The Revenue Zone

Tom Burton

Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity? The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover: Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques. “The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today’s B2B world.” Madison Gonzales-Zraick, Sr. Marketing Manager Duration - 3h 10m. Author - Tom Burton. Narrator - Mike Norgaard. Published Date - Sunday, 22 January 2023. Copyright - © 2022 Tom Burton ©.

Location:

United States

Genres:

Business & Economics

Audiobooks

Networks:

Tom Burton

Mike Norgaard

Revenue Zone Media

English Audiobooks

Findaway Audiobooks

Description:

Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity? The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover: Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques. “The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today’s B2B world.” Madison Gonzales-Zraick, Sr. Marketing Manager Duration - 3h 10m. Author - Tom Burton. Narrator - Mike Norgaard. Published Date - Sunday, 22 January 2023. Copyright - © 2022 Tom Burton ©.

Language:

English

Premium Chapters

Premium

The Revenue Zone - The Ultimate Playbook for The Next Generation of B2B, Sales, Marketing and Predictable Revenue Growth written by Tom Burton, narrated by Mike Norgaard.

1/21/2023

Duración:00:00:14

INTRODUCTION

1/21/2023

Duración:00:08:58

Chapter 1: A SHIFTING BUSINESS LANDSCAPE

1/21/2023

Duración:00:19:18

Chapter 2: WEATHERING THE DISRUPTIVE STORM

1/21/2023

Duración:00:22:32

Chapter 3: THE REVENUE ZONE MATRIX

1/21/2023

Duración:00:26:41

Chapter 4: YOUR YELLOW BRICK ROAD

1/21/2023

Duración:00:23:01

Chapter 5: ONE BRICK AT A TIME: CONSTRUCTING YOUR YELLOW BRICK ROAD

1/21/2023

Duración:00:27:38

Chapter 6: THE REVENUE EXPANSION FLYWHEEL

1/21/2023

Duración:00:16:56

Chapter 7: THE REVENUE ZONE TECH STACK

1/21/2023

Duración:00:20:15

Chapter 8: MOVING FORWARD: YOUR REVENUE ZONE PLAYBOOK

1/21/2023

Duración:00:22:53

Connect with TOM BURTON

1/21/2023

Duración:00:00:35

ADDITIONAL RESOURCES

1/21/2023

Duración:00:00:19

The Revenue Zone - The Ultimate Playbook for The Next Generation of B2B, Sales, Marketing and Predictable Revenue Growth written by Tom Burton, narrated by Mike Norgaard. Copyright and production copyright by Tom Burton and Revenue Zone Media. The End

1/21/2023

Duración:00:00:59