The Art of Online Business

A lot of people think ads will magically fix a business that isn’t working, but that’s not how it goes. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!1:1 ads coaching from me ‍‍ ‍‍ Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that’s repeatable, and a low-ticket offer funnel. I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you’ll know if your business is ready to run ads profitably or what to focus on first before spending a dime. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!1:1 ads coaching from me ‍‍ ‍‍ I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. ‍‍ ‍‍ 1:1 ads coaching from me ‍‍ ‍‍ I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages. If you’ve been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later. Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.” So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she’s built a business that supports her life (not the other way around). ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Let me know exactly what new episodes will help you the most! Fill out the 90-second survey ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Tracy’s links: Create Online Business Success! In Apple PodcastCreate Online Business Success! In SpotifyFree Facebook Group

Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same shortcut I encourage for you. I walk you through a real client story from my 28-day coaching offer, where she turned $1,100 into $2,400 in course sales while spending just $20/day on ads. If you’ve got a solid offer but ads still feel like a frustrating puzzle, this episode will give you a clear, step-by-step roadmap to fix that. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I’ll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the common mistake that hurts webinar attendance. I also break down a simple timeline you can follow to keep your ad performance strong and your stress levels low. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ Karin walks us through her ad strategy, how she tests her funnel, and why her funny video ads perform better than anything else. She also explains how she increased her average order value to over $100 and what she learned about scaling without burning out. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Karin's Links: Blueprint channelwebsite

If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time. I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it’s a smart choice, and how to set clear, realistic expectations for what ads might cost. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny. We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Justin's Links: Justin on InstagramLinkedInFounder Feelings Wheel

Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ ‍‍ You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast. Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ ‍‍ ‍‍ Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Brooklyn's Links: Brooklyn on InstagramNot Another Boring NewsletterReframed PodcastAds That Scale

A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. ‍‍ ‍‍I talk about some of the advice I shared with them on a recent call. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! website for Facebook Ads help‍‍ I also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus why I think switching from a free lead magnet to a low-ticket offer is the smarter play. Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel