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The Bright Ideas Podcast

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The Bright Ideas podcast is for marketing professionals and entrepreneurs who want to discover how to use online marketing and sales automation tactics. In each episode of the podcast, I interview a proven expert and get them to share the story of how they became successful, the challenges they faced, and the lessons they've learned along the way; all with the goal of providing my listeners with actionable "golden nuggets" that they can immediately put to use in their own businesses. Online marketing, marketing, social media, social media marketing, sales automation, infusionsoft, startups, marketing automation, marketing agencies, marketing consultants.

The Bright Ideas podcast is for marketing professionals and entrepreneurs who want to discover how to use online marketing and sales automation tactics. In each episode of the podcast, I interview a proven expert and get them to share the story of how they became successful, the challenges they faced, and the lessons they've learned along the way; all with the goal of providing my listeners with actionable "golden nuggets" that they can immediately put to use in their own businesses. Online marketing, marketing, social media, social media marketing, sales automation, infusionsoft, startups, marketing automation, marketing agencies, marketing consultants.
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Location:

United States

Description:

The Bright Ideas podcast is for marketing professionals and entrepreneurs who want to discover how to use online marketing and sales automation tactics. In each episode of the podcast, I interview a proven expert and get them to share the story of how they became successful, the challenges they faced, and the lessons they've learned along the way; all with the goal of providing my listeners with actionable "golden nuggets" that they can immediately put to use in their own businesses. Online marketing, marketing, social media, social media marketing, sales automation, infusionsoft, startups, marketing automation, marketing agencies, marketing consultants.

Language:

English


Episodes

How HCSS Software Used Inbound Marketing to Increase Lead Generation by 400

2/23/2015
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Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate. He has helped them achieve phenomenal results. In the interview, we unpack the tactics that […] The post How HCSS Software Used Inbound Marketing to Increase Lead Generation by 400% appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content...

Duration:00:50:24

CMO Rishi Dave on Dun & Bradstreet’s Digital Marketing Transformation

2/16/2015
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In this interview, Trent speaks with Rishi Dave, CMO of Dun & Bradstreet. Rishi has been with Dun & Bradstreet since February 2014. Trent found Rishi after reading an article titled, “If a 173 year old public company can digitally transform, what’s your excuse?” If you are a CMO or CEO of an organization that […] The post CMO Rishi Dave on Dun & Bradstreet’s Digital Marketing Transformation appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing | Marketing...

Duration:00:42:00

Predictive Analytics: How to Apply Data Science to Your Company’s Sales Pro

2/9/2015
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In today’s interview with Mick Hollison, we talk about predictive analytics as it applies to lead scoring. Mick is the CMO for InsideSales.com and a regular contributing author for Inc. Magazine. Predictive analysis is a brand new topic for us on the BrightIdeas podcast. Predictive analysis helps you make objective decisions about lead quality based […] The post Predictive Analytics: How to Apply Data Science to Your Company’s Sales Process appeared first on BrightIdeas.co | The Blog of...

Duration:00:39:52

Conversion Optimization: How Radius.com Created a Very Clever Testing Metho

2/2/2015
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John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. […] The post Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions appeared first on...

Duration:00:48:32

Inbound Marketing Strategy: How Seismic Software is Using Content to Land E

1/26/2015
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Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team. In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination […] The post Inbound Marketing Strategy: How Seismic Software is Using Content to Land Enterprise Clients appeared first on...

Duration:01:02:56

B2B Demand Generation Tactics and Hacks with Damian Thompson

1/19/2015
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Are you looking for a way to consistently generate leads for a sales team that generate conversations with qualified prospects who convert to customers? In this interview, Damian Thompson provides a laundry list of specific tactics and tools he uses for himself and his clients to achieve meaningful results in demand generation. Damian is the […] The post B2B Demand Generation Tactics and Hacks with Damian Thompson appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content...

Duration:01:07:51

Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly

1/5/2015
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Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound […] The post Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly Visitors appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing |...

Duration:00:45:44

Social Media Management: Little Known Secrets for Leveraging LinkedIn for L

1/5/2015
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Today we interview Ted Prodromou, a Twitter & LinkedIn Expert. He is the author of “Ultimate Guide to LinkedIn for Business” and “Ultimate Guide to Twitter for Business”. Our discussion focuseson ways to leverageLinkedIn to help you generate more leads. This episode is not a LinkedIn primer, it is for people who already have a […] The post Social Media Management: Little Known Secrets for Leveraging LinkedIn for Lead Generation appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid |...

Duration:00:37:29

Leadership: How to Start a Software Company

12/22/2014
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Today I interview Laura Roeder, the founder of LKR Studios which was founded in 2009. Laura has built quite a name for herself teaching people how to create internet fame and how to use social media to further their business objectives. Out of that business she got an idea for a software product that […] The post Leadership: How to Start a Software Company appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing | Marketing Automation. To learn more about us, please...

Duration:00:37:49

Sales Strategy: How Tinderbox’s BDR Program is Generating 60 New Customers

12/15/2014
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Is your sales organization bringing in a steady stream of new customers? In this episode, I interview Adam Becker from Tinderbox. Adam is the Director of Sales for Tinderbox and his role is making sure that the sales and lead generation teams are productive. Tinderbox is a SaaS company focused on the sales productivity space. […] The post Sales Strategy: How Tinderbox’s BDR Program is Generating 60 New Customers a Month appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content...

Duration:00:45:23

Agency Insights: How Julian Stubbs Built a $3M Virtual Global Agency

12/8/2014
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Today we interview Julian Stubbs, the co-founder of a unique, cloud-based global marketing agency called Up There Everywhere. In this interview, we unpack the process of how Julian and his team have built their agency to just under $3 million in revenue in 3 years. Up There Everywhere is comprised of a globally distributed team […] The post Agency Insights: How Julian Stubbs Built a $3M Virtual Global Agency appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing |...

Duration:00:44:11

Content Strategy: How to Develop Content that Moves Leads Through the Funne

12/4/2014
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In today’s show you’ll hear lessons learned from the owners of two Hubspot certified marketing agencies: Paul Roetzer from PR 20/20 Trent Dyrsmid from Groove Digital Marketing Paul and Trent share their thoughts on: How to provide the right reporting to executive level management. Setting realistic expectations within your team. How to properly develop content […] The post Content Strategy: How to Develop Content that Moves Leads Through the Funnel appeared first on BrightIdeas.co | The Blog...

Duration:00:38:56

Partner Marketing: Proven Tactics for Startups

12/1/2014
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Reid Genauer is the CEO of Magisto. Magisto uses artificial intelligence to transform ordinary photos and videos into professional movies. Currently they make about 10 million movies/month. It’s fun to use ->> Go check it out The topic of this interview won’t be on Magisto though, we will focus on partner marketing. Partner marketing has […] The post Partner Marketing: Proven Tactics for Startups appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing | Marketing...

Duration:00:34:18

Inbound Marketing: How Amerifirst Mortgage Generates 1000+ Leads a Month

11/24/2014
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Our guest today is Dan Moyle. Dan is in charge of marketing over at AmeriFirst Mortgage. Dan knows how to succeed with inbound marketing in a ‘boring’ industry. If you are in an industry that many would consider ‘boring’, and you’re not sure how you could possibly come up with enough to write about, this […] The post Inbound Marketing: How Amerifirst Mortgage Generates 1000+ Leads a Month appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing | Marketing Automation....

Duration:00:48:10

Inbound Marketing: How Block Imaging Increased Sales by $9 Million

11/20/2014
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In this interview we’ll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K. We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear […] The post Inbound Marketing: How Block Imaging Increased Sales by $9 Million appeared first on BrightIdeas.co | The Blog of Trent...

Duration:00:44:31

How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months

11/17/2014
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Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traffic has grown from 250,000 visitors per month to over 3 million visitors per month. In this […] The post How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid |...

Duration:00:29:41

Agile Marketing 101: What You Need to Know to Succeed

11/12/2014
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Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand.Jaschahas been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management and innovation. In this episode, we won’t be talking about BitTorrent though, we’ll be talking about agile marketing processes. If you are not […] The post Agile Marketing 101: What You Need to Know to Succeed appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid...

Duration:00:29:59

How to Leverage Reddit to Build Your Audience

11/10/2014
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You’ve probably heard of Reddit, but do you know how to leverage it to grow your business? Have you tried using Reddit for your business but found it difficult to figure out how to get results? Brent Csutoras is a social media strategist and entrepreneur who specializes in social media marketing, content marketing and viral […] The post How to Leverage Reddit to Build Your Audience appeared first on BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing | Marketing Automation. To...

Duration:00:38:38

How Salesforce.com Increased Blog Traffic 310%

11/6/2014
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Are you looking for powerfultips to increase blog traffic? In this interview Amanda Nelson shares 10 tips for managing a successful blog.Amanda Nelson is the Director of Marketing for Ringlead.com, a data quality platform for major CRM and marketing automation platforms. In her previous position as content manager for Salesforce.com, Amanda took the Salesforce.com corporate […] The post How Salesforce.com Increased Blog Traffic 310% appeared first on BrightIdeas.co | The Blog of Trent...

Duration:00:34:31

How to Use Programmatic Advertising Technologies to Laser Target Your Best

11/3/2014
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If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target your customersmore cost effectively than ever before. In this interview Trent interviews Trip Foster, […] The post How to Use Programmatic Advertising Technologies to Laser Target Your Best Prospects appeared first on BrightIdeas.co | The...

Duration:00:25:49