Elevate: The Official Podcast of Elite Agent Magazine

Every agent and every real estate brand knows content helps them build a presence in the marketplace, but when it comes to creating great content, it can be challenging to know where to start or how to find the time.

Over the course of a lengthy career, there will be times when an agent needs to refresh their image and reinvent their strategies.

No property manager should feel threatened or in danger simply doing their job, but anecdotal evidence suggests some do.

Right now, the rental market is perhaps the toughest it has ever been and that’s applying pressure to tenants and property managers in equal measure. Every property attracts multiple applications, and if an application is not up to par or a prospective tenant can’t showcase the right skills, their application isn’t even making the pile for consideration. For the property managers knocking back applicants, it’s a heart wrenching daily reality that for every tenant they say yes to there is a...

It’s no secret that the role of a real estate agent has evolved in recent years, with insight into their persona and social proof of their expertise now as important, if not more so, than the brand they work with.

What do you need to ‘do, be and have’ to take the next step in life – whether that’s in your career, your business, or in your personal life?

Residential property might appear to steal the media limelight, but the commercial arena abounds with interesting tales.

Imagine purchasing a property was as simple as engaging with an agent, then ticking a box or pressing a button.

Imagine moving halfway around the world to restart your real estate career from scratch.

At the best of times, it can be a challenge to find and hire the right people in real estate.

Just when you think high-performing agent and Luxe Listings star Gavin Rubinstein might have reached the pinnacle of his real estate career, he shifts the goal posts again, revealing new intentions for business growth and further plans for market expansion.

Looking back on a 20-year real estate career, Sydney auctioneer Emma Brown-Garrett has two key pieces of advice: have the patience to find your niche and seek out someone who will mentor and believe in you. Emma notes it wasn’t until both these elements fell into place that she found her true calling as a highly successful female auctioneer. And it took her a lot of false starts, a whole host of perseverance and a near exit from the industry to get where she is today. Now two decades into a...

Future opportunity for the real estate industry isn’t about tech adoption, property market shifts or even fee discussions. It involves solving your client’s struggle, according to social scientist Nigel Dalton. And that struggle will change, he says, as new generations enter the market and technology advances. But if you can find the roadblocks that stand in the way of transacting or renting property, that’s where there’s an opportunity to innovate and future-proof your business. As the...

After 30 years in the industry, Marnie Beauchamp knows what it takes to be a consistent high-performer. And she’s achieved it more than once, rebuilding her business and reinventing herself along the way.

When Anna Neelagama took on the position of Chief Executive Officer of the Real Estate Institute of Australia, little did she realise a pandemic would promptly see her plunged into unchartered real estate waters.

If every word used to describe yourself or your business could make you either a million dollars or cost you a million dollars, how carefully would you choose?

Having led some two of the industry’s best known real estate groups to success, it might come as a surprise to hear Barry Plant Chief Executive Officer Nigel O’Neil say he was a ‘terrible leader’ when he first started out as a business turnaround expert more than 20 years ago.

When it comes to creating a winning strategy, most agents would tell you that they have either the best people or the best service, but what does that even mean? Particularly when everyone else says the same thing. Kolmeo’s Scott Bateman believes there is no best service. He also argues there’s a time when businesses should ignore their customers to deliver true innovation. It’s thinking like this that has seen Scott build a highly successful career and become one of the most sought-after...

In real estate, the gold standard is a team with a high-performance culture. They’re the ones who consistently get the big results no matter what the market’s doing, without risk of burnout, high turnover, or low morale.

When it comes to domestic violence, there are few people with as much access to what happens behind closed doors as a property manager.