Wine Behind The Scenes

This week, we dive back into the Wine Behind the Scenes Archives to listen to one of our most popular episodes. Today, we step beyond the vineyard and into the world of tea with renowned expert Nicole Wilson. Tea and wine share more in common than you might think! Both are shaped by terroir, tradition, and time. Nicole, a passionate educator and writer with over 15 years of experience, takes us on an adventure through the rich flavours, brewing techniques, and cultural significance of tea, revealing its fascinating parallels with wine. Whether you're a devoted tea drinker or a wine enthusiast, this episode will open your eyes to the artistry behind both beverages. So, pour yourself a cup, settle in, and prepare for an enlightening conversation that might just change the way you sip and savour forever! In this episode, you will be able to: Nicole Wilson is a renowned tea expert and the creator of the popular blog, Tea For Me Please, which recently celebrated its 16th anniversary. Growing up in a household where tea was a daily ritual, Nicole's passion for this ancient beverage blossomed during her college years when she sought alternatives to coffee. Her journey into the world of tea deepened when she began writing for a tea website, receiving samples from around the globe and sharing her insights with an eager audience. With a focus on education, Nicole has transitioned her blog from product reviews to a rich resource for tea enthusiasts, exploring the complexities and nuances of tea. She is currently pursuing certification as a Tea Sommelier through the Tea and Herbal Association of Canada, further solidifying her expertise in the field. Nicole's extensive knowledge extends beyond tea; she has also worked in a wine shop, where she discovered fascinating parallels between tea and wine. Her unique perspective on the similarities between these two beloved beverages has made her a sought-after speaker and educator. In addition to her writing, Nicole is passionate about the cultural and social significance of tea, often drawing connections to its historical roots and the communal experiences it fosters. With over 150 varieties of tea in her collection, she continues to explore new flavours and pairings, including innovative recipes that blend tea with wine. When she's not sipping on her favourite brews or sharing her knowledge with others, Nicole can be found engaging with her audience on various social media platforms, where she inspires a growing community of tea lovers. Discover more about her journey and insights at TeaForMePlease.com. Contact Nicole Wilson here: https://www.teaformeplease.com/https://www.facebook.com/teaformepleasehttps://www.tiktok.com/@therealteaformepleasehttps://www.instagram.com/teaformeplease/https://www.linkedin.com/in/nicoleamartin/https://www.pinterest.com/teaformeplease1/https://www.tumblr.com/teaformepleasehttps://www.youtube.com/teaformeplease

This week, we dive back into the Wine Behind the Scenes Archives to listen to one of our most popular episodes. Find out how one of the world's leading wine economists got his start in wine economics over 40 years ago during a budget vacation in Napa Valley. Discover the amazing adventure Mike Veseth had, and let's enjoy the fascinating and surprisingly fun world of wine economics here at Wine Behind the Scenes, where wine, life, and fun intersect. In this episode you will be able to: Mike Veseth, known as the wine economist, is an amazing guest with over 40 years of experience in the world of wine economics. His story began during a budget vacation in Napa Valley, where a chance encounter with a winemaker sparked his interest in the economic side of the wine industry. Since then, Mike has become a leading figure in the field, sharing his wisdom through his book "Wine Wars" and his popular Wine Economist newsletter. With a keen eye for the intersection of wine, economics, and human behavior, Mike shares the complexities of the wine market, from the psychology of consumer choices to the impact of global economic trends on wine sales. His expertise extends beyond traditional wine regions, as he explores the nuances of wine walls in supermarkets and the evolving landscape of wine tourism. As a sought-after speaker and writer, Mike's ability to blend economic analysis with the art and pleasure of wine makes him a compelling guest for anyone interested in the fascinating world of wine economics. Join him on the Wine Behind the Scenes podcast to discover the hidden stories behind the economics of wine and the delightful adventure of wine tourism. Contact Mike Veseth here: LinkedIn:https://www.linkedin.com/in/mike-veseth-52881021/Website:https://wineeconomist.com/

