The Business of Becoming-logo

The Business of Becoming

Entrepreneurship >

More Information


EP62: 7 Key Areas To Focus On When You Are Starting Your Health Business

In today’s episode we are starting from scratch. We are rolling back the clocks and going right back to the beginning. I’m often asked if I could go back in time and start my business over again - what would I focus on? And you know what? The things I would focus on THEN… are the same things I focus on now. It doesn’t matter if you are a total business newbie or a seasoned veteran - this episode is a starting guide or a benchmark to make sure you are focusing on the right things! There is...


EP61: The Secret To Success: Taking YourSELF Seriously

This conversation is SO good and I’m certain you’ll agree. I’ve had the pleasure to work with Kristine Peacock inside The Wellness Business Academy this past year and have been so inspired and energized by her drive to achieve success and her own personal story and big reason WHY. I invited her on the podcast this week to share this story with you. Because I know you need to hear it. No matter where you are in your business building journey we need a reminder from time to time that we...


EP60: How To Go From 1:1 Service Packages To Group Coaching

Here’s what I need you to know…Making money as a health coach, nutritionist, licensed practitioner or fit pro is possible. I know you might be feeling defeated but it’s totally possible. I’ve done it and I’ve helped hundreds of others do it too. It’s possible if you focus on moving away from 1:1 service packages as your main offering (save it for your high ticket VIP clients) and adding in a group coaching program. It’s not your fault if you didn’t know this was an option. It’s not the...


EP59: The Journey From 5 To 6 Figures In Your Health Business

These are honestly some of my favourite episodes. It’s so fun for me to sit down with those in my community and help them tell their story. This time the story is about the journey from five to six figures in your health business. Let me introduce you to Alyssa Labrecque who has done the Wellness Business Academy and is now a member of the Launch it Like a Boss Mastermind. We talk about her journey from working fulltime in her family automotive business, to owning her own successful health...


EP58: How to Know What to Charge in Your Health Business

One of the most common questions I get from my community is, “Lori - what should I charge?!” I get it. You don’t want to charge so much that your potential clients can’t afford you and you don’t want to charge too little that no one takes you seriously. I have seen many practitioners get paralyzed when they have to put a dollar value on their services… they get overwhelmed and start to feel “yucky” and “salesy” and their momentum grinds to a halt. Well here is the crazy truth. It really...


EP57: The (Not So Secret) Secrets to My Success

I’ve got a bit of a different episode for you this time around! A few months back the tables were turned on me and I for once I wasn’t the one asking the questions. I was a guest on The Health Coach Academy podcast with host Omar Cumberbatch, who just also happens to be a student in The Wellness Business Academy. We talked about how I’ve found the success I have so far, and what that word success even means anyway. He asked so many great questions and provided me an opportunity to share...


EP56: How to Find a Business Coach or Mastermind Without Getting Ripped Off

So this is one of those episodes where my mistakes are your major win! Over the years I’ve invested thousands (and thousands) in business coaching and masterminds. And some of those investments have been more beneficial than others. In my opinion, investing in yourself is a must if you want to accelerate your business and your personal growth. You need someone that can teach you what you don’t already know but these days it feels like there are thousands of potential coaches and...


EP55: How To Craft Your Brand Message

How do you talk about your business? Maybe you’ve never thought about it before, and if that’s the case this episode will hopefully change that. Every word you use in and about your business is part of your brand. It’s part of how the story and feelings that are elicited when people think about you and your business are crafted. Your brand message is SO important and it’s often a step people skip until they’re months (or years deep) into a mediocre business. We’re helping you craft your...


EP54: The Launch Mode Self-Care Plan

In this episode I’m talking about launching, but not in the way you might think. I’m going to talk about how to not get burned out by launching, especially if you are an introvert and a highly sensitive person like myself. I’m going back to my roots and will talk a little bit about nutrition and health as part of my self-care launch plan. I’m also going to share a couple of tips and some insider info that I do to protect and guard my energy. Launching is a BIG part of my business and I love...


EP53: The Must Dos To Legally Protect Your Business with Sam Vander Wielen

Do you have a little voice nagging at you, wondering if you’re doing the right thing? Wondering if you’re covered should something legal come up? You probably know how to legally cover yourself for your in person clients and working in clinic, but what about online? What about working with clients from other countries? One of the most important things you can do for yourself and your business, is to make sure it’s legally legit. You need to have the proper legalities in place to not only...


EP52: 5 Tips to Maximize Launch Sales

I still remember my first real online program launch like it was yesterday. At the end of 2012, I was on my couch just after Christmas getting ready to press send on my first ever sales conversion email; I ended up making a little over $13K from an 800 person list, and that was all the proof I needed that this whole online business thing was in fact a real thing. From there, I became obsessed. I’ve since ran dozens of my own program launches and I’ve planned literally hundreds of launches...


EP51: The Do's & Don'ts Of Copywriting with Jennifer Hudye

Words are a very powerful tool, and how you use them can affect both your personal life and business. It can be absolutely vital in your business to master the right way to use words to motivate others. That’s why I invited Jennifer Hudye to join me for a conversation about using words in your business, specifically the dos and don'ts of copywriting. Jennifer talks about the difference between copy and “conscious copy” (which just so happens to be the name of her business). She explains how...


EP50: Your Health Business Questions Answered

This is episode number 50! Yup! The BIG 5-0, and I couldn’t be happier about it! To mark the 50th episode, I wanted to do something a little bit different, so this episode is an Ask Me Anything Solo Round. I polled my community and they submitted some really thoughtful and quality questions, and I chose to answer 3 for this episode. I will definitely be doing more Ask Me Anythings in the future! The 3 Asks that I’m answering today are all different. One is about creating content and...


EP49: How Passion & Purpose Can Build A Business with Abigail Hopkins

As entrepreneurs we are all very passionate about our businesses and how we want to serve our communities. Abigail Hopkins joins me this week to share her story about how having passion and purpose helped her to transition out of her previous career and to building her own online health business. We all have passions and desires in life, let yours help you build the business of your dreams. Abigail and I dive right in to the good stuff when it comes to following your passions, stepping away...


EP48: The 1% Rule with Tommy Baker

This was SUCH a fun conversation to have. When I heard about Tommy Baker and his 1% rule I knew I had to have him on the show. If you’ve followed me for any length of time you’ll know that I believe the work we do on ourselves is booth neverending and imperative to build the business and life we desire. And because it’s never ending, it can feel totally overwhelming. Which is why I love the idea of the 1% - creating a little progress each and every day. We talk about the idea of creating...


EP47: The Evolution Of A Career In Health with Lianne Phillipson

What do you wish someone would have told you about starting your business and life as a health entrepreneur before you began? Let me ask you something else….would you have believed them even if they did give it to you straight? I’ve known this week’s guest for many years and I was excited to speak to her the evolution of her career in the health field and how it’s changed and evolved. Lianne and I dive deep into some of the challenges that entrepreneurs face when starting a business - and...


EP46: Life & Business Aren't Mutually Exclusive With Marni Wasserman

I have to admit I was having a fangirl moment when I connected with this week’s guest. I was so excited to be able to chat with Marni about all of the big changes in her personal life and business and how those intersect. When you become an entrepreneur, life and business are no longer mutually exclusive and I know this is can be tricky to navigate for many. I invited Marni Wasserman to join me to talk about how the lines between your business and your personal life can and do blend. Manri...


EP45: 7 Big Lessons in My 37th Year

I’m guessing I’m not the only one that finds birthdays a good time to reflect on the year that has passed? A time to take stock and remind yourself of lessons learned and remembered. It’s becoming kind of a ritual for me as I shared some deeply personal lessons last year too, which you can check out here. And because the Business of Becoming is about so much more than sales funnels and signature programs, I thought I’d share some of the biggest lessons I’ve learned that I hope will provide...


EP44: The Power Of A High-Converting Webinar with Karen Pattock

I’m so excited to introduce you to this week’s guest if you don’t know her already, she is rounding out the interviews I’ve done with my business besties and peer run Mastermind that we’ve done weekly for more than 3 years now. Karen and myself, along with Kathleen, Dawn and Alicia hold each other accountable, provide support and laugh a lot! Karen Pattock is the webinar queen and it was such a fun conversation for us to have because this is a topic that I could nerd out about for days!...


EP43: How To Have Impact Without Working 1:1 With Clients with Natalie Garcia

If you’re anything like me, one of the things you really want to accomplish as a health entrepreneur is to have massive impact and change the lives of those you serve for the better. And, if you’re anything like me when you went to school for your health designation you were taught to work 1:1 with clients. One at a time, creating extremely personalized and new protocols or workouts each time (which actually means overwhelm for the client and tons f unpaid homework time on your part!) So...