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Breaking Down Your Business

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Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.
More Information

Location:

Chicago, IL

Description:

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Twitter:

@BDYBiz

Language:

English


Episodes

How to sell like Nike w/ Rachael Kay Albers

11/13/2018
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What’s In This Episode: If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you, what's your reaction? Are they marketing well or poorly? What's the difference? Brad thinks that when marketers are trying to convince you of something you don't really need or want, those are bad examples. But when you believe in what you sell, you want other people to believe in it with you. And when...

Duration:00:22:23

What do you do for bonuses?

11/6/2018
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What’s In This Episode: What do you do for bonuses in your business? It's the time of year when year-end bonuses become a focal point. Jill and Brad talk about that, and a listener question involves asking if you canbuy loyalty. (We're never going to escape this loyalty debate.) "It's so exciting from an employee perspective but it's so burdening for a boss." - Jill There's so much anxiety surrounding bonuses, especially when employee and employer expectations don't match. But Brad...

Duration:00:16:50

Finding your tribe.

10/30/2018
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What’s In This Episode: Ever needed help finding your tribe? What does that even mean, anyway? Is it customers or colleagues? "Your tribe are the people that need that special thing that you have." - Brad It's a common misperception that your tribe - in this instance - is your group of friends. But to find loyal customers, you want to be authentic. Does every brand need a tribe? Not necessarily. If customers are responding to you, what do they have in common? Where do they congregate?...

Duration:00:25:26

What to do when one of your team quits.

10/23/2018
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What’s In This Episode: Jill and Brad are talking about what to do when one of your team quits! What hurts more: the ego punch or the extra work? (Brad's voting for extra work.) "I don't want them to have loyalty to me. I want them to have loyalty to the mission." - Brad It does hurt when one of your team members quits. You get used to them being reliable and a good employee. When they leave, you have to cover their responsibilities while hiring someone else. It's a lot to take on. Does...

Duration:00:17:08

How many businesses can I run at once?

10/16/2018
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What’s In This Episode: How many businesses are too many? Have you ever thought to yourself, "How many businesses can I run at once?" If you have, listen in! Pop culture references Jill makes during this episode that may or may not have anything to do with the episode: Sarah Koenig, Jeff Bezos, Julia Child, and Beyonce. Sometimes people run more than one business simply because they think they can handle it. Sometimes they get bored with the one business that they run, not realizing that...

Duration:00:15:03

What's A Strategic Plan and Why Do You Need One? w/ Zach Ventresca

10/9/2018
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What’s In This Episode: What do you do when your team member quits? That's the topic of discussion today. Plus, Jill and Brad get the best review ever. It sucks when you do all the work to hire someone, then train them, and then they quit. Then you have to do their job in the interim, not to mention the morale dip. But there are also upsides. The biggest advantage of having people quit is that it forces you to have systems. When people quit, it's an opportunity for new ideas. Sometimes...

Duration:00:21:32

Why You Can't Fix Your Team...

10/2/2018
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What’s In This Episode: Have you ever hired someone that wasn't so great? Jill and Brad talk about the reason why you can't fix your team. "You need to be more specific. You have to give measurements. You have to talk about what you're willing to tolerate and what you're not." - Brad Business owners always want to task Brad with fixing their team. Maybe they thought they've hired the wrong people, or that those people are too inexperienced or incompetent. But Brad thinks that maybe it's...

Duration:00:21:39

You Need to Get Some Help!

9/25/2018
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What’s In This Episode: On this episode, Jill and Brad talk about VAs, contractors, employees and how to hire. "If you're doing so many things and you're doing it after so many years, why on earth would you hand it to someone else?" - Jill When Jill first started the Founding Moms Community, she did everything herself. She ran the online platform and the offline meetups. Was it hard to make the decision to get help? Jill says it's nearly impossible. She finally decided to hire out when...

Duration:00:14:52

How Do You Get New Clients? w/ Ari Meisel

9/18/2018
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What’s In This Episode: What causes sales? And how do you get new clients? Jill sends lots of emails or schedules events to build momentum. Both she and Brad like to announce things first - if they announce an event, they're more likely to commit to it. She'll also reach out to PR and press people to get coverage. Brad suggests using referral partners or reaching out to past clients to build case studies. "What are they thinking before they sign up? What is the problem that they're having...

Duration:00:28:27

Why You Can't Have Just One Price (and what to do instead)

9/11/2018
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What’s In This Episode: "How much does it cost to work with you?" is a question Brad hears a lot. Jill and Brad discuss this and why you can't have just one price (and what to do instead) on this episode. "I bought a book for $200." - Brad Brad discusses a mysterious book which he purchased for $200. Think that's crazy? Because of it, he made $60K. Is it still crazy, or a great investment? When you give people price options, you'd be surprised at how many will choose the highest option...