This week, we dive back into the Wine Behind the Scenes Archives to listen to one of our most popular episodes. Imagine going from the stress of corporate life to the tranquillity of owning a winery. Well not quite. Marzia and Bob Murdoch, left their corporate careers in Toronto to pursue their dream of owning a winery in Niagara's scenic wine country. Their path was far from smooth. Just as they started, the COVID-19 pandemic struck, bringing unexpected challenges. From battling tough weather conditions to learning how to run a winery, Marzia and Bob faced it all. But their passion for winemaking and hospitality transformed both their lives and their business. Tune in to hear how they turned adversity into a thriving winery, producing award-winning wines and creating a vibrant community. This episode is full of inspiration, resilience, and plenty of reasons to raise a glass! In this episode you will be able to: Marzia and Bob Murdoch are the dynamic duo behind 180 Wines, a boutique winery located in the picturesque Jordan Station of Niagara, Ontario. After spending over 30 years in corporate careers in Toronto, they made a bold decision to pivot their lives and embrace the world of winemaking just as the COVID-19 pandemic began. With no prior experience in farming or hospitality, they faced numerous challenges, including losing their first crop to winter kill. However, their determination and passion for their new venture have transformed their lives for the better. At 180 Wines, Marzia and Bob focus on quality over quantity, producing approximately 2,500 cases of wine each year. Their commitment to craftsmanship is evident in their award-winning wines, including their 2020 Meritage and 2020 Gamay Noirs, which received accolades at the prestigious Decanter Awards in the UK. The couple has also integrated their family into the business, with their two daughters contributing to various aspects of winery operations, from marketing to staffing. Marzia and Bob are not just winemakers; they are also dedicated community members who actively engage with other local wineries and participate in events that promote the Niagara region. Their winery features a charming bistro and event space, offering a unique culinary experience that complements their wines. With a love for entertaining and a commitment to creating memorable experiences for their guests, Marzia and Bob invite you to join them at 180 Wines for a taste of their passion and dedication to the art of winemaking. Contact Marzia and Bob Murdoch here: www.180wines.cainfo@180wines.cahttps://www.instagram.com/180wines/https://www.facebook.com/180wines/

This week, we dive back into the Wine Behind the Scenes Archives to listen to one of our most popular episodes, with Liesel Meissner, for a fun, informative, and completely unpretentious conversation about wine with host Laurel Simmons. Tired of feeling overwhelmed in wine shops and lost reading restaurant lists, Liesel came armed with questions, and Laurel delivered the answers. From understanding residual sugar and decoding trendy terms like "orange wine" and "pet-nat," to what wine to bring to a business dinner, this episode strips away the mystery and seriousness and gets real about what makes wine enjoyable and accessible. If you've ever stared at a wine list in panic, wondered whether corks are better than screw tops, or just wanted to know why some wine smells like wet gravel, this is the episode for you. What You'll Learn: Liesel Meissner is a wine-curious traveller, reader, and enthusiastic learner who's made it her mission to understand wine on her own terms. Whether sipping Malbec in Mendoza or exploring wineries in Lebanon, she's passionate about discovering regional wines and sharing great bottles with friends. She's not a sommelier, just someone who wants to hear, "Liesel, great choice!" more often. Want to feel more confident picking wine? Start here. Listen now at www.winebehindthescenes.com

This week, we dive back into the Wine Behind the Scenes Archives to listen to one of our most popular episodes, exploring the captivating connection between wine and romance with the delightful Amy Riley, a leading expert in aphrodisiac foods and a passionate wine lover. From ancient myths to modern romantic dinners, wine has always played a key role in seduction. Amy shares her fascinating journey from selling wine in Sonoma County to becoming an authority on aphrodisiac foods. Together, we uncover the science behind wine's seductive powers, the aromas that spark desire, and tips for crafting the perfect romantic pairing. Whether you're planning a special date night or simply curious about wine's allure, this episode is sure to inspire. So pour yourself a glass and join us! In this episode you will be able to: Amy Reiley is an expert on the intersection of wine, food, and romance. With a background that began in the tasting room of a Sonoma County winery, Amy quickly discovered her passion for wine and its rich history. She honed her writing skills as a freelance writer before pursuing a master's degree in gastronomy from Le Cordon Bleu, where she focused on the intriguing topic of aphrodisiac foods and their relationship with wine and sex. As the leading authority on aphrodisiac foods, Amy has been featured in prestigious publications, including National Geographic, and has built a reputation for her engaging and informative approach to culinary experiences. Her website, EatSomethingSexy.com, is a treasure trove of insights into aphrodisiac foods, sexual health, and the art of creating memorable dining experiences. Amy's unique perspective combines her expertise in nutrition and gastronomy with her passion for wine, making her a sought-after speaker and writer on the romantic aspects of food and drink. Whether discussing the historical ties between wine and ancient gods or sharing tips for creating the perfect romantic meal, Amy captivates her audience with her knowledge and enthusiasm. Contact Amy Reiley here: Website:https://www.eatsomethingsexy.com/Pinterest: https://www.pinterest.com/forkmespoonme/Facebook:https://www.facebook.com/NaturalAphrodisiacs/X:https://twitter.com/EatSomethngSexy

She's back and bolder than ever. In this episode of Wine Behind the Scenes, Laurel Simmons reconnects with wine consultant, educator, and Master of Wine candidate Irem Eren for a conversation that's as honest as it is inspiring. From the intense demands of the Master of Wine program (less than 5% make it through) to global shifts in consumer behaviour, Irem offers a front-row seat to what's happening in wine right now and what's coming next. Together, they explore the rise of No and Low Alcohol wines, the strategic and stylistic power of rosé, and how wine professionals can embrace change without losing the heart of tradition. Irem also opens up about burnout in the industry, what it's like to be in the thick of Master of Wine Stage 2, and why rosé deserves more than a seasonal spotlight. What You'll Learn: Whether you're a seasoned pro or just curious about what's in your glass, this episode blends technical insight, industry perspective, and a whole lot of heart. Listen now at: www.winebehindthescenes.com

What happens when wine becomes a vessel for memory, healing, and home? In this episode of Wine Behind the Scenes, host Laurel Simmons sits down with Maba Ba, the storyteller and founder behind Flying Whale Wine, a French wine project shaped by personal taste over tradition. Born in Dakar, Senegal, raised between cultures, and now based in New York City, Maba's journey into wine wasn't linear, but it was always intentional. From his first curious sip to producing his own wines in Roussillon, France, Maba shares how Flying Whale became a reflection of his identity, his upbringing, and his desire to break open the way we talk about and connect with wine. The conversation touches on diaspora, creative entrepreneurship, and the power of doing things your own way, especially in an industry that often expects you to fit into someone else's mould. What You'll Learn: "Sip and Tell" Whether you're a wine lover, creative soul, or someone figuring out how to build a life across borders, this episode is a heartfelt reminder that the best wines tell stories and the best storytellers are often outsiders looking in. Listen now at: www.winebehindthescenes.com

What did a holiday feast look like in Edwardian England? Think multiple courses, carefully decanted wines, and a strict social hierarchy governing every sip and bite. In this episode of Wine Behind the Scenes, Laurel Simmons is joined by author Susan Jennings, whose historical novel, "The Blue Pendant," dives deep into life inside a grand seaside hotel in early 20th-century Britain. Inspired by her grandmother's stories and fuelled by meticulous research, Susan paints a vivid picture of the Edwardian era. In this period of time, food and wine were more than sustenance; they were statements of class, comfort, and culture. Together, she and Laurel explore the customs of the time, the importance of Christmas dinners, and the quiet labour of those working behind the scenes in grand hotels. What You'll Learn: The Blue Pendant Whether you're a historical fiction fan or just love a well-set table, this episode will transport you to a time of elegance, tradition, and a whole lot of wine. Listen now at: www.winebehindthescenes.com

In this special holiday episode, host Laurel Simmons invites you to slow down and indulge in two of the season's most comforting pleasures: chocolate and wine. But this isn't just about taste, it's about transformation, history, and the quiet rituals that make the holidays feel magical. Laurel takes us through the ancient origins of both chocolate and wine, connecting their sacred roots to modern-day celebration. She dives into the science of fermentation, explains why these two delights pair so well emotionally and chemically, and offers practical, easy-to-follow tips for creating your own perfect pairings at home this holiday season. Whether you're a seasoned wine lover or someone who just wants to pair their peppermint bark with something bold and bubbly, this festive episode is your invitation to slow down and savour the joy of the season. What You'll Learn: Whether you're setting the table for a holiday dinner or just sneaking a chocolate truffle with a glass of red by the fireplace, this episode is a delicious reminder to slow down and celebrate the season's sweetest moments. The Christmas Magic of Wine & Chocolate is your perfect cozy holiday listen. Listen now at: www.winebehindthescenes.com

What do wine, cats, design, and career reinvention have in common? The guest this week, Jaime Drayer, will say everything. In this inspiring episode of Wine Behind the Scenes, Laurel sits down with Jaime to talk about how she went from working as a graphic designer to building her own creative brand (hello, Kitties and Cabernet!) before diving headfirst into the wine world. What began as a part-time retail job at Burning Kiln Winery quickly turned into a full-time passion. Today, Jaime is the winery's Marketing Coordinator, combining her eye for design, love for storytelling, and a growing knowledge of all things wine. Jaime shares how she returned to her hometown of Norfolk County, found an unexpected opportunity in an emerging wine region, and discovered a supportive all-female leadership team that's helping shape the future of Ontario wine. If you've ever thought about switching lanes, following your creative instincts, or learning wine from the ground up this episode's for you. What You'll Learn: And we have our wonky term with Judith Lewis - What the term "RS" means in wine (and no, it's not a new app!) Jaime Drayer is the Marketing Coordinator at Burning Kiln Winery in Norfolk County, Ontario. A trained graphic designer, Jaime began her career in Hamilton, working in the creative industry across the GTA before launching her own wine-inspired brand, Kitties and Cabernet. After returning to her hometown in 2023, she joined Burning Kiln as a part-time retail team member. Her role quickly evolved to include sales and marketing, a perfect match for her storytelling skills and growing passion for the wine industry. Whether she's designing greeting cards, planning winery events, or creating brand content, Jaime brings creativity, heart, and authenticity to everything she does. Listen now at: www.winebehindthescenes.com

In this warm and flavorful episode, Laurel reconnects with Csilla Janosi: winemaker, wine tour organizer, and passionate ambassador for Hungarian food and wine culture. Laurel recounts her recent visit to Hungary, where she explored centuries-old cellars, and where she visited Csilla's winery. Together, they dive into Hungary's unique wine regions, traditional grape varieties, and the cultural richness that infuses each glass of wine. Csilla also shares the story of the winery she has with her joint venture with partner Monica, Molla Winery, and how their mission extends far beyond wine to include heartfelt hospitality and slow, meaningful travel experiences. And yes, there's paprika, goulash, and plenty of food-and-wine pairings to make your mouth water. What You'll Learn: Csilla Janosi is a Hungarian wine lover and tourism expert who blends over 25 years of experience in the travel industry with her deep passion for wine. She co-founded Wine A'More Travel to share the charm of Hungary's vineyards, food traditions, and hidden cellars with guests from around the world. Csilla holds a WSET Level 2 certification and is as hands-on in the vineyard as she is in the kitchen, offering immersive tours that include harvesting grapes, cooking traditional meals, and tasting the best of Hungary. Her warmth, knowledge, and storytelling make her an unforgettable guide and host. Listen now at: www.winebehindthescenes.com

In this episode of Wine Behind the Scenes, Laurel Simmons is joined by Andrea Kaiser, founder of Drea's Wine Co. and daughter of the legendary winemaker Karl J. Kaiser, co-founder of Inniskillin Wines. Andrea shares her incredible journey, from growing up in the vineyards of Niagara-on-the-Lake to launching her own boutique label in tribute to her father. This heartfelt and inspiring episode explores the challenges of building a wine brand from scratch, the evolution of Niagara's wine scene, and the importance of supporting local producers. Andrea opens up about her career in marketing, her deep-rooted passion for wine, and the powerful legacy she carries forward. They also touch on how global wine trends are influencing local business, what it means to create "single-vineyard, small-batch" wines, and how Ontario wines are earning international acclaim. What You'll Learn: Andrea (Drea) Kaiser is a marketing veteran, educator, hospitality expert, and Niagara Regional Councillor. With over 30 years of experience in the wine and tourism industry, she has led marketing for Reif Estate Winery, chaired the Wineries of Niagara-on-the-Lake, and taught at Niagara College. Andrea launched Drea's Wine Co. in honour of her late father, Karl J. Kaiser, one of Canada's most celebrated winemakers. Her boutique winery produces award-winning wines that have received international acclaim, including mentions from Decanter, Jancis Robinson, and even placement in Michelin-starred restaurants. She continues to advocate for sustainable winemaking, wine education, and local food culture, all while championing Niagara wines on the global stage. Listen now at: www.winebehindthescenes.com

In this special Halloween edition of Wine Behind the Scenes, Laurel Simmons invites you to a hauntingly good time with spooky wine names, haunted cellars, ghost stories, and wine tips that are perfect for your next Halloween gathering. Whether you're curious about “ferocious tannins,” looking to impress your guests with clever wine and candy pairings, or just want to discover some eerie bottles to add to your collection, this episode has something deliciously dark for you. Plus, you’ll get to hear not just one wonky wine term but two! What You’ll Discover: Whether you're throwing a haunted dinner party or just sipping something dark and delicious by candlelight, this episode will make your Halloween wine experience ghoulishly fun. Wine Behind the Screams is your perfect seasonal listen. Listen now at: www.winebehindthescenes.com

