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Episodes

40: Jay Acunzo / Break(ing) the Wheel of "Best Practices"

10/11/2018
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Jay Acunzo, author of Break the Wheel, joins us to share his experiences in the tech industry, the moment(s) that sparked his passion against mindlessly following best practices, and how you can hone your intuition and do your best work.

Duration:00:48:46

39: Scott Belsky / The Messy Middle

10/5/2018
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Scott Belsky discusses the ideas from his new book, The Messy Middle, about finding your way through the hardest and most crucial part of any bold venture.

Duration:00:41:36

38: Mike Volpe / Marketing to the SMB, The State of Inbound, & Building Movements

9/12/2018
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Fresh of his announcement of joining Lola.com as CEO, Mike Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

Duration:00:47:36

37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month

9/11/2018
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In this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including: - The data behind the performance of the HubSpot Blog - What HubSpot's organic strategy looks like - The pillar/cluster model - How the blog team is structured, and more...

Duration:00:46:20

4: Jonah Lopin / Crayon's Evolution from Inspiration to Market Intelligence

11/2/2017
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After leaving HubSpot, Jonah Lopin remembers feeling a bit unsettled at the obscurity of starting your own company. No emails. No meetings. But high expectations. Hear Lopin detail Crayon's evolution from an inspiration tool to a suite of market and competitive intelligence tools.

Duration:00:39:33

3: John & Pete / Finding Your First 100 Customers

10/25/2017
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Databox CEO Pete Caputa has played a key role in generating the first 100 customers (and more) for 3 different startups. In this episode, we chat about lessons from each that can be applied to any business.

Duration:00:20:58

2: Pamela Vaughan / HubSpot's Approach to Growth & Optimization

10/21/2017
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Ever wonder how HubSpot approaches its own growth marketing? Pamela Vaughan, who has been with the company since 2008, gives us an inside look at the things that helped grow the HubSpot Blog to >4M monthly visitors, as well as their approach to testing and optimization that continues to help them grow at scale.

Duration:00:39:34

1: Pete Caputa / Building HubSpot's Partner Program (& His Next Billion Dollar Business)

10/21/2017
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Hear how Pete Caputa, now CEO at Databox, worked through internal resistance to build HubSpot’s Partner Program (on nights and weekends) into a global community that now represents ~40% of the company’s annual revenue.

Duration:00:42:43