PT Pintcast - Physical Therapy

Tired of skyrocketing health insurance costs with little transparency? Chapters & Timestamps 00:00 – Intro: Who is Gentry Harris? 03:18 – What Does "Breaking Free from Insurance" Mean? 06:50 – The Basics of Self-Funded Plans 11:24 – Pros & Cons: Fully Insured vs. Self-Funded 18:01 – The Role of TPAs: Your Health Plan Quarterback 21:37 – How PBMs Slash Drug Costs 28:14 – Success Stories: Real Savings for Clinics 33:45 – The Power of Transparency and Control 40:00 – First Steps for Practice Owners 45:20 – Gentry’s Parting Shot In this episode, Gentry Harris of The Mahoney Group breaks down how PT practice owners can reclaim control over one of their biggest expenses—health insurance. Gentry dives into: The differences between fully insured plans and self-funded plans How third-party administrators (TPAs) and pharmacy benefit managers (PBMs) can drive down costs The pros and cons of self-funding vs. traditional plans Real-world examples of saving thousands through innovative approaches like international drug sourcing Why business owners hold the key to disrupting the status quo in healthcare If you're a clinic owner frustrated with health insurance headaches, this episode is a must-listen. Discover actionable strategies to cut costs, improve employee benefits, and optimize your bottom line.

In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients. Whether it's creating condition-specific programs, tapping into total addressable markets (TAM), or embracing data-driven therapy with remote monitoring tools (RTM), this episode is packed with actionable insights for forward-thinking PTs. Join us as we discuss: Key Takeaways: Timestamps: 00:00 – Introduction: Overview of the art vs. science of physical therapy. 07:30 – The Ergonomics Discussion: Why PTs must rethink patient positioning. 19:45 – Tech Meets PT: How ROM WOD and Tonal inspire scalable solutions. 30:15 – Monetizing Unused Equipment: Reformers, treadmills, and beyond. 40:45 – RTM in Practice: Remote monitoring tools for better patient outcomes. 50:30 – Parting Shots: Encouraging PTs to embrace innovation and think differently. Mentioned in the Episode:

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps: [0:00] Welcome & Vision: A Thousand Conversations with PT Owners [4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation [9:25] Growing a Practice: Scaling Staff and Shifting Demographics [13:35] Challenges of Modernization: Employee Buy-In & Operational Changes [17:50] Expanding Patient Care: In-Home Therapy and Access Barriers [22:00] Communication Over Fancy Marketing: Why Basics Matter [27:15] Introducing an IPA: Collaboration Without Losing Independence [34:30] Lessons Learned: Simplifying Complex Collaborations [39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024 Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches. We delve into: Moving from paper charts to digital EMRs and the lessons learned along the way. Shifting patient demographics and expanding care models to include in-home therapy and broader specialties. The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access. Simple yet effective communication and marketing strategies for growing a practice. Why PTs need to engage with policy and advocacy to drive real change for the profession. Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world. Key Topics Discussed:

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance. Key Points Discussed: Special Guest: Duane Scotti, Founder of Spark Healthy Runner

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers. Chapters/Timestamps: 0:00 - Intro: Meet Cody Barnett 2:10 - Cody’s Journey into Physical Therapy 6:45 - Building a Niche: From Runners to Pickleball Enthusiasts 11:20 - Creating a Unique Patient Experience 15:35 - Marketing Strategies: Email, Social Media, and Community Events 21:00 - Cash-Based PT Practices: Lessons from Wichita 26:10 - Best Advice for Aspiring PT Clinic Owners 30:45 - The Biggest Changes in PT: Challenges and Opportunities 36:15 - The Rewarding Aspects of Running a PT Business 41:00 - Parting Shot: Helping the 90% Who Need PT We cover: How to Start a PT Business: Cody’s journey and tips for new clinic owners. The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players. Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind. Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs. Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas. Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy. Key Points Discussed: Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters: 0:00 - Introduction and Episode Overview 0:12 - Welcoming Sam Foster 1:25 - The Vision Behind Frostfire Sauna & Cold Plunge 3:30 - Combining Wellness & Business as a Physical Therapist 6:15 - Building Community Through Shared Wellness Experiences 9:10 - How Frostfire Differentiates from Traditional PT Clinics 12:45 - Memberships, Walk-ins, and Client Experiences 15:30 - Overcoming Challenges and Building a Successful Business 18:40 - Advice for PTs Looking to Innovate 20:55 - Sam’s Vision for the Future of Frostfire 23:00 - The Importance of Community Collaboration Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy. Key Points Discussed: The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience. How combining sauna, cold plunge, and PT creates a holistic recovery environment. Building community and fostering connections through wellness activities. Strategies for engaging clients beyond clinical environments. Sam's advice for PTs interested in non-traditional business models. Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge Target Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy. Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recovery Chapters: 0:00 - Introduction and Episode Overview 0:12 - Welcoming Sam Foster 1:25 - The Vision Behind Frostfire Sauna & Cold Plunge 3:30 - Combining Wellness & Business as a Physical Therapist 6:15 - Building Community Through Shared Wellness Experiences 9:10 - How Frostfire Differentiates from Traditional PT Clinics 12:45 - Memberships, Walk-ins, and Client Experiences 15:30 - Overcoming Challenges and Building a Successful Business 18:40 - Advice for PTs Looking to Innovate 20:55 - Sam’s Vision for the Future of Frostfire 23:00 - The Importance of Community Collaboration

The physical therapy landscape is evolving, but are we ready for it? Join us as we dive into the heated debate of in-person vs. virtual care, exploring how models like Sword Health and Hinge Health are disrupting the industry. From discussing the limits of telehealth to analyzing Medicare billing myths, this episode leaves no stone unturned. ⏱️ Chapters/Timestamps: 00:00 – Introduction & Episode Overview 02:15 – Medicare Guidelines: What’s Actually Covered? 08:45 – In-Person vs. Virtual Care: Key Differences 15:30 – Medicare Overbilling: The Hidden Issue 22:40 – Tech in PT: Sensors, AI, and Accountability Tools 29:50 – Can Virtual Care Replace Traditional PT? 35:30 – The Role of Haptics & VR in Future PT Practices 41:20 – Lessons from Unlikely Innovators (Yes, Including VHS vs. Betamax) 47:00 – The Importance of Clear Communication in Healthcare 51:45 – Parting Shots & Weekend Plans

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. Key Highlights: 00:01:45 - Why physical therapists should start documenting, not creating, their daily practice. 00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models. 00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry. 00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities. 00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals. 00:01:45 - Documenting Daily Practice for Content 00:16:32 - Revenue Models from Successful YouTubers 00:30:24 - The ATI Stock Story and Lessons for PTs 00:40:15 - Creating Authentic Connections with Content 00:50:05 - Customer Loyalty & Turning Patients into Content We break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. 0:01.881 - Welcome and Introduction 0:11.045 - The Story Behind the Chair 0:42.670 - Professional Praise and Publications 1:32.153 - Books and Their Impact 2:24.174 - Soccer and Baseball Books 3:45.115 - Birth of the JAG Method 4:47.598 - From Brooklyn to Staten Island 7:00.053 - Lessons from Family Business 9:15.803 - The Humility Practice 10:13.507 - Building Relationships and Community 13:13.073 - Founding JAG Physical Therapy 14:44.448 - Scaling from One to Two Clinics 15:24.943 - Importance of Retaining Talent 18:38.122 - Meeting Gene Simmons 20:43.344 - Lessons from KISS and Marketing 23:32.626 - Mentorship and Family Influence 25:32.348 - Final Words of Wisdom From growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings 05:32 – The Competitive Edge in Therapy: Motivation Through Tech 12:15 – Improving Cognitive Agility in Physical Therapy 17:55 – Application in Geriatric and Pediatric Patients 25:30 – Future Technology: Integrating Data and BlazePod 33:08 – Practical Examples & Use Cases 41:36 – The ROI of BlazePod in Clinics Discover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols. Key Discussion Points: [00:01:15] Introduction to BlazePod Technology in Therapy [00:10:45] Competitive & Motivational Aspects of Reaction Training [00:17:30] Using BlazePod in Geriatric and Pediatric Settings [00:27:15] Future Innovations & Data-Driven PT with BlazePod [00:37:05] Real-World Success Stories & Applications About the Guest: MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes. Connect with Us: Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching. Keywords:

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. 00:00 - Introduction: Why Diagnostic Tech Matters in PT 05:12 - Leveraging Diagnostic Ultrasound in Practice 15:33 - Building Patient Trust with On-the-Spot Diagnostics 23:45 - Marketing Strategies for PTs Using Innovative Tech 34:10 - Monetizing Content and CPM/RPM Breakdown 42:20 - Real-World Examples and Case Studies in PT 51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It 01:02:44 - Parting Thoughts and Closing Remarks This engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches. Key Points Discussed: How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more. Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics. Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth. Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content. Special Guests: Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).

The intriguing concept of "clinical theater" in physical therapy. This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field. Key Discussion Points: What is "clinical theater," and why does it matter in patient care? How non-clinical factors impact perceived value and outcomes. Case studies: Integrating technology and environmental elements in PT. Strategies for creating transformative patient experiences. Using negotiation tactics to build strong relationships with clients.

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact. In This Episode: Target Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out. Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force. She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting. 0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories 2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force 6:18 - Embedded Care Model Explained 8:40 - Space Force’s Holistic Health Approach 10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine 13:40 - Wearable Technology and Military Fitness Innovations 16:55 - Why Space Force Recruits Cognitive High Performers 19:08 - Tactical vs. Civilian PT: Key Differences 21:35 - How Stand-Up Comedy Balances High-Stakes Work 24:00 - Improv and PT: Using Humor in Healthcare 28:42 - Space Force: A New Frontier for PT Professionals 31:00 - Sarah’s Parting Advice for Clinicians From wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation. If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah’s passion for stand-up comedy adds a fresh perspective on balancing intense work with humor. Key Points Discussed: Sarah Ward’s path to Space Force as a PT and health integrator The groundbreaking embedded care model in the Space Force How preventative and lifestyle medicine support cognitive and physical performance Insights into wearable tech studies and military fitness innovations The role of humor in balancing a high-intensity career Target Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization. Relevant Keywords:

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice. Chapters with Timestamps:Quotes for Social Media:

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. 00:00 - Intro 01:45 - Hybrid Care Explained 05:30 - Walmart Health Insights 09:45 - MoviHealth’s Virtual Care 14:30 - Trust in Integrated Care 19:20 - The Future of PT 25:15 - Career Lessons 33:45 - Parting Shot Stephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist. Key Highlights: The role of trust and collaboration between healthcare providers in hybrid care models. How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions. Why geography and time should no longer be a constraint for patients seeking physical therapy. The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes. Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy. Special Guest: Stephen Clark, Clinical Innovations Director, Confluent Health

We dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters: 0:00 – Introduction: Motivation vs. Accountability in PT 3:25 – Whose Job Is It to Motivate? Shifting PT Goals 12:40 – Understanding Patient Responsibility & PT Boundaries 20:15 – Matching Therapy Styles to Patient Personalities 25:45 – "Celebrity PT" Branding: Making Therapists Local Stars 33:05 – Innovative Marketing Tactics for Clinics 41:20 – PTs' Communication Goal: Achieving Patient Understanding 49:30 – Testing New Marketing Models for PT Clinics 54:00 – CSM Live Podcast Idea and Final Thoughts Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics. Key Topics Covered: The balance of motivation and patient responsibility in PT How understanding the right patient goals transforms outcomes Elevating therapists as “celebrity” practitioners in the community Innovative marketing strategies for attracting and matching the right clients Special Guests Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding. Relevant Keywords: Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 0:00 - Introduction 0:40 - Meet JP Guidry: Guidry Golf and Sports 2:05 - JP's PT journey and years of experience 4:35 - Transition to golf-focused physical therapy 6:45 - Building a mix of in-person and online services 9:00 - Key marketing strategies to find clients 11:15 - Learning the power of simple and effective messaging 13:25 - Using social media to grow your PT business 15:10 - Importance of building strong client relationships 18:35 - Overcoming challenges during COVID-19 21:45 - Tips for starting and scaling a cash-based practice 23:40 - The value of mentorship in building your business 26:20 - JP’s parting shot for PT business owners With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business. Key topics include: How JP Guidry transitioned into the golf niche The benefits of in-person vs. online PT services Marketing strategies for physical therapists Tips for growing a cash-based practice Overcoming business challenges during COVID-19 Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.