PT Pintcast - Physical Therapy

The physical therapy landscape is evolving, but are we ready for it? Join us as we dive into the heated debate of in-person vs. virtual care, exploring how models like Sword Health and Hinge Health are disrupting the industry. From discussing the limits of telehealth to analyzing Medicare billing myths, this episode leaves no stone unturned. ⏱️ Chapters/Timestamps: 00:00 – Introduction & Episode Overview 02:15 – Medicare Guidelines: What’s Actually Covered? 08:45 – In-Person vs. Virtual Care: Key Differences 15:30 – Medicare Overbilling: The Hidden Issue 22:40 – Tech in PT: Sensors, AI, and Accountability Tools 29:50 – Can Virtual Care Replace Traditional PT? 35:30 – The Role of Haptics & VR in Future PT Practices 41:20 – Lessons from Unlikely Innovators (Yes, Including VHS vs. Betamax) 47:00 – The Importance of Clear Communication in Healthcare 51:45 – Parting Shots & Weekend Plans

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. Key Highlights: 00:01:45 - Why physical therapists should start documenting, not creating, their daily practice. 00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models. 00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry. 00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities. 00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals. 00:01:45 - Documenting Daily Practice for Content 00:16:32 - Revenue Models from Successful YouTubers 00:30:24 - The ATI Stock Story and Lessons for PTs 00:40:15 - Creating Authentic Connections with Content 00:50:05 - Customer Loyalty & Turning Patients into Content We break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. 0:01.881 - Welcome and Introduction 0:11.045 - The Story Behind the Chair 0:42.670 - Professional Praise and Publications 1:32.153 - Books and Their Impact 2:24.174 - Soccer and Baseball Books 3:45.115 - Birth of the JAG Method 4:47.598 - From Brooklyn to Staten Island 7:00.053 - Lessons from Family Business 9:15.803 - The Humility Practice 10:13.507 - Building Relationships and Community 13:13.073 - Founding JAG Physical Therapy 14:44.448 - Scaling from One to Two Clinics 15:24.943 - Importance of Retaining Talent 18:38.122 - Meeting Gene Simmons 20:43.344 - Lessons from KISS and Marketing 23:32.626 - Mentorship and Family Influence 25:32.348 - Final Words of Wisdom From growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings 05:32 – The Competitive Edge in Therapy: Motivation Through Tech 12:15 – Improving Cognitive Agility in Physical Therapy 17:55 – Application in Geriatric and Pediatric Patients 25:30 – Future Technology: Integrating Data and BlazePod 33:08 – Practical Examples & Use Cases 41:36 – The ROI of BlazePod in Clinics Discover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols. Key Discussion Points: [00:01:15] Introduction to BlazePod Technology in Therapy [00:10:45] Competitive & Motivational Aspects of Reaction Training [00:17:30] Using BlazePod in Geriatric and Pediatric Settings [00:27:15] Future Innovations & Data-Driven PT with BlazePod [00:37:05] Real-World Success Stories & Applications About the Guest: MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes. Connect with Us: Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching. Keywords:

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. 00:00 - Introduction: Why Diagnostic Tech Matters in PT 05:12 - Leveraging Diagnostic Ultrasound in Practice 15:33 - Building Patient Trust with On-the-Spot Diagnostics 23:45 - Marketing Strategies for PTs Using Innovative Tech 34:10 - Monetizing Content and CPM/RPM Breakdown 42:20 - Real-World Examples and Case Studies in PT 51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It 01:02:44 - Parting Thoughts and Closing Remarks This engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches. Key Points Discussed: How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more. Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics. Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth. Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content. Special Guests: Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).

The intriguing concept of "clinical theater" in physical therapy. This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field. Key Discussion Points: What is "clinical theater," and why does it matter in patient care? How non-clinical factors impact perceived value and outcomes. Case studies: Integrating technology and environmental elements in PT. Strategies for creating transformative patient experiences. Using negotiation tactics to build strong relationships with clients.

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact. In This Episode: Target Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out. Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force. She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting. 0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories 2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force 6:18 - Embedded Care Model Explained 8:40 - Space Force’s Holistic Health Approach 10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine 13:40 - Wearable Technology and Military Fitness Innovations 16:55 - Why Space Force Recruits Cognitive High Performers 19:08 - Tactical vs. Civilian PT: Key Differences 21:35 - How Stand-Up Comedy Balances High-Stakes Work 24:00 - Improv and PT: Using Humor in Healthcare 28:42 - Space Force: A New Frontier for PT Professionals 31:00 - Sarah’s Parting Advice for Clinicians From wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation. If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah’s passion for stand-up comedy adds a fresh perspective on balancing intense work with humor. Key Points Discussed: Sarah Ward’s path to Space Force as a PT and health integrator The groundbreaking embedded care model in the Space Force How preventative and lifestyle medicine support cognitive and physical performance Insights into wearable tech studies and military fitness innovations The role of humor in balancing a high-intensity career Target Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization. Relevant Keywords:

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice. Chapters with Timestamps:Quotes for Social Media:

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. 00:00 - Intro 01:45 - Hybrid Care Explained 05:30 - Walmart Health Insights 09:45 - MoviHealth’s Virtual Care 14:30 - Trust in Integrated Care 19:20 - The Future of PT 25:15 - Career Lessons 33:45 - Parting Shot Stephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist. Key Highlights: The role of trust and collaboration between healthcare providers in hybrid care models. How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions. Why geography and time should no longer be a constraint for patients seeking physical therapy. The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes. Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy. Special Guest: Stephen Clark, Clinical Innovations Director, Confluent Health

We dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters: 0:00 – Introduction: Motivation vs. Accountability in PT 3:25 – Whose Job Is It to Motivate? Shifting PT Goals 12:40 – Understanding Patient Responsibility & PT Boundaries 20:15 – Matching Therapy Styles to Patient Personalities 25:45 – "Celebrity PT" Branding: Making Therapists Local Stars 33:05 – Innovative Marketing Tactics for Clinics 41:20 – PTs' Communication Goal: Achieving Patient Understanding 49:30 – Testing New Marketing Models for PT Clinics 54:00 – CSM Live Podcast Idea and Final Thoughts Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics. Key Topics Covered: The balance of motivation and patient responsibility in PT How understanding the right patient goals transforms outcomes Elevating therapists as “celebrity” practitioners in the community Innovative marketing strategies for attracting and matching the right clients Special Guests Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding. Relevant Keywords: Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 0:00 - Introduction 0:40 - Meet JP Guidry: Guidry Golf and Sports 2:05 - JP's PT journey and years of experience 4:35 - Transition to golf-focused physical therapy 6:45 - Building a mix of in-person and online services 9:00 - Key marketing strategies to find clients 11:15 - Learning the power of simple and effective messaging 13:25 - Using social media to grow your PT business 15:10 - Importance of building strong client relationships 18:35 - Overcoming challenges during COVID-19 21:45 - Tips for starting and scaling a cash-based practice 23:40 - The value of mentorship in building your business 26:20 - JP’s parting shot for PT business owners With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business. Key topics include: How JP Guidry transitioned into the golf niche The benefits of in-person vs. online PT services Marketing strategies for physical therapists Tips for growing a cash-based practice Overcoming business challenges during COVID-19 Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 0:00 - Introduction & recap of client success stories 3:15 - Creating engaging content for patient reach 9:22 - The Disney model: Market research through patient data 15:30 - Surprise and delight: How small gestures make a big impact 22:08 - Technology in PT: AI and future of clinical documentation 30:47 - Building trust and patient-centric care in therapy 40:10 - Case Study: Success with Vestibular First goggles 45:18 - Social media growth tactics for PTs on YouTube, Instagram 52:06 - Closing thoughts: Applying the 80/20 rule to practice We discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it’s critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy. Key Points: Using organic content to prime social media algorithms for patient reach Surprise and delight: boosting client retention with thoughtful touches How to apply the 80/20 rule to maximize productivity in practice Optimizing content for long-term visibility on platforms like YouTube Introducing diagnostic tools like Vestibular First for better patient outcomes Balancing patient expectations with effective therapeutic interventions

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape. Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. Chapters 0:00 – Introduction and guest welcome: Dana Strauss 2:30 – What is value-based care (VBC)? Breaking down the concept 5:15 – Why VBC is a game changer for healthcare and physical therapists 8:20 – The limitations of the traditional fee-for-service model 12:00 – How physical therapists can thrive in VBC models 14:45 – The importance of PTs in reducing unnecessary healthcare spending 18:30 – Barriers to VBC adoption and the need for awareness 22:10 – Why CMS is a key player in healthcare transformation 26:45 – Building relationships with payers and demonstrating PT’s value 31:00 – Q&A: Who needs to hear this message? 35:50 – Final thoughts and how PTs can get involved in the future of VBC Whether you're a practicing PT, clinic owner, or healthcare professional, this conversation will give you practical insights into the future of healthcare delivery. Key topics: Understanding value-based care in physical therapy How PTs can reduce healthcare costs and improve outcomes Integrating PTs into primary care teams The shift from transactional care to relationship-based care Why policymakers and payers should invest in PT

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis 02:35 – The Current PT Job Vacancy Rate: 10% and Rising 05:58 – Creative Referral Programs: Avengers Assemble Strategy 09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency 15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies 19:45 – Using Social Media for Recruitment and Branding 23:00 – Bonus Tips: In-House Mentorship & CEU Programs 26:45 – Final Thoughts: Adapt or Get Left Behind Backed by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated. From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you! Key Points Discussed: The current PT job vacancy rate and its impact on clinics. Creative referral bonuses to incentivize staff and bring in top talent. Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload. The importance of flexibility and profit-sharing models to retain therapists. Using social media and content creation to boost your clinic’s brand and recruit the best. Special Guests: Tony Maritato, PT, Business Coach Jimmy McKay, PT, DPT, Host of PT Pintcast Target Audience: Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview 4:32 - Declining insurance reimbursements and opportunities for growth 10:15 - Strategies for blending in-network contracts with cash-pay services 18:45 - Megan Brown's success with Pilates and community building 24:30 - How physical therapists can create additional revenue streams 30:45 - Using AI and automation in physical therapy practices 38:50 - Case studies: Successful integration of wellness programs 45:10 - Treating PT practice like a business: What you need to know 52:12 - Final thoughts: The future of PT and value-based care 59:30 - Parting shots and what’s next for physical therapy Joined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations. Key Discussion Points: Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs. How to think like a business owner while staying true to the principles of physical therapy. Practical examples of successful business models blending PT with additional revenue streams. The role of AI and technology in the future of physical therapy practices. Special Guest: Dave Kittle, PT, DPT, founder of Concierge Pain Relief Tony Maritato, PT, owner of Total Therapy Solutions

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access. 00:00 - Introduction to Tyler Green 02:20 - The Story Behind Rise Physical Therapy 05:45 - What Makes Rise PT’s Model Unique? 09:10 - Community Marketing: Building Trust and Awareness 13:30 - Challenges of Expanding to Multiple Clinics 18:45 - Effective Marketing Techniques for PT Clinics 24:50 - Lessons Learned from Rapid Growth 29:35 - How to Balance Clinical and Business Duties 35:20 - Advice for PTs Looking to Start Their Own Clinic 41:10 - Closing Thoughts: Growing a Successful PT Clinic Tyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with actionable insights. Key Points Discussed: How Rise Physical Therapy offers a unique one-on-one care model that sets it apart. The importance of community-driven marketing and building a presence through events like running clubs. The challenges of expanding from one clinic to four, and what Tyler learned from scaling too quickly. Why creating a patient-focused culture is crucial for clinic success. Tips on marketing for physical therapy clinics, including using CRMs and segmenting patients for better outreach. Guest: Tyler Green – Co-Founder, Rise Physical Therapy Target Audience: This episode is perfect for physical therapists, clinic owners, healthcare entrepreneurs, and anyone in the PT profession interested in scaling their practice and creating a patient-first clinic model. Relevant Keywords:

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics 03:45 – Unconventional Interview Techniques That Work 12:30 – The Power of First Impressions in the Hiring Process 21:15 – Should You Offer APTA Memberships as a Job Perk? 30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring 40:18 – Streamlining Your Recruitment Process with FAQs 50:35 – Creative Easter Eggs to Ensure Candidate Engagement 58:00 – Final Thoughts: Standing Out in a Competitive Job Market They discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market. Key Points Discussed: How creative interview techniques can reveal true candidate motivation and fit. The pros and cons of offering paid APTA memberships and other value-add perks. Streamlining the hiring process with FAQs, phone interviews, and Easter eggs. Real-life examples of hiring tactics from the radio industry and multi-site clinics. The importance of aligning recruitment efforts with long-term business goals.

In this conversation with PT and innovator Matt Cumella, we explore the creation of Nuvio Mobility's advanced mobility aid. Matt discusses the challenges of designing a walker that truly addresses the needs of patients and caregivers. Chapters: 00:00 - Introduction & Nuvio Mobility Overview 02:15 - The Journey from PT to Product Developer 05:30 - Key Challenges in Designing a Walker 08:55 - Feedback from Caregivers & Patients: What’s Missing in Current Devices? 12:35 - Nuvio's Advanced Design Features & Real-Life Benefits 16:10 - The Importance of User-Centered Design in Healthcare Products 19:00 - Impact on Patients: Reducing Pain & Increasing Independence 22:45 - Advice for PTs Looking to Innovate or Develop Products 27:10 - The Role of Data-Driven Care in Improving Mobility 30:15 - The Future of Mobility Aids & Nuvio's Next Steps Discover the importance of listening to users, the design features that set Nuvio apart, and how PTs can take their ideas from concept to market. Whether you're in the field of physical therapy or interested in assistive technology, this episode provides a behind-the-scenes look at product development, validation, and making an impact in patients' lives.

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients. 00:00 - Intro and Episode Overview 01:34 - Why Specialization Matters 04:15 - Investing in Quality: Buy Once, Cry Once 07:45 - Shockwave Therapy for Adhesive Capsulitis 12:30 - Creating a Program for Non-Responsive Shoulders 17:40 - How to Keep Patients Coming Back 21:55 - Building Long-Term Practice Value 27:20 - Using Technology for Recruitment 30:00 - Monetizing Hardware to Grow Revenue 35:50 - PT Innovation: Evolving or Falling Behind 40:05 - Show vs. Tell: How to Attract Patients 45:10 - Parting Shots and Key Takeaways Key points covered: The evolving business models in physical therapy, focusing on patient outcomes and retention. Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session. Why investing in quality and patient satisfaction is crucial for long-term success. Building a practice that can thrive without constant owner presence, increasing resale value. How niche specialization can lead to significant business growth and recruitment opportunities. Special Guests: Tony Maritato, Physical Therapist & Business Innovator Dave Kittle, PT, Business Coach & Clinic Owner Target Audience: Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.