Enjoy Self-publishing
Patty Jansen
I've self-published for over ten years. I've seen the industry start, take off and mature. I've seen tactics, companies and people come and go.
However, over that time, a few important principles have always held true, but in the morass of advice of...
Location:
United States
Description:
I've self-published for over ten years. I've seen the industry start, take off and mature. I've seen tactics, companies and people come and go. However, over that time, a few important principles have always held true, but in the morass of advice of varying quality it can be hard to separate the wheat from the chaff. In 2017, I wrote the Unboxed books, a series of four books about how to publish sustainably, and by that I mean in a manner so that you can keep doing it long-term, and how to use your mailing list to set up a self-perpetuating sales vehicle. While the strategies haven't changed, many of the peripheral situations have. In short: we have far more and better tools, but far more competition, not only from other authors on the sales front, but also from services that entice us to spend ever more money before we publish. This book is my ultimate guide to what you need, what you can try, and what is likely to be a waste of your money and time. Over more than 500 pages I talk about the unvarnished experience of self-publishing and selling books while keeping control of my catalogue and not funding anyone's private jet in advertising costs. I wrote this book to pay it forward to the community. I don't sell courses. I don't do affiliate marketing. I have no vested interest in anyone's self-publishing journey. Except for this: I want you to enjoy it. Duration - 14h 23m. Author - Patty Jansen. Narrator - Patty Jansen. Published Date - Friday, 24 January 2025. Copyright - © 2025 Patty Jansen ©.
Language:
English
Opening Credits
Duración:00:00:12
Selfpublishing has changed
Duración:00:05:28
Chapter 1 this is a book about making money from your writing
Duración:00:05:00
Chapter 2 selfpublishing unboxed
Duración:00:06:55
Chapter 3 put on your snark and distrust
Duración:00:12:44
Chapter 4 why you don't want to read this book
Duración:00:02:59
Chapter 5 the plan on steroids
Duración:00:06:22
Chapter 6 this the part you really don't want to read
Duración:00:01:16
Chapter 7 it starts and ends with the book
Duración:00:16:09
Chapter 8 don't hate the pigeonholes
Duración:00:06:04
Chapter 9 everyone judges a book by the cover
Duración:00:09:35
Chapter 10 the most important 100 words you'll ever write
Duración:00:04:53
Chapter 11 the ugly stepchild
Duración:00:08:51
Chapter 12 don't forget the back matter
Duración:00:03:53
Chapter 13 you are now ready to sell your book
Duración:00:00:31
Chapter 14 the seriously boring stuff that's really important
Duración:00:03:55
Chapter 15 where to sell
Duración:00:20:10
Chapter 16 presentation
Duración:00:04:32
Chapter 17 exclusive or wide
Duración:00:08:41
Chapter 18 first free or 99c
Duración:00:08:30
Chapter 19 what about print?
Duración:00:14:41
Chapter 20 does my book need an isbn?
Duración:00:07:18
Chapter 21 other formats
Duración:00:09:12
Chapter 22 aaaargh here come the pirates
Duración:00:03:01
Chapter 23 do these things
Duración:00:05:49
Chapter 24 four steps to stardom
Duración:00:03:32
Chapter 25 the biggest myth in the history of publishing
Duración:00:05:43
Chapter 26 your life's work is in your hands
Duración:00:03:16
Chapter 27 platform and social media
Duración:00:05:00
Chapter 28 a word about goodreads
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Chapter 29 you must advertise
Duración:00:08:06
Chapter 30 work is a four letter word
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Chapter 31 mailing lists
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Chapter 32 how to set it up
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Chapter 33 where to host your list
Duración:00:08:04
Chapter 34 signup forms
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Chapter 35 about websites
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Chapter 36 automation
Duración:00:03:07
Chapter 37 about mandates
Duración:00:01:47
Chapter 38 you are not your own target audience
Duración:00:02:51
Chapter 39 help i'm f(l)ailing
Duración:00:06:42
Chapter 40 you are the secret sauce
Duración:00:04:40
Chapter 41 should i sell audiobooks
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Chapter 42 finding a narrator
Duración:00:10:06
Chapter 43 ai narration
Duración:00:12:13
Chapter 44 narrating your own audiobook
Duración:00:14:12
Chapter 45 how to bootstrap publishing
Duración:00:04:20
Chapter 46 editing
Duración:00:07:15
Chapter 47 cover design
Duración:00:04:47
Chapter 48 marketing
Duración:00:06:55
Chapter 49 this is a book about email marketing for authors
Duración:00:05:24
Chapter 50 why you might not like to read this book
Duración:00:02:20
Chapter 51 leave your preconceptions at the door
Duración:00:04:44
Chapter 52 repeating the three year plan
Duración:00:05:32
Chapter 53 the trifecta of mailing list rules
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Chapter 54 what type of list do you have
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Chapter 55 the back end list
Duración:00:04:06
Chapter 56 the front end list
Duración:00:02:36
Chapter 57 let's kill some dangerous preconceptions
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Chapter 58 the honeymoon period
Duración:00:02:08
Chapter 59 the main tools for getting signups
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Chapter 60 front end signups and their risk
Duración:00:06:21
Chapter 61 subscriber adding shortcuts
Duración:00:02:41
Chapter 62 free methods to add subscribers
Duración:00:05:19
Chapter 63 paid ads
Duración:00:05:43
Chapter 64 competitions and giveaways
Duración:00:04:13
Chapter 65 cross promotion tools
Duración:00:04:07
Chapter 66 community
Duración:00:02:39
Chapter 67 importing addresses
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Chapter 68 what next
Duración:00:04:48
Chapter 69 the ultimate function of your list
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Chapter 70 which program for which list
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Chapter 71 your email strategy
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Chapter 72 stuff to send to your list
Duración:00:09:50
Chapter 73 email design
Duración:00:03:04
Chapter 74 introduction to automation
Duración:00:04:16
Chapter 75 your welcome sequence
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Chapter 76 advanced automations
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Chapter 77 other things
Duración:00:03:57
Chapter 78 be creative, be you
Duración:00:02:27
Chapter 79 list and audience segmentation
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Chapter 80 about open rates and click rates
Duración:00:05:39
Chapter 81 cleaning your list
Duración:00:07:42
Chapter 82 the list as a moving target
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Chapter 83 rules about mailing lists
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Chapter 84 of mailing lists and money
Duración:00:02:59
Chapter 85 spam is meat that comes in a can
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Chapter 86 too much email
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Chapter 87 but i don't want to annoy people
Duración:00:02:07
Chapter 88 help i'm f(l)ailing
Duración:00:02:30
Chapter 89 patience really is a virtue
Duración:00:05:39
Chapter 90 can i pay someone to do my marketing for me
Duración:00:14:37
Chapter 91 why do people sell sets of books for 99c
Duración:00:07:58
Chapter 92 why selfpublishing is not marketing
Duración:00:13:14
Chapter 93 book length and maximising earnings
Duración:00:13:27
Chapter 94 what to expect from a promotion
Duración:00:11:36
Chapter 95 terror and trepidation
Duración:00:01:19
Chapter 96 who is this section for
Duración:00:02:22
Chapter 97 step into the world
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Chapter 98 the first step
Duración:00:03:05
Chapter 99 aggregator or direct
Duración:00:04:46
Chapter 100 kobo
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Chapter 101 b&n
Duración:00:03:22
Chapter 102 apple
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Chapter 103 google play
Duración:00:03:47
Chapter 104 aggregators, direct sales and delivery sites
Duración:00:06:45
Chapter 105 what is next
Duración:00:07:09
Chapter 106 driving sales
Duración:00:01:16
Chapter 107 the best hack for website content
Duración:00:04:13
Chapter 108 the power of high
Duración:00:02:42
Chapter 109 the pricematching monster
Duración:00:02:13
Chapter 110 the retailer as content delivery site
Duración:00:04:04
Chapter 111 the right mindset wins
Duración:00:03:32
Chapter 112 comparisonitis
Duración:00:08:53
Chapter 113 the survival mindset
Duración:00:12:51
Chapter 114 does a one star review sink your book
Duración:00:09:03
Chapter 115 how many books does it take
Duración:00:17:35
Chapter 116 this is a section from my heart
Duración:00:06:14
Chapter 117 in which i rain on your parade
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Chapter 118 tom unicorns farting rainbows
Duración:00:03:04
Chapter 119 emily let me off the hamster wheel
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Chapter 120 jack feeding the best
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Chapter 121 lucy ready to quit
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Chapter 122 what is success anyway?
Duración:00:07:55
Chapter 123 keep learning
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Chapter 124 everything goes wrong
Duración:00:06:55
Chapter 125 never mind the joneses
Duración:00:05:10
Chapter 126 marketing that's right for you
Duración:00:10:59
Chapter 127 social media do you have to?
Duración:00:12:31
Chapter 128 you must write more books
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Chapter 129 completing things
Duración:00:10:54
Chapter 130 time management
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Chapter 131 focus on story
Duración:00:06:59
Chapter 132 but it will kill your career!
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Chapter 133 you have to be professional
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Chapter 134 find new audiences
Duración:00:04:56
Chapter 135 some possibilities
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Chapter 136 broaden your horizon
Duración:00:05:05
Chapter 137 sacrifices and family
Duración:00:07:14
Chapter 138 get your sh*t together
Duración:00:04:29
Chapter 139 using a developmental editor
Duración:00:08:34
Chapter 140 where to begin
Duración:00:05:51
Chapter 141 the side hustle
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Chapter 142 what if i'm not good enough
Duración:00:06:36
Chapter 143 refresh your work
Duración:00:03:42
Chapter 144 the ups and downs
Duración:00:06:03
Chapter 145 change direction
Duración:00:06:45
Chapter 146 make a plan
Duración:00:10:49
Chapter 147 where are they now
Duración:00:07:14
Ending Credits
Duración:00:00:13