Eprofessor of Real Estate

In this Realtor Safety Month special, Justin breaks down the biggest invisible threat to your business — cybercrime. Forget just watching your back at open houses — today, the real danger is in your inbox. From wire fraud to ransomware, real estate is one of the top targets for hackers. Why? Because agents handle high-value transactions, sensitive client data, and logins galore — often in a rushed, emotional environment. In This Episode: Justin covers 6 cybersecurity basics every real estate professional needs to understand in 2025: Stronger Passwords – Stop using birthdays or pet names. Use password managers like Bitwarden or LastPass to create secure, unique logins. Two-Factor Authentication – Add an extra layer of security. Use authentication apps (not just text codes) when possible. Phishing Awareness – Learn to recognize fake emails, poor grammar, fake urgency, and “spoofed” sender addresses. Device Security – Keep phones, laptops, and tablets updated. Use encryption and avoid public Wi-Fi without a VPN. Smart Home Safety – Turn off/listening devices during showings. Update firmware. Don’t let smart tech become a backdoor. Slow Down & Breathe – Hackers prey on rushed, emotional decisions. Your best defense is logic and verification. Legal Reminder (Especially in Illinois): If your CRM or email is breached, you may be legally required to notify clients — including what was compromised. Fines and lawsuits are real, and ignorance won’t save your license. Bonus: Download Justin’s 5 Favorite Cybersecurity Tools for REALTORS® — linked in the episode description.

AI isn’t the future — it’s the now. But while some agents are thriving with AI, many are falling flat. The good news? It’s not because you’re not smart. It’s because no one’s shown you how to use it strategically. In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down the three biggest mistakes realtors make with AI — and how to fix them so you can finally save time, generate leads, and build a business that runs smarter. You’ll learn: ⚠️ Why treating ChatGPT like Google leads to boring results ⚠️ Why AI can’t replace your skills — but it can amplify them ⚠️ The danger of dabbling in too many tools without building habits ✅ How to give better prompts, think like a strategist, and build repeatable systems ✅ How to use one tool consistently (even 15 minutes a week) to build powerful momentum 📥 BONUS: Download Justin’s AI Prompt Starter Pack to start using AI effectively today: 👉 https://jblteam.mykajabi.com/2025-prompt-pack

Tired of AI-generated content that sounds stiff, robotic, or just plain wrong for your brand? In this episode, Justin Letheby, the eProfessor of Real Estate, shows you how to train ChatGPT to speak in your voice — your tone, rhythm, and communication style — so your content sounds like you, not a press release. You’ll learn: 🧠 Why sounding like you matters more than ever in real estate 🧠 The 3 simple steps to train ChatGPT using your own emails, blogs, and social posts 🧠 How to build prompts that match your tone, cadence, and personality 🧠 Quick fixes if the AI still feels “off” (like adding humor, contractions, or urgency) 🧠 How to use voice-trained AI for listings, emails, scripts, captions, and more Plus, you’ll get the exact language to use when feeding your voice samples into ChatGPT so it can match your personal brand consistently — no more rewrites, no more robotic mess. 📥 BONUS: Download Justin’s AI Prompt Starter Pack 👉 https://jblteam.mykajabi.com/2025-prompt-pack

Ever typed a prompt into ChatGPT and gotten a boring, robotic mess in return? You’re not alone — but the problem isn’t the AI. It’s the prompt. In this episode, Justin Letheby, the eProfessor of Real Estate, shows you exactly how to craft better prompts that sound like you, save you hours each week, and actually generate results. You’ll learn: 🧠 Why generic prompts fail — and how to fix them fast 🧠 The 5-part formula for perfect AI output: Role, Task, Tone, Format, Context 🧠 Smart prompt examples for listing descriptions, social media, follow-ups, newsletters, and even role-play coaching 🧠 How to train ChatGPT to match your writing style and speak in your voice 🧠 How to reuse your best prompts to save time over and over again 📥 BONUS: Download Justin’s AI Prompt Starter Pack featured in this episode: 👉 https://jblteam.mykajabi.com/2025-prompt-pack

Wish you had a reliable assistant to manage your emails, content, follow-ups, and more? Good news — you already do. In this episode, Justin Letheby, the eProfessor of Real Estate, shares how to use AI as your virtual assistant to save hours every week, stay consistent, and get back to doing what you love: helping clients. You’ll learn how to: ✅ Plan your entire week in under 30 seconds with one prompt ✅ Write content, captions, and emails that sound just like you ✅ Build checklists, follow-up systems, and even referral workflows ✅ Summarize complex documents like inspection reports or MLS data ✅ Create sustainable habits that reduce stress and eliminate busy work This isn’t about replacing yourself. It’s about freeing up your time so you can show up stronger. 📥 BONUS: Download the AI Toolkit for Realtors mentioned in this episode: 👉 https://jblteam.mykajabi.com/realtortoolkit

he market’s slowing, listings are tight — and still, some agents are thriving. What’s their secret? They’re using AI the right way — to save time, stand out, and show up like pros. In this episode, Justin Letheby, the eProfessor of Real Estate, reveals exactly how top producers are leveraging AI to win listings, even when the market’s cooled off. These aren’t gimmicks — they’re practical, repeatable strategies that make sellers say yes. You’ll learn how to: ✅ Research faster with AI-powered neighborhood summaries ✅ Personalize listing presentations and seller emails in minutes ✅ Market smarter — from social captions to video scripts ✅ Use roleplay prompts to handle objections with confidence ✅ Build trust by showing up prepared and relevant — every time 📥 BONUS: Download the free AI Prompt Starter Pack Justin mentions in the episode: 👉 https://jblteam.mykajabi.com/2025-prompt-pack

Ready to finally hit record? In this episode, I break down your first five must-film videos as a new (or relaunching) Realtor—plus exactly what to say, how to film, and what gear you actually need to get started. You’ll learn: The 5 most important video types (and why they build trust fast) What to say in each video to connect with your ideal clients Easy tech tools (most under $50) to make you look and sound great How to repurpose one video into 5–15 pieces of content A simple call-to-action formula to turn views into leads 🎁 Download the free Realtor Content Funnel Toolkit (scripts, checklists, and video planner): 👉 https://jblteam.mykajabi.com/realtortoolkit 📅 Book your free 30-minute video coaching call: 👉 https://jblteam.mykajabi.com/free-30-coaching No studio required. No viral dance needed. Just real content that connects—and converts.

Think you need a giant email list to get real estate closings? Think again. In this episode, I’ll show you how to turn even a small list—100 subscribers or less—into real clients using a simple, proven 3-part email system. These strategies work without spammy sales messages, and you can automate most of it using tools you already have. You’ll learn: Why small, responsive lists are more powerful than big, inactive ones My 3 email types: value, story, and soft offer—with examples What makes a CTA (call-to-action) actually work Tools like ConvertKit, Google Forms, and Canva that make this easy A mindset shift that helps you treat your list like a room full of ready buyers 🎁 Grab the Realtor Content Funnel Toolkit (templates, prompts, & strategy calendar): 👉 https://jblteam.mykajabi.com/realtortoolkit 📅 Book your free 30-minute email strategy call while spots are still open: 👉 https://jblteam.mykajabi.com/free-30-coaching You don’t need a huge audience. You need the right message, sent the right way. Let’s turn those email opens into closings.

Still cold calling in 2025? Let’s fix that. In this episode, I share the exact 3-step content funnel I use to help real estate agents attract leads—without chasing them. You’ll learn how to create content that works 24/7, nurture trust with simple systems, and convert your audience with clear, helpful offers (not pressure). Here’s what we cover: Evergreen content that keeps bringing leads How to show up consistently without burning out The tech tools I use to automate everything Why “Call me anytime” isn’t a real CTA—and what to say instead 🎁 Download the free Realtor Content Funnel Toolkit (prompts, templates, calendar): 👉 https://jblteam.mykajabi.com/realtortoolkit 📅 Book your free 30-minute strategy session (limited availability this month): 👉 https://jblteam.mykajabi.com/free-30-coaching If you're ready to ditch the burnout and build a smarter real estate business, this episode’s for you.

Starting fresh in 2025 with just a license, a laptop, and a dream? I’ve got you. In this episode, I walk you through exactly how I’d relaunch my real estate business today—from choosing the right niche to building momentum with my 3Cs method: Communication, Cultivation, and Conversion. You’ll hear practical tips for posting content that connects, setting up a basic CRM, and turning conversations into clients without sounding salesy. You’ll also learn: How to build a database fast, even from zero The content strategy that actually works for new agents Tools I use (like Canva, RPR, Calendly) that save time and money What not to waste time on when starting out 🔗 Download the free Realtor Funnel Toolkit mentioned in the episode: https://jblteam.mykajabi.com/realtor-funnell-toolkit 🎁 Book a free 30-minute coaching session this month: https://jblteam.mykajabi.com/free-30-coaching Whether you're new, relaunching, or just stuck, this episode is your reset button. Let’s get you growing.

Drowning in tasks? Feeling behind in tech? This episode is your AI cheat sheet. Justin Letheby, the eProfessor of Real Estate, shares the exact tools he uses and teaches to help realtors generate leads, stay consistent, and finally work smarter — not harder — in 2025. In this episode, you'll learn how to: 🧠 Use ChatGPT for emails, listings, and video scripts 🎨 Leverage Canva to create polished, branded marketing in minutes 📬 Automate follow-ups with Mailchimp (or your favorite CRM) 🔗 Connect everything using Zapier — no tech degree required 🗂️ Turn Google Workspace into your mobile command center 📱 And yes… why your smartphone might be your most powerful AI tool Whether you're tech-savvy or just getting started, this toolkit gives you the confidence to streamline your systems, boost productivity, and grow your real estate business using tools you already have access to. 🎯 BONUS: Download the free guide mentioned in this episode: 👉 https://jblteam.mykajabi.com/realtortoolkit

What if you could go from zero to ten real estate leads in just ten days — using nothing but AI tools you already have access to? In this episode, Justin Letheby, the eProfessor of Real Estate, shares his complete 10-day AI lead gen sprint strategy using ChatGPT, Canva, and your CRM. No cold calls. No awkward DMs. No burnout. Inside this episode: 🚀 Day 1–2: How to clarify your offer and create an irresistible lead magnet 🚀 Day 3–5: Scripts and post ideas to promote your freebie on video and social 🚀 Day 6–8: Follow-up emails, automated systems, and engagement tools 🚀 Day 9–10: Turning clicks into conversations with AI-powered texting and live outreach You’ll walk away with a plan that’s focused, fast, and fully repeatable — even if you’re starting from scratch. 📥 BONUS: Grab Justin’s AI Toolkit for Realtors here: 👉 https://jblteam.mykajabi.com/realtortoolkit

Wish you had more time, more content, and more clients — without the burnout? This episode is for you. Justin Letheby, the eProfessor of Real Estate, breaks down five real-world ChatGPT prompts that will save you hours, help you sound like a pro, and streamline your entire marketing strategy. You’ll get: 🤖 A ready-to-copy Market Update Email Prompt (that doesn’t sound robotic) 🤖 A Video Script Generator Prompt to kickstart your short-form content 🤖 A Follow-Up Text Prompt that feels personal, not pushy 🤖 A smart Instagram Caption Prompt for engagement that actually converts 🤖 A high-impact Lead Magnet Prompt — including what to say next in your funnel! This is plug-and-play marketing for realtors who want to save time, show up better, and attract clients 24/7. 📥 BONUS: Grab all 5 prompts + tips in one free guide: 👉 https://jblteam.mykajabi.com/realtortoolkit

Are you juggling showings, texts at 11 p.m., and marketing all at once? If so, you're not alone — but burnout doesn't have to be your badge of honor. In this episode, Justin Letheby, the eProfessor of Real Estate, shares three practical, high-impact ways to work smarter without losing your sanity (or your evenings). Inside, you’ll learn: 🔧 How to identify and protect your “prime time” for max productivity 🔧 The easiest ways to automate repetitive tasks using AI, CRMs, and scheduling tools 🔧 The 3C Framework (Communication, Cultivation, Conversion) to systematize your lead generation Whether you're new to real estate or scaling to the next level, this episode will give you actionable steps to simplify, systematize, and scale without losing your mind. 🎯 BONUS: Download Justin’s free AI Toolkit for Realtors here: 👉 https://jblteam.mykajabi.com/realtortoolkit

Everyone’s doing real estate videos in 2025 — so how do you actually stand out? In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down five creative video strategies that go beyond views and likes… and help you generate real business. You’ll learn: 🎥 How to teach (not pitch) so clients trust you before they meet you 🎥 Why making your client the hero builds stronger testimonials and referrals 🎥 The power of “pattern disruptors” like humor, myth-busting, and behind-the-scenes footage 🎥 How to batch your video creation while still showing off your personality 🎥 Why value always wins — and how one video a week can turn into 1,000 pieces of content You don’t need to go viral. You need to show up. Week after week. For the people who matter most — your future clients. 📥 BONUS: Grab this month’s free Realtor Toolkit here: 👉 https://jblteam.mykajabi.com/realtortoolkit

The market's shifting — again. Economic uncertainty is already here, and the question isn't how do you survive… it's how do you stay strong, consistent, and profitable through it all? In this episode, Justin Letheby, the eProfessor of Real Estate, reveals five practical and mindset-driven strategies to help you thrive — not just survive — in today’s unpredictable real estate market. You’ll learn: ✔️ How to build structure and stability through daily habits ✔️ The right way to talk about market changes with buyers and sellers ✔️ How to strengthen your sphere (KLT: Know, Like, Trust) with real-world actions ✔️ Why mindset mastery is your ultimate competitive edge ✔️ How to diversify your lead gen strategy so you’re never reliant on just one source This episode will help you shift from reactive to resilient — with a proven game plan you can start today. 🎯 BONUS: Download this month’s guide here: 👉 https://jblteam.mykajabi.com/realtortoolkit

If you're not using video in your real estate business in 2025, you're practically invisible. But just being on video isn't enough — you need to be good on video. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five powerful tips to help you film smarter, build trust faster, and actually get the visibility your business deserves. In this episode, you’ll learn: 🎯 How to create scroll-stopping hooks 🎯 The value of repeatable formats (that don't feel boring) 🎯 Why “talking like a human” builds trust and connection 🎯 The right visuals (without breaking the bank on gear) 🎯 How to use simple calls-to-action to turn views into business Plus: A motivational reminder — you’re filming for visibility, not perfection. Be consistent. Be real. And your clients will find you. 👉 Download the free monthly guide mentioned in this episode: https://jblteam.mykajabi.com/realtortoolkit

Tech can be overwhelming — but when used right, it becomes your biggest advantage. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five essential tech tools that every Realtor should be using in 2025 to save time, generate more leads, and close more deals. 💻📱 You’ll discover: The #1 CRM feature you must have to stay ahead Why video messaging is your secret weapon for connection and conversion How AI (like ChatGPT) becomes your free marketing coach What makes Google Workspace the ultimate mobile command center Why smart scheduling tools keep you visible even when you’re off the clock These tools aren’t crutches — they’re leverage. Implement them consistently and you’ll build a business that works for you (not the other way around). 🎯 BONUS: Get this month’s tech guide here → 👉 https://jblteam.mykajabi.com/realtortoolkit

If you're wondering how to secure more listings in 2025, this episode is your blueprint! 🏡 Inventory may be rising, but sellers are more selective than ever — they demand local expertise, fast communication, and real strategy. In this episode, Justin Letheby, the Professor of Real Estate, breaks down the top three listing strategies that align perfectly with what sellers are searching for today: ✅ How to position yourself as the local market expert ✅ The Trust Triangle: Build "Know, Like, Trust" faster than ever ✅ Why showing your system (not just your sign) wins the deal PLUS: A bonus strategy on how video marketing can pre-sell your value before the first meeting. 🎥 Whether you're a seasoned agent or just getting started, this episode will help you serve smarter, sell faster, and win listings consistently. 👉 Grab your FREE Seller Strategy Guide here: https://jblteam.mykajabi.com/realtortoolkit 👉 Connect with Justin for more real estate success tools and trainings.

Podcast Summary: 5 Proven Strategies to Generate Leads This February In this episode, Justin shares five actionable strategies for real estate agents to generate leads in February, making the most of the month despite its shorter duration. 1. Leverage Valentine's Day for Client Engagement 2. Reconnect with Your Sphere 3. Host a Webinar or Local Event 4. Run a 14-Day Social Media Challenge 5. Hyper-Local Targeting Conclusion Justin encourages listeners to try these strategies and comment on which one they’ll implement. He teases the next episode, which will provide even more insights to help realtors dominate their market. 👉 Call to Action: Subscribe for next week's episode and start implementing these lead-generation strategies today!