InTransition

Our rebranded GovComms podcast has launched and now's the time to share what's in store for you, the listener. In this episode your host, David Pembroke, tells the story of contentgroup. Our Story. From small beginnings, David shares how contentgroup took an idea and created a thriving government communication hub that serves municipal, state and federal governments, as well as governments worldwide. Discussed in this episode: Be sure to subscribe to GovComms, so you catch all our...

Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. In this episode your host, David Pembroke, shares some exciting news about the growth of the InTransition podcast. We've had a makeover and it's not just cosmetic. You'll hear a little about why we rebranded and the exciting changes in store for future episodes. Previous episodes from InTransition are archived and still available for you to listen to. Be sure...

On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover. Understanding the importance of delivering consistent and timely content, Mike shares with David the value of video production in 2018 and the power it has to connect brands with their...

After recently celebrating Open Gov Week 2018 we thought we’d revisit this episode with Helen Owen, the then Principle Advisor on Public Data Policy at the Department of the Prime Minister and Cabinet. Helen shares with David the importance of Australia joining the Open Government Partnership and what it means for citizens. Aiming to connect governments with their citizens, it’s a tool necessary to increase transparency, fight corruption and harness new technologies to increase...

In the world of communication, there’s one rivalry bigger than them all: internal vs external communication. The common belief is that external is superior simply because it’s what you use to communicate with your audience. But something we often forget is the crucial role internal plays. It may not be pleasing your audience, and instead gratifying your staff. This week we talk with Kate Powl, Communications Manager at Data61. As a young agency attached to the CSIRO, Kate’s role has been...

Public participation (P2) is a core principle of contemporary politics and policy and is used to involve people and communities in problem-solving and decision-making discussions. In order to understand the importance of P2, we talk with Kylie Cochrane this week on the role it plays in infrastructure projects, the future of P2 in the digital age and ways governments can do public participation effectively. Both an International Board Member for the International Association of Public...

Originally nicknamed the ‘Hay Capital of the World’, the City of Gilbert is now a leading example of what it means for a government to go digital. Wanting to engage their residents, they struck gold finding one crucial aspect of their demographic – the average age of Gilbert is 32. Why is that important? Well, because they’re young and digitally aware. Dana Berchman, Chief Digital Officer for the City of Gilbert, attributes this one factor to the success of Gilbert’s digital transition....

Rachael Sweeney is the Director of Collective Position, a boutique communications agency that specialises in stakeholder engagement. Collective Position pride themselves on bringing clients closer together. With her extensive experience in the field, hear Rachael and David discuss the importance of stakeholder engagement and how you can build your own skills today. Collective Position has worked with local governments across Australia as well as Wine Victoria. Rachael studied public...

Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac. At the start of the year, Tourism Australia disguised a movie trailer for a Crocodile Dundee reboot as the launch for the next tourism campaign. Aiming to target high-end consumers in the USA, Lisa takes us...

Martyn Wallace is the Chief Digital Officer for the Scottish Local Government Digital Office, aiming to assist local Scottish Governments in their digital transformation. Similar to what the DTA is doing nationally in Australia, SLGDO seeks to do the same but for regional and rural Scottish councils and citizens. In this episode of InTransition, Martyn speaks with David about the challenges of coordinating change across multiple local government bodies and the importance of continuing to...

Amelia Loye is the Founder and Managing Director of engage2, an organisation aiming to "help governments understand and engage with people and organisations in their community." At times, it’s hard to trust all the information we’re fed which is where Amelia's role of building trust between governments and communities comes in. Hear Amelia discuss with David how open data and “data from [the] community” are important ways to help shape and design government services and policies. At the...

This week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence. Following her PhD in anthropology from Stanford University in 1998, Genevieve was offered a job at Intel through a chance meeting with a man in a bar at Palo Alto in 1998. This man in question had contacts at Intel who were busy setting up a social science research lab at the time and Genevieve was introduced to the...

What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif). Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016 when a cast member of the Real Housewives of Dallas compared the city to an uncomfortable conversation. Knowing all eyes were on her, she used the opportunity to raise...

Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective. With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting. In this podcast they...

This week on the podcast we reach into the vault to present an interview with James Kliemt, former Senior Digital Media Officer for Queensland Police, and discuss the role of social media plays in crisis management. After launching the Queensland Police Services Facebook page without a policy or plan in place, Queensland Police Service is now close to one million likes (population of QLD is 4.5 million). Though a risky move, especially as a government body, it has paid off and during the...

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life. Today we learn from Daryl how she’s built a team rich in generalised and...

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the...

Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can effectively start using measurement ourselves and overcome common fears of mass-data evaluation. Throughout his career Phil has built an impressive portfolio having devised insight programmes for large international organisations and brands such as GSK, Pfizer,...

This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role. At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world...

This week we are joined by cyber security professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of cyber security and the risks we face, Laura shares with us tips on being as secure as possible in the digital age. As people continue to live their whole lives online, our personal information has never been more vulnerable. SafeStack’s aim is to teach teams and individuals how to better protect their...