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The Bacon Podcast

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This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
More Information

Location:

Aurora, IL

Description:

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

Twitter:

@bbasilico

Language:

English


Episodes

Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

6/20/2018
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Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She's had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that...

Duration:00:20:56

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

6/18/2018
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Telling your story or your customer's stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help them! So what is your story? What are your customer's stories? How do you make an emotional connection with your audience? You can use blogs, videos or podcasts, but all of them need some...

Duration:00:10:20

Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

6/13/2018
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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption &...

Duration:00:32:28

Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

6/11/2018
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In baseball, you only score when someone touches home plate. The same goes for your website. It's the home base for your business. Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster. Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Duration:00:10:20

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

6/6/2018
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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption &...

Duration:00:25:53

Episode 367 – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

5/30/2018
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Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media's effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales...

Duration:00:24:43

Episode 365 – Managing Your Productivity – Part 2 with Dan LeFave

5/23/2018
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After surviving a fatal car accident when he was 7 years old, Dan received what he calls “a warning shot,” life’s second chance. Inspired by his near death accident, he began to see the world differently and understand people at a deeper level recognizing that at the end of each day we must ask ourselves “Did I love, Did I laugh, Did I learn, Did I serve?” Since then, he plotted a path for a life full of risk-taking, facing adversities head-on and stepping into uncertainty with confidence,...

Duration:00:12:42

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

5/21/2018
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As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy. There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to...

Duration:00:22:20

Episode 363 – What YOU Need To Know About CDPR with Lawyer Bobby Klink

5/15/2018
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Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs...

Duration:00:22:20

Episode 361 – A Deep Dive About SEO Small Business wiyth Ryan Stewart

5/9/2018
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Ryan Stewart is a marketing professional with over 10 years of experience in the field. He has worked directly with clients like Target, Best Buy, and Deloitte but also built, scaled and sold a number of online businesses. Recently, his agency WEBRIS was acquired by Phill based agency From The Future (FTF). He currently serves as a partner at FTF while also working on his own training and software products.

Duration:00:27:00

Episode 360 – What Do You Stand For And Who Will Sit For You?

5/7/2018
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Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It's an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon. Your platform is also whatever media or medium you choose. Writing Art Music Podcasting Video Social Media - Multiple platforms In this...

Duration:00:10:20

Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

4/30/2018
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What is the difference between getting water from a faucet or a well? A faucet is easier, but you have to pay for what is being delivered. Also, you don't own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don't control the water. A well is something that takes more effort to build, but you own the land, the well, and the water. When it's done right, it will continue to provide a resource for...

Duration:00:10:20

Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

4/16/2018
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I was having a coffee with my mentor Al, when this question came up. "Is integrity dead? Is character more important today than ever before?" In this world of social media, fake news, and sales pitches coming harder and faster than ever before in history... the answer is "Yes... But!" I have been on a track of 'Thought Leadership' and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned? That's what integrity is. You...

Duration:00:10:20