Wait What Really OK with Loren Weisman

Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity. This podcast is raw, real and true. Done in one take. This was unscripted and in the moment. Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up. Take it for what it is or how it might resonate with you. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* *Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group - FSG Living - FSG Messaging & Optics* * Greenville, South Carolina, Washington, Utah, Windermere, Florida* * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2024 Loren Weisman/Fish Stewarding Group/FSG Living. All Rights Reserved ® ℗ *

Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public. To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes. Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard. And in the end, it is good to vet, do your due diligence and see if they have the professionalism or are pretending to know what they don’t. And that is the Artificial Intelligence Statement from FSG. How we use AI title came from. Our Artificial Intelligence Statement from FSG is this… At FSG, from Fish Stewarding Group including every branch of FSG and all related sites and content online and off, we only use Artificial Intelligence for automation, audio mixing, video mixing, simple image enhancement, organization and acquisition of intelligence and authority sources. We do no use AI to create content, falsify images or shift any kind of content to dramatically alter, edit or change what is seen, heard or written online or off. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story. This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing. This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person. With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well. There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways. What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists. Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of” Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self? Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books? And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales? Did you know authors can buy reviews? And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller. Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before. I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers. I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority. “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.” And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book? I believe if you do not have a book in you, dont write one. I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking. I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images. This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't. Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers. Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. Lately, it feels like We have more coaches on the sidelines than players on the field. When it comes to coaches though, consider asking yourself... Are they supporting, strengthening, grounding and proving they have: the Authenticity and Authority... the Practices and Posture... the Stability and Security... the experience and education... the Humility and the honesty... Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore? Or are they only marketing with foolish promises, false hype and empty claims? Be careful. Vet and double check in to any and every coach or program. Loren discusses some of the areas to look at online and off including... Their accountability and humility Their experience and authority Their contracts and terms... Their authentic ability... Their marketing... Their popularity... Their promises.. Their honor... As well as where they came from, people they have worked with and the legitimacy of their abilities and their Books Videos Quotes Courses Content Certifications And claims... And is it all from boiler plate templates and marketing or from them? And if they are able to help anyone at any stage, isn't that a little scary? More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts. In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others. Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling. This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too. In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too. This brand messaging and optics podcast is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the FSG Brand Messaging Podcast, Wait What Really OK. Curiously Curated Creations from Kristina Lucia includes a children’s book series as well as a number of handcrafted crocheted animals and an array of art and other products. Kristina discusses with Loren about her journey so far and where it is heading. Brand messaging strategist Loren Weisman talks with...

An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG messaging and optics podcast, Wait What Really OK. Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.” “Chocolate is not a problem till we make it a problem.” “It's not just the foods we eat but the way we think about them” Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences. As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay. Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there. This messaging and optics podcast is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Is PEMF objectively proven or a subjective pseudoscience? The topic and touch point for s8. E9. n132. of the FSG Brand Messaging Podcast, Wait What Really OK. PEMF Therapy has been on the scene for longer than some people realize, however with mixed messages, mixed signals and a series of very strong opinions mixed with the results and factual data, it is still not completely understood. Tim Daniels shares intelligence on the proven elements as well as some of the stereotypes and...

Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK. Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere. His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism. His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out. The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/ This FSG messaging and optics podcast is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK. From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone. If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Messaging and Optics Podcast, Wait What Really OK. If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results. When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping. On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results. “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.” Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK messaging and optics podcast. There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story. Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK messaging and optics podcast. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK messaging and optics podcast. There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.” Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you. This FSG messaging and optics podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK Messaging and Optics podcast. From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This FSG messaging and Optics podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK messaging and optics podcast. The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong." In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK Messaging and Optics podcast. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of the FSG messaging and optics podcast, Wait What Really OK. By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of the FSG messaging and optics podcast, Wait What Really OK. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of the FSG Messaging and Optics Podcast Wait What Really OK. Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement. This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups? Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales. "Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible. Authentic messaging introductions and impression perceptions is S7 E10 #123 of FSG podcast, Wait What Really OK. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *

Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the FSG Podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show? In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use. Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 of the FSG Podcast, Wait What Really OK. * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA * * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living. All Rights Reserved ® ℗ *