Grassroots Marketing

Grassroots Marketing talks with Scott Lynch from HashDash, a platform offering personalized cannabis recommendations. The platform uses an algorithm based on user experiences, social listening, and a questionnaire with data from a large number of strains and data points. The goal of HashDash is to provide a consumer-centric approach, differentiating itself from competitors that primarily serve brands. The conversation also addressed challenges within the cannabis industry, such as misaligned incentives and a need for better consumer education and information. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Lowell Brown, Vice President of Retail Operations at Planet 13 talks about Planet 13's dynamic 4/20 event in Las Vegas, strategically coinciding with WrestleMania weekend. We explore how Planet 13 leveraged the wrestling fever by featuring meet-and-greets with wrestling icons, creating a unique crossover experience. Learn about their strategy to attract wrestling fans to their consumption lounge as an alternative to the main WrestleMania events. We also cover Planet 13's anniversary celebration, their expansion into Florida, and their approach to catering to both tourists and local customers in the competitive Vegas market. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing speaks with Brad Harvey, co-founder of Dexter Co., discussing their approach to luxury cannabis accessories and community building. Brad shares his journey from the marketing world to the cannabis industry, driven by a desire to redefine the aesthetics and experiences associated with cannabis consumption. The conversation highlights the design and functionality of the Dexter Cube, a handcrafted product intended to elevate cannabis use through sophistication and mindful presentation. Brad also details "Elevated by Dexter," an initiative focused on creating unique, cannabis-infused gatherings aimed at fostering genuine human connection and responsible consumption. The episode explores Dexter Co.'s vision for a more intentional and elegant approach to cannabis, drawing parallels to the presentation of fine wine or spirits. Brad also discusses the limited-edition nature of their products, the craftsmanship involved, and their plans for educational resources like a "Cannabis 101" series. The interview emphasizes the importance of community, mindful consumption, and creating elevated experiences around cannabis. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomes Kirill Satanovsky and Julio Casado about Anja Fest's significant growth, from 300 to over 1000 expected attendees. The festival's success is attributed to strong community engagement and a unique blend of music, cannabis culture, and local business support. The expansion requires extensive planning for logistics, sponsors (40+), and community relations, with future scalability considered while prioritizing community focus over industry-scale growth. Anja Fest has grown from the Anja dispensary's parking lot to a full block party, necessitating coordination with local authorities and vendors. The festival emphasizes showcasing local artists and businesses, fostering a social atmosphere, and has seen increased community support and sponsor interest each year. The founders discussed potential future growth, such as expanding to a park or extending the festival over multiple days, but maintaining a community-focused experience remains the priority. We also highlight Anja dispensary's product offerings, including flower, pre-rolls, edibles, and delivery services, along with upcoming deals and specials for the 420 weekend. Anja dispensary emphasizes accessibility, quality at various price points, and support for independent, New Jersey-based cannabis companies. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing features Ali Bianco, CEO of Pinks, a luxury cannabis brand, discussing their unique approach to the industry. Bianco shares insights into Pinks' branding strategy, which utilizes a distinct pink aesthetic to attract a younger, female demographic. The conversation delves into the company's innovative product development, including the use of rose petals in their pre-rolls. Bianco also opens up about personal experiences with cannabis stigma and advocates for its decriminalization. The challenges of social media marketing in the cannabis industry, due to restrictions, are explored, along with Pinks' retail strategy that prioritizes community building in physical spaces. Ali also discusses plans for brand expansion and collaborations, regulatory hurdles in the New York cannabis market, and strategies for maintaining momentum and innovation. Bianco offers advice for aspiring entrepreneurs, emphasizing overcoming fear and embracing collaboration. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Zzz's Collective is a company focused on creating sustainable smoking accessories in partnership with artists. The conversation began with a brief weather update before moving to a CRM advertisement. Eric Sellew, who details Zzz's Collective's mission to provide artists with a consistent revenue stream and a platform to showcase their work. They discussed the company's marketing and distribution strategies, which include cold calling dispensaries and operating a direct-to-consumer website, resulting in partnerships with over 500 dispensaries across multiple states. Sellew emphasized the use of sustainable materials and the company's commitment to social impact, noting that over $65,000 has been given back to artists. Popular products such as rolling papers, cones, and corduroy hats featuring their mascot, Samuel the Sloth, were highlighted. Future plans for expanding into smoke shops and scaling operations were also discussed. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

