LEVEL UP: A Wedding Photography + Videography Podcast

What actually separates a luxury wedding brand from everyone else charging less? Spoiler: It is not just prettier work. In this episode of The Level Up Podcast, we are breaking down the real differences between standard service and true luxury hospitality by pulling examples from our own experiences with Disney VIP tours, five-star hotels, and other high-end brands outside the wedding industry. Because if you want to book luxury clients, you need to understand what luxury actually feels like. We unpack how elite brands create trust, exclusivity, and white glove experiences from the very first touchpoint, and how you can apply those same principles to your wedding photography or filmmaking business. Inside this episode, we cover: How concierge-style booking creates instant perceived value Why luxury clients expect you to lead with confidence The small hospitality details that make a massive difference How social etiquette impacts your ability to book higher-end clients Why luxury brands never nickel and dime their customers How to study other industries to improve your own client experience If you want to attract higher-end clients, raise your rates, and create an experience that makes your brand unforgettable, this episode is a must-listen. Because luxury is not just about what you deliver.It is about how you make people feel every step of the way. This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 05:24 | Intro to Car Chats & Why Luxury Experiences Matter 05:25 - 10:22 | Disney VIP Booking Experience & The Power of Concierge-Level Sales 10:23 - 15:27 | Leading Clients With Confidence & Going Above and Beyond 15:28 - 21:14 | Hospitality, Social Etiquette, and Reading the Room as a Professional 21:15 - 28:34 | Ritz-Carlton Lessons, Saying Yes, and Expanding Your Offerings 28:35 - 34:44 | Hotel Hospitality Examples & Personalization in Luxury Service 34:45 - 39:19 | Why Luxury Brands Don’t Nickel and Dime Their Clients 39:20 - 43:19 | Building a White Glove Client Experience in Your Wedding Business The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

If you’ve ever wondered what actually happens inside rooms like Engage! Summit and whether they are really worth it, this episode is a full, honest debrief. We’re taking you behind the scenes of three days spent surrounded by some of the top planners, designers, photographers, and filmmakers in the luxury space and sharing what actually matters once you’re in the room. Because yes, the details are beautiful. The events are over the top. But that is not why you go. We talk about what it looks like to walk into a room like this for the first time, the social dynamics that no one prepares you for, and how networking at this level is so much less about pitching yourself and so much more about building real, long term relationships. We also get into the real ROI of events like this. When it makes sense to go, when it does not, and why getting in the right rooms at the right stage of your business can completely change your trajectory. And maybe most importantly, how to approach these opportunities with intention so you are not just attending, you are actually leveraging them. If you’ve been curious about luxury industry events, feeling like you are not quite ready, or questioning if proximity really makes that big of a difference, this episode will give you clarity. Because growth does not come from working harder. It comes from getting in rooms that expand the way you think. This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 05:30 | Elevating Client Experience & Podcast Introduction 05:31 - 12:00 | Arriving at Engage: First Impressions & Event Overview 12:01 - 20:30 | Gifting Experience, Event Structure & Behind-the-Scenes Moments 20:31 - 30:30 | Networking, Social Dynamics & Making Meaningful Connections 30:31 - 40:30 | Education Sessions, Branding Presence & Industry Insights 40:31 - 49:07 | Key Takeaways, ROI of Networking Events & Final Reflections The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing. For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end. But what if we were wrong? In this episode, we’re unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how your ideal client is already being influenced by them every day. Because running ads like a beginner attracts beginner clients. But running ads like a luxury brand? That’s a completely different strategy. We also break down visibility vs conversion ads, targeting, and why staying top of mind might matter more than booking directly from an ad. If you’ve ever thought ads would cheapen your brand, this episode will challenge that. Because staying where you are feels safe. But it might also be what’s keeping you stuck. The industry is evolving. Your marketing should too. Timestamps: 00:00 - 01:37 | Elevating Client Experience & Podcast Introduction 01:45 - 06:14 | Car Chats: Travel Realities & The Truth Behind “Luxury” Weddings 06:14 - 12:56 | Rethinking Ads: From Mainstream to Luxury Strategy 12:56 - 14:11 | Breaking the Editing Cycle: Why Outsourcing Matters 14:11 - 18:20 | Ad Strategy Deep Dive: Targeting, Visibility vs Conversion 18:20 - 21:56 | Running Ads Without Diluting Your Brand 21:56 - 24:04 | Building Authority in a Luxury Market 24:04 - 25:28 | Goals, Positioning & Industry Insights 25:29 - 25:45 | Final Thoughts & Community Engagement The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

In this episode, we’re back in the car for another Car Chats… which means it’s a little unfiltered, slightly chaotic, and honestly just feels like you’re sitting in on one of our real-life conversations. And today, we’re talking about the things we genuinely can’t live without as wedding creatives. Not the obvious gear… but the small, often overlooked things that make your days smoother, your client experience stronger, and your business more sustainable long term. We’re sharing everything from what we keep in our bags on a wedding day, to the tiny touches that helped us build referrals early on, to the mindset shift around being fully self-sufficient… and why that matters more than you think. We also get into travel essentials, tools that have made our workflows faster, and the simple upgrades that have made a big difference in how we show up… both professionally and personally. Because the truth is, it’s rarely one big thing that changes your business. It’s the accumulation of small decisions, small details, and small ways you choose to go above and beyond… over and over again. This episode is part practical, part mindset, and part a reminder that the little things? They’re actually the big things. This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 01:17 | Editing Bottlenecks & Outsourcing 01:17 - 05:02 | Car Chat Intro & Road Trip Setup 05:03 - 10:15 | Wedding Day Must-Haves & Client Experience 10:16 - 18:10 | Self-Sufficiency & Vendor Meal Mindset 18:11 - 30:21 | Travel Tips, Tools & Stories 30:22 - 36:20 | Appearance & Professional Presentation 36:21 - 42:08 | Productivity & Working Smarter 42:09 - 47:06 | Tech, Workflow & Final Thoughts The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

In this episode, we’re doing something a little different. We’re recording together from the car for episode two of our Car Chats series… slightly unhinged, a little all over the place, but still packed with the kind of conversations we know you actually need to hear. And today, we’re diving into a concept that has shaped so much of our growth over the years… the idea of “overpaying” in your business. Not just financially, but with your time, your energy, your willingness to go further than what feels normal. We’re sharing real stories from the early days… shooting weddings for next to nothing just to build experience, saying yes to everything, investing in education, and the moments where we overpaid without a strategy and saw nothing from it. Because here’s the truth… overpaying only works when it’s intentional. We also get into what this actually looks like in practice. The small details that elevate your work. The opportunities most people pass on. The difference between playing the short game versus building something long-term. And the honest conversation around what we would do differently if we were starting again. This episode is part mindset shift, part reality check, and part encouragement to stop doing what’s normal… and start doing what actually moves the needle. Because the people at the top? They didn’t get there by doing the bare minimum. This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 01:13 | Car Chat Intro: Road Trip Episodes & Casual Format 01:14 - 05:22 | The Concept of Overpaying: Time vs Money in Business Growth 05:23 - 08:32 | Overdelivering Early: Using Time to Elevate Your Work 08:33 - 13:09 | Building Experience Fast: Volume vs Perfection Mindset 13:10 - 17:58 | Strategic vs Unstrategic Overpaying: Missed Opportunities 17:59 - 22:03 | Investing for Growth: Education, Networking & Long-Term ROI 22:04 - 26:41 | Working On vs In Your Business: Time Allocation & Vision 26:42 - 29:13 | Motivation, Dopamine & Reaching the Next Level 29:14 - 33:49 | Final Thoughts: Going the Extra Mile & Embracing Discomfort The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

In this episode, we’re doing something a little different. We’re recording together from the car for the very first time as we kick off a brand new series on the podcast: Car Chats. And to start things off, we’re sharing the story that so many people in our community have asked us about… how Level Up actually began. The truth? It didn’t start with a big strategy session or a perfectly mapped out business plan. It started with a single text message in January of 2023. You’ll also hear how our very different personalities and skill sets became one of the biggest strengths of our partnership. One of us loves the behind-the-scenes strategy, systems, and launches. The other thrives in community building, mentorship, and the student experience. Together, we built something neither of us could have created alone. This episode is the full origin story of how Level Up began — and why sometimes the best things start with simply deciding to go for it. This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 01:16 | Editing Backlogs & The Power of Outsourcing 01:17 - 02:50 | Introducing the Car Chats Series & Episode Setup 02:51 - 06:00 | The Early Days of The Level Up Podcast 06:01 - 09:33 | How Taylor & Kelley First Connected During the Pandemic 09:34 - 13:39 | The Text Message That Started Their Partnership 13:40 - 18:05 | Building The Luxury Framework & Defining Their Brand Vision 18:06 - 22:07 | Complementary Strengths & Division of Roles in Business 22:08 - 25:49 | Growing Level Up & Navigating an Unconventional Partnership 25:50 - 28:42 | Impact of Education, Mentorship & Looking Ahead The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Many wedding photographers and filmmakers hit a frustrating ceiling in their business. Your work is strong. Your clients love you. But somehow… your pricing, bookings, and growth feel stuck. In this episode, we sit down with Chicago wedding filmmaker Kyrie Copeland to talk about the mindset shifts, branding changes, and business strategies that helped her raise her average booking from around $3,500 to $6,500 in less than a year. We dive into breaking into the luxury wedding market, raising your prices with confidence, attracting better clients, and building relationships with planners that lead to higher-end bookings. If you’re a wedding photographer or filmmaker who wants to grow your business, book higher-paying clients, and step into the luxury market, this episode is for you. This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 01:15 | Editing Backlogs & The Case for Outsourcing Video Editing 01:16 - 03:09 | Podcast Introduction & Luxury Mastermind Success Story 03:10 - 10:00 | Finding the Right Market: Pivoting to Chicago Weddings 10:01 - 18:00 | Branding, Niching Down & Communicating Like a Luxury Vendor 18:01 - 28:00 | Inside the Mastermind: Systems, Client Experience & Raising Prices 28:01 - 36:00 | Luxury Market Sales: Booking Faster with Clear Communication 36:01 - 43:54 | Pricing Confidence, Demand Strategy & Long-Term Business Goals The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/ The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

So many wedding photographers and filmmakers believe there’s a ceiling on their income. That $7,500 packages are “just how it is.” That planners are gatekeepers. That luxury clients aren’t for them. In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over. But the real shift wasn’t just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger. We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today’s luxury wedding market. Here’s the truth: you can only win if you decide to GO FOR IT. There is no ceiling. You are more capable than you think. The question is… are you ready to move? 🚀 This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 01:09 | Outsourcing for Growth: Wanderlust Ad & Reclaiming Time 01:09 - 02:18 | Podcast Introduction & Meet Alyssa and Matt 02:18 - 06:05 | From Competition to Collaboration: Building a Husband-Wife Photography Brand 06:05 - 10:13 | Crafting a Light, Timeless Style & Elevating the Client Experience 10:13 - 15:20 | Defining the Ideal Client & Embracing Travel as a Growth Strategy 15:20 - 19:57 | From Skepticism to Abundance: A Transformational Mastermind Journey 19:57 - 26:13 | Breaking Income Ceilings: Pricing Confidence & Strategic Implementation 26:13 - 33:41 | Planner Relationships, Long-Term Strategy & Redefining “Local” 33:41 - 40:25 | Collaboration Over Competition & Operating from Abundance Follow Alyssa + Matt: https://www.instagram.com/alyssamattphotography/ https://alyssamattphotography.com/ The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

We can shoot more. We can post more. We can work harder. But if we never refine what we’re building, growth eventually stalls. A rose garden doesn’t flourish just because it gets sunlight and water. It flourishes because it’s pruned with intention. The same is true for your wedding photography or filmmaking business. In this episode, we’re talking about what it actually takes to elevate: archiving old work, refreshing your portfolio, upgrading your client experience, and letting go of habits that no longer reflect the level you’re stepping into. Most creatives think the answer is adding more. More marketing. More weddings. More hustle. But real momentum comes from knowing what to remove. You can only bloom if you’re willing to prune 🌿 This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/ And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 10:30 | From Backlog to Bloom: Outsourcing, Hybrid Conference & The Rose Garden Analogy 10:31 - 20:30 | Water, Sunlight & Fertilizer: The Basics of Marketing, Visibility & Showpiece Work 20:31 - 26:30 | The Power of Pruning: Archiving, Refining & Letting Go to Elevate Your Brand 26:31 - 29:30 | Quarterly Refresh Cycles & Intentional Business Maintenance 29:31 - 30:23 | Mastermind Invitation & Community Momentum The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

We can work hard. We can set big goals. We can stay consistent. But if we’re constantly sharing those goals with people who doubt us, downplay them, or don’t understand them, it slowly chips away at our confidence. We are the product of the energy around us. In this episode, we talk about building a business village that pushes us forward instead of pulling us back. Because wedding photographers and filmmakers often work in isolation, and isolation can stunt momentum. We’ve seen it over and over again. When creatives step into rooms filled with growth-minded entrepreneurs, their confidence rises, their pricing increases, and their businesses expand. We all start at the same starting line. The difference is who we allow to influence us along the way. You can only win if you decide to GO FOR IT 🏃‍♀️ And it’s a whole lot easier to go for it when you’re surrounded by people doing the same. Timestamps: 00:00 - 05:30 | Life Updates & Industry Events: Hybrid, Family, and Real-Life Seasons 05:31 - 12:00 | The Power of Your Circle: Business Village & Influence 12:01 - 16:00 | Energy Is Contagious: Leadership at Home and in Business 16:01 - 20:30 | Community Over Isolation: Mastermind & Collective Growth 20:31 - 24:30 | Auditing Your Inner Circle: Who’s Fueling or Draining Your Growth 24:31 - 30:06 | Taking Control of Your Environment & Raising the Standard The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

So many creatives set goals that feel safe. Goals that won’t rock the boat. Goals that guarantee you won’t fail… but also won’t grow. In this conversation, we’re unpacking how playing small quietly limits your income, your opportunities, and your confidence—and what actually happens when you decide to aim higher. We talk through real examples of saying yes before you feel ready, making strategic moves that don’t pay off immediately but compound over time, and why momentum only shows up after you take action. Growth doesn’t come from waiting until fear disappears. It comes from moving forward despite it. This episode is for you if you’ve ever thought, “I’m not ready yet,” “That works for other people, not me,” or “I’ll do it once things slow down.” We’re breaking down why those thoughts keep you stuck, how successful creatives push past them, and what it looks like to build confidence through action instead of perfection. You are more capable than you think. You don’t need permission, a perfect plan, or another year of overthinking. You just need to get started. If fear has been holding you back from raising your prices, expanding your income, or stepping into bigger opportunities, this episode will challenge you to move differently—and remind you that growth is available when you decide to go for it. Momentum is waiting. The next level is closer than it feels. Timestamps: 00:00 - 03:30 | Listener Question: Charging vs Complimentary Work for Planners 03:31 - 07:45 | Strategic Decision-Making: Evaluating ROI, Market Fit, and Relationships 07:46 - 11:30 | Calculated Risks: Industry Awareness and Portfolio Positioning 11:31 - 15:10 | Momentum & Visibility: Getting Out of Stagnation 15:11 - 18:40 | Letting Go of Old Habits: Adapting to New Seasons of Business 18:41 - 22:10 | Evolving Client Expectations & Industry Standards 22:11 - 25:45 | Mindset Shifts: Knowing Your Worth Without Blocking Growth 25:46 - 29:45 | Saying Yes Strategically: Long-Term Growth Through Openness The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

In this episode of The Level Up Podcast, we talk about what momentum really looks like at different stages of business and why the strategies that once worked stop working as you raise your prices and take on fewer weddings. The goal isn’t to stay busy. It’s to stay growing. We break down the shift from volume based momentum to intentional momentum. Why fewer weddings require more strategy. Why consistent, qualified inquiries matter more than a packed calendar. And how playing it safe, even when things feel “fine,” can quietly stall your growth. We also talk honestly about what happens when momentum slows. The scramble. The freeze. The temptation to discount or pivot just to feel busy again. And why sometimes the fastest way forward is taking a step back, getting clear, and choosing a smarter plan. You are more capable than you think, and momentum builds the moment you decide to go for it. Register for our free Referrals on Repeat Masterclass on February 4th https://thelevelupco.com/referrals-on-repeat Timestamps: 00:00 - 03:30 | Breaking the Editing Cycle: Why Momentum Matters 03:31 - 07:00 | Volume-Based Momentum vs. Intentional Growth 07:01 - 11:30 | Niching Down: Building Momentum With Fewer Weddings 11:31 - 15:00 | What Momentum Actually Looks Like at Higher Price Points 15:01 - 19:30 | When Momentum Slows: Fight, Flight, Freeze Reactions 19:31 - 23:30 | Rebuilding Momentum With Strategy and Humility 23:31 - 27:30 | Proof of Momentum: Student Wins and Real Results 27:31 - 31:56 | Long-Term Momentum: Strategy, Education, and Staying in Motion The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

So many photographers and filmmakers are doing all the “right” things and still feel stuck. You’re booked, but not excited. Busy, but not progressing. Your goals feel safe. Too safe. And more often than not, that safety is rooted in fear. Fear of saying no. Fear of raising prices. Fear of outgrowing the market you’re in. Fear of believing you’re capable of more. In this episode, we talk about the shift from booking everything to booking intentionally. Why filling your calendar too early can limit your growth. How visibility, pricing, brand perception, and client experience all work together. And why raising your prices without increasing value almost always leads to frustration and stalled momentum. We share real examples from our own businesses and from the luxury and hospitality world to show why experience, not just talent, separates entry-level brands from premium ones. The small details. The order of operations. The refinement that comes from repetition. Growth isn’t about flipping a switch. It’s about building layer by layer and adjusting when something no longer fits. You are more capable than you think. You are not behind. And you’re allowed to want more from your business than just staying booked. Momentum builds when you decide to go for it, even if you don’t have it all figured out yet. What fears are holding you back from your next level right now? If you’re ready to stop playing small and start building a business that actually supports the life you want, this episode is for you. 00:00 - 04:30 | Setting the Stage: Goals, Growth Seasons & Looking Ahead 04:31 - 10:30 | Booking vs. Opportunity: Scarcity, Calendar Control & Saying No 10:31 - 17:45 | From Volume to Intentionality: Visibility, Pricing & Market Shifts 17:46 - 22:45 | Raising Prices the Right Way: Value, Brand Perception & Experience 22:46 - 30:30 | Luxury Client Experience: Hospitality, Etiquette & Industry Nuance 30:31 - 34:45 | Second Shooting to Lead Shooter: Building Your Own Brand Authority 34:46 - 37:45 | Long-Term Growth Mindset: Continuous Refinement & Staying in Motion The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining. We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything. If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term. Sometimes growth doesn’t come from doing more. It comes from doing things differently. Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of. Timestamps: 00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context 06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned 14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams 20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane 28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload 36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining. We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything. If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term. Sometimes growth doesn’t come from doing more. It comes from doing things differently. Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of. Timestamps: 00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context 06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned 14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams 20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane 28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload 36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

What if the thing holding your business back isn’t your talent or the market, but your hesitation to let go? In this episode of The Level Up Podcast, we sit down with Cheyenne of Cheyenne Films to talk about the power of niching down, choosing specialization over being everything to everyone, and making strategic decisions that actually move the needle. Cheyenne shares her journey from offering everything under the sun to going all-in on filmmaking, and how that clarity transformed her brand, her confidence, and her momentum. We dive into why luxury clients value specialists, how rebranding is about more than aesthetics, and what it looks like to align your business with the planners, vendors, and venues you want to work alongside. We also have an honest conversation about building a business through major life transitions, including pregnancy, postpartum, and motherhood, and why simplifying your offerings can open the door to more sustainability and growth. If you’re a wedding photographer or filmmaker feeling stretched thin, creatively unfulfilled, or stuck trying to please everyone, this episode will challenge you to think bigger, simplify your approach, and commit to where you’re headed next. You are more capable than you think. Clarity creates momentum. And growth starts when you decide to GO FOR IT. Save your seat now for our brand new Magnetic Brand Masterclass where we walk through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth here https://thelevelupco.com/masterclass Timestamps: 00:00 - 03:24 | Life, Business, and Setting the Tone for a New Season 03:25 - 07:54 | From Doing Everything to Realizing It Wasn’t Working 07:55 - 12:41 | Niching Down, Specializing, and Rebranding with Intention 12:42 - 18:01 | Aligning Your Brand with Luxury Clients and Creative Partners 18:02 - 26:23 | Motherhood, Time Management, and Redefining Success 26:24 - 40:15 | Sustainability, Letting Go of Scarcity, and Long-Term Growth Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

The new year always gives us that fresh-start feeling. A little more clarity. A little more motivation. And a quiet nudge that maybe this is the year things finally shift. In today’s episode, we’re kicking off 2026 by talking honestly about visibility, branding, and what it actually takes to become in demand as a wedding photographer or filmmaker. Not just busy. Not just posting. But booking the kind of clients and weddings that move the needle and light us up creatively. So many of us are doing all the “right” things and still feel invisible. We’re showing up online. We’re posting consistently. We’re trying to keep up with trends. And yet the bookings don’t always reflect the effort. And the truth is, visibility alone isn’t enough. In this conversation, we’re introducing the framework behind our brand new Magnetic Brand Masterclass and walking through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth. We talk through who we’re actually trying to reach, what we’re putting out into the world, where we’re showing up, and why getting clear on our deeper motivation matters more than ever as we scale. Save your seat now at https://thelevelupco.com/masterclass Timestamps: 00:00 - 02:10 | Welcome to 2026: Setting the Tone for Growth 02:11 - 04:18 | Introducing the Magnetic Brand Masterclass 04:19 - 10:23 | The “Who”: Defining Your Ideal Client & Brand Clarity 10:24 - 16:45 | The “What”: Curating Work That Attracts the Right Clients 16:46 - 19:51 | The “Where”: Choosing the Right Platforms for Visibility 19:52 - 22:12 | Your “Why”: Motivation, Fulfillment, and Scaling in 2026 Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

This episode is a year-end exhale and a mindset reset. We are closing out 2025 with an honest reflection on the growth, risks, and decisions that shaped the year. From expanding revenue beyond weddings, to building League, to redefining what it means to work hard without burning out, this conversation pulls back the curtain on what real evolution in business actually looks like. If you’ve been feeling torn between wanting more and wondering if you’re doing too much, this episode will hit home. We talk about diversification as a path to freedom, networking with intention, pricing with logic instead of emotion, and why loving your work isn’t something to apologize for. If you’ve been setting goals too small. If fear has been keeping you comfortable. If you’re waiting for the “right time” to go all in. Let this be your reminder: momentum comes from movement. 2026 is around the corner. You don’t need permission. You just need to decide to GO FOR IT. Timestamps: 00:00 - 04:00 | Year-End Reflections & Community Gratitude 04:01 - 10:30 | Revenue Diversification & The Revenue Multiplier 10:31 - 17:30 | Speaking, Branding, and Personal Milestones 17:31 - 24:30 | The Luxury Mastermind & Building League 24:31 - 34:00 | Networking Strategy, Industry Events & Engage 34:01 - 44:00 | Entrepreneur Identity, Work Ethic & Mindset Shifts 44:01 - 52:00 | Business Metrics, Pricing Conversations & Growth 52:01 - 59:00 | Health, Balance, 2026 Vision & Closing Thoughts Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

Today we are running back the tapes with one of your favorite episodes from 2023! Enjoy this rerun and hope you are having a wonderful holiday season! As you grow into higher-end weddings, your ability to communicate with planners becomes just as important as your filmmaking or photography. In this episode, Taylor and Kelley break down the key shifts wedding creatives need to make to build trust, stay professional, and become planner favorites. In this episode, we cover: ✅ How communication changes when planners are involved ✅ Common mistakes to avoid when working with planners ✅ How to be a respectful, proactive creative partner ✅ When it's appropriate to contact the couple directly ✅ How to position yourself for future planner referrals 🎯 Want to become the creative planners want to work with? This episode will show you how to stand out through smart, respectful communication. 🔗 Learn more: thelevelupco.com 📲 Follow us: @thelevelupco Timestamps: 00:00 – 03:00 | Introduction 03:00 – 08:00 | The Shift from Client-Facing to Planner-Facing 08:00 – 14:00 | Do’s & Don’ts of Planner Communication 14:00 – 20:00 | When and How to Communicate Directly with the Couple 20:00 – 25:00 | Building Long-Term Planner Relationships Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

This week on the show, we sat down with Liza Kirk to talk about something we rarely highlight in the wedding industry: your energy on a wedding day. Your presence can shape the entire experience for your couple, and once you learn how to read the room, support them emotionally, and show up with confidence, everything shifts in your favor. Liza spent years moving from rural markets into bigger cities and higher-end events. For a long time, she believed her work needed to fit a certain look to belong in the luxury space. The moment she let go of that belief and leaned into her true artistic style, her business began to open up in new ways. She realized that her perspective, her voice, and the way she cares for people were the things her clients valued most. Not the trend. Not the mold. Her. If you have been hesitating or talking yourself out of leveling up because your work looks different or you do things your own way, this is the reminder that you are capable of more than you think. There is room for your artistry. There is room for your growth. Let this episode encourage you to step with more intention, build deeper trust with planners, and see yourself as the luxury creative you are becoming. If you are ready for more support, community, and momentum, join us inside LEAGUE and step into your next chapter with confidence. Timestamps: 00:00–02:17 | Meet Liza + Entering the Industry 02:17–05:31 — Expanding Markets + Outgrowing Your Local Scene 05:31–10:01 | Wedding Day Energy: Golden Retriever vs. Black Cat 10:01–17:25 — Emotional Intelligence on Wedding Days 17:25–26:04 | Navigating Family Dynamics + Protecting the Couple 26:04–36:20 — Evolving Style: From Trends to True Artistry 36:20–42:15 | Pricing Growth, Planner Relationships + 2026 Goals Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/