Win-Win-House
Peer Brændholt
Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time.
This book explains how to move marketing in-house and have the best of both worlds. It goes through the pros and cons, the roles and competencies needed, and how to use external agencies to strengthen your marketing setup. In short, this book tells you how to move marketing in-house and have the best of both worlds.
Duration - 4h 43m.
Author - Peer Brændholt.
Narrator - Jeremy Albret.
Published Date - Sunday, 22 January 2023.
Location:
United States
Description:
Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time. This book explains how to move marketing in-house and have the best of both worlds. It goes through the pros and cons, the roles and competencies needed, and how to use external agencies to strengthen your marketing setup. In short, this book tells you how to move marketing in-house and have the best of both worlds. Duration - 4h 43m. Author - Peer Brændholt. Narrator - Jeremy Albret. Published Date - Sunday, 22 January 2023.
Language:
English
Opening Credits
Duración:00:00:13
Foreword - By Steve Walker, Former CMO of Sony Mobile
Duración:00:06:53
Why This Book
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Introduction
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PART 1: Analyze
Duración:00:09:16
Chapter 1: Speed and Agility
Duración:00:03:18
Chapter 2: Scalability
Duración:00:05:46
Chapter 3: Consistency
Duración:00:04:38
Chapter 4: Owner of Your Data
Duración:00:04:17
Chapter 5: Media Buying Transparency
Duración:00:04:29
Chapter 6: Outside-in Perspective
Duración:00:03:51
Chapter 7: Creativity
Duración:00:06:22
Chapter 8: Change The Agency Model Game
Duración:00:07:13
Chapter 9: Grundfos Case
Duración:00:04:25
Chapter 10: Look at the Tiers Not at the Type of External Partner
Duración:00:07:44
Chapter 11: Questions for Your Organization in the Analytic Stage
Duración:00:00:59
PART 2: Design
Duración:00:02:15
Chapter 11: Setting Up Your Win-Win-House Agencyy
Duración:00:06:17
Chapter 12: Defining The Roles
Duración:00:08:16
Chapter 13: Social Customer Service
Duración:00:03:26
Chapter 14: A Framework For Creativity
Duración:00:22:37
Chapter 15: There Are Only 26 Letters; All You Have To Do Is Place Them In The Correct Order.
Duración:00:00:19
Chapter 16: Workflows
Duración:00:07:56
Chapter 17: You Cannot Jam If You Don’t Know The Song
Duración:00:10:40
Chapter 18: Think Like An Agency
Duración:00:04:18
Chapter 19: Design Your Win-Win-House to Reflect Your Organization
Duración:00:06:45
Chapter 20: Questions for your Organazation in the Design Stage
Duración:00:01:04
PART 3: Implement
Duración:00:01:44
Chapter 21: Manage The Change
Duración:00:04:06
Chapter 22: Working Together
Duración:00:12:55
Chapter 23: Creating Culture
Duración:00:05:09
Chapter 24: Skills And Training
Duración:00:04:43
Chapter 25: Talent Acquisition
Duración:00:06:36
Chapter 26: Onboarding
Duración:00:08:57
Chapter 27: Tools
Duración:00:06:58
Chapter 28: The Mar-tech Stack
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Chapter 29: How To Manage Your Assets
Duración:00:02:43
Chapter 30: Selling the Win-Win-House to the External Marketing Partners
Duración:00:02:14
Chapter 31: Selling the Win-Win-House to the Organazation
Duración:00:03:52
Chapter 32: How Do You Implement it in Your Own Organization
Duración:00:04:17
Chapter 33: Questions for Your Organization in the implement Stage
Duración:00:00:51
PART 4: Run
Duración:00:03:59
Chapter 34: Physicality
Duración:00:02:51
Chapter 35: Report Like A Pro
Duración:00:12:58
Chapter 36: GDPR And Data Processing
Duración:00:02:52
Chapter 37: Manage Content Production
Duración:00:08:09
Chapter 38: The Good Brief
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Chapter 39: Keeping Your Team Updated
Duración:00:07:29
Chapter 40: Co-Creation
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Chapter 41: Case: Say What?
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Chapter 42: Continual Relevance - Not a One Night Stand
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Chapter 43: Questions For Your Organazation For The RUN Stage
Duración:00:00:59
Chapter 44: Rethink In-House and Build A Win-Win-House
Duración:00:01:58
Ending Credits
Duración:00:00:14