The Cassandra McClure Show

More than a podcast, The Cassandra McClure Show is a behind-the-scenes look at how community, creativity, and strategy come together to fuel entrepreneurial success. Hosted by Cassandra McClure, founder of Clean Living Magazine and The Cassandra McClure Agency, the show highlights the people and ideas transforming beauty, fashion, sustainability, and lifestyle industries. Events: luma.com/cleanliving Shop the edit Sign up to the Newsletter Get the scoop on Substack Official Website: CassandraMcClure.com Connect on Instagram

Step inside the Clean Living Collective Marketplace at Newtopia Now 2025! Cassandra McClure, creative director of Clean Living Magazine, spotlights the groundbreaking brands she’s bringing to Denver this August 20–22. From Maison Palo Santo’s grounding rituals to Good Kitty’s UTI Biome Shield, discover clean beauty, wellness, and lifestyle innovators like Sweet Leilani Cosmetics, Masami Hair, Caire Beauty, Karma Nuts, and more. ✨ PLUS: Cassandra shares how emerging founders can still join this lineup — for under $1,000 — to get their products in front of buyers, retailers, and media from Albertsons to The Vitamin Shoppe. 🎧 Whether you’re a buyer, founder, or clean living enthusiast, this episode is your exclusive preview of what’s shaping the future of conscious brands at Newtopia Now. Register here. Learn more about the founder retreat #CleanLivingShow #CleanBeauty #CleanLivingCollective #WomenInBusiness #NewtopiaNow #CleanBeautyPodcast

In this very special episode of The Clean Living Show, host Cassandra McClure pulls back the curtain on what may be the most transformational experience of the year: The Clean Living Founder Retreat happening August 20–22, 2025 in Denver, Colorado—during the national wellness tradeshow Newtopia Now. This isn’t just another conference. It’s a high-vibe, founder-first retreat designed for women in wellness, beauty, sustainability, and conscious business who are ready to reset, reconnect, and rise. ✨ You’ll get the full rundown on: • Who the retreat is for (and not for) • Where we’re staying and what you’ll experience • Day-by-day details: from morning rooftop yoga and garden meditations to pitch panels, strategy circles, and founder slumber parties • The debut of the CLEAN LIVING District: our signature city-style concept store inside Newtopia • Opportunities for media exposure, real-time product feedback, and aligned collaboration 🎁 And if you have a product or idea? Bring it. We’ve designed intentional time for feedback from founders who’ve built, scaled, and exited companies—mentors who want to give back and help shape what’s next. ⸻ 💌 Apply to Join Us: Spots are limited and carefully curated. 👉 Apply now at cassandramcclure.com/cleanliving-experience-summer ⸻ 🔗 Connect With Cassandra McClure: 🌐 Website: https://cassandramcclure.com 📩 Email: cassandra@cleanlivingmedia.com 📸 Instagram.com/cassandramcclure 💼 LinkedIn: linkedin.com/in/cassandramcclure ⸻ 📝 Want a Preview? Check out the blog posts and past retreats referenced in this episode: Clean Living Magazine Retreat over Oscar weekend • Empowered & Elevated: A Day With Pvolve Clean Living in L.A. • FounderMade: Women Empowering Women in Clean Living

In this powerful solo episode, Cassandra McClure recaps the unforgettable Empowered & Elevated event hosted at Pvolve Los Angeles—a gathering that brought together founders, healers, and clean living leaders for a day of movement, nervous system healing, and authentic connection. From somatic exercises and pelvic floor awareness to behind-the-scenes reflections and clean brand spotlights—this 15-minute recap shares why this event was more than just a workout. It was a reset. ✨ Want to join our next experience? View and RSVP for upcoming clean living events: 👉 https://lu.ma/CassandraMcClure 🌿 Apply for our July 18th Retreat in Los Angeles: 👉 https://cassandramcclure.com/cleanliving-experience-summer 💌 Subscribe to the blog on Substack for exclusive updates: 👉 https://cassandramcclure.substack.com 📲 Follow Cassandra on social for clean living tips and event highlights: 👉 Instagram.com/cassandramcclure (don’t forget to tag this episode, I’ll reshare!) 💼 Let’s connect on LinkedIn: 👉 linkedin.com/in/cassandramcclure 📬 Questions or collab inquiries? Email Cassandra directly at: cassandra@cleanlivingmedia.com

In this episode, Kat is chatting with Stacy Poa, founder of Vaihea Skincare, to discuss how she is building the brand, how her corporate career has prepared her for the journey as an entrepreneur, and why simplicity and effectiveness with a touch of indulgence is essential in her signature skincare routine. Stacy shares the inspiration behind Vaihea, from her years in the beauty industry to drawing on the beauty of Hawaii to develop products like their reef safe and luxurious SPF drops. They dive into the importance of multifunctional skincare products, sustainable ingredient sourcing, and Stacy’s vision of providing high-quality products that are both effective and sustainable. Stacy also shares how her experiences in Australia and Hawaii influenced her holistic approach to beauty, and how she’s integrating sustainability in every aspect of her business. Key Takeaways How Stacy’s corporate career influenced her journey to becoming a beauty founder driven by a passion for clean and sustainable beauty. Why multifunctional skincare products, like Vaihea’s SPF drops, are essential for both effectiveness and sustainability. How Stacy’s global experiences in Australia and Hawaii shaped her approach to skincare and sustainability. How Vaihea is committing to sustainability includes eco-friendly packaging, refillable products, and supporting ocean cleanup efforts. Stacy’s tips for self care and sustainable living Learn more about the Vaihea ⁠HERE⁠ and shop my favorite SPF drops. Follow Vaihea on Instagram and TikTok. Connect with Glo Eco ⁠HERE⁠. Follow the Clean Living Show⁠ ⁠HERE⁠⁠.

LIVE from the Clean Living Podcast set! Join host Cassandra McClure in this special behind-the-scenes episode with Danielle Foster, founder of Wellness Affair, as she shares the exciting details of her upcoming partnership with The Yoga Expo, happening May 13th in Pasadena, CA. We go deep into how this intentional collab is uniting conscious brands, wellness experts, and a vibrant community of yogis — all under one roof. Danielle talks about the mission behind Wellness Affair, what to expect from this year’s Yoga Expo, and how events like these are shifting the narrative around clean living, movement, and holistic connection. Whether you’re a wellness founder, mindful mama, yoga lover, or conscious creator—this one’s for you. Subscribe now and don’t miss the full episode drop! Tap in, ask your questions in the chat, and let us know if we’ll see you in Pasadena this May. LINKS: Wellness Affair: https://www.wellnessaffair.co The Yoga Expo: https://theyogaexpo.org Follow us @The_wellness_affair and @CassandraMcClure for more.

In this episode, Kat chats with Stephanie Bastow, founder of Active Beauty, a wellness and beauty supplement brand designed to enhance skin health and overall wellness. They dive into the unique ingredients in Active Beauty’s products, particularly astaxanthin and marine collagen, and how these support a healthy, active lifestyle for the modern wellness woman. Stephanie shares her personal wellness journey, her approach to longevity, the importance of sustainability in ingredient sourcing, and her vision for creating the best products to support women in their active lifestyles. The conversation highlights the power of multifunctional supplements and a holistic approach to health. Key Takeaways How astaxanthin, a powerful antioxidant from microalgae, benefits skin health and overall wellness. Why gut health is essential for collagen production and overall well-being. How Stephanie's commitment to wellness and longevity led her to create Active Beauty. The role of sustainability in sourcing ingredients for Active Beauty’s products. Why multifunctional supplements can simplify your wellness routine and improve outcomes. Learn more about the Clean Living Experience⁠HERE⁠. Shop Active Beauty. Connect with Active Beauty on⁠Instagram. Connect with Glo Eco⁠HERE⁠. Follow the Clean Living Show⁠ ⁠HERE⁠⁠.

In this week's founder series Kat is sitting down with Danielle Foster of the Wellness Affair, to talk all things wellness, health, and clean eating. Danielle shares her journey from facing personal health challenges to building a thriving wellness community. They discuss the importance of clean eating, how sustainability plays a role in wellness, and the power of authentic connections among women. Danielle also gives us a sneak peek into The Wellness Affair’s upcoming event in LA, where attendees can expect a transformative experience focused on meditation, stretching, and community building. Key Takeaways How Danielle discovered a path to health and wellness that works for her. Danielle’s approach to wellness and clean eating to feel your best. Why creating authentic connections among women is essential for personal and community wellness. Why wellness is the cornerstone of Danielle’s approach to sustainability. The connection between sustainability and wellness. What to expect from the Wellness Affair at the Clean Living Experience. Want to be part of the event? Learn more about the Clean Living Experience⁠HERE⁠. Connect with Danielle on⁠Instagram. See upcoming events for The Wellness Affair. Connect with Glo Eco⁠HERE⁠. Follow the Clean Living Show⁠ ⁠HERE⁠⁠.

Title: Key Takeaways In this week's founder series Kat is chatting with Cassandra McClure, to go behind the scenes on the Clean Living Experience. They explore the challenges posed by the LA wildfires and how the event has been rebranded to better serve the community. The discussion emphasizes the importance of supporting small, women-owned businesses and creating a safe space for connection and empowerment. Cassandra shares insights on the event's new direction, which includes a focus on wellness and community support, and highlights the need for marketing and exposure for small brands in a competitive landscape. Want to be part of the event? Learn more about the Clean Living Experience⁠HERE⁠. Connect with Cassandra on⁠Instagram⁠ and⁠LinkedIn⁠. Connect with Glo Eco⁠HERE⁠. Follow the Clean Living Show⁠ ⁠HERE⁠⁠.

In this episode, Kat is chatting with Jamie Ortiz, founder of Espieve, an esthetician approved mineral sunscreen brand. Jamie shares how motherhood and her 20+ years of experience as an esthetician inspired her to create a better mineral sunscreen. They also discuss how mineral sunscreens work, the importance of clean ingredients for your skin and the planet and why she steers clear of aerosol sprays. Jamie also offers her best tips for skincare and living a clean & environmentally conscious lifestyle. Key Takeaways Why mineral sunscreens are better for your skin and the planet. What it takes to develop a clean sunscreen product. Why Jamie steers clear of aerosol sprays and opted for a spray bottle format instead. How mineral sunscreens work to protect the skin Jamie’s number one preventative skincare tip Want more from this conversation? Come join Jamie and Kat live at the Clean Living Experience in LA in March. Learn more about the Clean Living Experience⁠HERE⁠. Shop Espieve HERE. Connect with Espieve on Instagram. Connect with Glo Eco⁠HERE⁠. Follow the Clean Living Show⁠ ⁠HERE⁠⁠.

Glo Eco x Clean Living Founder SeriesIn this episode of the Glo Eco x Clean Living Founder Series, Kat is chatting with Salome Sallehy, founder of Sugar Sugar Wax, about why sugaring just might be the most eco friendly & painless hair removal option. Salome shares how her lifelong struggle with sensitive skin and hair removal led her to discover sugaring and inspired her to create Sugar Sugar. Tune in to learn all about sugaring, how it can be so effective with just 3 organic ingredients —sugar, water, and organic lemon juice—and how she stuck to her values and pushed for better packaging. Salome also highlights how progress over perfection has influenced her personal journey as an environmental activist and how she is teaching her kids to be critical thinkers when it comes to sustainability. Key Takeaways What is sugaring and how does it work? The truth about waxing (hint: it’s plastic) How Salome developed a 100% biodegradable sugaring product with ingredients so clean you could eat it. How Salome’s passion for sustainability and empowering women through self-care led her to create Sugar Sugar Wax. Why small but consistent steps towards sustainability in business—like eco-friendly packaging and shipping—can make a big impact. Shop SugarSugar HERE & use code GLOECO20 for 20% off. Follow SugarSugar on Instagram. Connect with Glo Eco HERE. Follow the Clean Living Show ⁠HERE⁠.

In this episode, Kat is chatting with Raana Kashani Gregg, founder of Lunaescent, about her sustainable skincare tool and the journey behind creating it. Raana shares the personal story of how treating her son’s eczema sparked the idea for Lunaescent and led her down a path of innovating to address the limitations of traditional skincare tools like gua sha and jade rollers. With a focus on hygiene, sustainability, and improving the skincare routine experience, Raana discusses how the tool’s unique design offers a long lasting & efficient way to make your skincare products work harder and last longer. The conversation also touches on the importance of transparency, ethical sourcing, and the role of women entrepreneurs in fostering conscious, community-driven & sustainable businesses. Takeaway How Raana discovered a better way to apply skincare - from expensive serums to medicated creams - improving on the design and function of traditional beauty tools. The importance of ethical sourcing, manufacturing, and designing products to last How women entrepreneurs often take a holistic approach to business, emphasizing community, sustainability, and ethical sourcing. The problem with typical skincare applicators and crystal gua shas Raana’s take on sustainable skincare & how to make your skincare last longer Shop Lunaescent HERE. Follow Lunaescent on Instagram and TikTok. Connect with Glo Eco HERE.

