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ConversionAid: Create Software That Sells

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This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.

This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.
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Seattle, WA


This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.




222: Doing 300 SaaS Customer Interviews Before Writing a Line of Code - with Alex Yakubovich

Alex Yakubovich is the co-founder and CEO of Scout RFP, a SaaS product that helps companies with their strategic sourcing and procurement. Alex started a web development company when he was still in college. Initially it was just a way for him and a few friends to make beer and pizza money. But over time, it evolved into an online ordering software product that the team sold to restaurant chains. By the time they graduated the business was making 6-figures in annual revenue. And over...


221: From Software Engineer, to Facebook CIO to SaaS Founder - with Tim Campos

Timothy Campos is the co-founder and CEO of Woven, an intelligent calendar to manage your schedule and get the most out of your meetings. Tim worked as a software developer for well over a decade. Over time he took on more management responsibilities In 2010, Tim was hired as the CIO (Chief Information Officer) of Facebook. He'd only be on the job for 2 weeks when he was summoned to Mark Zuckerberg's office. Tim was excited that his CEO was so motivated to get into the details of...


220: From Getting Fired to Building a $10K a Month SaaS Business - with Reilly Chase

Reilly Chase is the founder of HostiFi, a SaaS platform that helps IT providers to manage all their customers' networks from a single server. In early 2018, a listener of this show mentioned me in a tweet. He told me how the podcast was such an inspiration for him and that he was about to start his own SaaS business. He was a single founder, bootstrapping a SaaS business for the first time and he was learning to code as he went. And over the next few months, he'd started sharing what...


219: How a Founder Successfully Pivoted His SaaS Business - with Geoff Atkinson

Geoff Atkinson is the founder and CEO of Huckabuy, a SaaS platform that takes SEO to the next level by automating the creation of structured data to help search engines better understand your website. In 2015 Geoff started an affiliate website. It was a simple business model -- promote other companies' products and get commissions from the sales. So his priority was to do a great job with search engine optimization and drive plenty of traffic to his website. And in order to do that, he...


218: SaaS Turnaround: From Near Failure to $10 Million ARR - with Derek O'Carroll

Derek O'Carroll, the CEO of Brightpearl, a cloud-based enterprise resource planning (ERP) product for retailers and wholesalers. In 2016, a SaaS company founded in a small city in the UK was struggling with a business model that was unsustainable. After almost 10 years in business, the company was struggling to retain customers and was quickly running out of money. That same year, Derek O'Carroll was hired as the new CEO to help turnaround the company. He spent a lot of time talking to...


217: How Josh Ho Bootstrapped His SaaS from Zero to $70K MRR - with Josh Ho

Josh Ho is the founder and CEO of Referral Rock, a SaaS product that helps businesses to design, launch and manage a customer referral program. You've got a great idea for a SaaS product, but no one else seems as excited about it. Does that mean it's a bad idea and you should move on to something else? Not necessarily. In 2013, Josh was at a car dealership waiting for his car to be serviced. He overheard a conversation which got him curious about how brick and mortar companies like car...


216: How to Launch a SaaS Product in a Crowded B2B Market - with Shawn Finder

Shawn Finder is the co-founder and CEO of Autoklose, an all-in-one outbound sales automation platform. Competing in a crowded market can be really tough. Having a great product and clear differentiation is super important, but sometimes that's not enough. You also need a great product launch that helps you stand out in the market and drive rapid product adoption. In 2016, Shawn had an idea for a new SaaS product. He already had an existing business and realized that many of his...


215: How to Bootstrap a B2B SaaS Company with 4000 Customers - with Cedric Savarese

Cedric Savarese is the founder and CEO of FormAssembly, a SaaS platform that helps businesses to create web forms and collect data. In 2002, Cedric moved from France to the USA. And he landed a job as a web developer at a higher education college in Indiana. He found himself spending a lot of time building web forms to capture data. It was tedious and boring work. But he realized how important these forms were from a business perspective. He started spending his evenings and...


214: How to Grow Your SaaS Startup with Facebook Ads - with Aaron Zakowski

Aaron Zakowski is the founder of Zammo Digital, a marketing agency that specializes in using Facebook ads to help SaaS companies grow and scale their businesses. His clients include companies such as InVision, Digital Ocean and Treehouse. Have you struggled to make Facebook ads work for your SaaS business? Maybe you read every blog post you could about Facebook ads. You identified your target audience and put together great copy and images for your ads. And then when everything...


213: Calendly's Founder: Building a $30M SaaS After 3 Failed Startups - with Tope Awotona

Tope Awotona is the founder and CEO of Calendly, a simple and beautiful scheduling tool that helps you schedule meetings without all the back and forth emails. Tope grew up in Nigeria and and moved to the US when he was a teenager. After graduating from the University of Georgia, he landed a job at IBM as a sales rep. He spent the next seven years working in sales, but deep down he always wanted to become a successful entrepreneur. So he spent his evenings and weekends trying to build...


