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Clorox CMO Eric Reynolds on Influencer, Performance and Classic Brand Marketing

11/1/2018
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How does a CMO for a company with some twenty top brands create an emotional connection with consumers and still succeed with performance marketing? In this episode of Insider InSites, Eric Reynolds, Chief Marketing Officer of The Clorox Company met up with E.B. Moss, Head of Content Strategy for MediaVillage at the ANA Masters of Marketing to tell all – from how they tap the world of influencers, to their strategy for voice... and even how to compete with challenger brands like Jessica...

Duration:00:27:13

Growing A Successful Podcast - with Patrick Hinds Epi21

10/25/2018
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From the NAB Show in New York City: E.B. Moss of MediaVillage, on the best practices of podcast development and monetization, with Audioboom Chief Operating Officer, Stuart Last, and the scintillating host of True Crime Obsessed, Patrick Hinds. Will programmatic come to podcasting any time soon? Are native ads or dynamically inserted ads the way to go? Will a podcast that is like an audio version of Mystery Science Theater filled with laughter and based on murders “play in Peoria?” Find...

Duration:00:26:32

Navigating Programmatic Video and OTT with Rubicon Project and MediaVillage

10/2/2018
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To take a deep dive into the world of buying, selling, and automated opportunities for advertisers, publishers and ad agencies, MediaVillage Head of Content Strategy/Insider InSites host, E.B. Moss, and journalist, Rob Beeler, spoke with John Peragine, SVP and Global Head of Video for Rubicon Project, a leading technology company automating the buying and selling of advertising. Peragine works at the intersection of #video and #programmatic, and explains how this new world will soon see...

Duration:00:36:24

Inside the Mind of a Media Futurist - Gabriella Mirabelli of Anatomy Media

9/20/2018
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Gabriella Mirabelli has been living a sort of “renaissance woman” life: from award-winning documentary director, to change management at Price Waterhouse Cooper, to co-founder of Anatomy Media, where she also hosts her own weekly podcast, Up Next. But it's Mirabelli’s reputation as a futurist, with a focus on analyzing and forecasting Millennial and Gen Z digital native media behaviors, that sparked this interview. Don't miss the myriad insights she shared, gleaned from all those...

Duration:00:35:16

Nielsen and Westwood One on Who's Buying What and Why - in Podcasting

8/2/2018
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I’m E.B. Moss, the head of content strategy at MediaVillage recording live here at Podcast Movement 2018. In the hot seat today are two guests from Nielsen: Tony Hereau, Vice President of Audience Insights and Bruce Supovitz, Senior Vice President/Sales Director, National Audio Services. And for Westwood One and Westwood One Podcast Network, Senior Vice President of Digital Partnerships, Kelli Hurley. E.B. Moss: Kelli, I'm going to start with you because you have to go jump on a panel....

Duration:00:18:52

Insider Insites At the Turner Upfront Red Carpet with Radcliffe to Haddish, Presidents and CEOs

5/23/2018
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How and where do the stars and executives of Turner personally consume video? And, does former Harry Potter star, Daniel Radcliffe, like a good mystery or comedy?! For Episode 17 of Insider InSites, E.B. Moss, Managing Editor of MediaVillage, was on the arrivals carpet for the Turner Upfront and spoke to everyone from Turner Chairman/CEO, John Martin, to The Last O.G. co-star, Tiffany Haddish. The transcript below has been edited for clarity and length. E.B. Moss: Tiffany Haddish,...

Duration:00:24:49

A Deep Dive into Analyzing Data for the Media Marketplace, with SMI's James Fennessy and MediaVillage

4/18/2018
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Data seems tied to almost every media conversations today, but the devil is in the detail without strong analytics. Standard Media Index (SMI) provides that for TV networks to hedge funds based on aggregated spending data from agencies. For Episode 16 of Insider InSites, MediaVillage Managing Editor, E.B. Moss, and data/research reporter, Charlene Weisler, spoke with Global Chief Executive Officer, James Fennessy, about SMI's process and its projections for TV and digital advertising....

Duration:00:25:49

Zenith and Coty Execs on Marketing Beauty Brands

4/4/2018
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There’s a lot of talk about trust between brands, digital communities and consumers. But in Episode 15 of Insider InSites from MediaVillage we’re talking about trust between agency and client that drives good marketing. Hear from Chandra Coleman, VP, US Marketing, for Rimmel, part of Coty, and Brent Poer, Pres. and Exec Creative Dir. for Branded Content at Zenith, on what makes their relationship thrive, how to be nimble in the competitive beauty industry, and successfully introducing a...

Duration:00:29:29

Making Their (Hall)Mark: Danica McKellar and Candace Cameron Bure

3/28/2018
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In today’s competitive entertainment industry, what does it take to create popular, family-friendly content? MediaVillage Managing Editor, E.B. Moss, spoke to two big Crown Media stars - Danica McKellar, first known from her days as Winnie on The Wonder Years and later The West Wing, and Candace Cameron Bure, well-known for her role as D.J. Tanner on Full House, and currently Fuller House on Netflix, who discussed why the Hallmark brands resonate with each of them and how they’re lending...

Duration:00:33:42

Jack Myers on his Vision for MediaVillage and the Future of Media - Bonus Epi 13

3/8/2018
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Bonus Episode - in this very special bonus issue extracted from Episode 11, E.B. Moss, Managing Editor of MediaVillage, zeroes in on Jack Myers' point of view on the future of media, and how and why he came create MediaVillage. E.B. Moss: Welcome to, well, your Insider InSites! Jack Myers: Congratulations on such a successful podcast and for taking MediaVillage in to a whole new audio domain. E.B. Moss: To those listening, it might've sounded like I was trying to flatter you, but when...

Duration:00:11:09

An Audio Walking Tour of CES 18 – with E.B. Moss and David Polichock | Episode 12 – Insider InSites

1/23/2018
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E. B. Moss: Hey, it's E.B. Moss from MediaVillage and this is Episode 12, basically live from the Consumer Electronics Show in Las Vegas. I’m with MediaVillage Journalist David Polinchock who’s an expert at CES. So... We're mic’d up together and we're going to walk around, enjoy the ambient sounds of CES 2018, and I'm going to tap your brain... a Vulcan mind meld!, appropriately for CES. We're going to ask you to give us some insights. INTRO: Ready for some insights from those inside the...

Duration:00:33:29

Jack Myers on The Future of Men and Media

1/1/2018
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E.B. Moss: I'm E.B. Moss, managing editor of MediaVillage, and this is episode lucky 11 because I'm here with my boss: I'm lucky to work with the erudite and elegant media ecologist, Jack Myers. E.B. Moss: Welcome to, well, your Insider InSites! Jack Myers: Congratulations on such a successful podcast and for taking MediaVillage in to a whole new audio domain. E.B. Moss: To those listening, it might've sounded like I was trying to flatter you, but when you hear a little bit more from...

Duration:00:30:43

Epi 10: Univision’s Matt Kaplan and Influencer Ana Alvarado on Connecting Brands with the Hispanic Community

11/28/2017
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By E.B. Moss This is episode 10 of Insider Insights for MediaVillage recorded during Univision’s sixth annual Leading The Change conference, about how to tap into influencers to reach more of a multi-cultural audience. We’re talking with not only an influencer – Ana Alvarado, AKA “LipstickFables”, but also Matt Kaplan, SVP of Digital Sales at Univision, who connects influencers and advertisers. E.B. Matt, talk to me about your role at Univision. Matt Kaplan: My role really...

Duration:00:35:11

Arlene Manos, Ad Sales President, on Mentors, Mad Men and Management | Insider Insights Podcast 009

10/25/2017
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Episode 9 of Insider InSites is a conversation with Arlene Manos, the President Emeritus of Ad Sales for AMC Networks on her upcoming induction into the IRTS Hall of Mentorship, taking early risks, forging new ground and becoming a mentor. Manos describes her journey from print to television, working with top shows like The Walking Dead, Mad Men, and Breaking Bad and spotting and nurturing top sales talent. Recognizable for more than her signature red-frame eyeglasses, Manos who was at the...

Duration:00:20:12

Insider Insights Epi 8 - Gail Gallupo, CMO, AFLAC

9/26/2017
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E.B. Moss: I'm here onsite at Spark Foundry with Gail Gallupo, Senior Vice President and CMO of Aflac. , and I hear a little rasp in your throat – you had a big day yesterday? Gail Gallupo: Yes, we had an amazing day - a partnership between Disney ABC and Aflac as well as Spark Foundry – It was an exciting time. Moss: Gail, let’s start with your very interesting background, having worked in so many different marketing related roles. You were at Hewlett-Packard, you were at Western...

Duration:00:33:23

Mindshare and Dish Media Sales on Volvo and Addressability: An Open Conversation Insider InSites Podcast Episode 007

9/13/2017
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This episode provides an unusual opportunity to hear from both the media company and the media agency talking about an addressable advertising strategy for one of their advertisers, Volvo. Tobias Wolf, who as Executive Director, Client Services leads a team of media strategists and specialists across global media agency network Mindshare, and Brian Norris, Vice President of DISH Media Sales, shared some real insider insights. (The transcript has been edited for clarity and length. Listen...

Duration:00:35:18

Words of Wisdom from Advertising Journalist Stuart Elliott | Insider Insites 006

9/5/2017
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E.B. Moss: I have a very special episode today Of Insider InSites. I'm talking to Stuart Elliott - who raised the bar on media, marketing, and advertising journalism. ...In my role as managing editor, I look up to you as a contributor to MediaVillage. Stuart was one of the longest running columnists with the New York Times. He wrote the advertising column for about 23 years. I have some big shoes to aspire to over at MediaVillage and we're so thrilled that he contributes to our...

Duration:00:33:44

Insights from Podcast Movement 2017

8/29/2017
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E.B. Moss: Hey, it's E.B. Moss, Managing Editor for MediaVillage and I am on location yet again, so excited to be at Podcast Movement in Anaheim California. Podcast Movement 2017, I think it's their fourth year. And of the couple thousand people here, I bumped into Jason Hoch, who is the Chief Content Officer for HowStuffWorks. I bumped into him right after he happen to have walked up the stage holding two statuettes, awards that he won here at Podcast Movement so I wanted to grab the...

Duration:00:42:49

From The Heart: Hear From GEN-Z Media Interns

8/15/2017
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This episode of Insider InSites gathered some insights in a little bit of a different way: E.B. Moss spoke directly with some of the attendees and a panelist from the 4th Annual 1stFive Summer Intern Experience. At Media Village 1stFive refers to people who are in their first five years of the media, marketing, and advertising industries. Interns? They’re the ones who work hard all summer long, trying to gain their own insights about what this field is that they might be getting into....

Duration:00:20:28

Joe Baratelli – Secrets of Staying Power as a Chief Creative Officer | Insider InSites Podcast Episode 3

7/18/2017
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I recently had the good fortune to interview Joe Baratelli – who knows a little something about evolving creative and agency offerings to keep pace with the times, and keeping accounts for the long haul! Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago. They have also been the agency of record for Honda for almost that entire time, and helped make the simple Farmers Insurance “We Are Farmers”...

Duration:00:38:27