The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)-logo

The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)

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We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.
More Information

Location:

United States

Description:

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

Language:

English

Contact:

703-854-9625


Episodes

Episode 81: Why Your Business Should Be Leveraging e-Signature Software (And How To Get Started)

6/19/2018
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Almost every department in your business is obtaining signatures at some point or another. Sales, HR, Operations, all require either internal staff, partners, or customers to sign agreements. Optimizing that document delivery and signature process is one of the best ways to leverage technology to do things faster and be more productive. Some businesses are still thinking it's too expensive or not safe to work with digital signatures, and if that is you, this podcast is for you. In this...

Duration:00:25:38

Episode 80: The 6 Metrics You Must Know If You Run A Subscription Based Business

6/11/2018
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Running a subscription-based business with a recurring revenue model is the way to go these days if you ask me. But if you are going to do it, you have to keep a close look at some key metrics to make sure the health of your company is strong. In Episode 60, I covered what I consider to be the most important things to monitor from a business operations perspective, the leading indicators. In this episode, I'm going to cover a set of metrics that apply to more established businesses, with...

Duration:00:40:14

Episode 79: The Technical Factors You Can Take To Help Increase the Deliverability of Your Emails

6/5/2018
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These days even if you are a responsible sender of emails, it's hard to avoid the spam folder. Between over-aggressive spam gateways and e-mail providers trying to bubble up what they think is an important email or not, odds are your email may not make it to the intended viewer's inbox. There are some things that you should be doing to help prove you are a reputable e-mail sender and in many cases, small businesses are not taking advantage of those. In this episode, I go over some of the...

Duration:00:48:31

Episode 78: How To Introduce Your Team To New Technology (The Tech Smart Boss Way)

5/28/2018
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Being a Tech Smart Boss means one thing for sure, you will always love technology more than your employees. It's something you have to keep in mind as you start to implement technology to your team. Most rollouts of technology become shelfware, where the team never uses it to its full capacity (if at all). In this episode, I go into the reasons why and how you can make sure you roll out technology and process in a way that sticks. And as a result, you can achieve the growth for your...

Duration:00:36:01

Episode 77: The Top Reasons You Should Be Leveraging Freelancers to Grow Your Business

5/21/2018
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I am a huge believer in using freelancers as much as possible in my business and I think you should be as well. But you have to do it for the right reasons and you have to do it correctly, or it could cost you. Everyone has their freelancer horror story, which is why you may be hesitant to use them as much as you should. In this episode, I go into the top reasons you should (and dare I say must), leverage freelancers to help grow your business and I'll give you some use cases that are...

Duration:00:32:56

Episode 76: What Is The Impact of GDPR On Your Small Business (And What You Should Be Doing)

5/14/2018
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GDPR (General Data Protection Regulation) is going into effect on May 25th, 2018 and it seems like the entire Internet is freaking out about it. If you are a small business that interacts with people that live in countries that belong to the European Union, then it applies to you. And it holds the threat of penalties of 4% of your previous year revenues or $20 million euros (whichever is greater) if you are not in compliance. My take, for the majority of small businesses, it's not...

Duration:00:42:20

Episode 75: How to Keep Your Customers Informed Without Relying Solely on Email

5/7/2018
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When was the last time you looked in your spam folder? I may be the only one, but if you look in there you'll find a lot of junk, but you'll also find some updates from many of the companies you buy products and services from, that you probably wanted to hear from. These days you can't count on email to get your message across, and with the upcoming GDPR regulations, there are even more reasons email is not going to be a reliable communication method going forward. In this episode, I go...

Duration:00:29:03

Episode 74: The Changing Social Media Landscape and How It's Affecting Your Business

4/30/2018
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Almost every social media company is under pressure these days due to all the security lapses, leaks, and controversies that are taking place, almost on a daily basis it seems. As a result, they are making changes to restrict APIs, change terms and conditions, and do whatever they can to stop the bleeding and bad press, and it seems like they could care less the impact to our businesses and their developer partners who are using those services. In this episode, I go over the changing...

