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School of Podcasting

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Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Location:

Akron, OH

Description:

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Language:

English

Contact:

234-5420893


Episodes

Avoid Flushing Your Audience Goodbye

8/3/2020
There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast feed. When you learn to shave, you have to learn how to hold the razor properly. The Radio Analogy Let’s start with some analogies. Radio is broadcasted on a frequency. That frequency is then deciphered by a radio receiver, which turns it into music. Podcasting is...

Duration:00:39:00

Your Favorite Episode of Your Podcast (and why)

7/27/2020
Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???). We also share what your favorite episode is and why (some pretty amazing answers thanks to all who participated). Join the School of Podcasting Worry Free Worry about sounding bad or unprofessional? Worried about buying equipment you don't need? Worried you'll make all those common mistakes that...

Duration:00:46:13

Don't Quit On a Bad Day - How Glenn and Jamie Thrive After 2500 Episodes

7/20/2020
Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That is a HUGE amount of work along with finding sponsors, booking over 6000 guests, facilitating contents and more. Today they share their secrets to longevity while keeping their sanity. Horses in the Morning is part of the Horse Radio Network. Quick Housekeeping 01:07...

Duration:00:43:06

Podcasting Best Practices

7/13/2020
I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses I thought I would share my opinion on the best practices. Have a Topic You Are Passionate About, as in REALLY Passionate about. Next week you will hear Jamie from Horses in the morning talk about her L O V E of horses. In the past I have said you need the passion that...

Duration:00:41:48

Interview Clips At the Start of Your Show

7/6/2020
I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy. Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused. ROLL THE CLIP If you think about it movies use trailers to motivate people to come see the movie. They also send the starts on talks shows who often have a clip of the show. When the hosts...

Duration:00:33:37

The Ripple Effect of Podcasting

6/29/2020
Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities. Mentioned in This Episode Joe Rogan and he was interviewing John Stewart Emly Prokop from the Story Behind Podcast getting a book deal Moxie LaBouche of the Your Brain on Facts got a Book Deal My book comes out in...

Duration:00:37:33

Podpage: Quick and Easy Podcast Websites

6/22/2020
If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan Learn Podpage for Free Sign up at www.schoolofpodcasting.com/learnpodpage Want to play with it for free? Check out www.schoolofpodcasting.com/podpage Question of the Month: Who Is Your Dream Guest? 03:10 Scott Johnson 05:15 Jim Collison 06:04 Jill and Chris 07:30 Kris and...

Duration:00:39:20

30 Strategies To Grow Your Podcast Audience

6/15/2020
I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite Mentioned in This Episode What Was That Like? Podcast Horse Radio Network episode 677 - All about doing...

Duration:01:03:27

Every time I podcast something good happens - Andrew Lewin Interview

6/8/2020
As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story. SPONSOR: FOCUSRITE * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over...

Duration:00:44:25

Fixing a Mistake in Your Podcast Episode

6/1/2020
My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast. SPONSOR: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your...

Duration:00:36:39

The Power of a Mighty Network

5/25/2020
Question of the Month: Focus Groups 01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it. Recently I did some market research that had me way out of my comfort...

Duration:00:49:03

Full Time Podcaster Daryl Grove of the Total Soccer Show

5/18/2020
While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership. 01:35 Why is This Good? I came across the trailer of the show Once upon a Gene and was floored by the emotions that bubbled up to the service. It makes...

Duration:00:46:42

Using LinkedIn for Your Podcast

5/11/2020
You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts: source https://www.jeffbullas.com Interview With Karen Yankovich Karen built her multiple 6-figure businesses by learning how to blend high-touch relationship-based marketing with practical business online savvy, and she brings that...

Duration:00:42:41

Get and Manage Interviews with Poddit - an Interview with Brent Besham

5/4/2020
Last year I met Brent Besham and She Podcast Live and hear about Poddit. In this interview, you'll learn what Poddit is, and how you can use it. Full show notes at www.schoolofpodcasting.com/721 Time Table 03:03 Poddit Interview - Brent Basham 14:43 A Guest Questionnaire 22:11 What Podcasters Can Learn From Michael Jordan 24:22 Focus Groups Tips 27:47 Website Webinar May 20th 28:13 Descript is Pretty Cool 31:16 SOP Housekeeping What is Poddit? People are using email, they're using...

Duration:00:34:33

What Do You Use To Create Your Podcast?

4/27/2020
Because of My Podcast Kevin from the AP Professor Check out Kevin's book "Pandemic Tracking: A survival Guide for College Faculty." Check out Kevin on the Podcast Review Show Contributors Arnie Chapman _ Football History Dude Joan Wheeler - Culture Rich Podcast Darwyn Dave - Dealing with My Grief David Oliver Kling Sacramental Whine, and Midgard Interactive Kris from Kris and Kristine Clay Groves From Fish Nerds Zoe and Sammy From the Daily Chicken Podcast York From Poetic...

Duration:00:56:35

300 Percent Growth in Business Revenue - Wealth Without Wallstreet Interview

4/20/2020
Podcasting Goes Over 1 Million Active Podcasts According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean? Does this mean you are too late. NO! Really podcasting is just getting warmed up. There is still 30% percent of the US that hasn't listened to a podcast...

Duration:00:45:28

They Said, "Why Not" Now Look at Them!

4/13/2020
As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast unless you think you got it 100% perfect on the very first try. Today I share stories and...

Duration:00:39:35

What podcasters can learn from the Tiger King

4/6/2020
The Train Wreck That is the Tiger King is in the Top 10 of Netflix After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and only watched the second half looking for closure. It's bad people behaving badly. I was on a Zoom call with my family and my brother had not seen it yet, and as he put it "everybody is talking about it." The whole family said the same thing, "it's awful, its a waste of...

Duration:00:45:36

Three Reasons Why Radio Personalities Should Be Podcasting

3/30/2020
I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 years and is a program director for iHeart Media. So I asked Erik for his opinion and he gave me...

Duration:00:41:03

What Does Bad Audio Sound Like?

3/23/2020
What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible). SPONSOR: Focusrite Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to http://bit.ly/PSM_Dave-Jackson Mentioned in this Episode Samson...

Duration:00:33:28