We learn from Rick Bashkoff about Lit Alerts, a cannabis data tool providing market insights to wholesalers, brands, and retailers. The tool offers user-friendly access to market data, including competitor pricing and brand performance. The discussion covered the tool's functionality, value proposition for wholesalers, data acquisition methods, and predictive modeling techniques. Marketing strategies, particularly for 420, were discussed, emphasizing creative approaches beyond traditional discounts. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing speaks with Ari Raptis about Talaria Transportation's expansion into New Jersey's wholesale cannabis market. Ari speaks about the challenges like logistics and security in a federally illegal industry. Raptis highlighted Talaria's technological advancements, commitment to compliance, and diversification into non-cannabis cash transport. The discussion also addressed the potential impact of the Safe Banking Act and the importance of practical financial solutions until federal legalization. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing features Barron Lutz, founder of Nasha Hash, discussing their company's approach to traditional hash-making, sustainable sourcing, and fair trade initiatives. The conversation explores the history of hash, strategies for market expansion through diverse product offerings, and the importance of consumer education. Barron details their commitment to quality, fair pricing, and building a strong brand identity while prioritizing environmental and social responsibility, and highlights Nasha Hash's efforts to make hash more accessible and appealing to a broader audience, moving beyond a niche market and promoting hash culture. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Lauren Fontein shared her career transition from corporate law to the cannabis industry, beginning with gourmet cannabis edibles and later expanding to candies and lollipops to opening The Artist Tree. Lauren emphasized the early importance of accurate dosing and affordability, even in a less regulated environment. The Artist Tree has since transformed into a retail brand that integrates art and community with sophisticated cannabis lounges. Lauren detailed how they showcase local artists to challenge negative stereotypes and create a welcoming environment. She also highlighted the success of The Artist Tree's lounges, designed to be inclusive and promote the normalization of cannabis use. The interview covered the challenges of navigating California's complex cannabis regulations, including high taxes and varying local ordinances. Lauren attributed The Artist Tree's success to conservative growth, fiscal responsibility, and a focus on customer experience. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Indoor AgCon 2024 in Las Vegas is set to be a comprehensive event, featuring over 80 speakers across four tracks, including a new focus on cannabis. The conference emphasizes connecting the entire agricultural supply chain, covering produce, legal cannabis, hemp, and alternative proteins. Key themes include Canadian Controlled Environment Agriculture (CEA) trends, the critical role of artificial intelligence in agriculture, and fostering collaboration across the industry. Attendees can expect sessions highlighting the growing importance of CEA, with insights from industry experts and keynote speakers. The event aims to be accessible, with affordable accommodations at the Westgate Resort. Post-conference, there are plans to conduct interviews with cannabis and hemp exhibitors, further promoting industry connections and growth. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Summer brings vibrant flavors and refreshing experiences, and Gelato's Flavor House is poised to deliver just that. Janet Matula, a key executive from Gelato Canada Company, unveiled how Gelato's Flavor House embodies the company's commitment to creating joyful, familiar cannabis products. This summer, the spotlight shines on the evolution and success of Gelato's Flavor House. Since its inception, Gelato's Flavor House has shifted its focus towards lifestyle and enjoyment, ensuring each product reflects the essence of summer fun. Rigorous quality control, including lab testing and certification, guarantees the purity and flavor that defines Gelato's Flavor House. The popularity of summer-perfect treats like the Mini Ice Cream Cones and Lollies, crafted under the Gelato's Flavor House banner, speaks volumes about their success in Michigan and California. This summer also sees the expansion of Gelato's Flavor House with the launch of five water SKUs in Southern California, and the anticipated release of their tequila product, pending customs. Janet Matula, CMO of Gelato Canada Company, emphasizes maintaining brand consistency across all Gelato's Flavor House offerings, from cannabis to water and tequila, all managed from their Chula Vista facility. The focus remains on delivering the unique and enjoyable experience that Gelato's Flavor House is known for, making it a key player in this summer's cannabis and beverage market. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Will Read, the CEO of CannaPlanners, shares a unique professional journey that has shaped his approach to cannabis consultancy. Will's transition from mainstream tech to cannabis consultancy highlights the evolving landscape of digital marketing. He recounts his time at a web marketing agency, where he assisted various businesses, including hemp farmers, in establishing their online footprints. He observed the early days of cannabis marketing in Vermont and Colorado, noting the industry's initial struggle with professionalism and the persistence of outdated stereotypes. This experience solidified his belief in the power of digital storytelling and strategic branding to create a lasting impact. CannaPlanners focuses on crafting comprehensive brand identities and websites for cannabis businesses. Will emphasizes the company's meticulous creative process, which involves deeply understanding the client's ideal customer persona and forging an emotional connection with that audience. He introduces Lifted, CannaPlanners' proprietary content management system, designed specifically for the cannabis industry. This platform integrates seamlessly with various e-commerce platforms and services, streamlining online sales and enhancing the customer experience. Will's approach draws heavily from his Apple store experience, emphasizing the importance of creating a premium, customer-focused environment. He sees the cannabis industry as ripe for this approach, highlighting the need for businesses to move beyond outdated marketing tactics and embrace a more professional, sophisticated brand image. He encourages active cannabis companies to leverage CannaPlanners' services to improve their online presence and drive sales, while advising new entrants to prioritize their logistical foundations before focusing on branding and website development. The core of CannaPlanners is to help businesses create an “Apple Store Experience” for their customers, within the cannabis industry. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Colin Fraser, founder and CEO of Upling, has dedicated his career to fostering equity, innovation, and accessibility within the cannabis industry. As a legacy operator, Fraser’s journey from unregulated operations to launching the first Black-owned cannabis delivery app in the United States and Jamaica reflects his resilience and entrepreneurial spirit. His work is deeply rooted in a commitment to addressing systemic inequities and creating opportunities for disenfranchised communities. Fraser has long advocated for the cannabis industry to deliver on its promises of equity for minority-owned businesses and historically oppressed groups. Despite some progress through social equity programs, significant gaps remain, particularly in providing these businesses with the resources and support they need to succeed. Fraser’s approach through Upling emphasizes inclusivity by breaking down barriers for veterans, seniors, and individuals with disabilities. By focusing on community-driven solutions, Fraser seeks to create a more equitable industry that prioritizes those historically excluded from its opportunities. Drawing on his own experiences as a legacy operator, Fraser understands the challenges of transitioning into the regulated market. He highlights the importance of trust and lived experience in building sustainable businesses. To support this transition, Upling has partnered with initiatives like Joycetown University's Pivot Program, which equips returning citizens with entrepreneurial skills. Fraser remains deeply committed to providing career opportunities for those disproportionately affected by cannabis prohibition, advocating for legislative reforms that ensure fair treatment and sustained success for minority-owned businesses. In discussing the broader cannabis industry, Fraser expressed concerns about the flaws in certain business models. Many companies enter the market without a full understanding of its complexities, leading to operational inefficiencies and financial instability. Fraser has navigated these challenges by bootstrapping his business, taking calculated risks, and adopting innovative strategies to secure capital. He also stressed the need to address the financial pressures imposed by high taxes, which can strain both businesses and consumers, calling for creative solutions