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Engagement Fundraising: How to Raise More Money at Lower Costs

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Episodes

Fundraising Climate Change is Here! (EF-S04-E04)

4/18/2019
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Fundraising climate change is here! Learn what this means for you and your organization. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:18:07

Channel Fragmentation (EF-S04-E03)

4/4/2019
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We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:09:29

The Consideration Process for Major Donors and Legacy Supporters (EF-S04-E02)

3/21/2019
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Learn about the consideration process that major donors and legacy supporters go through as they determine who they want to give to. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:25:50

Let Your Donors Opt-In (EF-S04-E01)

3/7/2019
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Learn just how important letting donors opt-in is and the value of treating your donors how you’d like to be treated. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:10:02

The War for Fundraising Talent with Jason Lewis (EF-S03-E10)

2/21/2019
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Jason Lewis, the author of the War for Fundraising Talent, joins Greg and Tim to discuss the value of a thank you call, fundraising conferences, and much more. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. The War for Fundraising Talent: And How Small Shops Can Win is available on Amazon and wherever books are sold.

Duration:00:18:04

What Data Fundraisers Want to Qualify and Prioritize Donors (EF-S03-E09)

2/7/2019
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Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach. Greg and Tim discuss the findings in this episode. The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/ Learn more about MarketSmart at...

Duration:00:10:48

What To Do When A Donor Won’t Accept Your Outreach (EF-S03-E08)

1/10/2019
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Learn what to do when a supporter notifies you that they left your organization in their estate plan, but won’t take your calls. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:12:41

Being a Frontline Fundraiser with Dan Shephard (EF-S03-E07)

11/29/2018
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Learn what it means to be a “frontline” fundraiser with special guest, Dan Shephard. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. Learn more about Dan at www.thefrontlinefundraiser.com.

Duration:00:16:18

It’s Time to Ditch Fundraising Personas (EF-S03-E06)

11/1/2018
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It’s time to ditch fundraising personas. Learn why value is such an important thing to offer donors in this episode. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:13:43

Success and Happiness (EF-S03-E05)

10/18/2018
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What is success and happiness and how can fundraisers win by working towards a lifestyle of being both successful and happy? Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:23:08

Who Is This Guy? (EF-S03-E04)

9/6/2018
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Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:38:28

Engagement Fundraising in Action with Erin Troia (EF-S03-E03)

8/23/2018
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Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:38:54

To Fundraise is Human (EF-S03-E02)

8/9/2018
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Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Duration:00:12:47

What Everyone Is Missing About The Giving USA 2018 Annual Report (EF-S03-E01)

7/26/2018
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Learn what everyone is missing about the 410 billion dollars in giving as reported by Giving USA’s 2018 annual report. Learn more about MarketSmart at www.imarketsmart.com.

Duration:00:09:23

The Day of Reckoning (EF-S02-E10)

5/17/2018
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The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at www.imarketsmart.com

Duration:00:11:27

Fundraising Climate Change (EF-S02-E09)

5/3/2018
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The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at www.imarketsmart.com.

Duration:00:14:19

Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)

4/19/2018
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Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her...

Duration:00:32:28

Using Facebook to Acquire Donors with Mark Santiago (EF-S02-E07)

4/5/2018
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Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. Learn more about MarketSmart at www.imarketsmart.com. For more info about how Converge helps Nonprofits get more donors, visit: www.Converge.Digital. You can also download his free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint

Duration:00:19:21

Silver BBs and Culture with Andrew Olsen (EF-S02-E06)

3/22/2018
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Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and instead why it takes a lot of little things to make a big impact. Learn more about MarketSmart at www.imarketsmart.com.

Duration:00:33:55

Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

3/8/2018
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We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed. Learn more about MarketSmart at www.imarketsmart.com and Jim Langley at www.langleyinnovations.com.

Duration:00:18:39