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Building a Story Brand

Entrepreneurship

Donald Miller's 7 memoirs have collectively spent more than a year on the New York Times best-sellers list. But recently he's found a new passion; helping other people tell the story of what they are passionate about. Through his company StoryBrand, he has helped over a thousand businesses, non-profits and personal brands clarify their message to create better websites, email blasts and marketing material. He's convinced most people and brands have NO IDEA how to talk about themselves. Every episode is designed to help you think and communicate clearly so you can have a greater impact.

Donald Miller's 7 memoirs have collectively spent more than a year on the New York Times best-sellers list. But recently he's found a new passion; helping other people tell the story of what they are passionate about. Through his company StoryBrand, he has helped over a thousand businesses, non-profits and personal brands clarify their message to create better websites, email blasts and marketing material. He's convinced most people and brands have NO IDEA how to talk about themselves. Every episode is designed to help you think and communicate clearly so you can have a greater impact.

Location:

United States

Description:

Donald Miller's 7 memoirs have collectively spent more than a year on the New York Times best-sellers list. But recently he's found a new passion; helping other people tell the story of what they are passionate about. Through his company StoryBrand, he has helped over a thousand businesses, non-profits and personal brands clarify their message to create better websites, email blasts and marketing material. He's convinced most people and brands have NO IDEA how to talk about themselves. Every episode is designed to help you think and communicate clearly so you can have a greater impact.

Twitter:

@storybrand

Language:

English

Contact:

6154104010


Episodes

#188: Doug Keim— Why You Need a Coach Instead of a Cheerleader

2/17/2020
Something funny happens to startups when they experience success — they don’t get to be startups anymore. It’s the goal of every new business to grow at a rapid pace, but how you handle the transition from startup to “growth company” is critical to the long term success of your business. Not too long ago, we experienced this at StoryBrand. That’s when we brought on Doug Keim as our EVP. Doug has a long history of making “growth companies” wildly successful, and today, he’s sharing the three...

Duration:00:44:07

#187: Ben Weprin—How to Create A Magical Brand

2/10/2020
As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That’s why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he’s built a brand that welcomes people to live inside of a story. He’s a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.

Duration:00:52:13

#186: Dr. Wayne Baker—Unlock the Power of Asking for Help

2/3/2020
People can’t help you if they don’t know what you need. But it’s hard to ask for help -- so you usually wind up just doing the job yourself. Dr. Wayne Baker, author of All You Have to Do Is Ask, has harnessed the power of asking for help. This episode doesn’t stop at why it’s so important. It actually gives you practical tools to overcome your fear of asking. If you’ve ever needed help but didn’t know how to ask, this episode is for you!

Duration:00:22:39

#185: Shelle Rose Charvet—How to Learn What Your Customers Want (And Make More Money)

1/27/2020
Have you ever wished you could just read your customers’ minds and know exactly how to sell them your product? Spoiler alert: telepathy is impossible, but today’s guest has a formula that can get you pretty close. Shelle Rose Charvet is the author of Words that Change Minds and she knows how to figure out what customers want. If you’ve ever struggled with sales, negotiation, or communication in general, her 14-part framework is here to help!

Duration:00:40:33

#184: Allan Langer—Five Secrets to Pricing Your Product

1/20/2020
Could your price actually become a selling point for your product? On today’s podcast, author and speaker Allan Langer shares his secret to pricing products in a way that makes them sell. It isn’t about cutting costs and running sales -- it’s about using price as a sales strategy. When you implement these five practical tips, you’ll harness the power of pricing once and for all.

Duration:00:26:00

#183: Michele Cushatt—How to be Vulnerable Without Risking Control

1/13/2020
We don't have very many emotionally healthy leaders anymore, and the ones who are don't get the microphone. We often feel like we're being led by a bunch of adult children. Emotionally healthy leaders are an imperative in our culture, and on today’s podcast, we talk with author and speaker Michele Cushatt, who shares some paradigm-shifting knowledge about how to be vulnerable without risking control as a leader.

Duration:00:26:41

#182: Jeff Henderson—Build Your Business by Taking a Stand

1/6/2020
In today’s culture, standing for something important and sticking to it takes guts, but it’s also one of the fastest ways to grow your business or nonprofit. On today’s podcast, Jeff Henderson, entrepreneur, speaker, pastor and author of the book Know What You’re For, gives practical examples of actions leaders can take to bridge the gap between what they’re known for and what they’d rather be known for. He’s launched churches and worked in marketing for Chick-fil-A, the Atlanta Braves and...

Duration:00:37:34

#181: The Best of 2019—Our Biggest Takeaways for Business Leaders

12/30/2019
As you kick off the new decade (!), take a moment to reflect on how you’re growing as a business leader. This episode can help. We’ve compiled the best and brightest insights from 2019's episodes, from guests like Michael Hyatt, Rebekah Lyons, and Adam Savage. It’s a wealth of wisdom to equip you for a successful 2020.

Duration:00:57:48

#180: How to Create a Personal Life Plan Before 2020

12/23/2019
So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. Sound familiar? Life doesn’t have to be that way. The start of a new year (and decade) is the perfect time to reflect on what’s most important and make sustainable changes to create a life you love. Today on the podcast, Don and JJ walk you through creating a personal life plan step by step (and you can follow along!). What if a plan was the...

Duration:00:35:57

#179: Chanda Bell—Believing in the Magic of Your Mission

12/16/2019
When Chanda Bell’s family sold 5,000 units of the “Elf on the Shelf” book and doll in its first season in 2005, they knew they were onto something. With 11 million elves now in homes around the world, they were right. But that success didn’t happen overnight. Hear on the podcast how this family bootstrapped their beloved family tradition into a cultural phenomenon without the help of publishers and corporations -- and what we can learn from their enduring success and unique company culture....

Duration:00:42:27

#178: How You and Your Family Can Live a Richer Story in 2020

12/9/2019
Many individuals and families are living in a "narrative void." Without a sense of purpose, mission or agency, we drift through life feeling unfulfilled and sometimes even depressed. In this special edition of the podcast, Don and JJ talk about the formative practice of creating guiding principles for you and your family (not just your business). Living a great story doesn't happen on accident. When you follow this formula, you'll begin to inspire others and get investment into a cause that...

Duration:00:37:28

#177: Jon Gordon—How to Create a Positive Team Culture

12/2/2019
No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we’re hard-wired for negativity and competition? On today’s podcast, Jon Gordon, a world leader on executing positivity, shows you the role “positive discontent” can play in creating connection and commitment in your organization. He’s seen it work with his corporate clients like Dell as well as sports teams like the...

Duration:00:36:14

#176: Proof that Narrative-Based Marketing Will Work For You

11/25/2019
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business.

Duration:00:36:33

#175: James Clear—How to Hack Your Habits to Achieve Lasting Change

11/18/2019
If you approach creating a habit with drudgery, you won’t stick with it. The key is to create pleasure around healthy habits so they’re more likely to stick. Today on the podcast, Atomic Habits author James Clear gives us an entirely fresh approach to making and breaking habits. What if discipline and willpower had nothing to do with it? If you’re tired of failing at the habits that will create a better life for you, make sure you listen to this episode.

Duration:00:43:11

#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?

11/11/2019
What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically? That’s why we’re excited to welcome Dr. Kelly Goldsmith to the podcast. She’s an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity’s seemingly...

Duration:00:38:36

#173: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 2]

11/4/2019
Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our personalities are each wired so differently. In this episode, we dive into the remaining Types 5-9: The Investigator, The Loyalist, The Enthusiast and The Peacemaker. Plus, discover how to go even deeper with your own team so you waste less time...

Duration:00:35:12

#172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]

10/28/2019
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we’re all wired so differently. The conversation he and Don have is so packed with helpful Enneagram content that we’re sharing it in two parts. In...

Duration:00:40:22

#171: Megan Hyatt Miller—How to Focus Your Life and Business

10/21/2019
Most of us are good at setting goals. But accomplishing them? That’s another story. Today’s digitally native world constantly vies for our attention and energy, threatening to derail the best-laid plans. This is especially true within organizations. On today’s podcast, Megan Hyatt Miller, the Chief Operating Officer of Michael Hyatt & Company, shows you how vision can help you get instant clarity so you can focus and accomplish your goals personally and as a team. She’s a practitioner at her...

Duration:00:32:32

#170: Pat Flynn—Practical Tips that Will Help You Grow a List of Super Fans

10/14/2019
What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing expert Pat Flynn about how to interrupt customers’ routines, delight them with exclusive experiences, and more. Why? Because if your customers are succeeding because of your product or service, then you are, too. Whether you have an email list of 26 or run an enterprise, this super practical episode has a tip you can start using today.

Duration:00:36:21

#169: Rebekah Lyons—The Magic of “Less” to Manage Stress

10/7/2019
You may not even realize it, but you’re stressed out. Today’s modern world is undermining all our efforts to live a full and productive life. In this episode, Rebekah Lyons will help you identify and manage anxiety so you can prevent burnout and actually improve your productivity. If you think you’ve heard it all before, this tender yet powerful conversation will open your mind to new possibilities.

Duration:00:53:54