Duration:00:12:21

How to Hire the Best People (and why it's hard)

9/4/2018
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What’s In This Episode: Jill is hiring! What's your top-notch process for hiring the best people? Jill and Brad talk about how to hire the best people (and why it's hard) in this episode. "Good hiring is hard. Bad hiring is easy." - Brad The Founding Moms is looking for a Host Director to facilitate all the host meetings and coordinate all the offline community. Jill knows what a successful person in this role would look like, but may need some help in setting up the systems for the...

Duration:00:19:28

How to Rock The Podium - Being Your Best in Front of A Crowd w/ Suze Solari

8/28/2018
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What’s In This Episode: Does public speaking terrify you? Jill learned to speak in public thanks to the Wizard of Oz. But she's relatively comfortable in front of a crowd. Brad was in speech and debate in high school and had a lot of practice. It's important to remember that professionals don't "wing it" even though it looks like that. When someone's good at speaking, it's because they've practiced like crazy. "If you're not scared, you're not taking it seriously. The stakes aren't high...

Duration:00:23:08

One Secret to A Highly Engaged Email List

8/21/2018
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What’s In This Episode: Why do you subscribe to an email list? What makes you stay? Jill and Brad let you in on a little secret to a highly engaged email list. "I don't love email, but I enjoy really good email lists." - Jill Recommendations are HUGE when it comes to subscribing to an email list, and Jill will often sign up if she's heard a particular email list is awesome. Of course, sometimes she subscribes because of the freebie she'll get by doing so (with plans to unsubscribe...

Duration:00:16:53

Too Many Ideas, Not Enough Time

8/14/2018
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What’s In This Episode: Is being an "idea person" a good thing? Saul has some listener questions. Jill says that being an idea person is always talked about as if it's a real negative thing. But she LOVES IT. Brad has a list of ideas, but finds them hard to choose or sort it out. But Jill says that those sorts of decisions just come with experience. "If you have lots of ideas, it's not because you're distracted and can't pick one. You just have a good idea!" - Jill Listener question from...

Duration:00:15:51

How to Keep Your Team Engaged When They Want to Be Outside

8/7/2018
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What’s In This Episode: How do you engage your team? When your team is engaged, they're getting a psychic benefit from the work. They're into it! But even when you have the most engaged team, in the summer months, it can be tough. In this episode, Jill and Brad discuss how to keep your team engaged when they want to be outside. "I'm looking forward to being the old guy sitting in the coffee shop." - Brad Brad tries to solve his personal engagement problem by taking more Fridays off in...

Duration:00:15:40

How Do You Get Your Team on Board with New Ways of Doing Things w/ Brandon Bruce

7/31/2018
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What’s In This Episode: How do you change things up with your business? Jill's revamping her website. Brad recently changed pricing. Change can be good, but sometimes when you don't think things through all the way, you can be surprised at the details that you miss. Jill has a highly collaborative relationship with her team. Brad pretendsthat he does - he's collaborative-ish - but what works in some areas might not work in others. Since he hasn't asked his employees how they feel about...

Duration:00:30:04

How Do You Measure and Improve Your Own Performance w/ Rob Dube

7/24/2018
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What’s In This Episode: How do you measure and improve your own performance? Jill uses external measures but also uses her gut instinct. She also asks a few people what they think, because feedback can be helpful. How does one get better as a business owner? Brad believes that it's a balancing act. As he gets better in one area, he gets worse in another. And as a business owner, you have to know so many things. But you can definitely hire out for things you're not so good at. "Email is...

Duration:00:25:37

Networking vs. Building Business Relationships

7/17/2018
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What’s In This Episode: Jill and Brad are doing things a bit differently in this episode and talking about networking vs. building business relationships. A lot of people feel like networking is an ugly word, but only feel that way in a business context. "But isn't that what relationships are - just mutually benefitting?" - Brad Jill doesn't believe that you can succeed without relationships, and Brad thinks that the reason people disdain networking is that it's viewed as a competition....

Duration:00:16:33

Top 5 Ways Managing Employees Needs to Change

7/10/2018
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What’s In This Episode: Are you fun? Jill recently ran a webinar and heard from someone afterward who said, "I love this, but I'm not very fun." Jill realized that people feel like they're boring or not enough in some way and that it prevents them from joining a group they really feel connected to. Don't do that thing! If you want to try out The Founding Moms Community for free, go to The Founding Momsand use code awesome1moto get a free 30-day trial. If you're a mom entrepreneur, become a...

Duration:00:18:38

Top 5 Ways Recruiting Needs to Change w/ Iain MacLeod

7/3/2018
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What’s In This Episode: Jill and Brad love reviews - and they got one! One listener says, "Love the energy on the show and the fun hosts like to have with guests!" (Want to leave your own review? Go here.) Brad thinks the whole hiring process is a bit broken. He describes a client who has had negative reviews on Glassdoor (think of it like Yelp for employers), and how people are Googling the company - which is how they find the Glassdoor reviews. Brad doesn't understand why companies...

Duration:00:27:31