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Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.

Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.
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Los Angeles, CA


Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.




Mr. Marc Kelly Shares How The Filmmaking Team Of “Blindspotting” Made Their Magic.

Mr. Marc Kelly is a Director, 1st AD and more. When I saw his name role up in the credits of “Blindspotting,” I cheered and had to hear more about this film. Marc takes us behind the scenes with filmmaking tips and tidbits, working with Director Carlos López Estrada, Daveed […]


Filmmaker Liz Hinlein Directs Commercials, Branded Films, VR and Features With Aplomb & Grace.

Director Liz Hinlein shares how she has successfully navigated her career making brand films, VR gigs, tons of spots and her feature, “Other People Children.” You’ve seen Liz’s Dove Real Beauty starring Shonda Rhimes, I promise. We chat about the commonality in directing these various gigs, staying humble while leading, […]


Filmmaker Ramaa Mosley On Creating One’s Own Opportunities.

Filmmaker Ramaa Mosley directs commercials, documentaries, feature narratives and more. Like myself, she believes we do different jobs for different reasons and creates her own opportunities. You’ll love the part of this chat when she explains how originality is overrated. I disagreed but then came around. Ramaa is also the […]


Hollywood War Stories: How To Survive In The Trenches with Veteran Comedy Director Rick Friedberg.

Veteran comedy director Rick Friedberg has written a book you must buy. You learn and laugh as this “rule book” for success tells you, as the title says, how to survive the Hollywood machine. It’s Read more…


Why Ad Agency Creatives Make Excellent Filmmakers With Comedy Directing Duo Jeff and Pete.

Dynamite directing duo Jeff & Pete, aka Jeff Gonick and Peter Novosel, are following their dreams by leaving their cushy advertising agency jobs as creatives to become helmers of comedy commercials. And boy are they good. Read more…


Why I Reluctantly Cut A Montage Of My Visual Effects & Filmmaking Trickery.

Commercial Directors are not well-served by montages, the collection of coolest shots of their career. Advertising agency folks and clients want to see you can tell a good story in :15, :30 or :60 seconds. Read more…


There Are Dreamers, Doers and Finishers, Director Tony Ladesich Is All Three.

Filmmaker Tony Ladesich proves my point you do not have to live in New York or LA to be a working filmmaker. Tony shoots national commercials for Sprint, all while living in beautiful Kansas City. We discover we know some of the same filmmakers there, as well as we share a positive outlook toward balancing personal projects with our professional…


Commercial Actor/Director David Lautman Charts His Own Course For Success.

Whenever he’s shooting a commercial, actor David Lautman spends his time between takes studying every crew member’s job and how she or he does it. This film school by astute observation, combined with his infectious personality has helped David branch into directing. What a great perspective we get from a working actor! David adn chat about writing our own stuff…


Joeseph Matsushima Tells Us All About Blocker AR Viewfinder App for Filmmakers.

Joseph Matsushima stopped by to talk about the Blocker AR app. Blocker is an augmented reality director’s viewfinder. It makes it easy for filmmakers to communicate their vision. Place 3D characters on set or in your living room, frame your shots. The website says to then create storyboards to share, but I’ll use it more for previsualization. I tried it and…


Social Content Creator Demetris Campbell and Doughnut Media Are Crushin’ It.

Filmmaker Demetris Campbell started shooting with the fabled Fisher-Price PixelVision 2000, an early video camcorder that recorded onto audio cassette tapes. Then his wife got him shooting for her wedding clients. Now Demetris runs Doughnut Media and has gathered a slew of clients. His social videos are top-notch. We also chat about diversity in filmmaking and creating one’s own opportunities,…


How Self-Taught Filmmaker Robjn Taylor Landed A Quirky Coleman Commercial.”

Commercial and content director Robjn Taylor has always made films sense he can remember. And that passion is still alive. You hear it in his tone when we talk about career, being a DIY filmmaker, and tricks of the trade. I love how Robjn is finding his voice as a filmmaker and honing that with each spot he makes. Very…


How Going Off The Grid Improved My Filmmaking.

By going off the grid for just 72 hours, I returned with a fresh attitude towards my work. Look folks, I love the hustle and thrive off it, but clearly I needed a reminder that human connection is vital to a rich, fulfilling life. My lovely and talented wife, filmmaker Jeannette Godoy, showed her film “Free 2 Be Me” to…


Comedy Directors Matt Enlow & Oren Kaplan School Me On Growing Up Digital.

Filmmakers Matt Enlow & Oren Kaplan are not a team, they have thriving careers as comedy directors independent of one another. But they do host a stellar podcast all about filmmaking called “Just Shoot It”. I love their show so when they had me on, we decided to share the dual interview. More a conversation really. Learn about branded content,…


How To Make A True Viral Video With Tiny Hamsters And Filmmaker Joseph Matsushima.

Joseph Matsushima, Co-Founder of Denizen Company, makes true viral hits for big brands like Disney, Warner Bros., Star Wars or just for the fun of it. We chat about his company ethos and how they operate. Check out their work and case studies and soak it up like a sponge. I love how they thought to put Johnny Depp as…


Director-Copywriter Relationship Explored w Creative Director Pat Pujolas.

Northlich Creative Director Pat Pujolas is a writer, be it novels,(Jimmy Lagowski Saves the World), jingles, witty commercial copy, or quirky sitcoms and animation. Pat has done it all and done it well. We talk about collaboration, specifically ours working on the Scooter the Neutered Cat spots for to save cat lives. Pat’s confesses he went insane in a wintery…


Why I Wrote My Filmmaking Book “Commercial Directing Voodoo”.

Commercial Directing Voodoo is my first paperback book, really a handbook, packed with valuable tips and filmmaking tricks I’ve learned making commercials for twenty years now. It’s $10 on Amazon and you’ll love it. Free when you attend Commercial Directing Bootcamp, by the way. It’s meant for you to scribble in and jot down notes during your projects. Hope you…


Brand Storytelling & Passion Projects with Animus Studios’ Justin Andrews.

Filmmaker, storyteller, entrepreneur: Justin Andrews of Animus Studios is all those things. We met via a Facebook group called “The 7 Ingredients” and I’m delighted to have had an in-person chat with Justin. Check out the great stuff he and his Animus team are doing for major brand, as well as the trailer for his film “Dare to Remarkable” now:…


All About Esalen Inspirational Film Festival with Corinne Bourdeau and Christine Leuthold.

Corinne Bourdeau and Christine Leuthold run the Esalen Inspirational Film Festival, taking place in the breathtaking Esalen Resort in Big Sur, California. The intimate, curated festivals run April 22 through 27, 2018 and features a line up of cherry picked films that inspire, enlightne and ignite positive change. Yes, I’ll be there with “I Am Battle Comic” and look forward…


Director Ian Pfaff Has The Funniest Demo Reel Ever.

Comedy Director Ian Pfaff has a demo reel that cause me to have a paradigm shift in thinking towards montages. His reel rocks. He cut his teeth at Funny or Die, Nickelodeon and more, and is no stranger to working with top celebrities. Oh and he made a “Mad Max” spoof with toddlers. We chat about career goals, defining one’s…


Directing Peyton Manning For Super Bowl LII With Comedy Director Ira Rosensweig.

Comedy Director Ira Rosensweig saw his funny spot with Peyton Manning premiere on Super Bowl LII and shares his tales of directing celebrities. Alec Baldwin, Zach Efron, Blake Shelton, Storm Troopers and more have felt the deft touch of this helmer. A great chat with Ira. Check out his stuff on his site or at his WaveMaker Creative site. Watch…