ConversionAid: Create Software That Sells-logo

ConversionAid: Create Software That Sells

Business >

This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.

This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.
More Information


Seattle, WA


This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.




170: The Million Dollar, One Person SaaS Business - with Mike Carson

Mike Carson is the founder of, a service which helps you to backorder expiring domain names. Mike is a developer who for many years struggled to find business success. He was working hard on multiple projects. But none of them were working out. And it was a painful time for him. He couldn't understand why he kept failing. And he'd often wonder if he wasn't working hard enough or just doing thing the wrong way. One day he just decided to let go of all that frustration and...


169: Failing to Succeed: Lessons from a Failed Software Startup - with Mike Muhney

Mike Muhney is the founder and CEO of VIP Orbit, a software company focused on building great contact management products. He launched their flagship product VIP Orbit in 2010 and they raised $6.5 million. Recently Mike had to shut down the business because he ran out of money and wasn't getting the traction that he'd hoped for. So in this episode, he joins me to talk about the lessons that he's learned from a failed startup. We have a very open and candid conversation about what he...


168: How a SaaS CRM Startup Found Its Way Into Office 365 - with Jon Ferrara

Jon Ferrara is the founder and CEO of Nimble CRM. Jon is a serial entrepreneur, who started his first company in 1989 with just $5000 and went on to sell it for $125 million. Around 2001, a year after selling this startup, he was diagnosed with tumor in his head. Life and his priorities quickly changed for him. Thankfully he made a full recovery and went on to launch another startup in 2009. He set out to build a social sales and marketing CRM product in very crowded market. He had...


167: Scaling Your SaaS Subscriptions and Billing - with Krish Subramanian

Krish Subramanian the co-founder and CEO of Chargebee, a platform that automates subscription management and billing for SaaS and e-commerce businesses. Chargebee was founded in 2011 and is based in Chennai, India. To date, the founders have raised $6 million in funding but bootstrapped the business for the first year and a half. We talk about the challenges faced by SaaS businesses in managing subscriptions and recurring billing scenarios. And we explore how Chargebee is solving...


166: Business & Productivity Lessons from a SaaS Serial Entrepreneur - with Nathan Kontny

Nathan Kontny is the CEO of Highrise, the SaaS CRM app that was originally developed by the 37Signals team, the makers of Basecamp. Nathan is the co-founder of two YC companies - Inkling and Cityposh. One of them is still in business. The other one failed and had to be shutdown. We talk about the lessons he learned from both those experiences and what he'd do differently now. Nathan is also the creator of the online writing app Draft. He built that product and business as a solo...


165: Using a SaaS Reseller Program to Scale Faster - with Luke Swanek

Luke Swanek is the co-founder of GrowSumo, a marketplace that connects B2B SaaS companies with resellers. The GrowSumo platform provides its customers with the tools they need to build and scale reseller programs. And it enables the resellers to earn revenue from selling those products. GrowSumo is a YC backed startup. But the founders had to apply three times before they were finally accepted into YC. So that alone, is a great lesson in being persistent. One of the biggest...


164: When Your SaaS Content Marketing Isn't Working - with Josh Haynam

Josh Haynam is the co-founder of Interact, a SaaS platform that makes it easier for businesses to create online quizzes. You can create a quiz to engage with your online audience or generate new sales leads. I originally interviewed Josh a couple of years ago, where we discussed how he and his co-founders bootstrapped their company from zero to $15,000 in monthly recurring revenue in under 10 months. And they did that with zero outbound sales. It was all through content marketing. You...


163: SaaS Recurring Revenue: Lessons from a Former MMA Fighter - with Dan Faggella

Dan Faggella is the founder and CEO of TechEmergence, an artificial intelligence market research firm. TechEmergence helps companies to gain insights on the application and implications of AI and machine learning technologies. Prior to launching TechEmergence, Dan founded Science of Skill, an ecommerce business which he grew from zero to over $2 million in annual revenue in 4 years. He went on to sell that business for 7-figures. Dan is a very interesting guy. He's actually a former...


162: Growing a SaaS Startup to 7-Figures with a Zero Marketing Money - with Erik Christiansen

Erik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment. The company was founded in 2010, has been self-funded since launch and is profitable. Justuno is based in San Francisco and Austin, Texas. Prior to launching Justuno, Erik worked at where he managed the growth of sales from $0 at launch to $24 million. In 2010,...


161: The 4-Step Sales Process to Hit Your SaaS Company Goals This Year - with Jim Brown

Jim Brown is a sales coach, founder of Sales Tuners and the host of the Sales Tuners podcast. He's spent the last 10 years helping lead two companies from $1M to more than $10M in annual revenue. And has a founder he took another company from $1M in funding to zero. Today, he coaches tech companies and salespeople through his Skeptical Selling Method. And on his weekly podcast, he talks with great sales leaders and high performing individual salespeople about the behaviors, attitudes...


160: Raising Productivity of Field Sales Teams with SaaS Mapping Software - with Steve Benson

Steve Benson is the co-founder and CEO of Badger Maps, a sales routing software that helps salespeople be more successful. The product enables sales reps to map their CRM customer data, integrate with their calendar, plan routes and find nearby leads. Badger Maps is a SaaS product and mobile app. Badger Maps was founded in 2012. The company is based in San Francisco and to date has raised just about $1M in funding. Prior to founding Badger Maps, Steve worked in sales for companies...


169: Why Help Scout Doesn't Want Your Customers to Know It's There - with Nick Francis

Nick Francis is the co-founder and CEO of Help Scout, a simple help desk product designed for small and medium sized businesses. Help Scout was founded in April 2011 and now powers over 8,000 support teams in over 140 countries. Its customers include companies such as Basecamp, Trello and Grubhub. Help Scout has raised just under $13 million in funding. The company has offices in Boston & Boulder, but most of its employees work remotely in 40 cities across the world. ----- This is...


158: Lessons on How to Stay Focused While Building Your SaaS Business - with Janna Bastow

Janna Bastow is the co-founder and CEO of ProdPad, a product management tool for product managers. ProdPad helps you to build product roadmaps, uncover the best product ideas to work on next and build what matters most to your customers. ProdPad was founded in 2012 and its customers include companies such as Disney, Automattic and Ebay. The company has been bootstrapped since day one and is based in the United Kingdom. Janna is also the co-founder of Mind the Product, an...


157: How Jungle Scout Turned a Chrome Extension Into a 7-Figure SaaS Business - with Greg Mercer

Greg Mercer is the founder and CEO of Jungle Scout, a product that helps sellers on Amazon to research and find profitable product ideas and market niches. My guest launched Jungle Scout in 2015 as a tool to help him find product ideas to sell on Amazon. With just $1000 and no coding skills, he's grown it into a business doing multiple 7-figures in annual revenue and a fully remote team of over 30 people. He and his wife, quit their corporate jobs once the business took off and sold...


156: Customer Discovery: A Founder's Story on Learning the Hard Way - with Tukan Das

Tukan Das is the co-founder and CEO of LeadSift, a platform that mines publicly available social media data to help B2B businesses generate qualified leads. LeadSift was founded in 2012 and to date has raised $1.8 million in funding. The company is based in Halifax, Nova Scotia in Canada. ----------- This is a story about a couple of 'data nerds' who were playing around with the Twitter and FourSquare APIs one day. They discovered that there was a lot of social media data about...


155: Build a Product Your Customers Need (Even If They Don't Know It Yet) - with Randy Rayess

Randy Rayess is the co-founder of Outgrow, a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads. Outgrow was founded in May 2016 and is based in New York. The company has over 3000 paying customers and has been bootstrapped from day one. Previously, Randy worked in venture capital, private equity and at startups in financial services, transaction processing and machine...


154: How a Student Trying to Quit Facebook Built a Million Dollar Business - with Fred Stutzman

Fred Stutzman is the co-founder and CEO of Eighty Percent Solutions, the company which builds the innovative productivity software Freedom. Freedom helps you to get more focused and improve your productivity by blocking your access to websites and apps. The product is used by over 450,000 people and its users report gaining an average of 2.5 hours of productive time each day. Freedom was founded in 2011 and was bootstrapped for the first 4 years. The product has been featured in...


153: How Demio's Founders Overcame Their $100K SaaS Mistake - with David Abrams

David Abrams is the co-founder of Demio, a webinar platform that helps businesses to engage, communicate and build relationships with their prospects and customers. The company was founded in 2014, but it took them 2 years to develop the beta and launch. And so the product has been in market for about a year. The company is self-funded and based in Tampa, Florida. -------- This episode is a story about two guys who decided they were going to build their own webinar software. They...


152: Product Market Fit & Self-Deception - Lessons from Klipfolio's CEO - with Allan Wille

Allan Wille is the co-founder and CEO of Klipfolio, a SaaS application for building and sharing real-time business dashboards on browsers, mobile devices and TVs. Klipfolio helps you stay in control of your business by giving you visibility into your most important data and metrics, wherever you are. Klipfolio is based Ottowa, Canada and was founded in 2001. To date the company has raised over $16 million dollars. And it has over 8,500 customers including companies such as,...


151: How Datafox Uses AI to Help B2B Businesses Generate Leads - with Bastiaan Janmaat

Bastiaan Janmaat is the co-founder and CEO of DataFox, an artificial intelligence and prospecting platform. DataFox helps sales and marketing teams prospect smarter and have thoughtful, personalized conversations at exactly the right time. DataFox's algorithms structure information on millions of businesses and deliver reliable data and machine-learned suggestions where and when they're needed. Prior to launching DataFox, my guest was an investment analyst at Goldman Sachs. He and his...


Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads