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Episodes

46: Ground Table / Are website forms dying? Are chatbots a better experience?

2/21/2019
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On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate. Check out the report referenced throughout the episode here:...

Duration:00:33:03

45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

1/29/2019
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Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Duration:01:40:39

44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World

1/29/2019
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On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

Duration:00:40:11

43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox

1/22/2019
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On today's podcast, Caputa and Moseley walk through all of the sales lessons they've learned in the last 22 months of working together. Things like: - What it is like to sell to companies who are already using a free product. - How our product team helped streamline his sales process. - How our marketing team helped position our product more effectively to new users. - How our customer support team helps users adopt the product and buy on their own. ...and more!

Duration:01:15:42

42: Chris Savage / Wistia's Moment of Clarity

11/13/2018
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On this episode of Ground Up, Wistia's co-founder and CEO, Chris Savage, shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

Duration:00:43:44

41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life

11/2/2018
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James Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone else’s: doing anything for anyone. Fast forward to today, he’s happily married, has four kids, has fewer employees, tight relationships with partner firms and a thriving business that’s helped 100s of banks and credit unions transform the way they do their marketing and sales. How did he do it?

Duration:00:49:48

40: Jay Acunzo / Break(ing) the Wheel of "Best Practices"

10/11/2018
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Jay Acunzo, author of Break the Wheel, joins us to share his experiences in the tech industry, the moment(s) that sparked his passion against mindlessly following best practices, and how you can hone your intuition and do your best work.

Duration:00:48:46

39: Scott Belsky / The Messy Middle

10/5/2018
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Scott Belsky discusses the ideas from his new book, The Messy Middle, about finding your way through the hardest and most crucial part of any bold venture.

Duration:00:41:36

38: Mike Volpe / Marketing to the SMB, The State of Inbound, & Building Movements

9/12/2018
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Fresh of his announcement of joining Lola.com as CEO, Mike Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

Duration:00:47:36

37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month

9/11/2018
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In this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including: - The data behind the performance of the HubSpot Blog - What HubSpot's organic strategy looks like - The pillar/cluster model - How the blog team is structured, and more...

Duration:00:46:20

36: Ryan Carson / How Treehouse Helped 850,000 People Learn to Code

8/28/2018
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Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

Duration:00:53:29

35: John & Pete / Forms vs. Website Chat

7/27/2018
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Leads forms or website chat–which converts better? John and Pete share the findings of a recent Databox report and debate the differences in approach, pros and cons, and more. See the full report here: https://databox.com/forms-vs-chat

Duration:00:42:34

34: Recruiting, Hiring, & Onboarding Talent

7/18/2018
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John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative. Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring

Duration:00:35:17

33: Joe Jerome & Kathy Heil / How to Partner with Other Firms to Extend Your Capabilities

6/26/2018
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Pete Caputa shares the story of two agencies with a shared vision that leveraged each other's strengths in order to expand their capabilities and grow.

Duration:00:54:20

32: Hiten Shah / The Story Behind Successfully Bringing FYI to Market

6/11/2018
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Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

Duration:00:46:54

31: Nick Francis / Inside Help Scout's Mission to Optimize for the Customer Experience First

6/1/2018
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They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Duration:00:40:37

30: John & Pete / Surpassing $1M in ARR

5/31/2018
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Pete Caputa joins John to talk about the goals, processes, and discipline that helped Databox surpass its first million in ARR.

Duration:00:52:48

29: Jessica Miller & Sandie Young / How to Set Client Goals & Expectations

5/18/2018
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Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

Duration:00:59:16

28: Ginny Mineo / Why The Content Marketing Playbook Needs to Change

5/1/2018
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Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.

Duration:00:41:36

27: John & Pete / Accelerating Growth with Comarketing

4/26/2018
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John & Pete talk about the comarketing strategies that have helped Databox significantly increase traffic and leads over the last 12 months, as well as detail ways more business can take advantage of its comarketing program.

Duration:00:44:42