What starts as a story inspired by a grandfather’s World War II experience with champagne turns into a full-circle journey through fine dining, wine education, and app development. In this episode of Wine Behind the Scenes, Laurel Simmons is joined by Jeff Gillis, a certified sommelier, adjunct professor, and former food and beverage director at luxury hotels in Beverly Hills and Napa Valley. Jeff shares how his upbringing shaped his love of wine and why curating wine lists at five-star hotels prepared him for teaching and innovating. He talks about building his app, Wine Likes, a gamified platform designed to help wine lovers connect, learn, and discover new bottles. Whether you're in hospitality, a wine student, or just someone who’s tired of wine apps that don’t get you, this conversation blends tradition and tech with heart and a healthy splash of fun. What You’ll Learn: And if you're ready to hear how the past, present, and future of wine collide in one conversation? Listen now at www.winebehindthescenes.com Jeff Gillis began his career in the hospitality industry, spending over 15 years as a food and beverage director, wine buyer, and wine director for top-tier hotels like The Beverly Hills Hotel, The Peninsula Group, and Bardessono in Napa Valley. After earning an MBA from the University of Illinois, he transitioned into biotech operations, where he also began building Wine Likes, a social platform for wine lovers. A WSET2-certified sommelier and adjunct professor at the College of the Canyons, Jeff is passionate about teaching, innovating, and making wine fun again, especially for those who want to enjoy wine without the pressure of being an expert. You can visit Jeff's website here: www.winelikes.com and all of his other socials: Instagram: @winelikesapp LinkedIn: @winelikesceo Facebook: @winelikes TikTok: @winelikes

In this episode of Wine Behind the Scenes, Laurel Simmons chats with Joel Droogh, whose path to the wine industry started on a dairy farm outside Ottawa. From chasing cows as a kid to crafting low-alcohol wines in Niagara, Joel shares how his hands-on background and entrepreneurial drive led him to a life among the vines. Joel opens up about his transition from brewing to winemaking, why Canadian wineries are facing big challenges (and big opportunities), and how younger drinkers are reshaping the industry. They talk branding, climate change, community engagement, and what it will take for Canadian wines to shine on the global stage. This episode is a behind-the-label look at the future of wine through the eyes of someone who’s living and shaping it. What You’ll Learn: Joel Droogh grew up on a working dairy farm just outside Ottawa, where he learned the value of hard work, grit, and community. A graduate of Niagara College’s Brewmaster, Winery and Viticulture Technology program, Joel has worked in brewing, greenhouses, wine labs, and vineyards. He’s also a natural communicator and business-minded innovator, now focusing on wine marketing, sales, and global outreach. As part of the next generation, Joel brings a fresh energy to Canadian wine. Follow Joel on Instagram at @joeldroogh or connect with him on LinkedIn: www.linkedin.com/in/joel-droogh Want to hear what’s next for Canadian wine? Listen now at www.winebehindthescenes.com

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with her niece, Liesel Meissner, for a fun, informative, and completely unpretentious conversation about wine. Tired of being overwhelmed in wine shops and feeling lost when restaurant lists, Liesel came armed with questions, and Laurel delivered the answers. From understanding residual sugar and decoding trendy terms like "orange wine" and "pet-nat," to what wine to bring to a business dinner, this episode strips away the mystery and seriousness and gets real about what makes wine enjoyable and accessible. If you’ve ever stared at a wine list in panic, wondered whether corks are better than screw tops, or just wanted to know why wine smells the way it does, this is the episode for you. What You’ll Learn: Liesel Meissner is a wine-curious traveller, reader, and enthusiastic learner who’s made it her mission to understand wine on her own terms. Whether sipping Malbec in Mendoza or exploring wineries in Lebanon, she’s passionate about discovering regional wines and sharing great bottles with friends. She’s not a sommelier, just someone who wants to hear, “Liesel, great choice!” more often. You can reach out to Liesel on IG, FB and LI here: @lieselmeissner. Want to feel more confident picking wine? Start here. Listen now at www.winebehindthescenes.com/podcast.

