The Perfectionism Project

Do you ever notice yourself jumping from one project to the next - always busy but rarely feeling complete? In this episode, I share a story about one of my 1:1 clients that perfectly captures what I call the Scramble Cycle. It's that perfectionist pattern of getting something 80% done, hitting a snag or losing momentum and then rushing off to the next thing that suddenly feels more urgent. You'll hear how my client was caught in the Scramble Cycle and what became possible once I pointed out the pattern. I also talk about how this pattern shows up for perfectionist entrepreneurs in subtle ways: when we avoid the final steps, procrastinate on tech setup or abandon an almost-finished project because it feels safer to stay "in progress" than to feel exposed by completing it. If you've ever found yourself constantly scrambling, always behind and never quite finished, this episode will help you see exactly why that happens - and what to do differently so you can finally feel on top of things again. Resources to help you get out of your own way in your business: Join Perfectionists Getting Shit Done today - samlaurabrown.com/pgsd Work with me privately in my 1:1 coaching program: samlaurabrown.com/coaching Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

I used to treat paying myself like a nice-to-have. In this episode I share the behind-the-scenes of how that thinking kept my business feeling like a hobby even when I was working so hard on it. You'll hear the messy middle too – why I changed jobs so I could have more time for my business without more financial pressure, the vague "replace my income" goal that didn't help me make more money and the moment I created some positive pressure that quietly changed everything. If you've been waiting for a big cash month to finally be able to start paying yourself consistently, this will offer a different way forward. Resources to help you get out of your own way in your business: Join Perfectionists Getting Shit Done today - samlaurabrown.com/pgsd Work with me privately in my 1:1 coaching program: samlaurabrown.com/coaching Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

I wasn’t planning to record this episode - it was one of those moments where I just had to pick up the mic and talk. Something clicked for me recently and it made so many things in my business and life suddenly make sense in a way they never had before. It’s one of those shifts that once you see it, you can’t unsee it. In this episode, I share the story behind that realisation - what led up to it, what I noticed about the way I’d been working and thinking and how it’s been quietly shaping my results for years without me realising. If you’ve ever felt like you’re doing all the right things but still not feeling fulfilled or inspired by your business, this is going to resonate deeply. I talk about what I discovered during my Weekly Review that changed how I look at my habits, my relationships and my goals. It’s something that’s been right under my nose for years - and yet it’s completely shifted how I plan, create and show up. If you’ve been feeling a little disconnected, overthinking your next move or trying to get everything perfect before you take action, this conversation will help you see things in a totally new light. Resources to help you get out of your own way in your business: Join Perfectionists Getting Shit Done today - samlaurabrown.com/pgsd Work with me privately in my 1:1 coaching program: samlaurabrown.com/coaching Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

You’re doing all the right things - posting, showing up and putting yourself out there - but your sales are inconsistent. In this episode, Sam shares the key shifts that help perfectionist entrepreneurs go from sporadic sales to consistent, reliable income without working more or trying to become someone else. You’ll learn why perfectionism makes selling feel harder than it needs to be and how to start selling in a way that works with your brain instead of against it. If you’re ready to make consistent sales without having to work harder, apply for 1:1 coaching today at samlaurabrown.com/coaching.

Today I’m sharing the two productivity tools I used that helped build my business to multiple six figures as a perfectionist entrepreneur. If productivity is something you’re struggling with because you procrastinate, you spend a lot of time feeling overwhelmed, you never feel like you have enough time or you’re burned out – then today’s episode is really going to help you. Tune in to hear about the two productivity tools that were essential while building my business and that have been essential for my clients too. How to get more help with releasing your Perfectionism Handbrake: Join Perfectionists Getting Shit Done (aka PGSD) today - samlaurabrown.com/pgsd Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

I used to think I wasn’t perfect enough to be a perfectionist. And because I didn’t realise I was a perfectionist, I had no real way to start overcoming the procrastination, crippling self-doubt and overthinking that was keeping me and my business stuck. Realising that I’m a perfectionist (and what that actually means) gave me a whole new vocabulary that has allowed me to change my life for the better – because it’s only when you realise you’re a perfectionist that you become empowered to overcome perfectionism. In this episode, I’m opening up about my journey with perfectionism and the important points along the way. I can’t remember everything but I hope that what I share in this episode helps you understand yourself a little bit more. How to get more help with releasing your Perfectionism Handbrake: Join Perfectionists Getting Shit Done (aka PGSD) today - samlaurabrown.com/pgsd Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

In this episode, I’m sharing a real coaching conversation from a Perfectionists Getting Shit Done coaching call. I’m teaching on what to do once you spot a Perfectionist Pattern and how to avoid the shame spiral that can come with having more awareness around your own patterns of self-sabotage. How to get more help with releasing your Perfectionism Handbrake: Join my coaching program, Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

This is an episode I’ve referenced countless times since it was first published. It shares such an important lesson for all entrepreneurs, especially those who have been getting in their own way, that I had to share it again. In this episode I’m helping you explore the areas in your business where you feel like you have your hands tied behind your back. These are the areas in your business where you have a deep desire to take action but aren’t letting yourself - either because of a past decision you made, a rule you unconsciously adopted or an expectation you’re placing on yourself. Then I’m walking you through how to untie your hands from behind your back, update your decisions and let yourself freely create. How to get more help with your perfectionism: Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching Follow me on instagram: @perfectionismproject

In last week’s episode, I talked about when following through with the plans we’ve made with ourselves can be an act of self-care - particularly when you have anything going on in your life that’s making operating at your normal capacity a challenge. Today’s episode continues that conversation and I talk about when you determine that productivity is *not* an act of self-care and how you can create a sense of completeness even when everything isn’t done. Tune in to hear what that can look like for you. By the end of this episode, you’ll learn how you can feel like you can switch off from work (whether that’s the end of a workday or right before a longer break) - even when the plans you had set for yourself weren’t complete. You’ll learn about developing the ability to say when enough is enough - and how to make that decision in an empowering way. How to get more help with your perfectionism: Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching Follow me on instagram: @perfectionismproject

When is it an act of self-care for me to be productive and when is it an act of self-care instead to change my plans and take clean rest? Especially if you’re not operating at your normal capacity. Tune in to hear about the questions that help me figure out whether to follow my plans or not, a trick I use to get myself to do the work I had planned and the highest act of self-care you can do for yourself in a similar situation. If you have health issues, family commitments or anything else going on in your life that’s making operating at your normal capacity a challenge, this episode is for you. How to get more help with your perfectionism: Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching Follow me on instagram: @perfectionismproject

Tune in to learn the difference between selling from a place of self-doubt and selling from a place of self-trust and why this is such an important shift for perfectionist entrepreneurs to make. If you’ve been having a hard time making sales even though you’re posting pretty consistently, you’ve had happy customers and you’re working really hard on your business - this episode is for you. I also talk about why perfectionists feel so much resistance around getting paid well to do work that is easy or enjoyable for them, why money mindset work is essential if you want to make more sales and what perfectionists need to take into account when improving their money mindset. Limited spots available: Secure a private 1:1 coaching spot with me before my prices increase. Get the details and apply today at samlaurabrown.com/coaching. What To Do Next Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Instagram: @perfectionismproject

In this episode, I’m sharing 12 thoughts that helped me create content in a really easy, enjoyable, sustainable way that has proven to be really effective for my perfectionist brain. I wanted to record this in response to a PGSDer who posted about starting a podcast inside my group coaching program Perfectionists Getting Shit Done (aka PGSD). These thoughts will help you create content simply and easily, and they can also be applied to other areas of your business to empower you to show up fully. Because yes, there might be some technical things that you need to set up when it comes to content creation. But trusting yourself – or what we call self-trust – is the most important ingredient so your perfectionist brain can create high-quality content easily. I’ve made over $2 million in my business, most of which has come from this podcast, and the times I’ve made the most money and the most impact with people have been when I’m in a high level of self-trust. Tune in and find out why this is the case for perfectionists, and discover the 12 thoughts that will make content creation easy and effective. Enrollment closing soon: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In this best of the podcast episode I’m taking you behind the scenes of what a content creation day looks like for me. First I share an update from my drive into the office, chatting through what I have planned in terms of content creation and how I’m thinking about approaching it so I can get it done without overthinking. And in my update from the drive home, I reveal something unexpected that happened when I started working and the practical things I did to get even more done than I’d originally planned. I hope this episode inspires you to have a productive day of creating content, like it did for me! And if you’re ready to learn how to create consistent content without perfectionism getting in the way, be sure to join us inside Perfectionists Getting Shit Done. Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

Most perfectionists struggle to create content consistently. They’re scared of what people will think, that they’ll say the wrong thing, that no one will like their posts, that their friends will laugh at them, that it’ll be a waste of effort, the list goes on! In this best of the podcast episode, I’m sharing 10 tips I’ve learned over my years as a content creator that have helped me get out of my own way, show up consistently as who I truly am and change the lives of thousands of people in the process. Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In Part 5 of this 5-Part Consistent Content Series, I’m talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I’m introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You’ll hear how it works, why it matters and what to expect when you join. This episode will bring together everything that I’ve been sharing throughout the Consistent Content Series so you understand what’s required to put it all into practice in your own business. Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In Part 4 of this 5-Part Consistent Content Series, we’re talking about Power Publishing - the secret to consistently getting your content out into the world. If you’re great at creating content but get stuck when it’s time to hit publish, this episode will help you understand why that’s happening and how to move past it. You’ll learn what Power Publishing is, how to create a system that supports consistent visibility and why perfectionists need structure and simplicity to follow through. I also share how I’ve used Power Publishing to grow my podcast to over 500 episodes and send a daily email for four years straight. Hint: It wasn’t through willpower or working long hours but by making publishing safe and sustainable. The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 3 of this 5-Part Consistent Content Series, we’re talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow. If you’re constantly thinking about content but still struggling to show up consistently, this episode will help you see why that’s happening and what to do instead. You’ll learn what Creative Overflow is, how it builds consistency without pressure and the mindset shift that helped me stop ghosting my followers and start showing up regularly in a way that felt like me. If you’ve been spinning your wheels - this is the episode to listen to. The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 2 of this 5-Part Consistent Content Series, I’m sharing what Spark Content is and why it’s what you need to be creating if you want to easily create consistent content that’s valuable. If you find content creation exhausting instead of energising, let me show you an easier way to do it. It’s all in this episode so hit play and get ready to hear the easiest - and most effective - content strategy you’ve ever been taught. The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 1 of this 5-Part Consistent Content Series, I’m sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content. This episode also introduces the idea of Safe Visibility. Because your problem isn’t lack of motivation or willpower or not having the right content calendar or the right niche. The problem is that you haven’t learned how to feel safe being visible as the truest version of you - so that’s what I’m here to teach. If you’ve ever told yourself “I know what to do when it comes to content creation but I’m just not doing it” then this episode is for you. In this episode, I share: The invisible pressure perfectionists feel when creating content Why traditional marketing advice made things harder, not easier How I finally started creating content consistently (without forcing it) What safe visibility means - and why it matters so much How this series will guide you toward content that feels natural, aligned and self-expressed The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it’s actually one of the biggest things holding your business back. In this episode, you’ll learn how to spot when you’re self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a place of trust instead of fear. If you’re ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.