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The Bacon Podcast

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This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
More Information

Location:

Aurora, IL

Description:

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

Twitter:

@bbasilico

Language:

English


Episodes

Episode 407 – Why Do 4 Out Of 5 Doctors Need A Marketing Prescription? with Paul Pavlik

10/17/2018
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As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the...

Duration:00:21:57

Episode 406 – How-To Own Your Website And Save Time & Money

10/15/2018
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I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don't have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay....

Duration:00:10:20

Episode 405 – Stop Boosting Facebook Posts – Start Adding Up with Emily Hirsh

10/10/2018
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Emily Hirsh is an industry-leading Facebook Ad Manager and Sales Funnel Strategist who has built an expert team of top-level professionals to help entrepreneurs to grow their businesses using proven social media sales strategies and creativity that converts.

Duration:00:23:38

Episode 404 – The Ultimate Sales Question – How Can I Help You?

10/8/2018
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Most 12 step programs start with this... "Do you realize you have a problem?" When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution! Here are some things to ponder as...

Duration:00:10:20

Episode 403 – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso

10/2/2018
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When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ...

Duration:00:29:06

Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

10/1/2018
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My wife and I watched a documentary this weekend called "Won't You Be My Neighbor". It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from "Mr. Rogers Neighborthood" (a PBS children's TV show). He had a special way of connecting with children That has been legendary for years. It made me think..."What if we applied some of his methods of communicating with children in your marketing?" A lot of marketing is based on fear and self-doubt. What would happen if we could...

Duration:00:10:20

Episode 401 – Creating Influence and Awareness With Interviews with Cathy Demers

9/26/2018
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Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars! She's amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO. Cathy is a sought-after expert and has...

Duration:00:19:36

Episode 400 – Lessons Learned in 4 Years and 400 Episodes?

9/24/2018
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On November 2nd, 2014, this podcast was launched. It was originally called "My Marketing Magnet" because I thought people would not get the BACOn reference about me and my book "It's Not About You, It's About Bacon! Relationship Marketing in A Social Media World!". Boy, was I wrong? Three months later, I changed it to "The Bacon Podcast" and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives...

Duration:00:10:20

Episode 399 – Creating Viral Social Video In Animoto with Jason Hsiao

9/18/2018
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Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006. Animoto’s certified partnerships with Facebook,...

Duration:00:29:58

Episode 398 – How-To Learn The KEY To Your Success?

9/17/2018
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Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for "Knowledge Empowers You!" There are really only 3 ways to grow your business... Sell More To The Same Customers? Sell More To New Customers? Raise Your Prices? People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and...

Duration:00:10:20

Episode 397 – Business Success Strategies with Cathy Demers

9/11/2018
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Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars! She's amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO. Cathy is a sought-after expert and has...

Duration:00:23:40

Episode 396 – How Do YOU Define Success In Your Business?

9/10/2018
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Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source. When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks. I like to view success...

Duration:00:10:20

Episode 395 – How To Make More Money? Change Your Money Mindset! with Marla Tabaka

9/5/2018
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Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients. After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and...

Duration:00:23:49

Episode 394 – How To Be More Productive By Taming Your Technology

9/3/2018
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Today is Labor Day and I am laboring over the podcast to keep you informed and in the loop. Most entrepreneurs or solopreneurs work more hours than your typical 9-5 worker, but there are additional payoffs afforded those who control their own time. If you are like most, you are trading hours for dollars, and that's OK. The more time you can save the more money you can make. So does it make sense to pay a little bit to save a bunch of time? If you can spend $100 a year to save 1 hour per...

Duration:00:10:20

Episode 393 – Little Voice – Big Business and Scaling Success with Nadia Finer

8/29/2018
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Are you sick of working crazy hours for tiny profits? Are you stuck playing small? Nadia Finer, a powerhouse business coach, wickedly funny international speaker and author of Little Me Big Business is here to help you unleash the BIGness in your business. Don't be fooled by Nadia's sweet appearance and adorable voice. Nadia is feisty and fearless. Rather than hide behind her insecurities, she has turned her little voice into her secret weapon and used it to build a unique personal brand....

Duration:00:24:51

Episode 392 – How To Improve Your Business Growth? – Hunt vs Gather

8/27/2018
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I was having a conversation with a friend and client where we started to dig into his sales team and the different takes on the sales process in general... he defined them as "Hunters" and "Gatherers." Hunters tend to be young, ambitious and energetic. The love the thrill of finding and closing new business clients. They love the thrill of the hunt and can't wait to close and move on to the next deal. Gatherers tend to be older, more experienced and love the steadiness and predictability of...

Duration:00:10:20

Episode 391 – Making Magical Memes with Jeff Herring

8/21/2018
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Do you know how so many online entrepreneurs have great expertise inside them but they struggle with how to get it out into the marketplace for more prospects and profits? Well what I do is help you easily unleash your content so you can quickly cash in on your content.

Duration:00:21:44

Episode 390 – I’ll Have What She’s Having… The Secret of Success

8/20/2018
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Have you ever seen the movie "When Harry Met Sally"? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner"s Mom in real life) says "I'll have what she's having". That iconic scene shows how people act vicariously through other people's actions or successes. You can create a buzz about your product or service by getting people to order what others find success with... Spotlighting...

Duration:00:10:20

Episode 389 – The Art of Power and Process and Packages in Sales with Gabe Arnold

8/14/2018
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In business, sales cures all. If you want to start generating a steady flow of leads for your business. Gabe Arnold creates affordable, long-term marketing and technology solutions for businesses of all sizes. He has over 15 years of experience in professional writing, web and computer technology, and marketing campaign creation and management. Gabe has worked with over 1,000 startups, as well as hundreds of established businesses over the past decade and has helped them achieve their goals....

Duration:00:24:08

Episode 388 – How To Effectively Deal With Difficult Clients?

8/13/2018
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Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south! Sometimes it can be your fault, while other times it is the clients, but it's usually not that cut and dry. Often it's a...

Duration:00:10:20