Making a (Multi) Million Dollar MedSpa

Most providers are focusing on the wrong variables when it comes to energy-based treatments. James Bartholomeusz, Chief Innovation Officer at Sofwave, joins Kathy to break down how providers should evaluate and apply energy-based devices and why results vary so widely across practices. The conversation focuses on how energy is actually delivered, showing why total energy and distribution matter more than per-pulse intensity or full-face coverage. He explains how fractional injury drives more predictable outcomes, why targeted treatment zones outperform blanket approaches, and how device simplicity often reflects a stronger underlying biological mechanism. The discussion also covers patient comfort without numbing, the role of perception in pain, and how GLP-1 use and hormone-related changes are shifting treatment planning toward earlier, more proactive intervention. The result is a practical framework for delivering more consistent outcomes, improving team adoption, and building scalable, system-based treatment strategies. Talking Points: Download the free resource here. Get the key takeaways and treatment strategies from this episode, including total energy application, patient comfort, and device optimization. Episode Sponsors: Omni Bioceuticals Ad Links Omni Bioceuticals MINT Aesthetics MINT Online E-courses Links from this episode Sofwave

Breaking into aesthetic medicine can feel overwhelming for new injectors. In this episode, Kathy sits down with Payton Amato, a nurse from EVOLV Medical Aesthetics, accelerated her development in aesthetics through continued training at MINT Aesthetics. Payton, completed two six-month mentorship programs concurrently—one focused on injectables and one on laser—to rapidly build her skills and clinical confidence. She shares how hands-on training, repetition, and education transformed her consultations from treatment-based conversations into comprehensive facial planning. The conversation also explores how social media helped her grow her patient base, why quick online injector courses fall short, and how confidence changes patient trust. Hear the real experience of a MINT trainee and how the experience shaped the trajectory of her career. This is the perfect tell-all for anyone considering training for themselves or their team. Talking Points: Download the free resource here. Learn about the 6-month mentoring program that changed Payton's career and made her a next level provider. Episode Sponsors: Omni Bioceuticals Ad Links Omni Bioceuticals MINT Aesthetics MINT Online E-courses

Dr. Johnny Franco joins Kat Taranto to share what it truly takes to scale a modern aesthetic practice, from subleasing a 600-square-foot office to leading three locations and 90 employees. They discuss the systems and financial discipline required for sustainable growth, why structured operations outperform chaos, and how hiring a CFO clarified profitability. The conversation also explores the role of artificial intelligence in today’s clinics, including how AI can support marketing, patient communication, and operational efficiency when built on strong underlying systems. This episode offers a clear look at scaling with structure, margin awareness, and long-term strategy. Talking Points Download episode resource here Our Sponsors Episode Sponsors: MINT Aesthetics Link from this Episode: Austin Plastic Surgeon

In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They walk through how to think about staffing models for 3- and 5-person clinics, when to hire (and train) your team before opening, and how to protect payroll while still delivering a five-star client experience. The conversation also dives into site selection strategy, buildout budgeting, equipment must-haves, and room design details that directly impact efficiency, culture, and long-term profitability across multiple locations. Talking Points Download episode resource here Our Sponsors Episode Sponsors: Omni Bioceuticals

In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expense — leads to stronger culture, better retention, and higher provider performance. The conversation reinforces a core truth of top-performing clinics: the best-trained teams don’t just deliver better outcomes — they attract talent, earn client trust, and scale smarter. Talking Points Click here for your downloadable resource. Ad Links: MINT Aesthetics Online E-courses In-Person Training

In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention. Our Small Event 2025 Numbers 48564$3500 annually$1.9M Talking Points Click here for your downloadable resource. Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released. Resources in this Episode: Events: Big, Small, & Virtual E-courses Ad Links: MINT Aesthetics Online E-courses In-Person Training

IT'S THE SEASON FINALE! In this season finale, Kathy Taranto sits down with Dr. Melinda Silva, a board-certified physician and owner of Silva MD in San Diego, to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy. Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space. Talking Points Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released. Resources in this Episode: Silva MD Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter Ad Links: MINT Aesthetics Online E-courses Renee John Uniforms Tuesday Trainings at MINT

In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House. Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success. Talking Points Resources Mentioned AesthetiCare Medspa MINT AestheticsCosmetic Physician Partners (CPP) Ad Links & Mentions Online E-coursesEvents: Big, Small & Virtual E-courseSuperstar Staffing E-courseTuesday TrainingRenee John Uniforms Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales. Talking Points: Resources: Coachlight Sofwave E-course Retail Sales Online Training Ad Links: Online E-courses Podcast Feedback

When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner! Talking Points: new Resources: AesthetiCare Medspa Incredible Marketing AIG Virtual Events Ad Links: Online E-courses Tuesday Training

In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results. We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake. Discussion Topics: Episode Sponsors: AesthetiCare MedspaRenee John UniformsVrtly Screen Management Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT.

In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them. From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right technique on purpose, and what it really means to understand your settings—not just individually, but in how they interact. In today's discussion: Links & Resources: MINT Online E-courses AesthetiCare Medspa Ads from the episode: Renee John Uniforms Vrtly Screen Management Online E-courses

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses. In today's discussion: Links & Resources: MINT Online E-courses AesthetiCare Medspa Ads from the episode: Renee John Uniforms Vrtly Screen Management Online E-courses

In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics. In today's discussion: Links & Resources: MINT Online E-courses AesthetiCare Medspa Ads from the episode: Renee John Uniforms Vrtly Screen Management Online E-courses

Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa. The winning result? A total game-changer. Kathy sits down with the provider behind the top treatment, Sammy Williams, to uncover exactly how she achieved such a standout outcome. From the client’s initial skin concerns to age-related changes and the VISIA consultation that helped shape the plan, we’re diving deep into every step of the process. Whether you're a provider looking to up your treatment game or a client curious about what it takes to get real results—this episode is packed with gems. In today's discussion: Links & Resources: MINT Online E-courses The Perfect Consultation Alastin Aluminate A-Luminate Brightening Serum Avène Thermal Spring Water Intense Hydration Face Mask CLn® Facial Cleanser Revision CMT Post-Procedure Cream AesthetiCare Medspa Ads from the episode: Renee John Uniforms Vrtly Screen Management Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in! In today's discussion: Links & Resources: MINT Online E-courses Ads from the episode: Renee John Uniforms Vrtly Screen Management Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in! In today's discussion: Links & Resources: MINT Online E-courses Episode #57 - The New Menopause with Dr. Mary Claire Haver Ads from the episode: Vrtly Screen Management Tuesday Training Online E-courses

Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business. In today's discussion: Links & Resources: LM Connect MINT Online E-courses Events E-course Virtual Training Marketing E-course Ads from the episode: Vrtly Screen Management Tuesday Training Clinics To Watch Nomination Form Online E-courses The Front Desk for Managers

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth. In today's discussion: Links from the episode: AesthetiCare Membership MINT Online E-courses Vrtly Screen Management Tuesday Trainings NOMINATE A CLINIC

Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites! Links from the Episode: Business Virtual Immersion Seminar - March 13Sculptra E-courseRampRipley Rader pantsBook a Virtual Training Call with AC WellnessEpisode #57 - A Night with Dr. Mary Claire HaverChatGPTBBLMOXIBook a Virtual Training Call with AC Wellness