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The Bacon Podcast

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This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
More Information

Location:

Aurora, IL

Description:

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

Twitter:

@bbasilico

Language:

English


Episodes

Episode 423 – Better Relationship Emotional Intelligence Using Crystal with Drew D’Agostino

12/11/2018
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Founder of Crystal for the past 4 years, a personality platform that offers free assessments and industry-leading psychometric predictions. Focused on helping people communicate effectively, resolve conflict, manage stress, influence others, and make better decisions in their professional lives. Always looking for software engineers and talented people-people to join the Crystal team. Email me if you're interested: drew@crystalknows.com Started multiple businesses before then, including an...

Duration:00:30:51

Episode 422 – How Can Emotional Intelligence Make LinkedIn More Powerful?

12/10/2018
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LinkedIn is the business to business social network. But many people spend very little time on the platform. Why? It's often one of two reasons... Either they don't know how to effectively use it, or they fear the dreaded "Connect & Pitch" that some many people employ looking for business. Relationships take time. Relationships take work. So why are people teaching the "Easy Button" approach to using Linkedin?

Duration:00:10:20

Episode 421 – CRM Relationship Building Principles with Brad Banyas of 366º

12/4/2018
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Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc. Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate...

Duration:00:25:48

Episode 420 – How To Build An Effective Content Marketing Strategy

12/3/2018
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You can drive in a nail with a screwdriver... and you can pound in a screw with a hammer... but why would you? Often times that's they way people treat marketing. They tend to push the kind marketing messages, on the platforms that appeal to them most. Email, Social Media, Video, and Podcasts (like this one) are all viable was to distribute messages, but are your messages targeted enough even when distributed on multiple platforms? Systems like the DISC or Myers-Briggs allow people to...

Duration:00:10:20

Episode 419 – Creating Better Business Relationships Using Nimble with Shannon Eckroth

11/27/2018
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Back in the day when MySpace was all the rage, my friends obsessed over profile pictures and sharing memes while I geeked out for hours learning how to code new backgrounds and analyzing what actions got the most reaction from people. Fast forward a few years later and I'm sitting at the startup, LinkedIn in Sunnyvale, CA helping them recruit their first accounting department. All the while getting the best digital education a girl could ask for. And since then? I've taught over 200...

Duration:00:23:52

Episode 418 – Want to Make More Money? Start A Relationship!

11/26/2018
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What business are you in? I can tell you that no matter what your position or what you are selling or servicing... You are in the relationship business. All of us are! A relationship is defined as the way in which two or more concepts, objects, or people who are connected or in the state of being connected. Every relationship that lasts has a value associated with it. It could be emotional, financial, or some sort of dependency. What value do you bring to the relationship? What value does...

Duration:00:10:20

Episode 417 – Local Websites That Work For Businesses with Mike Cooper

11/20/2018
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Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don't want. As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their...

Duration:00:24:53

Episode 416 – 5 Common Mistakes People Make With Their Websites?

11/19/2018
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Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It's a good time to make the most of off days and downtime to start formulating how and why you communicate with past current and future customers! There are five common mistakes...

Duration:00:10:20

Episode 415 – Stop Selling By Getting Clients To Imagine Success with Tom Poland

11/13/2018
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Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues. He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

Duration:00:28:59

Episode 414 – Want More Social Engagement? Have Fun With It!

11/12/2018
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I hear it all the time... "How do I get more engagement on social media?". It's easier than you think... Just have fun with it! It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today's divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement...

Duration:00:10:20

Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

11/7/2018
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Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation. His innovative tools,...

Duration:00:24:03

Episode 412 – The Big Lie That Limits Your Business Growth?

11/5/2018
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Many business owners and marketers are living a lie. Too often they say to themselves "If I Could Just...". We think that we are missing just one piece of the puzzle or we are just one or two techniques away from an economic windfall. Reality is, that we are often multiple mistakes away. Think about what Einstein, Edison, and Steve Jobs had to go through before they obtained success? The big truth is that you have to be in it for the long term if you want to see long-term success. Here is...

Duration:00:10:20

Episode 411 – Help A Teacher – Cause Marketing with Debbie Scott

10/30/2018
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My name is Debbie Scott. I am married to Roy Scott, and have been for 22 years. He is an attorney who practices family and criminal law. I am 64 years old, been a paralegal for my husband for many years. I live in Midland, Texas. I have three children and 3 amazing children-in-laws and 9 grandchildren, 5 girls and 4 boys . My family is very close and the delight of my life is spending time with family. I have always enjoyed helping people. Help A Teacher was not in my plans, but it is my...

Episode 410 – Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

10/29/2018
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Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve. Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

Episode 409 – Lay Off The Rah-Rah Or BSOS & Get Back To Business Basics with Chris Voss

10/24/2018
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Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He's a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Duration:00:30:17

Episode 408 – What Is a Marketing Strategy and Should You Want One?

10/22/2018
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Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is - a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing. There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results. You have to ask...

Duration:00:10:20

Episode 407 – Why Do 4 Out Of 5 Doctors Need A Marketing Prescription? with Paul Pavlik

10/17/2018
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As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the...

Duration:00:21:57

Episode 406 – How-To Own Your Website And Save Time & Money

10/15/2018
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I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don't have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay....

Duration:00:10:20

Episode 405 – Stop Boosting Facebook Posts – Start Adding Up with Emily Hirsh

10/10/2018
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Emily Hirsh is an industry-leading Facebook Ad Manager and Sales Funnel Strategist who has built an expert team of top-level professionals to help entrepreneurs to grow their businesses using proven social media sales strategies and creativity that converts.

Duration:00:23:38

Episode 404 – The Ultimate Sales Question – How Can I Help You?

10/8/2018
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Most 12 step programs start with this... "Do you realize you have a problem?" When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution! Here are some things to ponder as...

Duration:00:10:20