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eCommerce MasterPlan Podcast

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
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Location:

United Kingdom

Description:

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Language:

English


Episodes

184: Creating a business she loves, and making the customers happy with Roberta of Scrubz Body

11/11/2018
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Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k.

Duration:00:29:58

183: Shifting from Wholesale to D2C with Finlay London's David Lochhead and Dane Butler

11/4/2018
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David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole business strategy to focusing on selling direct to the consumer via online and a physical store, a strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss the Mehgan Markle effect, making the decision to...

Duration:00:34:36

182: Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply

10/28/2018
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Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world. We talk product, market entry, bricks and clicks, outsourcing and more.

Duration:00:27:30

181: “100 Practical Ways to Improve Customer Experience" with Martin Newman of Practicology

10/21/2018
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Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”.

Duration:00:37:52

180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

10/14/2018
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Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.

Duration:00:28:27

179: Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify

10/7/2018
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Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit. Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen speaking at eCommerce events around the world. Today she’s going to be sharing the ins and outs of Influencer marketing with us and how we can learn much more about it...

Duration:00:27:08

178: Growing a B2B Subscription eCommerce business to 7-figures in 1 year - Jonathan from Penji

9/30/2018
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Johnathan Grzybowski of Penji. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business. Today we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product. But there is a subscription, and it is bought online… so it counts as...

Duration:00:36:03

177: Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year

9/23/2018
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Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY YEAR. We discuss planning, growth tips, PR, box reviewers are more.

Duration:00:33:00

176: 25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

9/16/2018
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The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit.

Duration:00:32:21

175: Liam Jennings from Regal Gentleman is back - Facebook Groups, Product Dev and Relaunches

9/9/2018
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We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’! Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014, last time we chatted they were enjoying 150% year on year growth. At the start of 2018 they stopped selling, and sold off all their stock, as they knew the business had to go in a different...

Duration:00:26:24

174: Podcasting, SEO, Email, Shopify, Livechat and more - Nik Hawks of Paleo Treats

9/2/2018
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Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and with a turnover fast approaching $500k.

Duration:00:29:41

173: Keen Footwear's Kristina Smith: Adwords, Email Marketing, Partnerships and more

8/26/2018
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Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a designer, manufacturer, wholesaler, and retailer of performance footwear. Established in 2003 they’ve already donated more than $15m to non profit organizations and causes around the world. We chat email marketing list growth, Google Adwords,...

Duration:00:36:38

172: Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers

8/19/2018
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There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about your business leading to their followers buying from you.Today I have a real-live influencer on the show to tell us more about this world of Influencer marketing. Alexandra Jimenez is an influencer. She is Editor-in-Chief at Travel Fashion Girl where they teach women how to travel carry-on only...

Duration:00:28:28

171: White Paper: 14 Tips to Beat Newsletter Block - email marketing

8/12/2018
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In this episode our host Chloe Thomas shares the white paper: "14 Tips to Beat Newsletter Block" that she wrote for email marketing platform dotmailer. Lots of great tips for easily improving your email marketing, and getting more creative with your messages.

Duration:00:18:48

170: Subscription Stationery Box. Chad Ettelbrick reveals 3 yrs of monthly growth at Scribe Delivery

8/5/2018
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Chad Ettelbrick is the founder of Scribe Delivery. They are a stationery subscription business who ship 1,000s of orders monthly and have grown every month since they launched 3 years ago. We discuss Instagram, Facebook Groups, Community, and much more

Duration:00:29:28

169: How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads

7/29/2018
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Steve Honight of Alchemy NRG is back with us again, but this time to talk about something very different. Last time Steve joined us to talk about the eCommerce business he was running – New Running Gear. (Episode 98 if you want a listen). Steve recently sold that business and is now using what he learnt making New Running Gear a success to help brands use the Amazon Marketplace as an extra channel alongside their eCommerce site. We talk Amazon Ads, FBA, Vendor, Shopify integrations and much...

Duration:00:37:42

168: 40% year on year growth by focusing on customer service with Gary Amstutz of Sticker and Label

7/22/2018
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Gary Amstutz has been running eCommerce businesses since 2005. Serving the B2B office supplies market in South Africa. For Gary it all started with RubberStampSA.co.za, and he now also runs BusinessCardSA.co.za, NameBadgeSA.co.za, PlanPrintSA.co.za and StickerandLabelSA.co.za. Across those 5 Gary and team serve over 40,000 customers across South Africa.

Duration:00:47:24

167: White Paper: Emotional Commerce: Can create double digit eCommerce growth

7/15/2018
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In this episode our host Chloe Thomas shares the white paper: "Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth" that she wrote for the Magento agency Diligent Commerce. Including 3 case studies, and lots of neuromarketing tips. Including insights from Daniel Kahneman. Case studies of Eastpak, lalaBerlin, and Varley.

Duration:00:19:45

166: The first six months of taking over an existing business with Andy Storey of Prendas Ciclismo

7/8/2018
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Andy Storey is the owner at Prendas Ciclismo, an online business that sells cycle clothing to customers worldwide shipping up to 2,000 orders per month, with an excellent reputation in the marketplace - over 6,000 positive reviews on TrustPilot. Andy bought the business from his former boss last year, and is targeting 10% growth for his first year in charge. We also cover Shopify, Magento, magazine and podcast advertising and much more.

Duration:00:33:15

165: Create and manufacture your own products to increase margin with Nathan Resnick of Sourcify

7/1/2018
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Today we’re diving into the world of product sourcing, just how do you go about getting your products manufactured to a quality and price you’re happy with. AND then get them to you so you can sell? It’s a complex process, and yet another skill for an eCommerce business owner to understand. An essential skill too as if you get it right it will increase your margins, and speed to market. So to help you get to grips with it I’m joined today by Nathan Resnick. Nathan is the founder of Sourcify,...

Duration:00:29:32