to ensure long-term growth. Social equity programs remain a focal point of Fraser’s work, as he continues to advocate for fairness and transparency in the cannabis industry. He shared his own experiences navigating these programs, including overcoming barriers within Maryland’s system to secure a license. Fraser has witnessed predatory practices and unjust denials of licenses, issues that underscore the need for better policies that consider all stakeholders. He believes that thoughtful and inclusive legislation can empower minority-owned businesses and drive meaningful change across the industry. Fraser’s personal journey has significantly shaped his mission. Having survived Stage 4 cancer, incarceration, and gun violence, he draws on his experiences to advocate for equity and community empowerment. These challenges have fueled his passion for cannabis entrepreneurship and deepened his resolve to use his platform to inspire others. Fraser’s work with Upling is a testament to his belief in giving back, ensuring that his successes contribute to the betterment of the community and the industry at large. Cannabis delivery services are a central element of Fraser’s vision for fostering accessibility and equity. For social equity businesses, delivery offers a pathway to generate revenue without the resources required for traditional dispensaries. Uplink prioritizes trust, quality, and customer service, which Fraser views as key differentiators in a competitive market that now includes major players like Uber and DoorDash. The company’s AI-powered recommendation system, Buddy, enhances the customer experience by providing tailored...

Mango Cannabis is rapidly growing, with 10 locations now open, including eight in Oklahoma, one in New Mexico, and one in Michigan. The company is preparing to open five additional stores in Katusa, Oklahoma; Rochester, New York; Waterford, Michigan; and Buffalo. These developments showcase Mango’s strategic approach to becoming a national leader in the cannabis industry. Operating in a competitive market like Oklahoma comes with unique challenges, but Mango Cannabis has carved out a distinct identity through exceptional customer service, a welcoming atmosphere, and creative branding. Their knowledgeable staff ensures a positive experience, supported by an innovative CRM system that streamlines marketing and communication. As regulations evolve, the cannabis industry is seeing stricter licensing requirements, prepackaging mandates, and enhanced labeling rules, particularly in Oklahoma. While these changes create challenges for processors and cultivators, they benefit retailers by improving product quality and consistency. Many of these regulations resemble practices in more mature markets like California and Michigan, offering insight into what the future may hold for other states. The industry’s complexities go beyond regulations, with issues such as product tracking and lab inconsistencies posing additional hurdles. Addressing these challenges is crucial for maintaining consumer trust. Mango supports legislative progress, including House Bill 1714, which seeks to provide employment protections for lawful cannabis consumers, reflecting a broader push for rights and protections in the state. Consumer trends in cannabis are shifting, with an increasing demand for vape products, particularly among younger demographics. While flower sales remain popular, the rise in vape sales highlights the evolving preferences of the market. Operating in adult-use markets like New Mexico and Michigan offers Mango significant opportunities due to larger consumer bases, though compliance remains a key focus in both medical and adult-use markets. Mango Cannabis takes a deliberate approach to expansion, emphasizing quality over quantity. The company prioritizes creating stunning retail spaces and delivering exceptional customer service, distinguishing itself from larger multi-state operators. This focus on thoughtful growth and adaptability positions Mango Cannabis as a rising force in the cannabis industry. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Greenhouse Lifestyles is redefining the cannabis experience. This luxury dispensary and lounge, complete with drive-through service, is offering investors the chance to become part of their unique vision through SEC-registered crowdfunding. Co-CEOs David Pennington and General Manager Brandon Trainer are leading the way in creating an inclusive investment environment, allowing individuals to participate in the burgeoning cannabis industry. The company's commitment to innovation extends beyond its investment model. Inspired by its name, Greenhouse Lifestyles provides a distinctive customer experience. The dispensary's design moves away from the traditional brick-and-mortar aesthetic, embracing a cool, natural feel with open spaces and a greenhouse-like atmosphere. This unique approach, influenced by European architecture, aims to establish a distinct and welcoming environment. Navigating the cannabis industry requires a careful approach. The Greenhouse Lifestyles team has successfully addressed financial challenges by prioritizing sustainable growth and engaging investors at all levels. They believe in fostering a community around their brand, emphasizing education and responsible messaging. By incorporating technology and personalized wellness strategies, they aim to empower customers and destigmatize cannabis use. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Nestled in the heart of the South, a groundbreaking aquaponics farm is revolutionizing both cannabis cultivation and community engagement. This innovative operation seamlessly integrates fish farming and hydroponic plant cultivation, creating a sustainable ecosystem with multiple benefits. We here about Ounce of Hope from Cameron Heil, Director of Operations, and marketing director and head content writer Rachel Sims. At the core of the farm lies a sophisticated aquaponics system, where fish waste is transformed into a nutrient-rich fertilizer. This process begins with the fish, whose waste naturally contains ammonia. Beneficial bacteria within the system convert the ammonia into nitrites and then nitrates, which are essential nutrients for plant growth. This natural fertilizer provides approximately 75% of the nutrients required for the farm's cannabis plants, significantly reducing reliance on synthetic fertilizers. The benefits of this system extend beyond the farm itself. Recognizing the surplus of nutrients generated, the farm generously donates the excess to local farms and gardens. This initiative fosters community connections and promotes sustainable growing practices among local food producers and home gardeners. By providing a free, clean, and locally-sourced fertilizer, the farm empowers the community to cultivate high-quality food. The farm's commitment to sustainability is further demonstrated by its focus on indoor cannabis cultivation. Growing cannabis outdoors in the South presents numerous challenges, including unpredictable weather patterns, pests, and diseases. Indoor cultivation allows for precise control over the growing environment, ensuring consistent, high-quality cannabis products. This approach aligns with the farm's dedication to user-friendly processes and aesthetically pleasing products, appealing to a broader consumer base. The farm offers a diverse range of cannabis products, catering to various preferences and needs. From edibles like gingerbread cream pies and gummies to beverages like low-dose THC seltzers and vape concentrates, there is something for everyone. The farm also produces cannabis-infused oils, flour, and even utilizes fish waste as a unique fertilizer product. This commitment to innovation and product diversification keeps the brand fresh and exciting. Transparency and education are integral to the farm's philosophy. Visitors can participate in tours of the indoor aquaponic cannabis farm, gaining firsthand knowledge about the interconnectedness of the fish and cannabis life cycles. This immersive experience showcases the farm's fully integrated system, emphasizing its commitment to sustainable practices and community engagement. By embracing aquaponics, the farm has created a closed-loop system that minimizes waste, conserves water, and provides natural fertilizer for both its cannabis plants and the local community. This innovative approach not only produces high-quality cannabis products but also fosters environmental stewardship and strengthens community bonds. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

This insightful discussion explores the unique challenges and opportunities in the cannabis industry, featuring Hank Casillas, CEO of Rilano Consulting. With decades of experience in retail and a deep understanding of the cannabis landscape, Casillas provides valuable perspectives on achieving success in this dynamic market. Casillas emphasizes the importance of understanding both the cultural nuances of cannabis and the fundamental principles of business discipline. Rilano Consulting bridges this gap by bringing together experts in finance, HR, retail operations, and cannabis culture to provide comprehensive solutions for their clients. The discussion highlights the critical role of customer experience in the cannabis industry. Effective budtender training programs and innovative incentive programs, like the one implemented by Rilano Consulting, can significantly impact customer satisfaction and sales. Casillas explores the role of AI in enhancing human interaction, rather than replacing it. He discusses how AI can empower employees, optimize inventory management, and provide valuable data-driven insights to support operations. The conversation delves into the challenges of scaling revenue while maintaining brand authenticity in a competitive market. Casillas emphasizes the importance of customer segmentation, particularly focusing on the growing demographics of women and seniors, to develop targeted marketing strategies. Casillas stresses the importance of viewing compliance as a measure of quality and not just a regulatory hurdle. He advocates for a compliance mindset to build trust with customers and ensure long-term success. Rilano Consulting offers a comprehensive suite of services designed to help cannabis businesses thrive. From operations and finance to data analytics and technology, they provide tailored solutions to address the unique needs of each client. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Despite the recent setback with Amendment 3, which would have legalized adult use, DocMJ remains focused on expanding access to medical cannabis and educating the public about its therapeutic potential. DocMJ prioritizes patient well-being through various initiatives. Aaron Bloom, CEO of DocMJ shares news about their partnership with Planet 13's Healing Heroes program provides support and discounts to veterans and first responders, acknowledging their service and unique healthcare needs. The company also offers telemedicine services, ensuring convenient access to certifications while maintaining in-person options for those who prefer them. This flexible approach reflects DocMJ's commitment to meeting patients where they are and providing personalized care. DocMJ recognizes the transformative power of medical cannabis in improving patients' lives. By providing a safe and effective alternative to traditional pharmaceuticals, DocMJ helps patients manage pain, improve sleep quality, and enhance their overall well-being. The company's high patient retention rate speaks to the success of their approach and the positive impact cannabis has on those they serve. Patient education is a cornerstone of DocMJ's philosophy. They provide comprehensive resources, including regular outreach, informative newsletters, and collaborations with dispensaries, to empower patients with knowledge about medical cannabis and its responsible use. This commitment to education fosters trust and ensures patients feel supported throughout their journey. DocMJ's dedication to patient care extends to their risk-free appointment policy. Potential patients are assured that if they don't qualify for medical cannabis, they receive a full refund, demonstrating the company's commitment to transparency and accessibility. With a focus on compassion, education, and personalized care, DocMJ is transforming the landscape of medical cannabis in Florida. By empowering patients and advocating for the therapeutic benefits of cannabis, DocMJ is leading the way towards a future where medical cannabis is widely recognized and accessible to all who need it. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomes Josh Schmidt, Vice President of Business Development at Natural Life Science, and Seth Sznapstajler, Vice President of Product and Sales at Natura Life+Science. Natural Life Science is revolutionizing the cannabis industry by offering comprehensive and streamlined supply chain solutions. Their expansive 15-acre campus in Sacramento houses state-of-the-art cultivation and manufacturing facilities, allowing them to manage the entire production process from seed to sale. This end-to-end approach ensures quality control, reduces costs, and simplifies operations for their clients. By offering contract manufacturing and private labeling services, they empower dispensaries to create their own branded products cost-effectively, increasing their profit margins and alleviating the complexities of in-house production. Navigating the challenges of the cannabis industry, particularly in California, requires a focus on consistency, stability, and sustainability. Natural Life Science addresses these challenges head-on. Their control over the supply chain ensures a reliable supply of high-quality products. Furthermore, their commitment to organic cultivation methods and rigorous testing guarantees both product safety and environmental responsibility. In a competitive market, Natural Life Science helps brands stand out by providing superior products and efficient services. Quality and safety are paramount at Natural Life Science. Their self-contained campus allows for meticulous quality control and minimizes external risks. By leveraging advanced technology, including automation, data analytics, and precision cultivation, they optimize their processes and ensure product consistency. A "Red Zone" software system further enhances operational efficiency by tracking productivity and employee engagement. This dedication to quality extends to their use of environmentally friendly packaging, reflecting their commitment to sustainability. Looking ahead, Natural Life Science is strategically positioned for future growth. Their facility is built to Good Manufacturing Practices (GMP) standards, anticipating the potential for federal legalization. This proactive approach differentiates them from competitors who may need significant upgrades to meet these standards in the future. The company's long-term vision includes producing medical-grade cannabis products for export to international markets once federal legalization permits. This forward-thinking strategy demonstrates their commitment to innovation and leadership in the evolving cannabis landscape. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy