Location:
United States
Description:
This audiobook is narrated by a digital voice. The Power of Persuasion: Strategies to Captivate and Influence examines the fascinating realm of understanding human psychology and harnessing the tools needed to captivate others. Delving deep into influential strategies, this book unveils the secrets behind persuasive language, body language, and effective communication, empowering readers to master the art of influence. Dive into the world of psychology behind compelling narratives, influential speeches, and memorable presentations. Discover how to effortlessly captivate others, foster influence, and achieve your goals with the power of persuasion. Duration - 6h 59m. Author - Mabel Riddle. Narrator - Digital Voice Mason G. Published Date - Sunday, 19 January 2025. Copyright - © 2024 Gary Hall ©.
Language:
English
- Introduce the concept of the psychology of selling 9
Duración:00:03:54
- Explain the importance of understanding customer behavior in the sales process 14
Duración:00:04:31
- Share personal experiences and anecdotes to capture the reader's interest 19
Duración:00:03:23
Chapter 2: The Basics of Customer Behavior 24
Duración:00:04:19
- Definition and overview of customer behavior 29
Duración:00:03:19
- Psychological factors influencing customer decision-making 33
Duración:00:04:18
- Discussion on emotions and their role in the buying process 38
Duración:00:03:48
- Customer demographics and how they impact purchasing choices 43
Duración:00:04:42
Chapter 3: The Power of Perception 49
Duración:00:03:42
- Explanation of perception and its relevance in selling 54
Duración:00:03:47
- How to influence customer perception through branding and marketing 59
Duración:00:05:48
- The role of cognitive biases in perception and decision-making 66
Duración:00:03:58
- Strategies to shape positive customer perception of products or services 71
Duración:00:04:53
Chapter 4: Understanding Motivation 77
Duración:00:04:27
- Introduction to the concept of motivation and its importance in selling 83
Duración:00:03:18
- Different types of motivation (intrinsic, extrinsic, emotional) 87
Duración:00:05:55
- Techniques to identify and leverage customer motivations 94
Duración:00:04:49
- Inspiring long-term customer loyalty through motivational strategies 100
Duración:00:05:38
Chapter 5: Influence and Persuasion Tactics 107
Duración:00:04:15
- Psychological principles of influence and persuasion 112
Duración:00:04:47
- The art of building rapport with customers 118
Duración:00:03:41
- Social proof and its impact on customer behavior 123
Duración:00:03:56
- Ethical use of influence and persuasion techniques in selling 128
Duración:00:03:45
Chapter 6: The Science of Pricing 133
Duración:00:03:46
- The psychology behind pricing strategies 138
Duración:00:04:37
- Behavioral pricing and pricing perception 144
Duración:00:03:54
- Strategies to communicate value and justify prices 149
Duración:00:05:02
- Overcoming price objections through persuasive techniques 156
Duración:00:05:21
Chapter 7: Building Trust and Credibility 163
Duración:00:03:34
- The importance of trust in the selling process 168
Duración:00:03:37
- Psychological factors that affect trust and credibility 173
Duración:00:04:41
- Establishing credibility through professionalism and knowledge 178
Duración:00:03:44
- Building long-term customer relationships based on trust 183
Duración:00:03:24
Chapter 8: Understanding Decision-Making Processes 188
Duración:00:07:10
- the decision-making process 198
Duración:00:04:08
- The role of rationality and emotions in decision-making 203
Duración:00:05:12
- Techniques to facilitate customer decision-making 209
Duración:00:04:34
- Overcoming decision-making hurdles and objections 215
Duración:00:03:39
Chapter 9: Embracing Emotional Intelligence 220
Duración:00:04:35
- Introduction to emotional intelligence in sales 226
Duración:00:04:29
- The impact of emotional intelligence on customer relationships 232
Duración:00:05:08
- Improving emotional intelligence for effective selling 238
Duración:00:03:51
- Resolving conflicts and handling customer complaints empathetically 243
Duración:00:04:32
Chapter 10: Personal Branding and Selling Yourself 249
Duración:00:03:37
- Discussion on personal branding and its importance in sales 254
Duración:00:03:33
- Techniques to establish a personal brand as a salesperson 259
Duración:00:04:39
- Building a memorable reputation for trust and reliability 265
Duración:00:03:37
- Leveraging personal branding to maximize sales opportunities 270
Duración:00:05:03
Chapter 11: The Science of Persuasive Communication 276
Duración:00:05:12
- effective communication in sales 283
Duración:00:03:41
- Verbal and non-verbal elements of persuasive communication 288
Duración:00:04:24
- Listening skills and active engagement to understand customer needs 294
Duración:00:04:39
- Communication techniques to influence and persuade customers 300
Duración:00:06:00
Chapter 12: Overcoming Sales Resistance 307
Duración:00:04:25
- Identifying common sales resistance and objections 313
Duración:00:04:04
- Psychological reasons behind sales resistance 318
Duración:00:02:59
- Strategies to address objections and overcome resistance 322
Duración:00:05:07
- Turning objections into opportunities for sales success 329
Duración:00:04:36
Chapter 13: Harnessing the Power of Storytelling 335
Duración:00:04:01
- Utilizing storytelling as a sales technique 340
Duración:00:03:23
- Psychological impact of storytelling on customer behavior 344
Duración:00:04:02
- Crafting compelling stories that resonate with customers 349
Duración:00:04:30
- Effectively delivering stories to engage and influence customers 355
Duración:00:04:39
Chapter 14: Nurturing Customer Relationships 361
Duración:00:05:51
- The importance of building and nurturing customer relationships 369
Duración:00:03:44
- Psychological factors that contribute to customer loyalty 374
Duración:00:03:24
- Strategies for fostering long-term loyalty and repeat business 378
Duración:00:05:28
- Maintaining ongoing communication and support with customers 385
Duración:00:05:11
Chapter 15: Applied Psychology in Digital Sales 391
Duración:00:05:05
- Applying psychology principles to online sales and e-commerce 398
Duración:00:04:50
- Understanding customer behavior in the digital landscape 404
Duración:00:03:54
- Leveraging technology to personalize the customer experience 409
Duración:00:04:41
- Overcoming challenges and harnessing opportunities in online selling 415
Duración:00:04:16
Chapter 16: Sales Psychology in B2B Relationships 420
Duración:00:04:08
- Navigating customer behavior in business-to-business sales 425
Duración:00:04:17
- Understanding B2B decision-making processes 430
Duración:00:04:21
- Building credibility and trust in B2B relationships 435
Duración:00:04:20
- Tailoring sales approaches for B2B selling success 440
Duración:00:04:04
Chapter 17: Embracing Cultural Differences in Selling 445
Duración:00:03:15
- The impact of culture on customer behavior 449
Duración:00:03:59
- Understanding cultural nuances in sales interactions 454
Duración:00:04:20
- Adapting sales strategies for multicultural audiences 459
Duración:00:04:56
- Overcoming cultural barriers for effective cross-cultural selling 465
Duración:00:03:08
Chapter 18: The Role of Customer Service in Sales 469
Duración:00:04:48
- The relationship between customer service and sales success 475
Duración:00:04:10
- Psychology of customer service and its impact on customer behavior 480
Duración:00:04:49
- Strategies for exceptional customer service experiences 486
Duración:00:04:30
- Turning customer service interactions into sales opportunities 492
Duración:00:04:50
Chapter 19: Trends and Innovations in Customer Behavior 498
Duración:00:05:11
- Explore the evolving field of customer behavior research 505
Duración:00:03:43
- Technologies and techniques shaping customer behavior 510
Duración:00:05:06
- Discuss emerging trends and their implications for selling 516
Duración:00:04:58
- An overview of future possibilities in the psychology of selling 522
Duración:00:04:16
Chapter 20: Conclusion 527
Duración:00:00:01
- Reinforce the importance of psychology in effective selling 528
Duración:00:03:29
- Encourage continued exploration and application of customer behavior knowledge 533
Duración:00:04:03
- Inspire readers to embrace psychological strategies for sales success 538
Duración:00:04:21