In the latest installment of the Founder Series, Kat is sitting down with Andrew Nicol, the mastermind behind Element Brooklyn. In this conversation, they discuss the brand's mission to provide sustainable & more affordable refills for the luxury home items we all know and love and reduce plastic waste. They’ll also get into the importance of eco-friendly practices in the personal care industry and Andrew’s own personal journey in sustainability and business. Takeaways How the idea for Element Brooklyn began Why refill How you can keep & refill your bougie soaps and candles for less! The importance of supporting refill stores Andrew’s journey from law to entrepreneurship Andrew’s take on sustainability & the one thing you can do today to be more sustainable Shop Element Brooklyn HERE. Follow Element on Instagram and TikTok.

In the latest installment of the Founder Series, we're chatting live with Sarah Potempa, the CEO and inventor of the Beachwaver on how they tackle sustainability at scale. Since the viral curling iron launched 14 years ago, they've been able to reduce packaging by 50% all the while continuing to grow the brand. We'll also chat with Sarah about how she views sustainability in both business and at home. Shop the BEACHWAVER. Follow Sarah on Instagram and TikTok. Connect with Glo Eco HERE. Connect with Kat HERE.

Get ready for a mini masterclass on creating the life of your dreams, leading from a heart-centered space, and building regenerative businesses that make a real difference in the world with Suzy Batiz! Suzy is such an inspirational speaker and business leader. She's the founder of multiple brands including PooPourri & Supernatural. In this live episode recorded at Foundermade in LA I got to chat with Suzy on all things regenerative business and I can't wait for you all to hear this inspiring conversation. Key Takeaways: Leading from a heart-centered space in business How Regenerative business goes beyond sustainability to create positive impact. Creating clean products that work better than toxic alternatives is crucial. Why personal development is key to creating success in both life and business challenges and transformations Sustainable living should be about gaining benefits, not sacrificing quality. Co

The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions. Both founders, Jeriel and Bobbie, share a passion for skincare, and I’m excited to talk to them today about the story behind their business.

Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skincare. This passion and a personal need for effective products led to the founding of SIMPLY THIS. She partnered with her husband and focused on creating high-quality, sustainable skincare products. The brand, emphasizing efficacy and natural ingredients, gained traction in China and recently expanded to the United States to become a significant player in the global clean beauty market. Check out Elaine's Clean Living Magazine feature: https://us.readly.com/products/magazine/clean-living-magazine

Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past? In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world. Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights. Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space. Tune in to get insider tips and learn how to make PR work for you! https://Www.Cassandramcclure.com Instagram #PR #marketingstrategy

In this episode of the Clean Living Show, host Cassandra McClure shares the exciting journey of helping a local female entrepreneur launch her luxury spa and salon business in Menlo Park. Learn how Cassandra strategically planned and executed a successful launch party in just two weeks, securing over 100 RSVPs. Discover the power of networking, leveraging connections at Clean Living Media, and using Cassandramcclure.com to book top-notch vendors, talent, and arrange unforgettable experiences. Tune in to find out how Cassandra’s expertise in event planning and styling can help other business owners save $50,000 to $100,000 on materials, venues, VIP gifts, celebrity attendance, and media buzz. If you’re a beauty or wellness brand owner looking for professional event planning and marketing strategies, this episode is a must-listen! To learn more or book goto: Cassandramcclure.com #EventPlanning #BeautyBrands #Networking #MediaConnections #CleanLivingShow #CassandraMcClure #WellnessEvent #BusinessStrategy

Welcome to the Clean Living Show! In today’s episode, we’re diving into the world of styled shoots and how they can help you create budget-friendly content for your brand and products. Join host Cassandra McClure as she and Natalie Zmeu, Bay Area’s award-winning fashion and branding photographer, share their expertise on planning and executing stunning styled shoots. Discover how they’ve produced 100,000 days with under $10,000 budgets. You’ll learn how to save money, time, and resources by participating in collaborative shoots, gain insights into the planning process, and discover tips for finding and booking the perfect shoot. We’ll also cover why sending physical products to a shoot is a breeze for CPG brands and break down the typical costs involved. Whether you’re a small business owner or a creative professional, this episode is packed with actionable advice to help you elevate your brand’s visual content. Tune in and master the art of budget-friendly brand shoots with us! Learn about Bay Area Styled Shoots: https://www.natvisualz.com/bayareastyledshoots/ CassandraMcClure.com #StyledShoots #BrandPhotography #BudgetFriendly #ContentCreation #SmallBusinessTips #CreativeCollaboration #CPGBrands #VisualContent #PhotographyTips #MarketingStrategy