The J Curve with Olga Maslikhova

AI is flattening org charts. Token budgets are becoming a recruiting perk. Brex sold to Capital One for $5.15B. Regional banks "shouldn't exist." Brazil just had its first US IPOs in years with PicPay and Agibank. And Mexico is suddenly the hottest market for global capital. In this J Curve Debrief, Paulo Passoni and Olga Maslikhova break down the new reality for tech founders, operators, and investors. We cover: – Why Claude 4.6 was a bigger "aha moment" than the original ChatGPT for building companies — and how it's rewiring CTO roles, org design, and the question of what a moat even is anymore – How Nubank, Revolut, Tether, and Plata are reshaping consumer finance — and why Paulo thinks regional banks in the US are an "aberration" that "shouldn't legally exist" – The Brex x Capital One deal, Ramp's software multiple, and what the prof stack saving late-stage LPs means for every fintech exit going forward – Brazil's IPO window cracking open, Mexico's sudden flood of Sequoia, Founders Fund, and a16z capital — and how founders should actually think about IPO vs secondary vs M&A in a market with only four real IPO candidates – Why Paulo thinks many employees are already "worse than AI," why every salary should now come with a token budget, and how he built a working marketplace in three hours on Perplexity Comet without ever having written a line of code – The coming collapse of low-ROI universities, what it means for talent in LATAM, and how ambitious builders should actually learn and earn in 2026 TJC Debrief is a new monthly show where Olga Maslikhova and Paulo Passoni unpack what's actually happening in tech, venture, and capital markets — and what it means for the people building and investing across Latin America. Subscribe to The J Curve for conversations with the founders and investors building the future of Latin American tech. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow the show on Spotify and sign up for The J Curve Insider ⁠⁠⁠newsletter for deeper insights and behind-the-scenes content.

Pedro Conrade is the founder of Neon, one of Brazil's leading neobanks and one of Latin America's most capital-efficient fintech startups. He started the company in 2016 at 23 — frustrated with his own bank account, with no playbook, no ecosystem, and no capital behind him. Nearly a decade later, Neon generates close to $1B in run-rate revenue, growing ~60% year over year, serving millions of Brazilians in the lower- to middle-income segments that most fintechs deliberately avoid. The company has raised close to $1B from General Atlantic, BBVA, BlackRock, PayPal, and others — and survived multiple near-death moments, most notably in 2018 when its partner bank was liquidated overnight, giving Pedro 72 hours to rebuild the entire company from scratch. In this episode of The J Curve, Pedro shares the non-obvious decisions behind one of Brazil's most efficient digital banks — and what it actually takes to build a unicorn for the people incumbent banks ignore. We discuss: • How to build a profitable neobank in an emerging market — and why serving the underbanked is a better business than it looks • Why engagement data beats credit scoring — and what that means for fintech underwriting at scale • The 72-hour crisis that almost ended Neon — and the decisions Pedro made in real time to save it • How Neon uses AI agents to handle collections, compliance, and customer support — and what that means for headcount at scale • The fundraising playbook behind $924M raised from General Atlantic, BBVA, BlackRock and PayPal • Why M&A destroys more value than it creates — and when it actually makes sense for a startup Pedro also shares why the constraints of serving Brazil's underbanked population made efficiency non-negotiable — and why that same constraint became Neon's most durable advantage. This episode is a masterclass on: — Fintech startup strategy in Brazil and Latin America — Building a digital bank from scratch with no prior funding — Venture capital fundraising for emerging market founders — AI in financial services and banking automation — Neobank growth, unit economics, and profitability — Financial inclusion and underbanked market opportunities. Subscribe to The J Curve for conversations with the founders and investors building the future of Latin American tech. ⁠⁠ ⁠⁠⁠⁠Follow the show on Spotify and sign up for The J Curve Insider ⁠⁠newsletter for deeper insights and behind-the-scenes content.

TJC Operators opens its series premiere with one of the architects of Latin America's most consequential technology company. Stelleo Tolda co-founded MercadoLibre in 1999 — when 80 competitors were chasing the same market, internet penetration was just 2%, and the infrastructure for e-commerce in Latin America barely existed. He ran Brazil for 25 years, orchestrated the logistics operation that scaled from 8% to 95% of packages handled in-house, and then spent three years designing his own succession before stepping back as an independent board member. Today MercadoLibre is a $100B company, the most valuable publicly traded company in Latin America. In this TJC Operators Series Premiere, Stelleo unpacks every key decision behind the rise of one of the most remarkable companies ever built in Latin America — and what it actually takes to build something designed to outlast its founders. We discuss: • How MercadoLibre outlasted 80 competitors while charging the highest fees in the market • The dot-com crash survival playbook — and what scarcity forces you to do right • Why MercadoLibre declared war on Amazon — and what happened in that war room • The 2010 technology bet: throwing away everything and rebuilding from scratch • The adjacency principle — how one marketplace became payments, logistics, credit and advertising • Why MercadoLibre chose to build versus buy at every inflection point • Investing in logistics CapEx as a public company — and how to bring Wall Street along • The Champions League analogy — what it means to compete against the world's best • How MercadoLibre codified its culture at scale without losing what made it win • The succession playbook: advisor, then board member, then gone — and why three years made it stick • What great board members actually do — and the difference between challenging and operating • AI in Latin America: why scarcity makes the region's builders better Stelleo also shares why the worst thing for an entrepreneur is abundance — and why the next generation of iconic Latin American companies is being built right now. This episode is a masterclass on: — Building enduring technology companies in emerging markets — Vertical integration as a competitive moat — Operating at scale without losing culture — Succession architecture vs. succession events — The founder identity transition — Latin America as a proving ground for world-class operators Subscribe to The J Curve for conversations with the founders and investors building the future of Latin American tech. ⁠ ⁠⁠Follow the show on Spotify and sign up for The J Curve Insider ⁠newsletter for deeper insights and behind-the-scenes content.

Season 5 opens with one of the architects of Latin America’s tech ecosystem. Hernán Kazah co-founded MercadoLibre — Latin America’s most valuable technology company with a market cap exceeding $100B — and later built Kaszek Ventures into a multi-billion-dollar venture firm backing companies like Nubank, Kavak, and Gympass (Wellhub). In this Season 5 premiere of The J Curve, Hernán shares lessons from building MercadoLibre from a garage startup with 80 competitors into a generational technology company — and from investing in the next generation of Latin American founders. We discuss: • The early strategic decisions that allowed MercadoLibre to win • Why the default outcome for founders is failure • How Kaszek evaluates founders and investment opportunities • The venture capital power law and why investors must be right only a few times • Building a generational venture capital institution in Latin America • The impact of AI on software and the future of SaaS • How great founders actually get identified • The evolution of the Latin American tech ecosystem Hernán also explains why building a startup in Latin America is like “climbing Everest on top of a rollercoaster” — and why the next generation of iconic companies is still ahead. This episode is a masterclass on: – Building enduring technology companies – Venture capital decision-making – Founder psychology – Long-term compounding – The future of Latin American tech Subscribe to The J Curve for conversations with the founders and investors building the future of Latin American tech. Follow the show on Spotify and sign up for The J Curve Insider newsletter for deeper insights and behind-the-scenes content.

At the start of the 2025 season, we released an episode that broke our Spotify records. That single conversation was listened to six times more than any other episode we released this year. That episode was my conversation with Paulo Passoni, Managing Partner at Valor Capital. For this holiday special, I invited Paulo back for round two. And this conversation goes in a very different direction. Here’s what we explore: – Why speed may be the last real moat left in the era of AI – Why Anthropic may actually be a safer bet than OpenAI – The hiring rule at Perplexity that sounds insane — until you understand what it unlocks – The 10,000-year clock Jeff Bezos is building inside a mountain, and the founder mindset behind it – **Ramp vs. CloudWalk: similar revenue scale, radically different multiples — what capital markets are actually pricing – The US vs. China, and why the Mag 7 — Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla — now sit at the center of global power dynamics – Why LPs and capital allocators remain split on LATAM — who’s long, who’s short, and what each side is really optimizing for – And finally, what it means to be deliberately more human in the age of AI — and why hobbies and community may matter more than we think Join The J Curve Community: ⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

If you’ve spent any time with founders or investors in São Paulo this year, you know the questions filling every conversation. Can Brazil still generate breakout winners? Is AI killing SaaS? Are IPOs even realistic? Is global expansion from LATAM something founders should still aspire to? This episode answers all of them. You’ll hear why Brazil went from six $100M ARR companies to more than thirty in just a few years. Why global products that scale across Mexico and Colombia simply break in Brazil. Why AI is both the biggest threat and the biggest tailwind for incumbents with real moats. Why growth investors are underwriting M&A far more seriously than IPOs. Why “right to win” — not the story — determines whether a Brazilian company should ever go global. And what founders must understand now about valuation, exits, efficiency, and investor relationships in a world transformed by AI. And toward the end, you’ll hear me bring in the questions our audience asked live — in the room as we recorded this session. This is the episode you’ll want to send to your co-founder, your board, and the WhatsApp group where everyone is not fundraising just yet. Comment BRAZIL and I’ll send you the link to the full conversation. Dileep Thazhmon from Jeeves and Bruno Maimone from Warburg Pincus sit down with me to map the truths behind the narratives the ecosystem has been circling for months. Join The J Curve Community: ⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

This conversation will change how you think about money. Recorded live at Digital Assets Conference 2025 in São Paulo, this special edition of The J Curve brings together three influential voices shaping the next era of crypto and traditional finance:Roberto Dagnoni — Executive Chairman, Mercado BitcoinBen Lizana — Principal, SoftBank Latin AmericaGui Gomes — Founder & CEO, OranjeBTCThis is not a technical crypto panel.It’s a wide-ranging debate about the future of money, digital assets, crypto adoption, and the global transformation of financial infrastructure — told by the operators and investors building that future in real time.We discuss:• The real bottleneck to mainstream adoption — the factor slowing growth more than technology, liquidity, or regulation.• The emerging-market advantage — why Latin America’s volatility and innovation pressure are creating a global edge.• The new IPO class — why public markets are suddenly hungry for digital-asset companies and what they’re evaluating.• Lessons from the last crypto cycle — the mindset founders and investors need to navigate hype, downturns, and noise.• The future of digital money — how reserve assets, tokenization, stablecoins, and macro shifts will shape global adoption.• The everyday impact — how new financial primitives are already reducing friction in ordinary transactions. Join The J Curve Community: ⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

We talk about complexity all the time — but few founders have weaponized it like these four did. In markets where infrastructure is fragmented, regulation changes by the month, and operational chaos is the norm, most founders either give up or try to export Silicon Valley playbooks that don't translate. Daniel Vogel, Caique Carvalho, Tiago Dalvi, and Piero Contezini did something different. They didn't build despite the complexity. They built because of it. Daniel turned Mexico's regulatory maze into Bitso's $2.2 billion moat — Latin America's first crypto unicorn. Caique orchestrated Brazil's fragmented DMV infrastructure into Gringo's $200 million exit to Corpay. Tiago called every investor to return their money, then pivoted Olist into a $10 billion GMV platform. And Piero turned Brazil's Byzantine tax system into Asaas's 37 revenue streams and a path to a U.S. listing. This isn't a recap episode. It's a strategic debrief. Every few months, I step back to look at the patterns — the decisions, frameworks, and inflection points that separate companies that scale from those that stall. This quarter, one theme cut through everything: in emerging markets, the very friction that makes these markets "too hard" is what makes them defensible once you figure them out. What I cover: The infrastructure decisionThe contrarian bet that won MexicoThe tattoo marketplace that failedThe pivot that required courageDistribution as product designThe four-layer playbookThe M&A playbook that just worksWhy 2,600 hours on taxes = $185M raisedThis is a masterclass in seeing opportunity where others see impossibility. Join The J Curve Community: ⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

