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Behind The Smoke: BBQ War Stories

Entrepreneurship >

This podcast is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of entrepreneurship. You won’t hear anything like this in your BBQ Business 101 class.

This podcast is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of entrepreneurship. You won’t hear anything like this in your BBQ Business 101 class.
More Information

Location:

Valley, CA

Description:

This podcast is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of entrepreneurship. You won’t hear anything like this in your BBQ Business 101 class.

Language:

English

Contact:

(619) 993-0230


Episodes

#072: The Self-Taught One Man Barbecue Team – Moe Cason BBQ

9/21/2018
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Moe Cason - Moe Cason BBQ - @Moecasonbbq - Des Moines, IA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Born and raised in Des Moines, Moe Cason is a U.S. Navy veteran who turned his passion for BBQ into a way of life. Being self-taught, Moe’s love for BBQ began at an early age developing on the skills and authentic ingredients passed down from his grandmother Margaret Cason. To raise money to...

Duration:00:59:02

#071: It’s Time You Started Caring about Branding, Logo Design & Tag Lines – Ricoy Creative

9/14/2018
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George Ricoy - Ricoy Creative - @RicoyCreative - San Diego, CA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary George Ricoy is a designer/illustrator and owner of Ricoy Creative. Based out of San Diego, George specializes in corporate identity and branding, graphic design and marketing collaterals, and web design and development. Ricoy Creative is a professional and versatile creative design...

Duration:01:16:53

#070: Winning The Barbecue Crowds as a Chef/Pitmaster/Restauranteur – The Corner Drafthouse

9/7/2018
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Chef Dan Sobek - The Corner Drafthouse - @thecornerdh - San Diego, CA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Dan Sobek, Executive Chef of The Corner Drafthouse is classically trained chef graduating first of his class from the prestigious Johnson & Wales University in Charlotte. Dan managed the kitchens during the opening of the Five-Diamond, Five-Star Setai Fifth Avenue Hotel in New...

Duration:00:54:14

#069: Inventing IcePlates, the ‘Worlds Most Functional Water Bottle’ – Qore Performance

8/31/2018
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Justin Li - Qore Performance - @QorePerformance - San Diego, CA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Qore Performance co-founder Justin Li initially thought to combine first aid science with athletic base layers while on duty as a law enforcement officer in the California desert. Armed with Otter Pops and a sewing machine, Justin looked to improve his odds in the field. Unwilling to...

Duration:01:01:49

#068: Ray Lampe’s Big Green Eggsperience at BETonBBQ

8/24/2018
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Ray Lampe "Dr. BBQ" - Big Green Egg - @DrBBQ - Del Mar, CA Podcast recorded live at the Turf & Surf BBQ State Competition in Del Mar, California. Subscribe to Behind The Smoke on YouTube Summary “Dr. BBQ” Ray Lampe entered his first competition in 1982 and has spent the last 15 years learning different barbecue styles and competing in cookouts to hone his craft. One of the worlds most prime professional pitmasters, Ray quit his family trucking business after 25 years to become a full-time...

Duration:00:50:24

#067: Craft BBQ in Temecula Wine Country – The Smok’d Hog

8/17/2018
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Chris McAfee - Owner - The Smok’d Hog - Temecula, CA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Chris McAfee is the owner of The Smok’d Hog and part of the West Coast BBQ movement. The Smok’d Hog will be serving barbecue at the Turf & Surf BBQ State Championship this Sunday, August 19th, at the Del Mar Races. Believing that "less is more" Chris creates a menu that focuses on simplicity and...

Duration:00:55:06

#066: Becoming Captain of the Family Fleet – Flagship Cruises & Events

8/10/2018
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Brad Engel - President - Flagship Cruises and Events - San Diego, CA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Brad Engel is the President of Flagship Cruises and Events; one of San Diego’s greatest forms of waterfront entertainment from the high-speed thrills of The Patriot jet boat to fine dining and event cruises. Flagship started in 1915 offering harbor tours and ferrying people...

Duration:00:52:25

#065: Big Green Egg Media Movement – Ben and Sheli Higgins

8/3/2018
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Ben and Sheli Higgins - Broadcaster/Media Personality and Wife/Podcast Host - Our Rendezvous Podcast - Leucadia, CA Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Ben and Sheli Higgins will be celebrity judges for the new tri-tip category at the Turf and Surf BBQ State Championship on August 19th at the Del Mar Races. Mighty 1090 morning host Ben and his wife Sheli host Our Rendezvous podcast inside...

Duration:00:48:56

#064: Sam The Cooking Guy Opens Up About Fatherhood and His New Restaurant – Not Not Tacos

7/27/2018
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Sam the Cooking Guy - TV Personality & Chef - Not Not Tacos - San Diego, CA Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Summary Sam “The Cooking Guy” Zien makes his second appearance on the podcast to talk about opening Not Not Tacos at the Little Italy Food Hall. Not Not Tacos serves up genre-bending fare that pushes the envelope of culinary creativity to breakdown preconceived notions of “tacos” and...

Duration:01:25:46

#063: When Family Means Business – Kobey’s Swap Meet

7/20/2018
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Anthony Pretto - Operations Manager for Kobey's Swap Meet - @Kobeys - San Diego, CA Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Anthony Pretto is the Advertising Director and Operations Manager for Kobey's Swap Meet held at the Valley View Casino Center parking lot in San Diego. Shawn and Anthony discuss their experiences being involved in the family business from a young age. Reality TV stars Dave Hester and Darrell Sheets being...

Duration:00:56:54

#062: How to Make a Career in Podcasting – Dave Palet

7/13/2018
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Dave Palet - TV & Radio Show Host/Podcast Personality - @DavePalet - San Diego, CA Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Dave Palet is a TV and radio host, podcast personality and co-host of the Dave and Jeff Podcast. Originally coming to San Diego to play baseball, Dave fell in love with broadcast and started his career as an intern at a local station. Dave showing up everyday allowed him to turn a chance phone call into a...

Duration:01:21:06

#061: Talking Barbecue and Business with Chad Ward of Traeger Grills – Whiskey Bent BBQ

7/4/2018
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Chad Ward - Director of BBQ Marketing for Traeger Grills - @WhiskeyBentBBQ - Lakeland, FL Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Chad Ward is the Director of BBQ Marketing for Traeger Grills, an Entrepreneur & a BBQ talk show host with network TV appearances on NBC, FYI, Travel Channel & Food Network. How Traeger Grills focused on the added value for the consumer and built off the existing foundation of passionate brand ambassadors...

Duration:00:59:59

#060: Building a Passionate eSports Community with the Immortals & LA Valiant Brands – Ari Segal

6/22/2018
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Ari Segal - President & COO of the LA Valiant, Immortals & MIRB - @arisegal - Los Angeles, California Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Ari Segal is the president and COO of the LA Valiant, LA Immortals and the MIBR team. Relaunching the San Diego Gulls, Ari focused on building the community around going to the arena by making the season ticket holders feel like they were “part owners” in the team. Twitch as democracy meets...

Duration:01:37:35

#059: The Rising Tide of Craft Barbecue in San Diego – Meat Locker BBQ

6/15/2018
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Chef Brad Lyons - Meat Locker BBQ - @meatlockerbbq - San Diego, California Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Brad Lyons is the owner/operator of Meat Locker BBQ and offers quality barbecue for lunch, catering and events. Realizing he always wanted to wake up happy for work, Brad began developing his BBQ craft by having friends and family over for weekly cookouts to get feedback. Brad shares his experience getting his first...

Duration:01:04:41

#058: Advice On Growing From One BBQ Restaurant to Two Units – Bubba’s Smokehouse BBQ

6/8/2018
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Jeff Nicoletta - Bubba's Smokehouse BBQ - @BubbasSmokehouseBBQ - La Jolla & Eastlake, California Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Jeff Nicoletta is the owner/operator of Bubba’s Smokehouse BBQ in La Jolla and Eastlake. Having no experience in BBQ Jeff opened two BBQ restaurants only because he has a passion for the customer’s reaction not just the bottom line. By treating his restaurant operations like a video game, Jeff...

Duration:01:00:31

#057: BBQ Catering Start Up Tips – Juicy Brucey’s Smokin’ Hot Meat

6/1/2018
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Danielle & Bruce Barrett - Juicy Brucey’s Smokin’ Hot Meat - @juicybruceys - San Diego, California *Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Bruce and Danielle started to get the BBQ bug when they took over the snack bar at Valley Center High School for their son’s lacrosse team. Being stationed in San Diego during the Navy, Bruce knew he wanted to bring Danielle back to “retire” there. Coming to San Diego with no job but knowing...

Duration:01:06:51

#056: Why Every Brick and Mortar Business Needs a Construction Manager – NEXGEN Building Group

5/25/2018
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Josh Kueber - President & CEO of NEXGEN Building- NexGenBuilding.com - San Diego, California *Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Josh is the president and CEO of NEXGEN Building Group and Derek Marso’s lifelong best friend and neighbor. Josh following his gut and turning down an established positions and large offer to establish NEXGEN Building Group with the a core team of people he is able to trust. Tackling the digital...

Duration:01:01:05

#055: The Sh*t They Don’t Teach You in Business School – Brian Smith UGG Founder

5/18/2018
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Brian Smith - UGG Founder, Author & Speaker - @briansmithugg - San Diego, California *Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Innovator and world class entrepreneur. UGG sheepskin boot founder. Media Guest, Inspiring Speaker and Author of "The Birth of a Brand". Pink Floyd’s Dark Side of the Moon helped inspired Brian to get motivated. “When you want something in life, the universe conspires in helping you achieve it.” - The...

Duration:01:32:08

#054: Digital Storytelling Secrets with Tabitha Lipkin – FOX 5 San Diego

5/11/2018
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Tabitha Lipkin - FOX 5 San Diego - @TabithaLipkin - San Diego, California *Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Emmy Award winning, FOX 5 San Diego broadcaster Tabitha Lipkin is creatively using social media to promote her personal brand while staying authentic. Tabitha’s love for traveling and meeting new people motivated her to study broadcasting at the University of Texas. A certified SCUBA Dive Master, Tabitha talks about...

Duration:00:59:08

#053: Celebrate National BBQ Month at your Neighborhood Barbecue Shop – ACE Hardware

5/4/2018
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Harry Schwartz - ACE Hardware in Hillcrest & Downtown San Diego Store Owner - @AceHardware @AceHillcrestHardware - San Diego, California *Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary ACE Hardware has over 5,000 locations across the globe, all independently owned and operated by local business owners. Harry Schwartz along with his sister Pam, own and operate the Hillcrest and Downtown ACE Hardware locations. May is National BBQ month and...

Duration:01:01:27