Second Life

Nirvana Jalalvand, Francesco Pegoretti, and Lynn Johnston are the hair-and-makeup masterminds behind Netflix’s hit show Wednesday. To celebrate the release of the show’s highly anticipated second season, Who What Wear beauty editor Kaitlyn McLintock sits down with the team to discuss how they drew inspiration from the original black-and-white run of The Addams Family (1964) when designing the show’s color palette. They get into the changes they made from season 1 to demonstrate how our favourite Nevermore Academy students have grown since we last saw them. Plus, they tell us what products they used to create Wednesday’s signature gothic look on Jenna Ortega. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Harrelson is the founder and editor in chief of Cultured Magazine. She initially thought about going into politics, but things changed when she discovered her love for publishing as an intern at Elle. She moved to Miami to work her way up the masthead at a smaller publication, climbing to the role of editor in chief in less than a year. She continued growing her skills as an editor at major magazines such as Women’s Wear Daily, W Magazine, and Seventeen Magazine. Though she went on to lead publications in the years that followed, Harrelson wanted to create something of her own. She had a vision for an arts-and-culture magazine that looked beyond household names in its coverage and highlighted emerging artists. In 2012, she used her years of experience leading publications and starting them from scratch to bring her vision of Cultured to life. Today, the magazine is revered by its cult following for its unique coverage of undiscovered talent. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Who What Wear Shopping Director Bobby Schuessler sits down with Associate Director of Special Projects Kristen Nichols and associate shopping editor Audry Hiaoui to talk all things fall shopping. They get into all the trends they saw on the fall/winter runways and which ones they think will dominate the market. Whether you’re leaning into preppy style or a dark, moody aesthetic, the trio has you covered on where to shop and how to style all of your new-season pieces. Plus, they share their best tips for how to make a statement with your outerwear and highlight specific keywords to use when searching for new hero pieces. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How size-inclusive is the bridal industry? In this episode, Associate Features Editor Ana Escalante breaks down her recent piece about her search for the perfect wedding dress as a plus-size bride. She and Editorial Director Lauren Eggertsen unpack the unfair dilemma that plus-size brides often find themselves in: either shopping for a mass market dress that doesn’t suit their style, or paying tens of thousands for a custom gown because the demi couture boutiques don’t offer their size. Ana shares clips of her interview with plus-size bridal stylist Alysia Cole about the bridal “fat tax” — as well as her interviews with bridal designers Alexandra Grecco and Jenny Yoo about what brands can do to make every bride feel beautiful. Plus, Ana and Lauren give their advice to any bride looking for the dress of their dreams. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katlin Smith is the founder and CEO of Simple Mills, a food company that makes a wide array of delicious gluten-free, grain-free, paleo-friendly, and non-GMO foods. Before starting her own company from scratch, Smith was a strategy and operations consultant. After years of relying on processed foods because of her demanding job, she switched to a Paleo diet in hopes of reaping the health benefits. Disappointed with the lack of store-bought options for her new lifestyle, Smith started making recipes of her own using healthier ingredients like almond flour and coconut sugar. With no background in food production or distribution, Smith reached out to her local Whole Foods when she was ready to sell her now-famous Almond Flour Muffin Mix. When the chain agreed to sell it on its shelves, Smith was eager to grow her business. She went back to school to build on the skills she acquired as a consultant and develop new ones so she could expand her line of products and distribute them widely. Today, Simple Mills is sold in over 30,000 stores nationwide, and Flowers Foods recently acquired the business for $795 million, marking one of the biggest female-founder exits in recent CPG history. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris McMillan is a celebrity hairstylist with more than 30 years of experience behind the chair. He’s worked with everyone from Michelle Williams to Cindy Crawford to Kim Kardashian. This week, McMillan joins Who What Wear Senior Beauty Editor Jamie Schneider to look back on his career—from styling Farrah Fawcett curls for his mom to creating the now-famous “Rachel” style for Jennifer Anniston in Friends to Leslie Bibb’s cunty little bob on The White Lotus. They get into his favorite cuts he’s done over the years, upcoming hair trends, and the inside scoop on his new haircare line. Plus, McMillan shares all his tips and tricks for re-creating his signature looks at home with his products. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alyson Stoner is the founder and CEO of Movement Genius, a mental health platform designed to support child performers. Stoner started their career as a child star, acting in hundreds of projects as an actor, singer, and dancer. They got their big break as a dancer in Missy Elliot’s “Work It” music video and went on to star in Disney Channel’s Camp Rock, Cheaper by the Dozen, the Step Up movies, and many others. At age 17, after a decade of nonstop work and growing up in the spotlight, Stoner stepped away from performing to take care of their mental health. In rehab, they questioned whether they would have chosen to be an actor after realizing how much it affected their well-being—and wondered what their life would have been like if they had felt more supported as a kid in the entertainment industry. After realizing that their true passion was psychology, Alyson left Hollywood behind to study it. After gaining multiple certifications in the field, they founded Movement Genius with the goal of making mental health support more accessible and affordable online. They also created the Artist Wellbeing Essentials—a digital tool kit designed to support children performers. Today, Stoner is a fearless advocate for mental health, whether it’s on their podcast, Dear Hollywood, or in their new memoir, Semi-Well-Adjusted Despite Literally Everything. Order the book here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arielle Cooper-Lethem is the costume designer for Lena Dunham’s hit new show, Too Much. The hilarious and heartfelt rom-com, led by Hacks star Megan Stalter as Jess and The White Lotus star Will Sharpe as Felix, debuted on Netflix in July. This week, Cooper-Lethem joins Who What Wear Editorial Director Lauren Eggertsen to tell us what it was like curating Jess’s maximalist wardrobe of vintage nightgowns and lacy bloomers, as well as how Kurt Cobain inspired Felix’s grungy, androgynous Londoner style. Plus, Arielle tells us about If Only If, the independent British brand behind Jess’s iconic red, frilled nightie that fans bought en masse. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jess Jacobs is the chief executive officer of Coterie—a premium, high-performing diaper essentials brand. Before Coterie, Jacobs spent years making a name for herself in creative advertising. She got her professional start as a copywriter for an ad agency, working on campaigns for noteworthy brands like Saks Fifth Avenue, LG, and Revlon. She continued her work at Kettle as a Creative Director, partnering with big names like Apple, Nike, and Glossier. Jacobs then transitioned into the personal care industry when she became vice president of creative at Lola, a women-owned feminine care brand that promotes transparency and clean ingredients. Jacobs appreciated Lola’s mission, especially after becoming a mom. Having a baby made her more aware of the ingredients in and efficacy of the products she used in her everyday life, such as diapers. When she tried a diaper from Coterie, she fell in love with the product and the brand’s mission to make parents’ lives easier. She then joined Coterie as its senior vice president of brand, creative, and product management, using everything she’d learned over the years to build the brand into something worthy of its superior product. It wasn’t long before she was appointed chief brand officer and later CEO. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Three years after authoring the incredible biography of Anna Wintour, fashion and culture journalist Amy Odell returns to the pod to discuss her newly released biography of actress and Goop founder Gwyneth Paltrow. Through hundreds of interviews and countless hours of archival research, Odell chronicles Paltrow's life of cultural influence—from '90s fashion icon to polarizing wellness mogul. She tells us who she talked to in order to paint a full picture of a public figure who's been in the spotlight for three decades. Plus, she reveals what she would have asked Gwyneth if she'd gotten the chance to speak with her for the book. Order a copy of Odell's book here! Shop our editor's eBay picks here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she might break into the industry on the creative side. Instead, she started her career in tech, working in e-commerce during the dot-com boom. She eventually went back to school to study business in hopes of merging her love for fashion with her tech experience. She joined Target’s MBA merchandising program before scoring a full-time job on the company’s marketing team. It was there where she dipped her toes into retail, overseeing Target’s designer collaborations before taking an interest in the resale market. Samina followed her curiosity to eBay, where she launched the platform’s new fashion vertical team, before she ended up at Vestiaire Collective. She helped launch the Paris-based brand in the U.S. market before going on to serve as the U.S. president and global chief marketing officer at Threads, a social-first styling service. She then realized her time at Vestiaire Collective wasn’t over and decided to return—this time as North American CEO and CMO. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Associate Director of Special Projects Kristen Nichols and senior fashion editor Anna LaPlaca are giving you the definitive report on all things weddings. Kristen runs through the biggest trends from 2026 Bridal Fashion Week, where she saw chiffon capes and voluminous skirts in full force. And Anna has the scoop from experts in the wedding industry about everything beyond dresses—from unique destinations to wax-sealed invitations. They’ve got everything you need to know if you’re walking down the aisle anytime soon. Plus, the pair break down the relationship between bridal fashion and the fashion industry at large. Shop our editor's eBay picks here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ali Mejia is the visionary and cofounder of elevated sleepwear brand Eberjey. Although she’d always had a soft spot for pajamas (getting ready for bed was a self-care ritual in her home growing up), Mejia began her career on Wall Street. After graduating from Princeton, she followed many of her peers to New York City and got a job as a financial analyst. When her bank unexpectedly closed, she was laid off and left to confront the nagging feeling that she should be exploring her creativity. She used her severance package to fund a trip to Florence, Italy, and being immersed in the arts and culture inspired her to make a change in her career. Upon returning home, she took one more short-lived finance job and then landed a fashion internship at Cynthia Rowley that energized her. She moved back home to Miami and took a direct marketing job to pay the bills while quietly working with a local patternmaker and learning how to design sleepwear. Once she had designed a few prototypes, she told her coworker at the direct marketing company about her business idea. This coworker, Mariela Rovito, became Mejia’s cofounder in Eberjey. In 1996, they left their day jobs, put $10,000 each into this new venture, and set off on a brand-building journey with no business plan. Today, almost three decades later, Eberjey remains a leading international sleepwear brand with five brick-and-mortar shops and products sold in over 500 retailers, from Neiman Marcus to Nordstrom. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Who What Wear Co-Founder Hillary Kerr is chatting with our June cover star, Molly Gordon! You likely know Gordon from playing Claire in FX's The Bear, or from past roles in Booksmart, Theater Camp, Shiva Baby, and many more. In addition to acting, Gordon has approached her career from the angle of multihyphenate since the beginning. In fact, her newest project—a hilarious, genre-bending film called Oh, Hi!, which she co-created, produced, and stars in—comes out on July 25. In this episode, Gordon shares her favorite improvised moments from The Bear season 4, how Oh, Hi! was inspired by a "5% crazier" version of herself, and how she found the confidence to direct. Plus, she gives us the rundown on her press tour looks and her partnership with one of our favorite stylists, Jared Ellner. If you'd like to watch the best bits of this interview, tune into our YouTube here! Shop our editor’s eBay picks here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amrit Tietz is an international DJ and co-founder of the modern motherhood platform Spread the Jelly. Although she initially set out to study economics, Tietz dropped out of college, unbeknownst to her parents, to pursue a path she was more passionate about: music. She auditioned multiple times for the West Australian Academy of Performing Arts, a music conservatory, before being accepted into the musical theater program. During her time there, she collected jazz units and switched to a music performance degree while also learning how to DJ on the side. Tietz moved to New York City after graduating and worked various jobs—from waitressing to retail—while taking DJ gigs to build her network. She eventually landed a full-time role at Starworks Agency, advancing from executive assistant to director of talent and engagement. After nearly six years at the ad agency, Tietz decided to take her DJing career full-time, successfully leaping from managing talent to becoming the talent herself. She has since toured globally, performed for iconic names like Dior and Vogue, and had her original music featured in HBO and Apple TV+ productions. While Tietz continues to DJ—and did so even while seven months pregnant—she recently moved into a new space with Spread the Jelly, an independent online platform redefining the narrative around modern motherhood. She and her co-founder, Lauren Levinger, launched the platform as a space for mothers to tell their diverse stories more authentically, build community, and “embrace the sticky” parts of motherhood together. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The annual Nordstrom Anniversary Sale is live, and to celebrate, Who What Wear Shopping Director Bobby Schuessler is talking to one of the great curatorial minds behind the sale—Nordstrom Associate Fashion Director Linda Cui Zhang. In this episode, Zhang reveals the product selection process for the sale, the trends her team prioritized, and the new brands she was excited to bring into the fold this year. Plus, she shares the most covetable items to shop before they sell out, her favorite giftable beauty bundles, and the key pieces to prioritize if you’re looking to elevate or refresh your wardrobe but don’t know where to start (think seasonless Frye riding boots and versatile Vince short-sleeve wool tees). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Davis is the founder and president of the luxury resale company Fashionphile. Davis was a self-proclaimed “debate nerd” during her teens and had early aspirations of becoming a lawyer. After earning her undergrad, she quickly enrolled in law school at the University of Maryland. Growing up, Davis had become accustomed to taking odd jobs to pay for things like clothing, so she applied that same mentality to putting herself through school. To make money, she cut boys’ hair in the dorms and even started a peer-to-peer used lawbook platform with her brother-in-law called lawswap.com. She also began selling her belongings on eBay for extra cash, and that’s when she realized that there was a largely untapped market for luxury resale. In 1999, she created a storefront on eBay called Fashionphile, focused on reselling luxury handbags, and was soon able to make enough money to pay off her student loans. Although Davis did graduate from law school and even pass the bar, she had found her true passion in growing her resale business and decided to opt out of pursuing a law career. She ran Fashionphile on eBay for the first several years of the business before bringing her brother-in-law into the fold and legitimizing the brand with its own website. Today, over 25 years later, Fashionphile is the largest platform in the country for buying and selling pre-owned, ultra-luxury accessories. The brand now has headquarters in San Diego and New York City, an office in Tokyo, and retail locations all across the country. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Senior Fashion Editor Eliza Huber—Who What Wear’s resident expert on the intersection of sports and fashion—is sitting down with two stylists behind some of the best tunnel fashion we’ve seen in recent months. Brittany Hampton is a seasoned athlete stylist whose client roster includes some of the buzziest women in basketball: Paige Bueckers, Sabrina Ionescu, Cameron Brink, Evan Mobley, and Nika Mühl. She’s also the Golden State Valkyries’ fashion strategist. Manny Jay began his styling career working with musicians like Trippie Redd and Tink, and more recently manifested his way into the sports arena through his work with WNBA tunnel ’fit veteran Skylar Diggins-Smith. Today, Hampton and Jay discuss the WNBA’s unprecedented growth over the last year and how that heightened visibility impacts their clients’ relationships with fashion. They get into the ways that athlete fashion extends beyond aesthetics, influencing fan accessibility, marketing avenues for players, and even their on-court performance. Check out Eliza’s Go Sports content here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denise Woodard is the founder and CEO of Partake, an allergy-friendly food company. Woodard started her career in pound-the-pavement sales roles at Philip Morris and FedEx, gaining robust experience in winning business by providing genuine solutions to her clients. She then spent the majority of her early career at the Coca-Cola Company, starting in sales and then finding her niche working on the emerging brands that were better aligned with her values, like Honest Tea and Health-Ade. After rising through the ranks and becoming the director of national sales for Coca-Cola’s Venturing and Emerging Brands (VEB), Woodard was proud of the career she had built for herself and didn’t envision she’d ever leave her job. But after having her daughter, Vivienne, and finding out her child suffered from food allergies, she started to realize just how stark the allergy-friendly food landscape was. She couldn’t find any options that were nutritious and delicious, and after some nudging from her nanny, Woodard decided to do something about it. She promptly put together a new business pitch for an allergy-friendly snack brand, entered a pitch competition, and won. She spent the next year building Partake while working her day job before leaping into it full-time. Since then, Woodard has become the first Black woman to raise over $1 million for a packaged food company, and Partake Foods can now be found in over 18,000 retailers, including Target and Whole Foods. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ron Robinson is the founder of BeautyStat and the cosmetic chemist behind Hailey Bieber’s skincare line, Rhode. Robinson began his career at Clinique in the ’90s and, over the past two decades, has worked on products for industry giants like Revlon, Avon, L’Oréal, and Lancôme. He launched BeautyStat as an educational platform for beauty enthusiasts in 2009 but ultimately moved into developing his own product line in 2019 with the launch of his groundbreaking, ultra-potent vitamin C formulation. Celebs took notice, and Hailey Bieber quickly reached out to bring him on as a partner in what would become Rhode. In this episode, Robinson chats with Who What Wear Beauty Director Erin Jahns about the science behind successful products and which ingredients are worth the hype. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.