We talk about disruption all the time — but few founders have lived it like Daniel Vogel. In 2014, when crypto was still synonymous with Silk Road headlines and skepticism, Daniel left a comfortable Silicon Valley job to move back to Mexico and build Bitso — a crypto exchange in a country where millions remained outside the formal banking system. Ten years later, Bitso is one of Latin America’s largest digital-asset platforms — a cross-border payments engine moving billions in remittances and one of the region’s first crypto unicorns. But its story is far more nuanced than the headlines. Behind every “first crypto unicorn” lies a founder who spent a decade fighting regulators, skeptics, market crashes, and cultural resistance to risk — and still managed to build trust in one of the world’s most misunderstood industries. What stood out about Daniel wasn’t the scale of Bitso’s success — it was the depth of his conviction and the discipline behind his obsession. He talks about curiosity as a lifelong engine, leadership as reinvention, and composure as a skill refined the night the Central Bank nearly shut the company down on Christmas Eve. This conversation is a masterclass in resilience, clarity, and long-term thinking. The pilot’s mindset of leadershipThe risk paradoxThe product decision that killed the competitionThe end game of cryptoThe paradox of rivalry Join The J Curve Community: ⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

Most unicorns never leave the stable. We celebrate billion-dollar valuations on paper like they’re cash exits—but in Latin America, the real wins are different. The true backbone of the region’s startup ecosystem isn’t paper unicorns. It’s the strategic acquisitions that return capital, recycle talent, and prove you can actually build, scale, and exit here. Yet we give them almost no airtime compared to funding rounds. So earlier this year—months before Sem Parar, the Brazilian mobility giant owned by Corpay, a NYSE-listed payments company with a market cap of over $20 billion, acquired Gringo, a super app for drivers, for about $200 million—I sat down with Caique (Kai) Carvalho, Gringo’s co-founder and former Chief Product Officer. We talked about what really matters when building a consumer-tech company: The hard lessons behind two failed startups—and how they shaped Kai’s approach to product-market fit. The principles of great UX—why listening to customers isn’t enough, and how design clarity turned Gringo into one of Brazil’s most-loved consumer apps. The 80/20 rule of growth—why mastering one acquisition channel drove most of Gringo’s traction. The business-model decisions that turned a WhatsApp MVP into a platform processing billions of reais in transactions every year. The art of building a cap table—how Gringo brought in investors like Kaszek, VEF, and Valor Capital for their complementary strengths. The culture principles that helped the team scale without losing its startup DNA. Join The J Curve Community: ⁠⁠⁠⁠Newsletter⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠⁠Instagram⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

Is hustle culture the biggest startup lie? Is Brazil the end of credit cards? Can a fintech run like a pharmaceutical lab? In this episode of The J Curve, I sit down with Piero Contezini — founder and executive chairman of Asaas, one of Brazil’s most influential fintech platforms serving thousands of SMEs and processing billions in payments. Backed by SoftBank, Bond, Bradesco, and other top investors, Asaas has evolved from a Stripe-for-Brazil experiment into a full-stack financial operating system with 37 revenue streams. Piero’s story is one of relentless experimentation, radical cultural rules (like an 8-hour workday and zero-bug policy), and building in sync with Brazil’s regulatory revolution around PIX and Open Finance. Here’s what we cover: • Why service companies can’t scale like product companies • How one SME pain point grew into 37 revenue streams • The fintech monetization model tied directly to customer success • The culture rules that shaped Asaas: 8-hour workdays and zero bugs • How PIX and Open Finance reshaped Brazil’s fintech landscape Join The J Curve Community: ⁠⁠⁠Newsletter⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠⁠LinkedIn⁠⁠⁠: Daily market insights and exclusive founder updates ⁠⁠⁠Instagram⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠⁠Hit subscribe⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

Julio Vasconcellos is the Managing Partner at Atlantico, one of Latin America’s leading venture firms, and the driving force behind the Latin America Digital Transformation Report. Now in its 6th edition, the report has become the definitive data backbone for investors and founders seeking to understand the region’s tech landscape. Previously, Julio was Facebook’s first country lead in Brazil and co-founder of Peixe Urbano, giving him a rare operator-to-investor perspective on LatAm’s digital transformation. In this episode, Julio unpacks the 2025 report’s biggest findings—from venture returns to geopolitics, Pix’s disruption, AI adoption, and Mexico’s rise—and what they mean for global LPs, founders, and corporates betting on the region. Here’s what we cover: LatAm Venture Outperformance: Why local VC funds have quietly outperformed global peers, and what it will take to attract more LP capital. Brazil vs. Mexico: Why Mexico features so prominently this year, how it compares to Brazil, and what it means for investors placing their first bets. The Geopolitics of Tech: 39% of Brazilians say they’d align with China over the U.S.—what’s driving that sentiment? Pix’s Relentless Rise: With 87% corporate penetration and $15B in fee savings, Pix is reshaping payments. What does this mean for Visa, Mastercard, and fintechs? Brazil’s AI Moment: Over 60% of Brazilians have tried ChatGPT, and Microsoft just invested $2.7B in AI/cloud. What role will Brazil play in the global AI race? Founder Archetypes: Atlantico’s research into the traits of successful Latin American founders—and how they compare to Silicon Valley counterparts. Join The J Curve Community: ⁠⁠Newsletter⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠LinkedIn⁠⁠: Daily market insights and exclusive founder updates ⁠⁠Instagram⁠⁠: Behind-the-scenes podcast moments and quick industry takes ⁠⁠Hit subscribe⁠⁠ and share this episode with fellow entrepreneurs and investors

Tiago Dalvi is the solo founder and CEO of Olist, Brazil's leading e-commerce operating system serving 45,000+ merchants and processing 60 billion reais annually. Olist has raised $314M from investors including SoftBank, Wellington Management, Goldman Sachs, Valor Capital Group, and Accel partner Kevin Efrusy, and operates in Brazil's $60B+ e-commerce market. The Brazilian unicorn founder discusses marketplace strategy, venture capital, M&A integration, and building Latin America's leading SMB commerce platform. Here's what we cover: From Marketplace to Ecosystem: Olist began as a single storefront. Today it's an operating system for 45,000+ merchants. What does it really take to expand from one product to a multi-product platform? The Three Pillars of a High-Performing Board: Behind every enduring company is a board built on the right foundation. What makes boards truly high-performing—and why do the best ones keep evolving? The M&A Integration Playbook: Acquisitions can accelerate growth—or sink the ship. Tiago shares the hardest lessons from integration, why protecting new acquisitions from the gravitational pull of core operations is critical for innovation, and why earnouts are so tricky to get right. Olist's Vision of Intelligent Commerce: What if your business could think for itself? Tiago explains how AI-powered decision-making could reshape SMB operations across Latin America's fragmented ecosystem. The Investor Breakup Playbook: Not every relationship lasts forever—including with investors. Why does Tiago part ways with board members he "really likes," what tough conversations are required when someone who got you to $10M isn't right for $100M, and how secondaries help recycle the cap table without burning bridges? Join The J Curve Community: ⁠Newsletter⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠LinkedIn⁠: Daily market insights and exclusive founder updates ⁠Instagram⁠: Behind-the-scenes podcast moments and quick industry takes ⁠Hit subscribe⁠ and share this episode with fellow entrepreneurs and investors