Duration:00:40:45

Episode 73: How to Set Up A Knowledge Base and Support Site For Your Business

4/23/2018
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Every business has customers (and potential customers) that have questions about your products and services. Therefore it only makes sense that every business should have a knowledge base or support site on their website. But many don't. In this episode, I go into why you should have one, what you should put there, and what you should do with it once you have it. http://www.techsmartboss.com/73

Duration:00:42:16

Episode 72: 3 Key Things Every Entrepreneur Needs To Know About Their Business To Be Successful

4/16/2018
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Knowledge is power, and in business, the more knowledge you have, the more likely it is you will be successful. But with information coming from all directions, it's hard to be on top of everything, unless you leverage technology that is. In this episode, I cover the 3 main areas of oversight that every entrepreneur needs in their business to be successful. http://www.techsmartboss.com/72

Duration:00:30:47

Episode 71: 8 Steps on How To Run Your Internal Meetings Like A Tech Smart Boss

4/9/2018
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Episode 71: 8 Steps on How To Run Your Internal Meetings Like A Tech Smart Boss by David Ferguson

Duration:00:37:12

Episode 70: The Content Marketing Tech Stack for a Tech Smart Boss

4/2/2018
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Episode 70: The Content Marketing Tech Stack for a Tech Smart Boss by David Ferguson

Duration:00:34:52

Episode 69: How to Be An Early Technology Adopter (My 6 Step Process)

3/26/2018
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Episode 69: How to Be An Early Technology Adopter (My 6 Step Process) by David Ferguson

Duration:00:31:03

Episode 68: Do You Have What It Takes To Be An Entrepreneur (Or Should You Keep Your Day Job)

3/19/2018
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Episode 68: Do You Have What It Takes To Be An Entrepreneur (Or Should You Keep Your Day Job) by David Ferguson

Duration:00:46:47

Episode 67: The Top 10 Reasons Your Startup is Going to Fail (Or Why You're Not Growing)

3/12/2018
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Episode 67: The Top 10 Reasons Your Startup is Going to Fail (Or Why You're Not Growing) by David Ferguson

Duration:00:34:50

Episode 66: 8 Step Process to Start and Succeed With Your Business Blog (The Tech Smart Boss Way)

3/6/2018
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Episode 66: 8 Step Process to Start and Succeed With Your Business Blog (The Tech Smart Boss Way) by David Ferguson

Duration:00:41:57

Episode 65: How To Monitor Your Competition (The Tech Smart Boss Way)

2/26/2018
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Episode 65: How To Monitor Your Competition (The Tech Smart Boss Way) by David Ferguson

Duration:00:30:35

Episode 64: How to Leverage Video Marketing in Your Business (The Tech Smart Boss Way

2/19/2018
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In the last episode, I discussed how to set up your YouTube channel for your business and brand, but I didn't get into what types of videos you can post. Video marketing goes far beyond just YouTube and in this episode, I go through the different types of videos you can use in your business and some of the technology that can help you get there on a budget. http://www.techsmartboss.com/64

Duration:00:27:56

Episode 63: How to Set Up A YouTube Channel for Your Business or Brand (the Tech Smart Boss Way)

2/12/2018
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YouTube is a massive source of traffic that you may be missing out on if you don't have a properly constructed YouTube channel. In this episode, I go over the key things you need to focus on to make sure you are properly represented on YouTube and getting valuable organic search traffic from the world's #2 largest search engine. http://www.techsmartboss.com/63

Duration:00:39:15

Episode 61: My Top 12 Cyber Security Tips for the Tech Smart Boss

1/29/2018
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With all the hacks and security holes we hear about almost weekly, the honest truth is you're never 100% secure if you're on a device connected to a network. But that doesn't mean you shouldn't do everything you can to protect yourself from the busters and knuckleheads who want to cause you damage. In this episode, I share 12 things you need to be doing at a minimum, especially if you are a remote workforce and spend a lot of time working from outside a traditional office....

Duration:00:34:19