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ConversionAid: Create Software That Sells

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This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.

This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.
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Seattle, WA


This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.




191: How to Use Email to Generate More SaaS Leads - with Delamon Rego

Delamon Rego is, the COO of TOMIS Tech, the first AI powered marketing intelligence platform for tour operators. He's also the founder of SaaS Ops Factory and the creator of The Win Rates Bible, an online resource that helps SaaS companies to improve their sales win rates. When Delamon was working as director of sales for a previous company, he was having a hard time figuring out how to close more sales. So he decided to take a step back, identify all the reasons why they weren't...


190: How a Non Technical Founder Built a SaaS Company with 12,000 Users - with Lindy Ledohowski

Lindy Ledohowski is the co-founder and CEO of EssayJack, a SaaS product that makes it easier for students to write essays and get better grades. It helps to reduce writing anxiety, procrastination and plagiarism. Lindy is a former teacher and research professor. Before launching EssayJack she'd never run a company before, let alone a software business. And when she started out, she had zero technical skills - she didn't even know how to register a website domain. She founded the...


189: SaaS, Blockchain & Your Personal Data - with Nick Macario

Nick Macario is the co-founder and CEO of, a service that lets you control your information across the web. Dock gives you ownership of your data and connects your online accounts using blockchain technology. In this episode: * You'll learn how Dock is leveraging blockchain technology to help people take back control of their personal information. * You'll also learn the simple and repeatable formula that Nick has used to quickly grow Dock and several previous B2C startups...


188: SaaS Marketing: A 6-Step Engineering Approach - with Martin Gontovnikas

Martin Gontovnikas is the VP of marketing and growth at Auth0. Auth0 is a platform that makes it easier for developers to implement authentication and authorization for web and mobile products. Martin or Gonto' as he's more commonly known, started coding at the age of 12. He was a software engineer most of his career, but then a few years ago decided to move into a marketing role. At Auth0 he developed a 6-step engineering approach to marketing. Using that framework, Auth0 has grown...


187: The Power of Purpose in Building a SaaS Business - with Calvin Correli

Calvin Correli is the founder and CEO of Simplero. Simplero is a SaaS platform that makes it easy for topic matter experts to market, sell and deliver their information online. It combines email marketing, invoicing and billing, and digital delivery into one complete package to help you run your entire business. This is the story of a freelance developer who always wanted to build a product business. He tried and failed several times. So he kept working as a freelancer. One day, a...


186: How to Bootstrap a SaaS Company with Over 4 Million Users - with Aytekin Tank

Aytekin Tank is the founder and CEO of Jotform, a SaaS product that helps people to create and publish online forms. Aytekin used to work as a developer for a media company. And he was continuously building online forms for the editors e.g. surveys, polls, quizzes etc. He didn't enjoy creating those forms. He thought the work was boring. So he decided to research and find a product that would help him do his job. The only thing he could find was SurveyMonkey. But he didn't just...


185: SaaS Content Marketing Strategy: Going from Zero to $45K MRR - with Christopher Gimmer

Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser. Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed. Later they built a website to help people find royalty free images online. They started blogging which helped them get traffic and slowly build an email list. But it was a pain for them...


184: Drive SaaS B2B Growth by Building a Community - with Sangram Vajre

Sangram Vajre is the co-founder and CMO of Terminus, a SaaS platform that enables sales and marketing teams to run account-based marketing (ABM) at scale. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account Based Marketing for Dummies' and the mastermind behind, a community for B2B marketing, sales and customer success professionals. This is a story about...


183: How to Get Over the Fear of Failure with Your SaaS Startup - with Andrea Waltz

Andrea Waltz is the author of the book 'Go for No! Yes is the Destination, No Is How You Get There'. There's plenty of advice out there on how to get people to say yes. But 'Go for No' recommends just the opposite. And it shows how focusing on increasing your failure rate can accelerate your momentum towards success. So I invited Andrea to discuss what SaaS founders and entrepreneurs can learn from this. In this interview, you'll learn: * About the old and new models for success...


182: SaaS Sales: How to Use Consultative Selling to Grow Your Startup - with Oleg Rogynskyy

Oleg Rogynskyy is the founder and CEO for is a SaaS platform that uses artificial intelligence to helps sales teams to be more effective by automatically capturing all their sales activities and then giving them giving them clear and actionable insights. was founded in 2016 and has raised around $7 million in funding. But back in 2010, Oleg was doing the 9 to 5 at another company, when he had an idea for a startup. He realized there was a need for...


181: Why Groove Shutdown a SaaS Blog That Helped it Reach $500K MRR - with Andy Baldacci

Andy Baldacci is the host of The Early Stage Founder podcast and a marketer at Groove. Groove is a simple help desk SaaS product that's used by over 8000 companies. The business was founded in 2011 by Alex Turnbull. Alex bootstrapped the business and had grown it from zero to over $500,000 in monthly recurring revenue. For 2 years, Alex and his team tried to make content marketing work for them. But they were getting nowhere. And at one point, he seriously considering shutting down...


180: A SaaS Company That Went from Near Failure to an $8.3 Billion Exit - with Mike Hilton

Mike Hilton is the chief product officer of Accolade, a healthcare technology platform that partners with large, innovative employers to simplify and improve healthcare for employees and their families. Previously, Mike was the co-founder of Concur, a travel expense and invoice management product. Mike and his two co-founders launched the business in 1993 from an apartment and self-funded it for the first year and. In 2014 (21 years later) they sold that business to SAP for a...


179: Single SaaS Founder: Getting it Right the Second Time - with Mike Taber

Mike Taber is the founder of, a SaaS product that automates the process of sending follow up emails, while keeping it personal. Mike is also the co-host of Startups for the Rest of Us podcast and he's the co-founder of Microconf, both of which he runs with Rob Walling, the founder of Drip. His last startup was AuditShark, a software product that helped regulated businesses such as financial companies to ensure IT security compliance. He tried for several years to get...


178: SaaS Fundraising 101 for Early Stage Startups - with Elizabeth Yin

Elizabeth Yin is the co-founder and general partner at Hustle Fund - the seed fund for hilariously early hustlers. She's also the co-founder of Hustle Con, a conference for non technical startup entrepreneurs. Previously, Elizabeth founded LaunchBit, which was acquired in 2014. She was also a partner at 500 Startups where she led the accelerator program. In this interview we cover SaaS fundraising 101 for early stage startups. So if you are thinking of fundraising but don't know...


177: SaaS Growth: How This Startup Went from 0 to 10,000 Customers - with Mikita Mikado

Mikita Mikado is the co-founder and CEO of PandaDoc, a SaaS product that lets you create, deliver, and manage your team's quotes, proposals, contracts, and other sales collateral. Before launching PandaDoc, Mikita and his co-founder Serge were running another business together in Belarus. They had to send out a lot of sales proposals and contracts. It was tedious and time consuming for them to create and track all these documents. And after investing hours into putting a document...


176: Bootstrapping a SaaS Business from Zero to $2 Million a Year - with Oleg Campbell

Oleg Campbell is the founder and CEO of, a SaaS platform that puts your email outreach on autopilot while keeping it personal. Oleg is a developer who grew his previous startup from zero to $150,000 a year. But sales flatlined after that and he couldn't figure out how to keep growing. He believed that his lack of sales experience was a major factor. So he took a part time sales job where he basically worked for nothing - just commission. And in the 6 months that he worked...


175: How a SaaS Chatbot is Turning Conversations into $100K MRR - with Max Armbruster

Max Armbruster is the founder and CEO of TalkPush, a SaaS recruitment platform that leverages the power of messaging and social media to help businesses that need to hire large numbers of employees. Max used to interview hundreds of candidates on the phone every year. It took up a lot of his time and at the end of each day he felt drained. He desperately wanted to use technology to make hiring more productive, but he couldn't find anything that didn't create unnecessary barriers between...


174: A Founder's Story: Selling a Bootstrapped SaaS Business - with Sri Ganesan

Sri Ganesan is the Director of FreshChat, a modern messaging software product that helps businesses to have marketing, sales and support conversations with customers. FreshChat started out as Konotor, a startup which Sri founded with a couple of friends. The founders originally set out to build a Whatsapp competitor. But realized that building a platform like that required a lot of capital. So they pivoted and focused on a mobile user engagement platform for 2-way messaging inside your...


173: SaaS Growth Lessons: From $800 MRR in 18 Months to $4.5M a Year - with Kyle Racki

Kyle Racki is the co-founder and CEO of Proposify, a SaaS product that helps you create proposal documents, collaborate with your team and streamline your sales process so you can close deals faster. The company was founded in 2014 and is based in Halifax, Nova Scotia. Kyle and his co-founder Kevin came up with the idea for Proposify when they were running a design agency. But they didn't do anything with that idea for several years. Eventually they decided that they wanted to get...


172: How to Sell SaaS When You Don't Have Any Sales Experience - with Hannah Chaplin

Hannah Chaplin is the co-founder and CEO of, a platform that helps SaaS companies to identify the highest impact things that their team should be working on right now. The platform helps to gather feature requests and feedback from customers, internal customers and the market and turn that data into clear and actionable insights. was founded in 2015 and is based in Sheffield, England. The founders came with the idea for Receptive when they were running...