Why do 90% of LATAM founders struggle to raise venture capital funding? It's not their product or market - it's because they don't understand the game they're playing. This episode reveals the patterns behind every major VC success story from Nubank to QuintoAndar. I cover the fund economics that drive every investment decision, the founder profiles that get fast-tracked, the three business models that dominate portfolios, and the four-element framework for stacking odds in your favor. Plus: why fundraising is actually sales, how to evaluate VCs before they evaluate you, and the exit math that determines premium outcomes. Key Insights & Takeaways: The Goldman/McKinsey patternFund math reality checkThe Stanford platform mindsetMarket timingThe 4-element fundable startup frameworkFundraising as B2B salesVenture capital fund cycleThe multi-country premium Join The J Curve Community: ⁠⁠Newsletter⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠⁠LinkedIn⁠⁠: Daily market insights and exclusive founder updates ⁠⁠Instagram⁠⁠: Behind-the-scenes podcast moments and quick industry takes Share this with one founder who needs to hear this playbook: ⁠Hit subscribe⁠⁠ and help us reach more Latin American entrepreneurs and investors

Three ecosystem builders who created $1B+ in exits share the exact strategies behind Latin America's biggest tech wins in this rare roundtable, recorded live in São Paulo with AWS. Daniela Binatti: Built Pismo into one of Visa's largest fintech acquisitions ($1B cash) Romero Rodrigues: Sold Buscapé to Naspers for $374M, now Managing Partner at Headline. Early investor in Pismo and Wellhub Carlos Costa: Valor Capital Managing Partner ($2B+ AUM) behind CloudWalk ($2.15B valuation), WellHub ($2.2B valuation), and Pismo ($1B exit) Key Insights & Takeaways: The "bonds vs options" frameworkWhy LATAM-to-LATAM expansion is a trapThe 25-year compounding curveGlobal infrastructure strategyMarket education playbookThe Brazil advantageTiming global expansion Join The J Curve Community: ⁠Newsletter⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence ⁠LinkedIn⁠: Daily market insights and exclusive founder updates ⁠Instagram⁠: Behind-the-scenes podcast moments and quick industry takes Share this with one founder who needs to hear this playbook: Hit subscribe⁠ and help us reach more Latin American entrepreneurs and investors

Dr. Vitor Asseituno is the CEO and Co-Founder of Sami, Brazil's fastest-growing health insurance startup. Sami has raised $65M total funding and serves 20,000+ customers across 11 Brazilian cities in the $60B private health insurance market. Key Insights & Takeaways: 1. The "pipeline mathematics" behind turning 100+ VC rejections into Series B success 2. Investor psychology: what resonates when pitching complex healthcare business models 3. How embracing broker networks after everyone said "avoid them" drives 50%+ of sales 4. AI workflow implementation: $800+ monthly savings per clinician and 30% EMR compliance improvement 5. Loss ratio optimization tactics: the specific changes that improved margins from 85% to 53% 6. Why regional focus beats national scale in Brazil's complex healthcare market Join The J Curve Community: Newsletter: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence LinkedIn: Daily market insights and exclusive founder updates Instagram: Behind-the-scenes podcast moments and quick industry takes Hit subscribe and share this episode with fellow entrepreneurs and investors

Welcome to Season 4 of The J Curve with me, Olga Maslikhova. This week, I sit down with Federico Vega, founder and CEO of Frete.com—the largest freight matching platform in Latin America. Federico’s story is anything but conventional: he grew up in a small town in Patagonia, left a career in investment banking at JP Morgan in London, and moved—without speaking the language—to Brazil to reinvent an entire industry. What started as a Facebook group for truck drivers has evolved into a logistics giant, processing nearly $18 billion in freight transactions annually and serving ~900,000 active drivers—roughly 80% of Brazil’s entire trucking fleet. In this episode, Federico shares how Frete.comsolved the classic chicken-and-egg dilemma, scaled a fragmented industry from the ground up, and transformed Brazilian complexity into a competitive moat. It’s a masterclass in grit, product obsession, and doing things that don’t scale. Here’s what we cover: Frete.comFor founders building in complex markets—and investors betting on logistics and fintech as the future—this episode is a must-listen. More from us: ⁠⁠⁠⁠⁠⁠⁠⁠The J Curve Insider⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram

Welcome to this special solo episode of Season 4 of The J Curve with me, Olga Maslikhova. Every few months, I zoom out to reflect on the lessons that stuck with me from the show. Think of this as your quarterly operator’s memo—especially if you’re building, raising, or investing in Latin America. Q2 was full of sharp insights and real operator depth. But in this edition of The J Curve Insider, I won’t recap every episode. I’ll go deep into three. João Del Valle (EBANX), Mike Packer (QED), and Gustavo Mapeli (Kanastra). We’ll unpack EBANX’s global growth playbook, explore how QED built conviction around LATAM as an outsider VC—and what they’re betting on next—and break down how Kanastra scaled by defying startup orthodoxy. Here’s what I’ll get into: → In LATAM, complexity isn’t a bug—it’s the moat. → Revenue is the best anti-dilution strategy. → In frontier markets, global expansion is a risk management. → Outsiders win in LATAM when they think like founders: test, learn, commit. → Multi-product vs. single-product: what founders need to ask before picking a lane. If you enjoy today’s episode, please rate us on Spotify, subscribe to our newsletter at ⁠blog.thejcurve.com⁠, and follow us on YouTube (@thejcurvepodcast) and Instagram (@olgamaslikhova). Let’s get into it.

Welcome to Season 4 of The J Curve with me, Olga Maslikhova. This week, I sit down with Caetano Lacerda and Raphael Dyxklay, co-founders of Brazilian fintech Barte, which is transforming the payments and working capital landscape for mid-to-large companies. Barte’s journey is a masterclass in efficient growth: from zero to $10M ARR in less than two years on just $1.5M of burn—and then growing sustainably to $20M ARR. Along the way, they’ve pioneered a build-in-public strategy that attracts customers, builds trust, and fosters engagement. They’ve also developed sharp insights into segmenting by use case rather than industry, prioritizing speed and first-principles thinking, and leveraging customer feedback to scale efficiently—insights that have become part of their DNA and that they generously share in this conversation. Here’s what we cover: What founders need to know about horizontal vs. vertical strategies in B2B Why building in public is more than a marketing tactic—it’s a B2B growth engine How to find product-market fit in fragmented, high-friction industries What Brazilian complexity taught Barte about opportunity and execution Lessons in prioritizing product bets when everything feels urgent This episode is the second in a special three-part series brought to you by AWS. AWS has become a key growth partner for Latin America’s startup ecosystem—helping founders scale from idea to IPO with world-class cloud infrastructure, local expertise, and a global support network. We’re incredibly happy to partner with them. For founders and investors who see Latin America’s friction as an opportunity—and fintech as the future—this conversation is a must-listen. More from us: ⁠⁠⁠⁠⁠⁠⁠The J Curve Insider⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram

Welcome to Season 4 of The J Curve with me, Olga Maslikhova. This week, I sit down with João Del Valle, co-founder and CEO of EBANX—one of Latin America’s most iconic fintech stories and a company that built one of the most expansive cross-border payment platforms in the world. Founded in Curitiba—well outside Brazil’s traditional tech hub of São Paulo—EBANX was built for scale from day one. Its global-by-design approach quickly became a powerful competitive moat, allowing the company to expand into 29 countries, process billions in cross-border payments, and power transactions for global giants like Spotify and AliExpress. In this episode, we talk about what it really takes to scale global infrastructure from Latin America, why complexity is a competitive advantage, and how João evolved from founder and CTO to CEO of a company backed by Advent International in one of their largest-ever tech deals. Here’s what we cover: • How embracing regulatory and payment complexity became core to EBANX’s GTM playbook • What 2022–2023 taught João about discipline, cold-blooded decision-making, and founder-mode leadership • How João leads distributed teams across the U.S., China, and Latin America • What it means to scale sustainably without blitzscaling—and still attract a firm like Advent International • How João thinks about long-term planning, investor alignment, and the path to liquidity • Tactical insight on navigating cross-border regulation, local payment rails, and real-time systems like Pix and UPI For global operators, fintech builders, and investors looking for real lessons in execution—this episode is packed with insight. More from us: ⁠⁠⁠⁠⁠⁠The J Curve Insider⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram