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eCommerce MasterPlan Podcast

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
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Location:

United Kingdom

Description:

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Language:

English


Episodes

228 We explore private medical testing with Anthea Morris of fast-growth business Better2Know

8/11/2019
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Anthea Morris is the co-founder and Finance Director at Better2Know the world's largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now Anthea herself is nominated for Institute of Director’s Director of Innovation Award.

Duration:00:34:21

227 Bespoke Tailor Hockerty's Marketing Manager Salva Jovells talks Customer Journey

8/4/2019
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Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business they’ve racked up over 250,000 customers around the world.

Duration:00:31:00

226 Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips

7/28/2019
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Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I'd revive the takeaways format and bring you the best lessons from the event. Including updates on what's happening in the Magento world, and lots of great tips and ideas for improving your conversion rate on both desktop and mobile.

Duration:00:26:37

225 Sir Gordon Bennett's Neil Elliot shares the pleasure and the pain of their first months live

7/21/2019
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Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign. We discuss Google Adwords, testing and measuring, and Neil's plans for a big print, digital advertising, and pop up campaign.

Duration:00:30:39

224 Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year

7/14/2019
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Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.

Duration:00:30:54

223 Chris Lynch author of "The Truth about SEO: How to Survive in a world of robots, and spiders"

7/7/2019
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Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.

Duration:00:39:29

222 Founder and CEO of Ettitude Phoebe Yu who's achieving 15-20% monthly sales growth

6/30/2019
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Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.

Duration:00:31:36

221 Ex Airbnb Head of SEO Tommy Griffith shares his top SEO tips, plus the power of automation

6/23/2019
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Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!

Duration:00:37:29

220 Latest UX tips and tricks with Matt Isherwood author of 'Designing eCommerce Websites'

6/16/2019
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Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.

Duration:00:30:30

219 Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect

6/9/2019
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Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.

Duration:00:35:41

218 Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland

6/3/2019
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As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his...

Duration:00:38:19

217 Multisite eCommerce - why should you have more than one website? With Shopit's Adam Pritchard

5/26/2019
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Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It was such an interesting discussion I thought we should recreate it for all of you – so that’s what Adam’s joining me to discuss in today’s episode. We discuss WHY you might go multisite, HOW to...

Duration:00:31:32

216: Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes

5/19/2019
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In today’s episode…we’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and projecting 2019 annual sales of £170k.

Duration:00:34:24

215 Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again

5/12/2019
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Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6 months to get to $300k in sales. After that a cease and desist letter lead them to close down the business, and relaunch new and improved as FINCH.

Duration:00:33:35

214 Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"

5/5/2019
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Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.

Duration:00:30:34

213 The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

4/28/2019
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In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention.

Duration:00:24:36

212 Mailchimp and Shopify no longer integrating - what you need to do about it

4/21/2019
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On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.

Duration:00:33:30

211 Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

4/14/2019
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Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers. …we’re getting into subscription eCommerce, the discovery box type. Talking about PR, collaboration and the Oscars for customer acquisition, AND about customer service, community and surprises for customer...

Duration:00:31:17

210 Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

4/7/2019
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Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.

Duration:00:29:58

209 Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

3/31/2019
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Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must...

Duration:00:30:12