In this episode of Wine Behind the Scenes, Laurel Simmons reconnects with Kit Pepper, a wine editor, educator, and founder of Cheers Croatia Magazine. Kit, who lives on the island that's a 50-minute ferry ride from the Dalmatian city of Split, returns to dive even deeper into Croatia’s long, complex relationship with wine. From the ancient Greeks and Romans to the shadow of communism and the wars of the 1990s, Kit shares how politics, geography, and culture shaped Croatian viniculture and how the industry is thriving today. The conversation also explores the rise of wine tourism, the stunning repurposing of historical spaces, like bomb shelters and military tunnels as tasting rooms, and the unique grapes and flavours you’ll only find in this part of the world. What You’ll Learn: Katherine 'Kit' Pepper is a wine editor, educator, and founder of Cheers Croatia Magazine. A WSET Diploma holder and Certified Wine Educator, she spent years as a wine buyer and shop owner in New York before moving to Croatia. She now lives on the island of Brač, where she champions indigenous grapes and connects global wine lovers with the country’s vibrant wine scene. Planning a wine trip to Europe? This episode might convince you that Croatia belongs at the top of your list. You can reach Kit here: Cheers Croatia Magazine kit@cheerscroatia.com HR: +385 091 212 0002 US: +1 212 518 8088 IG: @cheerscroatiamagazine Listen now at www.winebehindthescenes.com

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with wine educator Elaine Peters to explore the vibrant world of Ontario wine through the lens of personal experience, cultural connection, and joyful discovery. Elaine shares how she transitioned from corporate life to the tasting room, from Bell to the LCBO and now to Between the Lines Winery in Niagara-on-the-Lake. Along the way, she embraced her love of wine by diving into WSET courses and finding her voice in the world of wine. Whether she’s guiding visitors through tastings in multiple languages or highlighting hidden gems like Lemberger, Elaine brings her warmth and knowledge to every glass she pours. What You’ll Learn: haven’t Elaine Peters is a wine professional, educator, and longtime advocate for Ontario wines. Based in Niagara-on-the-Lake, she works at Between the Lines Winery and is president of the Niagara Branch of the International Wine and Food Society. With WSET certifications and a passion for storytelling, Elaine bridges education and hospitality to bring the world of wine to life for visitors, friends, and fellow wine lovers. Intrigued about Ontario wines? You’ll love this behind-the-scenes journey with Elaine. Listen now at winebehindthescenes.com

In this episode of Wine Behind the Scenes, Laurel Simmons sat down with Yvonne Irvine, a long-time winemaker in Niagara and the co-founder of Maenad Wine Co. Yvonne shares her journey from studying biotechnology and business to launching a brand that’s all about creative freedom, fun, and celebrating women unapologetically. Her wines are low-intervention, playful, and packed with personality from co-ferments with botanicals to pét-nats and piquette blends. They talk about what it means to make wine without the pressure of tradition, why it matters to create space for women in the wine world, and how Yvonne balances a small-scale business with a full-time role and motherhood. What You’ll Learn: Yvonne Irvine is the co-owner and winemaker of Maenad Wine Co. With over 18 years of experience, she launched Maenad in 2020 to explore experimental, low-intervention winemaking on her terms. Her brand is a tribute to bold, authentic women and to wines that are as expressive as they are accessible. Ready to try something bold in your glass? This episode will inspire you to explore wine differently. Listen now at winebehindthescenes.com

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with Dr. Antonia Mantonakis, also known as The Wine Psychologist, to explore how celebrity culture and subtle psychological triggers shape our wine choices, whether we realize it or not. From wine-tasting experiments with Olympic athletes to the endowment effect (a real thing!) and why we’re more likely to buy something we’ve physically touched, Antonia shares her fascinating research into the subconscious forces behind buying and enjoying wine. This is a conversation that’s as playful as it is eye-opening, especially when the person on the label might be altering your taste buds. Plus, Judith Lewis joins us at the end for a spirited take on the wonky wine term “firm finish.” What does that even mean, anyway? What You’ll Learn: Dr. Antonia Mantonakis is a professor of marketing and consumer psychology at Brock University and a Fellow at the Cool Climate Oenology and Viticulture Institute. Known as The Wine Psychologist, she has been featured in media outlets like CNN, The New York Times, and The Globe and Mail for her work on the subconscious factors that influence how we choose and enjoy wine. Her research blends science, psychology, and wine culture in ways that challenge what we think we know about our preferences—and she’s here to break it all down for us. Ever picked a wine just because of who was on the label? This episode might explain why. Listen now at winebehindthescenes.com