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Episodes

38: Mike Volpe / Marketing to the SMB, The State of Inbound, & Building Movements

9/12/2018
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Fresh of his announcement of joining Lola.com as CEO, Mike Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

Duration:00:47:36

37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month

9/11/2018
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In this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including: - The data behind the performance of the HubSpot Blog - What HubSpot's organic strategy looks like - The pillar/cluster model - How the blog team is structured, and more...

Duration:00:46:20

36: Ryan Carson / How Treehouse Helped 850,000 People Learn to Code

8/28/2018
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Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

Duration:00:53:29

35: John & Pete / Forms vs. Website Chat

7/27/2018
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Leads forms or website chat–which converts better? John and Pete share the findings of a recent Databox report and debate the differences in approach, pros and cons, and more. See the full report here: https://databox.com/forms-vs-chat

Duration:00:42:34

34: Recruiting, Hiring, & Onboarding Talent

7/18/2018
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John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative. Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring

Duration:00:35:17

33: Joe Jerome & Kathy Heil / How to Partner with Other Firms to Extend Your Capabilities

6/26/2018
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Pete Caputa shares the story of two agencies with a shared vision that leveraged each other's strengths in order to expand their capabilities and grow.

Duration:00:54:20

32: Hiten Shah / The Story Behind Successfully Bringing FYI to Market

6/11/2018
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Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

Duration:00:46:54

31: Nick Francis / Inside Help Scout's Mission to Optimize for the Customer Experience First

6/1/2018
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They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Duration:00:40:37

30: John & Pete / Surpassing $1M in ARR

5/31/2018
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Pete Caputa joins John to talk about the goals, processes, and discipline that helped Databox surpass its first million in ARR.

Duration:00:52:48

29: Jessica Miller & Sandie Young / How to Set Client Goals & Expectations

5/18/2018
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Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

Duration:00:59:16

28: Ginny Mineo / Why The Content Marketing Playbook Needs to Change

5/1/2018
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Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.

Duration:00:41:36

27: John & Pete / Accelerating Growth with Comarketing

4/26/2018
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John & Pete talk about the comarketing strategies that have helped Databox significantly increase traffic and leads over the last 12 months, as well as detail ways more business can take advantage of its comarketing program.

Duration:00:44:42

26: Russ Perry / Design Pickle's Founder on Going from 'Failed Entrepreneur' to $10M ARR in 3+ Years

4/23/2018
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Listen in as Russ Perry shares how Design Pickle made unlimited, subscription-based graphic design work.

Duration:00:41:29

25: John & Pete / The Story Behind Databox's Mission

4/9/2018
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John and Pete share some background on Databox's mission, as well as some of the specific developments and activities that have helped support that mission and spur growth.

Duration:00:30:32

24: Jason Fried / Basecamp's Journey to 100,000 Paying Customers

3/23/2018
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Jason Fried on Basecamp's beginnings, staying bootstrapped, and why they don't care about world dominance.

Duration:00:59:35

23: Chris Savage / Wistia's Long, Steady, Overnight Success Story

3/15/2018
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Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, as well as thoughts on where branded video is headed.

Duration:00:53:03

22: Nir Eyal / How Apple, Facebook (And Others) Build Habit-Forming Products

3/8/2018
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Nir Eyal, best-selling author of Hooked, shares how companies successfully create habits and build products people love.

Duration:00:48:37

19: Elyse Flynn Meyer / The Tools & Technology That Fuel Agency Growth

2/12/2018
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Prism Global Marketing Solutions has developed a reputation for keeping its clients ahead of the technology curve. Here's how that's helped spur 40% YoY revenue growth.

Duration:00:33:26

18: Julie Hogan / Drift's Approach for Getting Closest to the Customer

2/6/2018
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Drift’s VP of Customer Success shares how her team thinks about scaling conversations, relationships, and one-to-one communication in a world of automation.

Duration:00:48:40

17: Matthew Wellschlager / How Ceros is Disrupting Content Marketing (& Why You Should Care)

2/1/2018
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Ceros' VP of Marketing on maintaining 70% year-over-year growth by empowering brands to create more interactive and engaging content.

Duration:00:52:49