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The EchoJunction Podcast with Adam Fraser

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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
More Information

Location:

Sydney, Australia

Description:

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

Language:

English


Episodes

Trevor Young talks PR and social in 2018

12/9/2018
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Founder of Digital Citizen and PR Warrior Trevor Young returns to the podcast to discuss social and public relations in 2018. We discuss: Trevor s career to date LinkedIn and the socialisation of professional services Advertising s role on social media, connected brands and the comeback of humanity in business Navigating the social media landscape and the […] The post Trevor Young talks PR and social in 2018 appeared first on EchoJunction .

Duration:00:46:31

Craig Badings talks trust and PR

12/2/2018
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Partner at Senate SHJ and public relations specialist Craig Badings returns to the podcast to talk about trust and PR. We discuss: Craig s career to date Avoiding crisis and why organisation culture is often the source The five areas of culture that impact future crises: governance, supervision gaps, work around strategies, blame culture, and poor training […] The post Craig Badings talks trust and PR appeared first on EchoJunction .

Duration:00:46:51

Dan Monheit talks behavioural economics

11/25/2018
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Owner and Director of Strategy at Hardhat Digital, Dan Monheit, joins the podcast this week to discuss behavioural economics and marketing. We discuss: Dan s career to date Competing in the agency space and why success in the digital space is the strongest differentiator Marketing, psychology and understanding consumer behaviour Behavioural economics, heuristics that aid decision […] The post Dan Monheit talks behavioural economics appeared first on EchoJunction .

Duration:00:51:23

Mitch Joel talks marketing

11/18/2018
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Global digital marketing thought leader and founder of Six Pixels Group, Mitch Joel, joins the podcast this week to talk marketing. We discuss: Mitch s career to date Mitch s podcasting pedigree, and current podcasting and audio projects The martech landscape and why Mitch isn t surprised about its massive growth due to the perfect storm of businesses searching for efficiency and […] The post Mitch Joel talks marketing appeared first on EchoJunction .

Duration:00:53:33

Ryan Wallman talks Eat Your Greens

11/11/2018
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Associate Creative Director for Wellmark, Ryan Wallman, joins the podcast this week to talk about his new co-authored book Eat Your Greens and creative marketing. We discuss: Ryan s career to date, and his move from medical practitioner to writer Ryan s satirical perspective on the marketing sector and why he believes too many marketers take themselves […] The post Ryan Wallman talks Eat Your Greens appeared first on EchoJunction .

Nicole Stanners talks marketing

11/4/2018
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ANZ Marketing Director for Campari Nicole Stanners joins the podcast this week to talk marketing. We discuss: Nicole s extensive career, covering the likes of Unilever, Cadbury, Campbell Arnotts, Diageo, and Campari The Campari Group and its house of brands Dove, brand purpose and how Campari Group has been using SKYY Vodka in support of gender […] The post Nicole Stanners talks marketing appeared first on EchoJunction .

Duration:00:43:52

Saul Colt talks podcasting

10/28/2018
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Word-of-mouth marketer extraordinaire, Saul Colt, joins the EchoJunction podcast to discuss podcasting. We discuss: Saul s career to date Saul s new podcast show We Now Join The Program Already In Progress The grind and passion involved in developing and delivering a podcast show Podcasting maturity and why Saul believes that the power of podcasting hasn t truly […] The post Saul Colt talks podcasting appeared first on EchoJunction .

Joseph Jaffe talks survival marketing

10/21/2018
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Soon to be five-time author and marketing thought leader Joseph Jaffe returns to the podcast (for a fifth time!) this week to talk about his new business survival consultancy firm and upcoming new book Built to Suck: The Inevitable Demise of the Corporation and How to Save It? . We discuss: Joseph s career to date The […] The post Joseph Jaffe talks survival marketing appeared first on EchoJunction .

Damien Cave talks news media

10/14/2018
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Australian Bureau Chief for the New York Times, Damien Cave, joins the podcast this week to talk news media. We discuss: Damien s career to date Dealing with disruption and why the music industry has been a model for reference Building trust and why the New York Times brand has been so successful through driving journalistic […] The post Damien Cave talks news media appeared first on EchoJunction .

Duration:00:44:46

Tamara Howe talks brands

10/7/2018
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ANZ Marketing Director for Kellogg s, Tamara Howe, joins the podcast this week to talk branding. We discuss: Tamara s career to date The new and major brands Tamara looks after at Kellogg s The Kellogg s brand portfolio and how Kellogg s devises teams, resources and portfolios across its vast number of brands The CMO tenure and Tamara s long-term […] The post Tamara Howe talks brands appeared first on EchoJunction .

