The Branding Podcast- An Entrepreneur's Guide

Entrepreneurship

If you have a business, or you're thinking of starting a business, this is a podcast you NEED to subscribe to. You'll learn all the elements that make a great brand and attract loyal customers- from internal concepts like team building and creating core values to external ones such as the psychology of color in your advertising and logo designs. This show will help you set your business up for success and sustainability or give you the tools to turn your brand around. The Branding Podcasts will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more! About the host - Gabriel Aluisy is the founder of Shake Creative, a branding and marketing agency in Tampa, Florida. He is the author of the bestselling book on branding, Moving Targets, Creating Engaging Brands in an On-Demand World. Gabriel has been featured on NBC, Entrepreneur, The Business Journal, podcasts and blogs as an expert on brand development and marketing. Follow Gabriel on Twitter at https://twitter.com/gabrielaluisy Get more branding advice, and free gifts at http://brandingpodcast.com

Location:

Tampa, FL

Genres:

Entrepreneurship

Podcasts

Description:

If you have a business, or you're thinking of starting a business, this is a podcast you NEED to subscribe to. You'll learn all the elements that make a great brand and attract loyal customers- from internal concepts like team building and creating core values to external ones such as the psychology of color in your advertising and logo designs. This show will help you set your business up for success and sustainability or give you the tools to turn your brand around. The Branding Podcasts will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more! About the host - Gabriel Aluisy is the founder of Shake Creative, a branding and marketing agency in Tampa, Florida. He is the author of the bestselling book on branding, Moving Targets, Creating Engaging Brands in an On-Demand World. Gabriel has been featured on NBC, Entrepreneur, The Business Journal, podcasts and blogs as an expert on brand development and marketing. Follow Gabriel on Twitter at https://twitter.com/gabrielaluisy Get more branding advice, and free gifts at http://brandingpodcast.com

Twitter:

@gabrielaluisy

Language:

English

Website:

http://aluisy.com/

Email:

galuisy@comcast.net

Episodes

Change is Good - Episode 019

1/7/2016

Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give you a few tips to affect change in your retail or office space.

Duration:00:13:00

Best of 2015 Recap Show

12/30/2015

Hear the best clips and advice from 2015 all in one show. Entrepreneurs and brand managers will hear tips from the first 17 episodes of the Branding Podcast that were recorded this year.

Duration:00:39:58

The Power of the Personalized Experience- Episode 017

12/9/2015

The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business.

Duration:00:12:42

Avoiding a Marketing Disaster (Part 2) - Episode 016

11/26/2015

Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake.

Duration:00:06:47

Avoiding a Marketing Disaster Part 1 - Episode 015

11/17/2015

Branding meets marketing in this episode of The Branding Podcast. Learn my top mistakes to avoid a marketing disaster.

Duration:00:11:01

Staying Authentic & Consistent - Episode 014

11/8/2015

In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a vital role in consistency.

Duration:00:08:28

What Hamburgers Taught Me About Branding - Episode 013

10/28/2015

The foundation of consistency is critical to any good brand. In this episode, we'll discuss some ways your brand can stay consistent and be personal at the same time.

Duration:00:10:47

Why Creating An Event Will Transform Your Business - Episode 012

10/17/2015

In this episode, we'll discover some ways that even the most boring of businesses can add a little spice to the customer experience. Learn why using some theatrics will create loyal customers.

Duration:00:11:19

The Shortcut to Brand Explosion - Episode 011

10/11/2015

In this episode, we discuss why targeting a select few influential people is much more effective than trying to reach the masses.

Duration:00:06:38

Engaging the Senses - Episode 010

10/4/2015

In this episode we dive into the 5 senses and how each affects the perception of your brand.

Duration:00:12:37

A Simple Tactic to Win Clients - Episode 009

9/27/2015

Customers make purchasing decisions from the emotional side of their brain, not the logical side. In this episode, I'll teach you an effective way to get potential customers to flip that switch.

Duration:00:08:56

The Most Important Piece of Branding Advice - Episode 008

9/19/2015

In this episode, I answer the question, "What is the most important piece of branding advice you have?"

Duration:00:11:58

7 Steps to Creating Effective Advertising - Episode 007

9/14/2015

In this episode we discuss the dos and don'ts when it comes to creating ads. You'll learn the 7 step process to creating more effective ads for your brand.

Duration:00:08:55

6 More Ways to Start Charging More for Your Product or Service - Episode 006

9/5/2015

In this episode, we explore the next six ways that will set you apart from your competition, and help you avoid competing on price alone.

Duration:00:09:13

6 Tips to Avoid Competing on Price Alone - Episode 005

8/29/2015

In this episode, we discuss a major tenet of branding: the fact that the best brands compete on reasons other than price. You'll learn the first six ways to avoid becoming a commodity and start building a valuable brand.

Duration:00:10:12

Logo Design, Getting the Most Brand Impact - Episode 004

8/22/2015

In this episode I've give entrepreneurs and brand managers tips on what makes a great logo. Logos are the most important aspect of a brand's visual identity and should be carefully considered in terms of their psychological impact as well as ease of use.

Duration:00:09:23

The Importance of Core Values - Episode 003

8/13/2015

In this episode, we explore the benefits and reasoning behind having a set of Core Values in your business. Learn why giants like Google instill these values in each and every one of their employees and share them with the world.

Duration:00:11:19

Creating Loyal Customers - Episode 001

8/12/2015

In this episode I discuss the way brands can build a loyal following and customer base by creating a solid emotional connection. Having interviewed psychologists and professional in the field, I've come up with some top tips every business owner or brand manager can implement right away.

Duration:00:08:46

More Ways to Create an Emotional Connection with Customers - Episode 002

8/12/2015

In this episode, we cover 5 more ways that your brand can make an emotional connection with your customers. Doing so endears them to you and makes them life-long loyal brand champions.

Duration:00:09:39