212: Why You Should Invalidate Your SaaS Startup Idea - with Dennis Mortensen

In this episode, I talk to Dennis Mortensen, the founder and CEO of, an artificial intelligence driven personal assistant that schedules meetings for you. Dennis had just sold his company and now had plenty of time on his hands. When we have more time than we know what to do with, we sometimes do silly things. And that was no different for Dennis. As he sat in front of his computer, he opened up his calendar and started counting the number of meetings he'd had in the last year....


211: SaaS Funding: A Different Way to Finance Your Startup - with BJ Lackland

BJ Lackland is CEO of Lighter Capital, a Seattle based company that specializes in providing financial capital to early stage SaaS companies. Let's say your SaaS company is generating revenue... Your business is still in the early stages and you want to raise money to help you grow faster. But you know that raising angel or VC funding is going to take a lot of time and effort. You're already busy enough working on your business, product and marketing. You know you need to raise...


210: SaaS Pricing Strategy: Top 5 Mistakes to Avoid - with Kyle Poyar

Kyle Poyar is the of VP Marketing Strategy at OpenView, an expansion stage venture capital firm that helps build software companies into market leaders. Your SaaS pricing strategy can make or break your business. But getting your pricing right is really hard. And many companies struggle to understand what they're worth to their customers and how to clearly communicate that. In this episode, we talk about 5 common pricing mistakes that SaaS companies make. And we provide...


209: SaaS Growth Marketing: Zero to $2M ARR in 18 Months - with Chris Ronzio

Chris Ronzio is the founder and CEO of Trainual, a SaaS product that helps companies to onboard employees, automate training, systemize processes, and put everything about your business in one place. Paid advertising doesn't work. That's what I often hear from founders of SaaS companies. They tell me that they tried Facebook and Google ads, but it was too expensive to acquire customers and so they focused on other growth strategies like content marketing instead. And when we hear...


208: Successfully Pivoting a SaaS Business - with Max Kolysh

Max Kolysh is the co-founder of, an ecommerce lab that builds products to help Amazon and eBay sellers. Every SaaS founder knows that finding product market fit is really tough. You might have to pivot your SaaS business multiple times before you find the right product for the right market. So what can we learn from SaaS founders who failed repeatedly before they found success? When Max and Doug were students at MIT, they talked about building a software product to help eBay...


207: Bootstrap and Sell a Profitable Micro-SaaS Company - with Tyler Tringas

Tyler Tringas is a General Partner at Earnest Capital which provides early stage funding for bootstrappers. You want to start a SaaS company. People keep asking you how big the market opportunity is and if your idea will scale. But maybe you don't want to build a huge business. Maybe you just want to create a sustainable and profitable business that gives you more freedom. In 2011, Tyler quit his job to start a venture backed software startup called SolarList. He was a first time...


206: SaaS Idea Validation: How to Ask Customers Good Questions - with Rob Fitzpatrick

Rob Fitzpatrick is a tech entrepreneur and author. He ran various tech startups for about 10 years, has raised funding in the US and UK and is a YC alum. He's the author of The Mom Test: How to Talk to Customers and Learn if Your Business is a Good Idea When Everyone is Lying to You and also the author of The Workshop Survival Guide: How to Design and Teach Workshops That Work Every Time. One of the biggest challenges you face as a SaaS founders is validating your idea. It might be an...


205: SaaS Growth: Unconventional Wisdom Leads to a $40M Startup - with Tim Soulo

Tim Soulo is the Chief Marketing Officer (CMO) at, a SaaS startup that provides SEO tools to help grow your search traffic, research your competitors and monitor your market niche. In 2015, Tim joined a SaaS startup as head of marketing. The company had spent several years building their blog but it still wasn't generating much traffic or leads. Tim decided that publishing higher-quality content regularly on their blog was going to be one of his top priorities. But after a...


204: SaaS Startup Lessons Learned as Serial Entrepreneur - with Rob Käll

Rob Kall is the co-founder and CEO of Cien, a product that helps sales teams get an edge using AI to enhance the quality of their data and improve their productivity. As every founder knows, building a SaaS business is rarely easy. And if you're doing it for the first time, it can be particularly hard and you often wonder if you should keep going or not. So can we learn anything from serial SaaS founders who've built and sold several companies? In 2001, Rob Kall and his co-founder...


203: SaaS Founder: From Client Work to a $20 Million SaaS Business - with Omer Artun

Omer Artun is the founder and CEO of Agilone, a predictive marketing platform for business to consumer brands. AgilOne allows marketers to understand and predict customer behavior to deliver automated, personalized experiences across all customer touch points, online and offline. What do you do if you spot a market opportunity for a SaaS product, but you don't have the money or resources to build the product? Well that's the situation that Omer Artun found himself in. He was working...