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Breaking Down Your Business

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Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.
More Information

Location:

Chicago, IL

Description:

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Twitter:

@BDYBiz

Language:

English


Episodes

How Do You Get New Clients? w/ Ari Meisel

9/18/2018
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What’s In This Episode: What causes sales? And how do you get new clients? Jill sends lots of emails or schedules events to build momentum. Both she and Brad like to announce things first - if they announce an event, they're more likely to commit to it. She'll also reach out to PR and press people to get coverage. Brad suggests using referral partners or reaching out to past clients to build case studies. "What are they thinking before they sign up? What is the problem that they're having...

Duration:00:28:27

Why You Can't Have Just One Price (and what to do instead)

9/11/2018
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What’s In This Episode: "How much does it cost to work with you?" is a question Brad hears a lot. Jill and Brad discuss this and why you can't have just one price (and what to do instead) on this episode. "I bought a book for $200." - Brad Brad discusses a mysterious book which he purchased for $200. Think that's crazy? Because of it, he made $60K. Is it still crazy, or a great investment? When you give people price options, you'd be surprised at how many will choose the highest option...

Duration:00:12:21

How to Hire the Best People (and why it's hard)

9/4/2018
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What’s In This Episode: Jill is hiring! What's your top-notch process for hiring the best people? Jill and Brad talk about how to hire the best people (and why it's hard) in this episode. "Good hiring is hard. Bad hiring is easy." - Brad The Founding Moms is looking for a Host Director to facilitate all the host meetings and coordinate all the offline community. Jill knows what a successful person in this role would look like, but may need some help in setting up the systems for the...

Duration:00:19:28

How to Rock The Podium - Being Your Best in Front of A Crowd w/ Suze Solari

8/28/2018
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What’s In This Episode: Does public speaking terrify you? Jill learned to speak in public thanks to the Wizard of Oz. But she's relatively comfortable in front of a crowd. Brad was in speech and debate in high school and had a lot of practice. It's important to remember that professionals don't "wing it" even though it looks like that. When someone's good at speaking, it's because they've practiced like crazy. "If you're not scared, you're not taking it seriously. The stakes aren't high...

Duration:00:23:08

One Secret to A Highly Engaged Email List

8/21/2018
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What’s In This Episode: Why do you subscribe to an email list? What makes you stay? Jill and Brad let you in on a little secret to a highly engaged email list. "I don't love email, but I enjoy really good email lists." - Jill Recommendations are HUGE when it comes to subscribing to an email list, and Jill will often sign up if she's heard a particular email list is awesome. Of course, sometimes she subscribes because of the freebie she'll get by doing so (with plans to unsubscribe...

Duration:00:16:53

Too Many Ideas, Not Enough Time

8/14/2018
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What’s In This Episode: Is being an "idea person" a good thing? Saul has some listener questions. Jill says that being an idea person is always talked about as if it's a real negative thing. But she LOVES IT. Brad has a list of ideas, but finds them hard to choose or sort it out. But Jill says that those sorts of decisions just come with experience. "If you have lots of ideas, it's not because you're distracted and can't pick one. You just have a good idea!" - Jill Listener question from...

Duration:00:15:51

How to Keep Your Team Engaged When They Want to Be Outside

8/7/2018
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What’s In This Episode: How do you engage your team? When your team is engaged, they're getting a psychic benefit from the work. They're into it! But even when you have the most engaged team, in the summer months, it can be tough. In this episode, Jill and Brad discuss how to keep your team engaged when they want to be outside. "I'm looking forward to being the old guy sitting in the coffee shop." - Brad Brad tries to solve his personal engagement problem by taking more Fridays off in...

Duration:00:15:40

How Do You Get Your Team on Board with New Ways of Doing Things w/ Brandon Bruce

7/31/2018
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What’s In This Episode: How do you change things up with your business? Jill's revamping her website. Brad recently changed pricing. Change can be good, but sometimes when you don't think things through all the way, you can be surprised at the details that you miss. Jill has a highly collaborative relationship with her team. Brad pretendsthat he does - he's collaborative-ish - but what works in some areas might not work in others. Since he hasn't asked his employees how they feel about...

Duration:00:30:04

How Do You Measure and Improve Your Own Performance w/ Rob Dube

7/24/2018
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What’s In This Episode: How do you measure and improve your own performance? Jill uses external measures but also uses her gut instinct. She also asks a few people what they think, because feedback can be helpful. How does one get better as a business owner? Brad believes that it's a balancing act. As he gets better in one area, he gets worse in another. And as a business owner, you have to know so many things. But you can definitely hire out for things you're not so good at. "Email is...

Duration:00:25:37

Networking vs. Building Business Relationships

7/17/2018
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What’s In This Episode: Jill and Brad are doing things a bit differently in this episode and talking about networking vs. building business relationships. A lot of people feel like networking is an ugly word, but only feel that way in a business context. "But isn't that what relationships are - just mutually benefitting?" - Brad Jill doesn't believe that you can succeed without relationships, and Brad thinks that the reason people disdain networking is that it's viewed as a competition....

Duration:00:16:33

Top 5 Ways Managing Employees Needs to Change

7/10/2018
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What’s In This Episode: Are you fun? Jill recently ran a webinar and heard from someone afterward who said, "I love this, but I'm not very fun." Jill realized that people feel like they're boring or not enough in some way and that it prevents them from joining a group they really feel connected to. Don't do that thing! If you want to try out The Founding Moms Community for free, go to The Founding Momsand use code awesome1moto get a free 30-day trial. If you're a mom entrepreneur, become a...

Duration:00:18:38

Top 5 Ways Recruiting Needs to Change w/ Iain MacLeod

7/3/2018
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What’s In This Episode: Jill and Brad love reviews - and they got one! One listener says, "Love the energy on the show and the fun hosts like to have with guests!" (Want to leave your own review? Go here.) Brad thinks the whole hiring process is a bit broken. He describes a client who has had negative reviews on Glassdoor (think of it like Yelp for employers), and how people are Googling the company - which is how they find the Glassdoor reviews. Brad doesn't understand why companies...

Duration:00:27:31

Top 5 Ways Marketing Needs to Change

6/26/2018
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What’s In This Episode: Want to try out The Founding Moms Community for free? Go to The Founding Momsand use code awesome1moto get a free 30-day trial. If you're a mom entrepreneur, become a part of the FMC and get advice from other mom entrepreneurs, video courses, an accountability program, and so much more. Jill got yelled at this week - once in response to an email that someone misunderstood, and then again in response to her advice from Episode 260: Top 5 Etiquette Rules that No...

Duration:00:18:11

Top 5 Things You Need to Do Differently NOW w/ Tracey Suppo

6/19/2018
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What’s In This Episode: The times are changing... but are they really? Brad's annoyed because he had to renew his passport, which involved printing out photos to mail them in, the photos had to be specific dimensions, and he just wants it to be done in a modern way. Is that too much to ask? "We're doing things differently than we were five years ago. If your business hasn't changed, it's broken." - Brad Tracey Suppo, CEO and co-founder of Book+Main, is a lifelong lover of romance novels....

Duration:00:26:14

Top 5 Risks You Have to Take

6/12/2018
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What’s In This Episode: Want more Jill and Brad in your life? Brad's repeating his Clients Without Proposals webinaron Spin Sucks. On this episode, Jill and Brad are talking about their origin stories, and the risks they've taken along the way. "I was a sales genius because I closed two in a row." - Brad Jill had a law degree and started a recording industry business right out of school. It was a big worry. She made a lot of terribly laughable mistakes but she overcame those challenges....

Duration:00:19:07

Top 5 Ways to Get Things Done in Your Business

6/5/2018
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What’s In This Episode: Want more Jill and Brad in your life? Brad's repeating his Clients Without Proposals webinaron Spin Sucks. If you missed it the first time, you can sign up there! Jill also does monthly webinars - you can go to the Founding Momsand see webinars she's done in the past and RSVP to her latest. "My favorite is word of mouth. Some articulate it better than I do." - Jill BDYB's producer Saul turns the tables on Jill and Brad again. He's got a question from listener...

Duration:00:17:46

Top 5 Etiquette Rules That No Longer Apply w/ Steve Shirk

5/29/2018
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What’s In This Episode: Want more Jill and Brad in your life? Go to Founding Momsand subscribe to Jill's daily newsletter for biz wisdom (and awesome pictures of Jill in sunglasses). Are times a'changin' in business? Jill and Brad both seem to think so. To suit or not to suit? What about technology? "The world has changed." - Brad Steve Shirk is the owner of Shirk Studios but his claim to fame is that he's a great dad and an ok guitar player. He struggles with time management though....

Duration:00:27:19

Top 5 Business Owner Worries (and what to do about them)

5/22/2018
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What’s In This Episode: Want more Jill and Brad in your life? Go to Anchor Advisors and sign up for Brad's newsletter for once-a-month advice from Brad as well as 4-5 of the best small biz articles. What do Jill and Brad worry about in their businesses? For Jill, it's money. For Brad, it's what if he gets sick and can't work? "I want them to be innovative in their role." - Jill BDYB's producer Saul turns the tables on Jill and Brad again, this time to ask about employees. What are the...

Duration:00:23:09

Top 5 Tools/Apps Making Your Life Better in 2018 w/ Phil Singleton

5/15/2018
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What’s In This Episode: What tools can't you live without? Brad's still holding on to the Trapper Keeper, and he has a pen he really likes. (What can we say; he's old school.) Then Jill waxes nostalgic about pencil sharpeners. What is happening? "Don't do that in an email." - Brad Phil Singleton almost failed Computer Science but now he works with computers pretty exclusively in SEO and web development. He's got an emotionally draining problem. With a company of seven people, every new...

Duration:00:22:49

Top 5 Things to NEVER Include in A Proposal w/ Kelly Roach

5/8/2018
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What’s In This Episode: What's the worst proposal Jill's ever seen? She hasn't been a fan of any of them, really. Brad had a client who used to do their proposals in PowerPoint: 30 pages long and probably would have worked better as a pitch. "It should be an enticement, an allure.'" - Jill Kelly Roach helps people make a lot of money. She works with service-based professionals to put systems and strategies in place, like sales marketing, leadership, and productivity. So what's her...

Duration:00:19:35