Nonprofit Answers-logo

Nonprofit Answers

Government >

Nonprofit Answers Podcast helps you raise more money to help more people. Every week host Jeremy Reis answers your nonprofit marketing and fundraising questions so you can invest precious donor dollars wisely. Submit your questions at http://nonprofitanswers.org.

Nonprofit Answers Podcast helps you raise more money to help more people. Every week host Jeremy Reis answers your nonprofit marketing and fundraising questions so you can invest precious donor dollars wisely. Submit your questions at http://nonprofitanswers.org.
More Information

Location:

United States

Description:

Nonprofit Answers Podcast helps you raise more money to help more people. Every week host Jeremy Reis answers your nonprofit marketing and fundraising questions so you can invest precious donor dollars wisely. Submit your questions at http://nonprofitanswers.org.

Language:

English


Episodes

032 - Should We Move All of Our Communications Into the Digital Channel?

6/4/2019
More
Digital marketing has been a boon for many nonprofits. Digital communications offers many benefits: easy to communicate with people, reach a massive (and potentially new) audience, testing, quick access to results. There can also be some lack of clarity about the best uses for digital and whether or not you should abandon other channels and move certain communications to digital-only. Learn about which communications make sense for digital and how other channels still have a place in your...

Duration:00:17:34

031 - Setting Annual Fundraising Goals to Meet Your Strategy

5/29/2019
More
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. A simple definition of strategy is “defining how we’re going to win in the period ahead.” In this episode, Kevin asks about how to set his goals and develop a strategy to contribute to the corporate strategy for 2022. We explore...

Duration:00:23:57

030 - How to Say Thanks to Your Donors

5/20/2019
More
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. A donor that feels appreciated happily continues to support your organization, your cause, and the people you serve. If nothing else, say thanks because without your donor, your nonprofit ceases to exist. Donor acquisition is expensive and thanking donors has shown to increase the chance they stick around....

Duration:00:18:08

029 - Secrets to Effective Event Fundraising

5/14/2019
More
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers. If you're looking to increase event fundraising at your nonprofit, this is the episode for you

Duration:00:18:32

028 - How Do I Move Affinity from a Staff Member to the Organization?

5/6/2019
More
What do you do if the affinity the donor has isn't for your organization but for a staff member? In this really intriguing question, Karen has a long-time staff member who is connected to donors and she'd like to explore ways to move the donors from connecting to the employee to the nonprofit. This can happen with major donor reps, or even a donor connecting to a beneficiary and not to your organization. Learn how to identify donors who have an affinity for your organization or cause instead...

Duration:00:14:24

027 - How to Acquire Digital Donors for Your Nonprofit

1/19/2019
More
You need healthy donor acquisition to maintain or grow your nonprofit's revenue. In this episode of Nonprofit Answers, Jeremy teaches how to turn social media followers into donors through the A+B+C+D formula for new donor acquisition. You'll learn how to define an audience, develop your lead generation asset (the bribe), capture a lead, and develop the lead into a donor.

Duration:00:22:15

026 - How to Get More Attendees for Your Fundraising Gala

1/7/2019
More
The annual fundraising gala. For many nonprofits, this special event is a crucial part of their fundraising plan. If you do fundraising events, you know part of the struggle is getting the right people to show up. In this episode, Jeremy answers a question from a new Christian high school fundraiser. He is worried because only about the half the normal number of people have RSVPed to their annual fundraising dinner. Jeremy discusses how to find out if there is a problem, how you can find new...

Duration:00:11:29

025 - Predictions for Fundraising in 2019

1/5/2019
More
2019 may be the most impactful year yet for the fundraising industry. Many nonprofits haven't fully embraced technology and marketing techniques that are commonplace in corporate marketing - but that will change in 2019. In this episode, you'll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.

Duration:00:16:50

024 - Create an Engaging Nonprofit Annual Report

12/10/2018
More
Julia asks for tips on creating a more engaging annual report. In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love. Set yourself apart from other charities by creating an engaging annual report.

Duration:00:13:09

023 - How to Write a Great Fundraising Appeal

12/4/2018
More
In this episode of Nonprofit Answers, you will learn how to write a great fundraising appeal. Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results. Writing great fundraising direct marketing is part science and part art, but with this step by step process, you'll be writing fundraising letters that will raise more money for your organization.

Duration:00:17:20

022 - Building and Maintaining Donor Relationships

11/26/2018
More
In this fifth episode of a special podcast series teaching the fundamentals of fundraising, you'll learn how to build and maintain donor relationships. Building and maintaining donor relationships is the lifeblood of any nonprofit organization. This is a crucial point to understand and to communicate into your organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences...

Duration:00:17:10

021 - Nonprofit Startup Funding

9/18/2018
More
In this fourth episode of a special podcast series teaching the fundamentals of fundraising, you'll learn how to pursue nonprofit startup funding. Whether you're at a brand new nonprofit, are revamping a fundraising program, or need creative ideas for fundraising for a new campaign or project, this episode will give you actionable fundraising ideas. My teenage daughter is interested in nonprofit fundraising, so I've created a special series in Nonprofit Answers to help her learn fundraising....

Duration:00:16:16

020 - Donor Psychology - What moves someone to donate? Part 2

9/4/2018
More
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For...

Duration:00:11:27

019 - Donor Psychology - What moves someone to donate? Part 1

8/21/2018
More
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events...

Duration:00:12:38

018 - Nonprofit Donor Motivations

8/14/2018
More
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

Duration:00:23:24

017 - 5 Secrets to Successful Fundraising

7/30/2018
More
When I joined Food for the Hungry just over 6 years ago, there was a lot I needed to learn about fundraising. In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the...

Duration:00:07:44

016 - Effective Nonprofit Storytelling

7/24/2018
More
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders. Read the full transcript at http://nonprofitdonor.com/episode16

Duration:00:08:03

015 - How to Define a Major Partner Email Strategy

7/16/2018
More
In this episode, Gary asks what, if anything, should we email major donors? This isn't an either/or answer, it isn't whether or not you send major and midlevel donors emails, but which emails and how often. Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in. This is a "can't miss" episode for major donor teams. Read the full transcript at http://nonprofitdonor.com/episode15 Have a major...

Duration:00:10:30

014 - How Do I Grow My Email List?

7/9/2018
More
Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. Naturally, you're going to lose a percentage of email subscribes to attrition. Adding new emails will help keep your email file fresh. Additionally, it's a great source for new donors. In this episode, Jeremy explores several ways you can add new names to your email list. Read the full transcript at...

Duration:00:15:21

013 - How Do I Position the Donor as the Hero?

5/14/2018
More
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in the context of fundraising, your donor is the hero. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view...

Duration:00:08:50