The Art of Online Business

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Find Out Which Gap You Have See Which Lead Magnet Your Offer Needs website for Facebook Ads help ‍‍ ‍‍ I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren’t converting. If you want your ads to actually turn leads into buyers, follow the show and don’t miss what’s coming next. ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Danielle's Links: Danielle on InstagramWebsite

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. 48-Hour Ad Fix Audit I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format. If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

What if your ads could keep bringing in sales while you step away and actually live your life? 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. ‍‍ Unlock 2,900+ storytelling content ideas for just $27 website for Facebook Ads help ‍‍ ‍‍ We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality. This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Michelle Knight's Links: Michelle on InstagramMichelle's YouTube

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holding back, this will help you take action and keep going. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Lead costs on your Facebook and Instagram ads starting to creep up? ‍‍ ‍‍ 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not. ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Your ads are literally telling you how to make more money — most course creators just ignore the clues. 48-Hour Ad Fix Audit ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you’re already spending on ads, this is how you squeeze way more results out of the same data you already have. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. ‍‍ ‍‍ 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Meta Ads CoachingDone For You Facebook AdsKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. ‍‍ ‍‍ 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. ‍‍ 48-Hour Ad Fix Audit ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confidence. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. ‍‍ ‍‍ 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? ‍‍ ‍‍ 48-Hour Ad Fix Audit ‍‍ ‍‍ A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. ‍‍ ‍‍ Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. ‍‍ ‍‍ 48-Hour Ad Fix AuditThe Free Weekly Newsletter ‍‍ ‍‍ Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Tarzan Kay’s Links: Tarzan on InstagramThe Free Weekly Newsletter

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” ‍‍ ‍‍ 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? ‍‍ ‍‍ How to lower Facebook Ad Lead Costs for your Lead Magnet Ads ‍‍ ‍‍ I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the right follow-up in place matter way more than the tool itself. The big takeaway is simple: use what’s already working organically, then test your options so you’re not guessing with your ad spend. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. ‍‍ ‍‍ 48-Hour Ad Fix AuditThe Edge Led Launch System (only $47, normally $147) ‍‍ ‍‍ Everyone asks the same question: “Should I run ads for my course launch, or will I just waste money?” In this episode, Megan and I talk about a real case study with and explain how a paid workshop led to a $66,907 launch (and what that means for deciding if ads make sense for you.) I also walk you through how to calculate what each lead is actually worth so you can decide if ads make sense for your next launch. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Megan Yelaney’s Links: Megan on InstagramBusiness Not As Usual Podcast

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. ‍‍ ‍‍ 48-Hour Ad Fix Audit ‍‍ ‍‍ Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. If you’ve been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 1:1 Meta Ads Coaching from KwadwoKwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel