The Game w/ Alex Hormozi

"The reason why this thing is really fast is the same reason why it's not going to make you a billionaire" In this episode, Alex (@AlexHormozi) He breaks down the pros and cons of the education or coaching business, how quickly it can scale, but the roadblocks to scale that it's likely to run into along the way. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You have to learn to say no to people who are not the ideal customer" In this episode, Alex (@AlexHormozi) covers the 4 most common problems that business owners need to solve in order to break through to high levels of scale. You're going to hear definitions, examples, and tactical solutions for each that will help you get to wherever your business is right now to where you want it to go. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Timestamps: (00:08) - Problem #1 (4:20) - Problem #2 (12:50) - Problem #3 (19:40) - Problem #4 (29:30) - Bonus Problem Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You only need ONE of these for your business to get absolutely massive." In this episode, Alex (@AlexHormozi) shares 9 ways to legally acquire market share from your competition and dominate your industry. No matter what kind of business you have; service, e-commerce, SaaS, or other; something here will be applicable to help you acquire more customers and keep them for longer. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (00:39) - Network effects (03:46) - Exclusive control over a resource or technology (06:52) - Government regulations and licensing (09:44) - Economies of scale (12:12) - Vertical integration (15:35) - Strong brand identity (17:42) - Strategic pricing (21:24) - Exclusive contracts w/ 3 different parties (25:09) - Huge capital requirements (27:24) - Intellectual property (30:56) - Acquisitions and mergers (35:51) - Innovative business models (40:03) - Control over distribution channels Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"When you finally crack this, you will have license to print money for as long as you possibly can." In this episode, Alex (@AlexHormozi) breaks down the LTV:CAC ratio and why understanding it is such a fundamental aspect to your business's growth. It's one of the key numbers Acquisition.com looks into when evaluating investment opportunities because it captures the core economic engine of the business more than almost anything else. You'll learn Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"...Once I realize that, this is where my work begins. In this episode, Alex (@AlexHormozi) explores the idea that many business owners (including him in the early days) don't have clarity as what the core problem or constraint to tackle in their business is. But once this is unlocked you can create generational wealth. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"There’s a reason Tesla started at the top." In this episode, Alex (@AlexHormozi) compresses his most brutally honest advice from 13 years of business. These come from experiences selling 9 companies and scaling the Acquisition.com portfolio to $250M+ in annual revenue. You’ll get insights on sales, pricing, business models, people, and the infinite game of entrepreneurship. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (00:00:13) Sell to rich people until you have the money to sell to everyone else. (00:08:57) You lack priorities, not information. (00:22:56) Things are hard because your team isn’t as good as you think they are. Your standards are too low. (00:26:57) Lots of rules mean you have dumb people. (00:36:25) If you want to get bigger, get better. (00:43:50) You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn. (00:52:18) A brand takes a long time to build but is the most valuable thing you can own. (01:02:29) You need to know the inputs and outputs of your money-making system. (01:10:17) Stop looking for hacks. (01:17:39) The best people cost more but make way more than they cost. (01:22:26) The big, obvious thing is the problem, not the hundred other things. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Your lack of ability to make decisions will kill you." In this episode, which was originally delivered to an audience at an Acquisition.com Scaling Workshop, Alex (@AlexHormozi) shares a lesson that he's had to learn repeatedly - focus. A lack of ability to focus is the Kryptonite to many entrepreneurs, and chasing shiny objects will keep your business smaller than almost anything else. Paradoxically, leaning into new opportunities is what got many first time entrepreneurs their first success, but focus is what will take you to $10M, $100M, and beyond. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:09) My Business Backstory / How I Learned The Importance of Focus (2:40) You Have To Learn To Say “No” / My Definition of Focus / What Focus Means / What Is Focus? (3:42) Justine Musk Quote (4:25) $B Opportunities (5:22) Steve Jobs Quote / The Juicy “No’s” (7:02) The Greatest Superpower of Entrepreneurs / Volume Negates Luck / The Perfect Clay Pot (10:05) The Perfect Competitor (11:15) Why Do We (I) Say “Yes”? (13:02) Fighting The Same Boss (14:51) Hiring My First Sales Director (17:06) Why I Document My Journey (19:38) World class Results (21:12) People Will Always Make Room For Winners Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (5:30) - What Business? (7:50) - Supplement Example (9:30) - Paired Incentives (15:00) - What is solving the problem worth? (16:00) - The Woman in the Red Dress (20:00) - Every Business Has Shit (26:30) - Marry Your Business Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money. Special shoutout to Paul Graham who wrote a piece on this concept 14 years ago. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:35) - The Manager (3:15) - The Maker (8:03) - The Maker/Manager Conflict (16:11) - The 3-Pronged Approach (16:36) - The Solution: Managers (Step 1) (17:41) - The Solution: Managers (Step 2) (18:33) - The Solution: Managers (Step 3) (19:50) - The Solution: Makers (Step 1) (21:09) - The Solution: Makers (Step 2) (25:33) - The Solution: Makers (Step 3) (26:06) - The Solution: Makers (Step 4) (27:20) - The Solution: Organizations (Step 1) (30:44) - Alex’s Calendar (35:54) - The Solution: Organizations (Step 2) Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left? Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (00:31) Business Owners All Ask This Question (01:36) Building Back To Front (2:05) The Business You Don't Want to Be In (4:03) How To Actually Get To $1m Per Month (6:23) My Friend’s Business (11:12) What The Biggest Businesses Avoid (15:24) Keeping Your Promises (19:56) What Metrics You MUST Understand (24:07) Nobody Thinks (28:47) Break Stuff Move Fast Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:52) An Interesting Thing Happened... (4:15) Small Business Owners Have This Problem (10:00) What I Learned From ALAN (13:25) How this helps with Content (17:39) Biggest Meta-Lesson (20:03)Document Everything Publicly (26:24) Bonus Q&A Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (00:39) - Maximise Hours (#1) (2:53) - Pull Up Calls (#2) (5:47) - The 2 Sop’s (#3) (6:40) - BAM FAM (#4) (10:18) - Multiply Your Leads (#5) (12:50) - Pre-Call Prep (#6) (16:16) - Take Notes (#7) (17:17) - Talk Less Sell More (#8) (22:13) - Breathe The Script (#9) (26:10) - Kill The Zombies (#10) (34:03) - Ask Hard Questions (#11) (36:55) - Ask Again (#12) (41:17) - See Everything As A Skill (#13) (42:07) - Kill For Sport (#14) (44:47) - Track Data (#15) (49:23) - Never Blame Circumstances (#16) Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (00:23) Ask customers who else they know after a sale (7:54) Offer a discount to customers in exchange for introductions (10:28) Offer more free services (11:07) Offer them money (12:52) Referral at success (15:02) Handwritten card (17:28) "Spouse program" (18:41) BONUS! Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:44) Life changing concept (2:06) How do you give feedback without being insulting? (4:30) Mock critique conversation (7:10) Real story of someone who became an *sshole (13:45) How this can make organizations stronger (16:41) Closing remarks Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:40) Examples of "needing to get better" (3:17) It might not be because of bias (4:35) Examples from when I needed to get better (8:17) Get honest with yourself (15:58) "What would it take?" (21:30) Beat your victim mentality away (22:00) Closing remarks Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps (00:24) - Story of someone trying to sell his business (01:16) - The Golden Goose (03:24) - The Big Picture You Have to Understand (06:21) - How to Verify What Your "Goose" Is (9:56) - Mrbeast Holdco Example (14:38) - How Rollups Work (18:42) - Closing Remarks Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:43) - People being scared of doing the scalable (4:06) - You can't be busy and be broke. Pick one (4:40) - Two most powerful questions to ask your customers (11:30) - Don't copy the time management of rich people (13:30) - Doing the unscalable (20:13) - Closing remarks Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:22) - Understanding the gym business (2:54) - Lessons from the software industry (5:12) - The cleaning business revelation (8:52) - Scaling service-based businesses (12:48) - The hard truths of entrepreneurship (20:23) - Maximizing enterprise value (23:48) - Case study: The canned cocktail business (26:21) - The importance of repeat customers (30:42) - The hail mary strategy (36:13) - Confronting the real problem (38:09) - Concluding thoughts Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:11) - Story 1: The bent gym equipment (2:41) - Story 2: The Ritz-Carlton experience (5:07) - Principles for handling mistakes (10:49) - The angry boat concept (11:54) - Going above and beyond (16:41) - Empowering employees to fix mistakes (20:50) - Turning mistakes into opportunities Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition