work BUT also leave me well out of pocket. A 0% return on investment 😱 I'll share with you the most common marketing blackholes that take our massage money and give you the tips & tricks to ensure any money you are investing in marketing gives you a great ROI and not disappear into a marketing blackhole! Come join us over in the Massage Business Growth Strategies FB group at:...

Do you know what to do with your marketing but find you’re not doing it? Or find yourself stuck with the same number of clients and not being able to break through to a bigger, fuller diary? Are you finding that you’re coming up against the same obstacles with putting together a Facebook Ads, or raise on your website? It may not be a technical issue that you actually have a problem with - it could be a marketing mindset issue! Listen to today’s episode to discover if your marketing mindset...

We ALL have a dream practice in mind; gorgeous treatment rooms, waiting room fully stocked with refreshments for our clients, the ability to level up our knowledge with courses whenever we want. But that takes money And money means increasing prices, or marketing or getting pushy around rebooking. And nothing beats the feeling of helping that client we KNOW we really needs our help. So of the two - I’d choose job satisfaction ANYDAY! But what if you didn’t have to choose?! You could have...

Facebook Ads CAN be a super effective way to get clients in your practice on autopilot. But there’s a steep learning curve! And now more than ever, watching the pennies is important! So in today’s episode I’m going to share some tips to help you save money on your Facebook Ads so you can get a profitable funnel ASAP! If you are a beginner with advertising or want the reassurance of a step by step guide then check out the FB Ads 101 for Massage Therapists course here:...