Jay Baer talks Talk Triggers

9/27/2018
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The one and only, Jay Baer returns to the podcast for a fourth time (!) to talk about his new book, Talk Triggers. We discuss: Jay s career to date and his marketing strategy style approach to publishing Faster, easier and cheaper customer acquisition: the common thread throughout Jay s books Promotional tactics and how Jay uses […] The post Jay Baer talks Talk Triggers appeared first on EchoJunction .

Duration:00:49:37

Julie Trell talks accelerator businesses

9/23/2018
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Former Salesforce exec and head of muru-D, Julie Trell, joins the podcast this week to talk about accelerator businesses. We discuss: Julie s career to date How Julie met Salesforces founder Marc Benioff pre-Salesforce, and the vision he had that led her to join his team Julie s decade at Salesforce, her roles there and how the […] The post Julie Trell talks accelerator businesses appeared first on EchoJunction .

Natalie Truong talks B2B marketing

9/16/2018
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Pacific Region Head of B2B Marketing at Mercer, Natalie Truong, joins the podcast this week to talk B2B marketing. We discuss: Natalie s career to date and her time working with Jac Phillips Mercer and Natalie s role in driving the B2B brand and in the career space The transition from B2C to B2B marketing and the […] The post Natalie Truong talks B2B marketing appeared first on EchoJunction .

Duration:00:49:05

Tyron Hayes talks education marketing

9/9/2018
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CMO at Curtin University, Tyron Hayes, joins the podcast this week to talk education marketing. We discuss: Ty s career to date Ty s experience cracking the CMO50 awards top 10 at a young age Marketing in the education sector, Ty s marketing team and breadth of physical and digital marketing activities Ty oversees at Curtin University The […] The post Tyron Hayes talks education marketing appeared first on EchoJunction .

Matt Allison talks content marketing

9/2/2018
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Head of Global Content Strategy at Bupa, Matt Allison, joins the podcast this week to talk content marketing. We discuss: Matt s career to date Defining content marketing as a bridge between customers and brands Why content marketing is all about the customer and delivering the content that consumers want, when they want it and how […] The post Matt Allison talks content marketing appeared first on EchoJunction .

Kirsty Traill talks social media technology

8/26/2018
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VP of Customer for Hootsuite, Kirsty Traill, joins the podcast this week to talk social media technology. We discuss: Kirsty s career to date The benefits and differences of working at large businesses and startups The evolution of Hootsuite, from startup SME specialist to enterprise organisation serving 80%+ of the Fortune 1000 Why more businesses are […] The post Kirsty Traill talks social media technology appeared first on EchoJunction .

Matt Bruce talks media marketing technology

8/19/2018
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General Manager at Adobe, Matt Bruce, joins the podcast this week to talk media marketing technology. We discuss: Matt s career to date The media sector s evolution and disruption Matt has experienced throughout his career at ITV, Nielsen and now Adobe How distribution has been disrupted with the ability for large media players to develop their […] The post Matt Bruce talks media marketing technology appeared first on EchoJunction .

Byron Sharp talks marketing science

8/12/2018
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Professor of Marketing Science and Director of Ehrenberg-Bass Institute at the University of South Australia, Byron Sharp, joins the podcast this week to talk marketing science. We discuss: Byron s career to date How Byron came to be a marketing scientist and professor, and the work he does at the University of South Australia The science […] The post Byron Sharp talks marketing science appeared first on EchoJunction .

Shep Hyken talks customer experience

8/5/2018
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CX expert, keynote speaker, and author, Shep Hyken, joins the podcast this week to talk customer experience. We discuss: Shep s career to date Shep s experience and growth as an author, from his first book to his most recent The Convenience Revolution The background for Shep s new book, The Convenience Revolution , and why he believes […] The post Shep Hyken talks customer experience appeared first on EchoJunction .

Duration:00:48:03

Joanne Jacobs talks TV

7/29/2018
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Co-CEO of Disruptor s Handbook, Joanne Jacobs, returns to the podcast to talk about the future of TV. We discuss: Jo s career to date How the internet disrupted broadcast media s privileged access monopoly, by giving the public the ability to create content Why “social media” has existed for generations before the internet through content on various traditional platforms before […] The post Joanne Jacobs talks TV appeared first on EchoJunction .