The Membership Guys Podcast-logo

The Membership Guys Podcast

Business >

More Information


United Kingdom






179 - Why You Should Keep Things Simple with Your Membership

It's easy to get carried away when creating a membership website. We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website. And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use. It's not just the tech side of things that people tend to...


178 - Running a Membership over the Holidays - 6 Things You Should Do

As the year draws to a close and many inside your membership and your wider audience will be in a festive mood, what sort of things should you be doing as a membership owner? Whether you're a Christmas fanatic or a modern day Scrooge - the festive season brings with it a few unique opportunities for your membership business. In this episode of The Membership Guys Podcast, I talk about 6 things you should do in your membership over the holiday period. Episode Summary:


177 - Where to Find Reliable Tech Support for your Membership Site

Membership websites have a whole mess of moving parts - plugins, themes, integrations, payment processors - they all add up to make memberships one of the most complicated types of sites that you can build. And even if you have help getting everything up and running, chances are there'll be numerous times you'll need a bit of tech support in the day to day running of your membership. But finding reliable help with the technical side of building and maintaining a membership can be a...


176 - Growing Your Membership by Doing Things That Don’t Scale

The "one to many" aspect of a membership site is what makes it such an attractive business model. The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is. However sometimes in order to get to the next level, you need to...


175 - 5 Ideas to Take a Successful Membership to the Next Level

Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership. But once you've reached a point where you can call your membership "successful" - what's next? For many, the continued growth of their membership - increasing member numbers and revenue - is the be all and end all of their ambitions. And that's a perfectly valid goal. But for those who want more, what does that "next level" look like? In this episode, I discuss 5 ideas for...


174 - 11 Bad Habits That Could Be Hurting Your Membership

Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on. These day to day habits are the cornerstone of any successful membership - however when developing those positive habits it's all too easy to also develop bad ones. In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips...


173 - Tactics to Pre-empt and Prevent Member Cancellations

Cancellations are an inevitable part of the member journey. Everyone running a membership deals with them. However that doesn't mean you just have to sit back and let cancellations happen! In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership. Episode Summary:


172 - Why Member Lifetime Value is More Important Than Churn

There are plenty of great things about the membership model - but member churn is not among them. Churn - the name given to the loss of paying members and subscribers - is something that you typically do not have to deal with or even contemplate with most other types of business models. And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea. However these people are taking the wrong approach, and focusing on entirely the...


171 - How To Avoid Your Membership Becoming a Burden

Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there's an undeniable buzz you get with every new member who joins. But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you? Or perhaps it's started to feel like a chore? Maybe things haven't gone as planned. Or maybe you've just become complacent....


170 - 9 Ways To Save Money When Running Your Membership

With so many moving parts involved in building and running a membership site, the costs can quickly add up. And while constantly trying to penny-pinch and always going with the cheap option isn't the best approach, it's also prudent to ensure you're not unnecessarily wasting money. In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business. Episode Summary:


169 - From The Vault: Utilizing Guest Experts for your Membership Content

While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering. Not only does inviting guest contributors increase the value and variety you provide to your members; but it's also a smart strategy for minimizing the workload involved in creating all membership content yourself. In this episode I talk more about ways to make best use of guest contributors for your...


168 - From The Vault: Strategies for Increasing Your Membership Pricing

During the course of running your membership site, there will inevitably come a point where you want to increase your pricing. Maybe your offering has changed, perhaps you're responding to increased demand or maybe you just want to earn a little more for your efforts. Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing... Episode...


167 - From The Vault: How to Decide Which Content Should Be Free vs Paid

Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community. Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content should comprise your paid membership. In this episode of The Membership Guys Podcast, I tackle...


166 - Repurposing Your Membership Content with Amy Woods

The typical membership site owner creates a LOT of content. Not just for their paying members, but as part of their marketing strategy too. It's a lot of work - so anything you can do to increase the impact and the reach of the content you create is a big win. Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today's episode of The Membership Guys Podcast, I'm joined by the queen of content repurposing - Amy Woods...


165 - Looking Back at Year 3 of the Member Site Academy

Wow, time flies when you're rocking the membership world! In what has become an annual tradition - we're celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business. And of course I'm joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy. In this episode, Callie and I discuss:


164 - How to Deal With Negative Feedback About Your Membership

As your membership grows, so too does the likelihood that you'll encounter negative feedback from your members. You can't please everyone, it's a fools errand to even try. But what do you do if one of your members says something you don't like about your membership? How you react to and process negative feedback can have real implications on the way you run your membership. In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my...


163 - 6 Ways to Use a Podcast to Promote Your Membership

Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility. And for membership owners, a podcast can be a great source of new members too. In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year. In this week's episode of that very podcast, I share 6 ways that you can use...


162 - No, Average Member Retention Is NOT Only 3 Months

"The average length of time someone will stay subscribed to your membership is just 3 months." You’ve heard that before, right? You’ve no doubt seen "experts" throwing this statistic around. Heck, if you dig hard enough I wouldn't be surprised if we've repeated it ourselves once upon a time! Well here’s the truth - that 3 month average subscription length? It’s nonsense. Utter nonsense. In today’s episode I look at where the whole 3 month myth came from and why it’s persisted - but more...


161 - What Does Facebook Announcing Paid Group Subscriptions Mean For the Membership Space?

On June 20th, Facebook officially announced that they are trialling the option for Group admins to charge a recurring subscription fee to their members. This is definitely a huge move, and one that capitalises on the fact that there are already many membership owners using Facebook Groups "unofficially" for their paid community. So what does this mean for the membership industry? Should we all pack up our things and move our memberships over to Facebook? If you've been following us for a...


160 - 5 Options For Starting a Membership BEFORE You've Grown Your Audience

We're constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership. However for some people the temptation to rush headfirst into their membership is just too strong. Truth is that if you haven't built an audience that you can mobilize and monetize, you're going to find it an uphill struggle trying to get your membership off the ground. But it's not all doom and gloom. In this podcast, I share 5 options you have if you're...