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171 - How To Avoid Your Membership Becoming a Burden

Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there's an undeniable buzz you get with every new member who joins. But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you? Or perhaps it's started to feel like a chore? Maybe things haven't gone as planned. Or maybe you've just become complacent....


170 - 9 Ways To Save Money When Running Your Membership

With so many moving parts involved in building and running a membership site, the costs can quickly add up. And while constantly trying to penny-pinch and always going with the cheap option isn't the best approach, it's also prudent to ensure you're not unnecessarily wasting money. In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business. Episode Summary:


169 - From The Vault: Utilizing Guest Experts for your Membership Content

While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering. Not only does inviting guest contributors increase the value and variety you provide to your members; but it's also a smart strategy for minimizing the workload involved in creating all membership content yourself. In this episode I talk more about ways to make best use of guest contributors for your...


168 - From The Vault: Strategies for Increasing Your Membership Pricing

During the course of running your membership site, there will inevitably come a point where you want to increase your pricing. Maybe your offering has changed, perhaps you're responding to increased demand or maybe you just want to earn a little more for your efforts. Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing... Episode...


167 - From The Vault: How to Decide Which Content Should Be Free vs Paid

Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community. Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content should comprise your paid membership. In this episode of The Membership Guys Podcast, I tackle...


166 - Repurposing Your Membership Content with Amy Woods

The typical membership site owner creates a LOT of content. Not just for their paying members, but as part of their marketing strategy too. It's a lot of work - so anything you can do to increase the impact and the reach of the content you create is a big win. Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today's episode of The Membership Guys Podcast, I'm joined by the queen of content repurposing - Amy Woods...


165 - Looking Back at Year 3 of the Member Site Academy

Wow, time flies when you're rocking the membership world! In what has become an annual tradition - we're celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business. And of course I'm joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy. In this episode, Callie and I discuss:


164 - How to Deal With Negative Feedback About Your Membership

As your membership grows, so too does the likelihood that you'll encounter negative feedback from your members. You can't please everyone, it's a fools errand to even try. But what do you do if one of your members says something you don't like about your membership? How you react to and process negative feedback can have real implications on the way you run your membership. In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my...


163 - 6 Ways to Use a Podcast to Promote Your Membership

Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility. And for membership owners, a podcast can be a great source of new members too. In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year. In this week's episode of that very podcast, I share 6 ways that you can use...


162 - No, Average Member Retention Is NOT Only 3 Months

"The average length of time someone will stay subscribed to your membership is just 3 months." You’ve heard that before, right? You’ve no doubt seen "experts" throwing this statistic around. Heck, if you dig hard enough I wouldn't be surprised if we've repeated it ourselves once upon a time! Well here’s the truth - that 3 month average subscription length? It’s nonsense. Utter nonsense. In today’s episode I look at where the whole 3 month myth came from and why it’s persisted - but more...


161 - What Does Facebook Announcing Paid Group Subscriptions Mean For the Membership Space?

On June 20th, Facebook officially announced that they are trialling the option for Group admins to charge a recurring subscription fee to their members. This is definitely a huge move, and one that capitalises on the fact that there are already many membership owners using Facebook Groups "unofficially" for their paid community. So what does this mean for the membership industry? Should we all pack up our things and move our memberships over to Facebook? If you've been following us for a...


160 - 5 Options For Starting a Membership BEFORE You've Grown Your Audience

We're constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership. However for some people the temptation to rush headfirst into their membership is just too strong. Truth is that if you haven't built an audience that you can mobilize and monetize, you're going to find it an uphill struggle trying to get your membership off the ground. But it's not all doom and gloom. In this podcast, I share 5 options you have if you're...


159 - 4 Ways You Can Use a Membership to Supplement Your Existing Business

When we talk about membership sites, typically it's in the context of being the main part of the membership owner's business. However that's not the only way to do it. In this episode of The Membership Guys Podcast, I dig into 4 of the main ways you could create a membership site that's secondary and supplementary to the real focus of your business. Episode Summary:


158 - How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question. There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership. However when setting goals for the launch of a new membership site, or even the growth of an original one, it’s useful to know whether your aspirations are realistic or just pure delusion! In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for...


157 - Creative Ways to Improve Your Member Experience with Andrew & Pete

In today's online world you're increasingly competing with a lot of noise and distraction when it comes to your members time and attention. How do you stand out? What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook? Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over...


156 - How To Level-Up by Creating a Membership Ecosystem

So your membership is ticking along nicely, you're bringing in new members at a steady rate (and they're sticking around too), you've got your systems and processes nailed and everything is running like clockwork. What next? There are a few different paths you can take for growing and scaling your membership business; but in this episode I want to talk about my favourite approach, one that's perfectly suited to the membership model. And that is creating an 'ecosystem' of products and...


155 - Mark Asquith On Changing Your Core Business Model

Making the move from working one on one with clients, to running a "one to many" subscription business like a membership can be a daunting transition. It's one Mark Asquith made several years back, when he called time on his successful digital agency to focus entirely on his SAAS company. And it's a journey we've taken ourselves with The Membership Guys. In this episode of The Membership Guys Podcast, we discuss our respective journeys, and Mark shares an inside look into how he made the...


154 - Where To Host Videos For Your Membership?

Most memberships in the online space feature some form of video content. But the question of where to host these videos continues to confuse many membership site owners. In this episode of The Membership Guys Podcast, I delve into the 6 main options you have for hosting your membership videos and give my definitive recommendation (as well as what the absolute no-no is when it comes to video hosting) Episode Summary: really


153 - What Should Be Your Membership's Refund Policy?

Refunds suck. Let's face it - someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund - having a fair refund policy is ultimately a good thing for you and for your membership. In this episode of The Membership Guys Podcast, I explore the best ways to deal with refund requests, and provide my top pointers for what you need to include...


152 - 6 Quick & Easy Membership Sales Tactics To Try Out This Month

Much of the marketing advice you'll come across conditions you seek out a magic bullet that will unlock a tidal wave of leads and sales. The blueprint for the perfect funnel; the foolproof launch strategy; the latest killer Facebook ads hack. It's all nonsense. There is no "easy button" - and the people telling you there is are almost always trying to sell you something (or regurgitating the advice of someone else whose "magic beans" they bought) Truth is that it's extremely rare to find...