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Breaking Down Your Business

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Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.
More Information

Location:

Chicago, IL

Description:

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Twitter:

@BDYBiz

Language:

English


Episodes

Slow sales vs. fast sales w/ Alastair McDermott

9/17/2019
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What’s In This Episode: Are you a Type 1 or Type 2 thinker? The difference may be playing out in how you sell, too. "There's a lot of turnover in those first few years when you go out on your own." - Brad Alastair McDermott helps consultants of all kinds by generating leads and building their websites. But he's considering simplifying his business, which might alienate a good chunk of his audience that describes themselves as DIY'ers. What should he do? Jill thinks he may benefit from...

Duration:00:24:43

No one wants to be sold, but we all love to buy

9/10/2019
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What’s In This Episode: Last week, Jill and Brad discussed what a salesperson does. Today, they're talking about the sales process. Is it driven by the customer? "As a salesperson, you need to lead the conversation." - Brad Do you wonder why people would want to buy from you anyway? If you ask some of the right questions, you may gather insight. Either they don't know of you at all, or they know a lot - they follow you on social, they spend time looking through your website - and overall,...

Duration:00:17:03

Nothing happens until someone sells something w/ Catherine VonVanno

9/3/2019
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What’s In This Episode: Are salespeople the best or the worst? "If you really want to grow your business, don't keep it a secret." - Brad Catherine VonVanno of 20Four7VA calls in to discuss leads. So far, she's had warm leads but she wants to start reaching out to people who might not know of her VA service and go the direct marketing route. Does she try to handle internally, or go with a marketing agency to help? The question of direct marketing and radio ads leads to a discussion about...

Duration:00:28:41

All the “F’s” you need to give your clients w/ Jim Taylor

8/27/2019
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What’s In This Episode: We spend a lot of time thinking about the "before" of clients - how to get them, what we'll do once we have them - but what happens for the "after" part? "This experience could help you to see more clearly and to have that empathy with where your clients are." - Brad Jim Taylor of Launchways calls in to discuss how to make sure that sales don't outpace operations too much. And as they head into their busy season, how can they make sure they can still turn a profit...

Duration:00:26:55

Top 5 mistakes you're making on your website (without us even looking)

8/20/2019
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What’s In This Episode: Every website has some common problems that need to be addressed for a better customer/user experience. Jill and Brad talk about what those are. "When anyone goes to any website, they don't want to have to figure out what they're doing there." - Jill Questions you need to focus on: "When people get to your website, what is the feeling that you want them to have?" - Brad Not sure if you're making some of these mistakes? Get feedback from another person. How's...

Duration:00:19:12

What is customer experience anyway? w/ Jeannie Walters

8/13/2019
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What’s In This Episode: Brad's a little confused about what customer experience actually is, so Jill and Brad call CX guru Jeannie Walters to help him out. "Whether you know it or not, you are providing a customer experience." - Jeannie Walters Jeannie explains that customer experience is the journey someone takes before they become a customer all the way to when they either cease to be a customer or become a lifelong advocate. The businesses who do it well are proactive about the...

Duration:00:22:30

How to make your business more welcoming w/ John Livesay

8/6/2019
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What’s In This Episode: Have you had a great experience with a brand that leaves you feeling good? For Jill, it was a follow-up email after leaving a review for blinds. For Brad, it was tea that traveled all the way from England with a personal note and a recommendation. "Empathetic customer service can go a long way." - Brad Jill and Brad talk to the Pitch Whisperer John Livesay, a speaker who's in high demand, but he's not sure how to scale, especially because he can't be everywhere at...

Duration:00:26:54

What to do when the "kids" get unruly

7/30/2019
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What’s In This Episode: Oh, summer. That time when all kids, everywhere, come down with the affliction known as "boredom." Jill and Brad have found some creative - and not so creative - ways to keep their kids busy. But what happens when your employees (the "kids" of your business) start complaining? How do you handle that? "It's excellent to clarify what they're missing versus your expectations." - Jill If your employees are reaching out because they're bored or they're done with their...

Duration:00:16:11

The Evolution of Your Business Is The Evolution of You

7/23/2019
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What has happened in the evolution of your business? Jill and Brad reminisce about how they felt when they first started their businesses... and what's changed. "When you're 23, what do you have to lose?" - Brad Jill began her first business around the age of 23 and felt pretty confident. Brad started his business more out of necessity and he didn't want anyone to know how scared he was feeling - and faking otherwise just meant he felt like he couldn't ask anyone for help. "The stakes are...

Duration:00:17:50

Hiring When You Are Trying to Grow

7/16/2019
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Want more info about hiring when you are trying to grow? Brad's doing a webinar, How to Win the War for Talent: Actionable Strategies to Attract and Retain Top Talent at Your Business, on July 31! Just sign up at this link and let Brad and two others help you be better at hiring. "No small business owner knows what they need or want in the beginning." - Jill How do you hire people when trying to grow your company? Why is it so hard? We're so busy, and on top of all of the things we're...

Duration:00:21:17

Don't parent your team w/ Lidia Varesco Racoma

7/9/2019
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What’s In This Episode: Brad's back from the ConvertKit Craft + Commerce Conference, which celebrates creators across platforms. He met some really interesting people and got a lot out of it... and now he's going to reiterate what he tells people all the time: CHARGE MORE. "You can spend that time doing something you enjoy. " - Brad Lidia Varesco Racoma's design aesthetic is clean, understandable and adaptable. She's been in business for a while, and as she grows, she needs to outsource...

Duration:00:28:03

Do kids help or hurt your business?

7/2/2019
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What’s In This Episode: Kids take up a lot of our time and energy. So why would we choose to build our businesses at the same time? But if it's all chaos all the time, you might as well! "There's a whole new method to the madness." - Jill Do kids help or hurt your business? Kids are great for your business, says Jill. They make you figure out how to be more organized with your time. And when you're starting out your business, the skills you learn as a parent - like multitasking - are...

Duration:00:13:25

Making your content last and last

6/25/2019
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What’s In This Episode: We get a voicemail from Nedra Rezinas who talked to us on ep. 133(!!!). She really loved listening to our episode 311, "How do I build trust with prospects?"and thought it was helpful. "I see a lot of people using email like it's a text message." - Brad How do you go about making your content last and last? You want to get your blog posts out in front of a lot of people - can you repurpose it? And how do you promote it? "When you say the word 'LinkedIn,' my...

Duration:00:15:58

When it comes to content, go deep or go home w/ Gretchen DeVault

6/18/2019
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What’s In This Episode: Brad hates the word "content". He thinks that whatever you put out, it's got to be of a quality that people would pay you for it (and sometimes, they do). "It's very different to know your boundaries and then to actually do something about them. " - Jill Web designer, podcast host, musician, and mother of twins Gretchen DeVault calls in to ask how to deal with burnout. Brad and Jill advise her on why sleep is so important, scheduling a day off every now and then,...

Duration:00:30:47

The value of longevity in your business

6/11/2019
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What’s In This Episode: Anchor Advisors has gone virtual! "A whole bunch of your competition is gone." - Brad There are certain advantages that come with being in business for a long time. "If you just wait through the tough stuff, you're gonna come out okay." - Jill Jill and Brad talk through what the value of longevity in your business means: what they thought then compared to what they know now, what competition looks like, who their strongest friendships are, and Jill's realization...

Duration:00:11:55

Stages of entrepreneurial success w/ Mel McSherry

6/4/2019
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What’s In This Episode: Wanna receive Jill or Brad's newsletters? Find Brad's at Anchor Advisors. Find Jill's at Founding Moms. "You can't sell anything to people that they don't already need. " - Brad Mel McSherry calls in to discuss mailing lists: How can she do it authentically without being salesy? Brad says that if Mel has a valuable service, she has to sell it. Jill advises her to continue doing and interacting with people as she already has been, just in an email format, and she'll...

Duration:00:28:45

When am I diligently following up and when am I stalking?

5/28/2019
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What’s In This Episode: Have you ever turned that corner from "diligent followup" to "annoying stalker when you're checking in on a proposal or pitch? "I feel like if they were gonna respond, they would have responded." - Brad Jill and Brad fundamentally disagree on this issue, and even on the receiving end of relentless pitches, Jill only gets annoyed if she knows the sender is a bot or writing templated emails. She knows how hard pitching is, so she's likely to respond with a "not...

Duration:00:14:24

How do I build trust with prospects? w/ Nora Kerr

5/21/2019
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What’s In This Episode: You've met someone to collaborate with. How do you decide if you want to work with them? Jill looks for people who are direct and efficient. Brad looks for punctuality and reliability. "Your mind-shift into 'I'm helping you; I'm not taking advantage of you,' is very genuine. " - Jill Writer, interviewer, and documentarian Nora Kerr calls in to ask how she can reach more people and generate sales leads with limited time and resources? Jill and Brad think...

Duration:00:29:50

What's a mastermind group and why would I want one? w/ Tina Dietz

5/14/2019
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What’s In This Episode: Jill's recently made some changes over at The Founding Moms, going from monthly meetups to weekly masterminds. "I'm not even sure I know what a mastermind group is." - Brad Audio branding and content marketing expert Tina Dietz's company is in a period of rapid expansion and she doesn't know who to hire first. They talk through pain points and trust issues. "I want facilitators and listeners more than problem solvers." - Jill So what is a mastermind, anyway?...

Duration:00:23:49

Why spend the money for conferences and offline events w/ Nicole Guzman

5/7/2019
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What’s In This Episode: What's the value of going to a conference? Brad just spent over $1000 for a ticket to a conference in Boise, not to mention airfare and accommodations. Is it worth it? "If you know 'we make the most money doing x,' immediately, you know what the focus is." - Jill Web developer Nicole Guzman calls in to discuss how her web design studio has been catering to general interests, but she thinks it may be time to focus on one area. Jill and Brad talk about the pros and...

Duration:00:21:03