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The Bacon Podcast

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This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
More Information

Location:

Aurora, IL

Description:

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

Twitter:

@bbasilico

Language:

English


Episodes

Episode 443 – How To Avoid The Time-Money-Energy Drains In Your Business with Cindy J Holbrook

2/19/2019
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Cindy J Holbrook, aka The Visibility wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. Clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal clients while building a fun and profitable online business. As the host of the Biz Success In 15 podcast, Cindy J interviews top experts that share hot strategies...

Duration:00:22:09

Episode 442 – What To Do When People Attack You Online?

2/18/2019
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Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did! Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different... I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.

Duration:00:10:20

Episode 441 – Change Is Not Always Better… But Better Is Always Change with Warren Whitlock

2/12/2019
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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives. Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales...

Duration:00:27:09

Episode 440 – How-To Inspire Your Customers To Buy From You?

2/11/2019
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What Inspires You? What gets you Excited? Uplifted? Energized? Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers. Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions. When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call "Six Degrees of...

Duration:00:10:20

Episode 439 – How To Use LinkedIn To Look Sweet In The C-Suite with Deb Krier

2/6/2019
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Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level. Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior...

Duration:00:23:29

Episode 438 – What Can You Do With Your Linkedin Connections?

2/4/2019
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I am sorry to say that if you have made a New Years Resolution, there is an 80% chance at this point it's already failed. There is a false narrative that it takes 21 days to form a new habit? But, on average, it takes about 66 days before a new behavior becomes automatic. When it comes to Linked In, chances are you have lots of connections and little action. You also probably have those connections on other social media, in your phone, Quickbooks, and more! When it comes to Linkedin...

Duration:00:10:20

Episode 437 – Don’t Just Build A Business But Make A Difference – The Hero Factor with Jeffrey Hayzlett

1/30/2019
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Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick...

Duration:00:19:42

Episode 436 – 5 Main Reasons Why Marketing May Be Failing You?

1/28/2019
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People often treat marketing like the lottery... All you need to do is SCRATCH & WIN! That was easy? But in reality, if you just play the lottery, you will ultimately loose more than you win. The games are designed not to make you rich, but to make money for the lottery or gambling organization. Few get lucky, so may try and fail. There are those rare occasions where people figure out a strategy to legally beat the system. Marketing is a lot like the lottery. Once you figure out the formula,...

Duration:00:10:20

Episode 435 – Save Time And Make More Money Using Virtual Assistants with Kathy Goughenour

1/23/2019
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Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc. Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate...

Duration:00:24:11

Episode 434 – What Helps Your Drip Email The Most? Great Content!

1/21/2019
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The rumor of emails death is greatly exaggerated. In fact, it's kind of having a renaissance since corporations are required to use it for legal and tracking reasons. So how can you best leverage this for your business? Email is a very useful, yet difficult way to get your products, services and ideas in front of customers. The major challenges are that inboxes are stuffed with competition, spam, and other people's to-dos. You have to do something to get noticed and stand out from the flood....

Duration:00:10:20

Episode 433 – Building Better Business Reationships with Rocket Notes and Brad Banyas

1/16/2019
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Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc. Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate...

Duration:00:26:53

Episode 432 – How-To Prospect For New Clients With Emotional Intelligence?

1/14/2019
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Some of you may laugh because the words "Emotional" and "Intelligence" generally do go together in your business universe. Emotional Intelligence - is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to environments or achieve one's goal(s). In a past episode (439 on Crystal with Drew D’Agostino) I talk about the DISC system and how you can do an immediate...

Duration:00:10:20

Episode 431 – Building A Phone Based Software App For Your Business with Michael Hesek

1/9/2019
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Michael has been writing software for nearly 20 years. Working as a consultant for most of his career, he has been exposed to a variety of technologies and techniques used in the development of custom software. He currently works in a number of programming languages which he uses to help build solutions for companies looking to improve a specific process or solve an existing business problem. From desktop to web and mobile solutions, he has built applications for small and large businesses...

Duration:00:24:49

Episode 430 – How To Improve Business Relationships – 5 Easy Tips

1/7/2019
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We all have them... CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common... DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more. Have you ever heard the term GIGO? It stands for Garbage In - Garbage Out! What plagues most sales and business people with CRMs is they don't trust the data, or just don't know...

Duration:00:10:20

Episode 429 – What Business Trends to watch in 2019 with Mark S.A. Smith

1/2/2019
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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption &...

Duration:00:26:34

Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

12/31/2018
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As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO's and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year! There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial... What’s Old Is New...

Duration:00:10:20

Episode 427 – Creating A Business With A Social Cause with Pete Leonard of I Have A Bean

12/26/2018
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In 2007 Social Entrepreneur Pete Leonard blended Passion, and Purpose to found Second Chance Coffee Co.; His passion is roasting and delivering the highest quality, organically grown, fairly-traded coffee in a sustainable supply chain from crop to cup. His purpose is to offer post-prison people the opportunity for a fresh start and a new life. The company roasts under the brand name “I Have a Bean.” using a simple and unique model: They meticulously select beans from the top 1% of coffee in...

Duration:00:25:30

Episode 426 – 5 Favorite Time Saving Hacks To Be More Productive In The New Year

12/24/2018
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At this time of the year, most business people have some down time. In between the festive event you have to attend, you may have some bandwidth to get a few things cleaned up and get ready for the New Year! Organizing is great, but what if you could simply remove time wasting events throughout the year? Here are a few of my favorite tips that you can use to become more productive for GOOD: Clean That Email Make A To-Do List Daily Put It In Your Calendar Be Consistent Do A Quarterly Review...

Duration:00:10:20

Episode 425 – What Is A Flash Brief On Amazon with The Alexa Guy Jeff Smith

12/18/2018
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Jeff Smith is the Alexa Guy. He creates Alexa skills for companies, entrepreneurs, coaches and speaker to help them engage with their followers on a daily basis. His career started in advertising, first as a copywriter, later as a creative director. That created opportunities in Hollywood, and he moved his family to Los Angeles, where they lived happily for 14 years. Jeff created trailers and promos for all the major studios and networks and produced three TV shows and wrote the screenplay...

Duration:00:24:54

Episode 424 – 5 New Ways On How-To Use Audio & Video In Your Marketing

12/17/2018
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Creating Content is a great way to distribute your marketing messages, but Audio 7 Video Can be intimidating to some people. It's really easier than you think? There are simple tools and methods almost anyone can use to grow their sphere of influence. Some of these include: Alexa Flash Brief - Audio Minute Podcast Social Media - Video Minute Animoto Mac Photos In this episode, I will explore some simple ideas and methods to make Audio & Video and perfect part or supplement to your current...

Duration:00:10:20