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Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.

Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.
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Los Angeles, CA


Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.




Why Ad Agency Creatives Make Excellent Filmmakers With Comedy Directing Duo Jeff and Pete.

Dynamite directing duo Jeff & Pete, aka Jeff Gonick and Peter Novosel, are following their dreams by leaving their cushy advertising agency jobs as creatives to become helmers of comedy commercials. And boy are they good. Read more…


Why I Reluctantly Cut A Montage Of My Visual Effects & Filmmaking Trickery.

Commercial Directors are not well-served by montages, the collection of coolest shots of their career. Advertising agency folks and clients want to see you can tell a good story in :15, :30 or :60 seconds. Read more…


There Are Dreamers, Doers and Finishers, Director Tony Ladesich Is All Three.

Filmmaker Tony Ladesich proves my point you do not have to live in New York or LA to be a working filmmaker. Tony shoots national commercials for Sprint, all while living in beautiful Kansas City. We discover we know some of the same filmmakers there, as well as we share a positive outlook toward balancing personal projects with our professional…


Commercial Actor/Director David Lautman Charts His Own Course For Success.

Whenever he’s shooting a commercial, actor David Lautman spends his time between takes studying every crew member’s job and how she or he does it. This film school by astute observation, combined with his infectious personality has helped David branch into directing. What a great perspective we get from a working actor! David adn chat about writing our own stuff…


Joeseph Matsushima Tells Us All About Blocker AR Viewfinder App for Filmmakers.

Joseph Matsushima stopped by to talk about the Blocker AR app. Blocker is an augmented reality director’s viewfinder. It makes it easy for filmmakers to communicate their vision. Place 3D characters on set or in your living room, frame your shots. The website says to then create storyboards to share, but I’ll use it more for previsualization. I tried it and…


Social Content Creator Demetris Campbell and Doughnut Media Are Crushin’ It.

Filmmaker Demetris Campbell started shooting with the fabled Fisher-Price PixelVision 2000, an early video camcorder that recorded onto audio cassette tapes. Then his wife got him shooting for her wedding clients. Now Demetris runs Doughnut Media and has gathered a slew of clients. His social videos are top-notch. We also chat about diversity in filmmaking and creating one’s own opportunities,…


How Self-Taught Filmmaker Robjn Taylor Landed A Quirky Coleman Commercial.”

Commercial and content director Robjn Taylor has always made films sense he can remember. And that passion is still alive. You hear it in his tone when we talk about career, being a DIY filmmaker, and tricks of the trade. I love how Robjn is finding his voice as a filmmaker and honing that with each spot he makes. Very…


How Going Off The Grid Improved My Filmmaking.

By going off the grid for just 72 hours, I returned with a fresh attitude towards my work. Look folks, I love the hustle and thrive off it, but clearly I needed a reminder that human connection is vital to a rich, fulfilling life. My lovely and talented wife, filmmaker Jeannette Godoy, showed her film “Free 2 Be Me” to…


Comedy Directors Matt Enlow & Oren Kaplan School Me On Growing Up Digital.

Filmmakers Matt Enlow & Oren Kaplan are not a team, they have thriving careers as comedy directors independent of one another. But they do host a stellar podcast all about filmmaking called “Just Shoot It”. I love their show so when they had me on, we decided to share the dual interview. More a conversation really. Learn about branded content,…


How To Make A True Viral Video With Tiny Hamsters And Filmmaker Joseph Matsushima.

Joseph Matsushima, Co-Founder of Denizen Company, makes true viral hits for big brands like Disney, Warner Bros., Star Wars or just for the fun of it. We chat about his company ethos and how they operate. Check out their work and case studies and soak it up like a sponge. I love how they thought to put Johnny Depp as…


Director-Copywriter Relationship Explored w Creative Director Pat Pujolas.

Northlich Creative Director Pat Pujolas is a writer, be it novels,(Jimmy Lagowski Saves the World), jingles, witty commercial copy, or quirky sitcoms and animation. Pat has done it all and done it well. We talk about collaboration, specifically ours working on the Scooter the Neutered Cat spots for to save cat lives. Pat’s confesses he went insane in a wintery…


Why I Wrote My Filmmaking Book “Commercial Directing Voodoo”.

Commercial Directing Voodoo is my first paperback book, really a handbook, packed with valuable tips and filmmaking tricks I’ve learned making commercials for twenty years now. It’s $10 on Amazon and you’ll love it. Free when you attend Commercial Directing Bootcamp, by the way. It’s meant for you to scribble in and jot down notes during your projects. Hope you…


Brand Storytelling & Passion Projects with Animus Studios’ Justin Andrews.

Filmmaker, storyteller, entrepreneur: Justin Andrews of Animus Studios is all those things. We met via a Facebook group called “The 7 Ingredients” and I’m delighted to have had an in-person chat with Justin. Check out the great stuff he and his Animus team are doing for major brand, as well as the trailer for his film “Dare to Remarkable” now:…


All About Esalen Inspirational Film Festival with Corinne Bourdeau and Christine Leuthold.

Corinne Bourdeau and Christine Leuthold run the Esalen Inspirational Film Festival, taking place in the breathtaking Esalen Resort in Big Sur, California. The intimate, curated festivals run April 22 through 27, 2018 and features a line up of cherry picked films that inspire, enlightne and ignite positive change. Yes, I’ll be there with “I Am Battle Comic” and look forward…


Director Ian Pfaff Has The Funniest Demo Reel Ever.

Comedy Director Ian Pfaff has a demo reel that cause me to have a paradigm shift in thinking towards montages. His reel rocks. He cut his teeth at Funny or Die, Nickelodeon and more, and is no stranger to working with top celebrities. Oh and he made a “Mad Max” spoof with toddlers. We chat about career goals, defining one’s…


Directing Peyton Manning For Super Bowl LII With Comedy Director Ira Rosensweig.

Comedy Director Ira Rosensweig saw his funny spot with Peyton Manning premiere on Super Bowl LII and shares his tales of directing celebrities. Alec Baldwin, Zach Efron, Blake Shelton, Storm Troopers and more have felt the deft touch of this helmer. A great chat with Ira. Check out his stuff on his site or at his WaveMaker Creative site. Watch…


My Favorite Commercials Of Super Bowl LII.

My favorite 2018 Super Bowl commercials and why I liked them. Just me rambling for 15 minutes. Congrats to all that made them! Here’s the AdAge article listing I am looking at. There are many rankings, I chose this cuz it was easy to read. Thanks, Jordan Commercial Directing Bootcamp is April 21st, 2018 in Santa Monica, California. You can’t…


How To Film An Entire Music Video Underwater With Director J.P. Brennan.

Director J.P. Brennan drops so much knowledge in this episode. Not only does he share how he shot a music video entirely underwater, but he breaks down the four tenets of lighting. Which is also a great name for the episode. It was tough to choose. Thank you J.P. for sharing so much wisdom! Check out his video for The…


Director Tim O’Donnell Shows How An Indie Is Made With His Feature Doc “Not A War Story”.

“Not A War Story” Director Tim O’Donnell shares stories about the making of his hit feature documentary. The docu is a fly-on-the-wall look at how an all-veteran cast & crew make “Range 15”, an over-the-top, cult horror zombie war movie. Oh, and it’s their first film so they hit every obstacle you can imagine. You do not need to have…


Filmmakers Need To Be Creative Entrepreneurs And RevThink’s Joel Pilger Can Help.

More‘s Joel Pilger returns to the show to help filmmakers, graphic designers and animators grow their business. Check out his website RevThink and his Jumpstart program. It’s next level learning for any creative studio. Enjoy. Jordan This runs just over an hour. Commercial Directing Bootcamp is April 21st, 2018 in Santa Monica, California. You can’t get what I’m throwing down…