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Social Marketing Academy

BlogTalkRadio

The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show.

The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show.
More Information

Location:

Seminole, FL

Networks:

BlogTalkRadio

Description:

The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show.

Twitter:

@thegoagency

Language:

English

Contact:

8486 Seminole Blvd Ste A Seminole, FL 33772 866-926-2636


Episodes

The Essential Guide to Social Media Metrics

11/13/2018
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On this episode of The Social Marketing Academy, host Christopher Tompkins helps you navigate one of the essential aspects of your social media marketing strategy....but one that is CONSTANTLY OVERLOOKED! If you're new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it's important to look at these metrics to determine how you can adjust and optimize your strategy. Christopher is going to walk you through the metrics that will be worth watching...

Duration:00:18:54

7 Social Media Marketing Things You Should Know...But Don't

11/6/2018
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On this episode of The Social Marketing Academy, host Christopher Tompkins shares the 7 most common pitfalls that social media marketers make - and how to step around them! Social media marketing is constantly in flux, and it doesn't look like that's going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you've got two options: fall behind your competition, or stay sharp! Christopher is going to share the seven biggest things across social...

Duration:00:19:35

Amazon Marketing: What NOT To Do Online

10/23/2018
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Launching a brand on Amazon.com can be an absolute boon for business. Tons of eyes. Ease of purchase. Lots of sales. But the first steps can be trickier than you think. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his experiences with Amazon marketing and some of the common mistakes and questions that have affected his clients. A must-listen for new, and existing, Amazon brands.

Duration:00:17:16

How to Save Social Media Advertising Dollars During the Holidays

10/16/2018
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As many marketers know, when it comes to promotion - everything is more expensive during the holidays. This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and increase conversions on your website! Are you marketing on Facebook? Is your Facebook Page...

Duration:00:17:36

Black Friday Versus Cyber Monday: What is Better For Your Brand?

10/9/2018
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When November rolls around, there is more for a business to think about than the Thanksgiving menu. Are we going to run a Black Friday or Cyber Monday special? In this epsidoe of The Social Marketing Academy, host Christopher Tompkins helps you to understand which event day is more suitable to the goals of your business. Whether you are a local or national business, or a product or service based company - there is the right day for you to launch your promotion! Are you marketing on Facebook?...

Duration:00:15:47

How to Tie the Holidays Into Your Social Media Content

10/2/2018
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If you are putting together your social media marketing strategy for the holidays, if can be a little frustrating to figure out the best way to craft your content and promotions to hit your target audience directly. Is there a magic formula? In this episode of The Social Marketing Academy, host Christopher Tompkins shares some examples of how big brands like Starbucks use their content to emotionally engage their audeince with great results! Are you marketing on Facebook? Is your Facebook...

Duration:00:14:46

Money, Money, Money: Choosing the Right Contests, Discounts, and Incentives

9/25/2018
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If you are like many other companies out there, you are always looking for new ways to engage your social media audience. A great way to do it? Incentives! Whether it be discounts, coupon/promo codes, freebies, or giveaway - there are many ways to enhance your social media marketing campaign. But...wait! You need to prepare first! In this episode of The Social Marketing Academy, host Christopher Tompkins is going to show you the steps that you need to take first in order to ensure that your...

Duration:00:19:32

Finding Your Team: How to Ensure Social Media Marketing Success for Your Company

9/18/2018
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Having a social media startegy is one thing, but have having the correct team in place to deliver results is another. In this episode of The Social Marketing Academy, host Christopher Tompkins will share his experiences on formulating a strong social media marketing team that will help execute a winning social media marketing strategy. Whether you are doing the work in-house or outourcing, this episode will give you the tools and insight to make the right moves fast and cost-effectively. Are...

Duration:00:17:09

Target Acquired: Tips for Finding Your Social Media Audience

9/11/2018
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On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you've probably done it yourself. "That's impossible!" You say. "We hired the best copywriters to create persuasive content! Our design team made stunning visuals!...

Duration:00:18:29

Holidazed and Confused: Your Holiday Marketing Checklist

9/4/2018
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As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It's barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun rearing their ugly heads! It's bad enough that holiday decorations are on display before the leaves change, but why are Christmas trees already 25%...

Duration:00:23:14

Facebook Advertising: Building the Perfect Market for Retargeting

9/21/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising. In particular, Facebook Retargeting. Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW! Not to be missed!

Duration:00:16:30

Social Media Advertising: The Grease for Your Social Media Wheel

9/19/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins pulls you in for a personal chat about the importance of social media advertising to your business and overall online success. He shares his top five reasons for diving into social media advertising as well as revealing some insider tips and tactics that he has successfully implemented for his clients at The Go! Agency.

Duration:00:23:06

Where Are Your Visuals? Why You Need People to See Your Company's Story

9/12/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins ventures into the wonderful world of visual storytelling and reveals the reasons why you need to get visual or get prepared to be left behind. Stay tuned to the end where he shares a great insider tip to getting started with visuals quickly without any design experience.

Duration:00:15:36

Key Performance Indicators: The Missing Secret to Your Company's Success?

9/5/2017
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On this episode of The Social Marketing Academy, host Christopher Tompkins dives into the importance of identifying and tracking KPIs or Key Performance Indicators. He shares lots of reasons why you need to identify these as well as tips to track your success more effectively!

Duration:00:22:17

Paid Content on Social Media: Should you pay to boost your content?

4/21/2017
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Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content?The trend of paid content getting more and more popular. Why is it getting popular?Whether businesses should be paying to boost their content on social media.Our Top 3 tips for attracting a crowd on Twitter. Music provided by Podington Bear under a CC license.

Duration:00:33:49

Creating Facebook Audiences

4/14/2017
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In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences. This includes a discussion of the different options given by Facebook for audience creation. Chris then shows us how to come up with an audience for a number of products.

Duration:00:28:09

Are Facebook Ads Effective?

4/7/2017
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Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads. Music provided by Podington Bear under a CC license.

Duration:00:25:34

5 Tips To Boost Your Social Media Advertising

2/8/2017
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When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It’s not as easy as writing a post and clicking “post.” Analytics, budgeting, demographics, and targeting are heavily involved. Check out these helpful tips as you begin your journey through social media advertising on today's show! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration:00:16:50

5 Facebook Changes That Will Rock 2017

2/8/2017
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Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that changes the most often. As you can imagine, this requires social media marketers to stay on their toes. Learn more in this latest episode! The Social Marketing...

Duration:00:17:09

What LinkedIn’s New Engagement Insights Means For Marketing

2/8/2017
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LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently reach premium audiences through LinkedIn. On today's episode, Christopher Tompkins will reveal all! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration:00:15:24