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Kickin' it with Kapok

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Location:

United States

Language:

English

Contact:

(800) 640-8082


Episodes

Marketing Budget Tips for Small Businesses

11/6/2018
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Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business. We discuss how marketing fits within a business budget and what the ideal marketing budget is. We’ll also explore some other marketing budget pitfalls to avoid and tips to take advantage of.

Duration:00:24:46

Family Owned Businesses with Dale Baker

10/23/2018
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A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton. He is a dynamic professional with lots of experience in professional selling and business in general. Dale tells us about experience at JT Eaton and some of their marketing efforts. He also turns the tables on Jake and Mirela, and asks them a few marketing questions that touch...

Duration:00:38:12

Top 5 Marketing Tips for Small Businesses from Inbound 2018

10/9/2018
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Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event. Learn about how providing a great experience, being easy to do business with, storytelling, and how audio, video and other content can help your local businesses succeed in digital marketing.

Duration:00:27:57

Public Relations Tips for Small Businesses in St Pete

9/25/2018
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Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics. We review what public relations is and how it can help a local business succeed. Were joined by Andrea Gomes, one of our marketing assistants, who has experience with writing, including as a journalist, and has authored several blog posts about public relations on our Kapok...

Duration:00:18:38

How to Get Your Business on TV in Tampa Bay with Joey West

9/11/2018
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Getting your business on the TV news can generate a lot of exposure for your business. We’re joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9. Joey explains how the news media works and what makes a story newsworthy. He also explains a few tips and tricks on what to do and what not to do if you want your business to have a chance of landing some coverage on the local news.

Duration:00:24:57

What is Digital Marketing and How Can it Help a Small Business?

8/28/2018
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Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it’s crucial that every business has a digital marketing strategy. People are discussing your business online, and you should be part of that conversation. We explore the different components of digital marketing and how they can be used by small businesses. We also talk about digital marketing tips...

Duration:00:25:52

Starting a New Retail Business in St Pete with Anja Jakupovic

8/14/2018
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Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United States and Germany. She is currently a licensed and board-certified optician in the State of Florida. Anja owns and operates Optik! European Eyewear in the heart of downtown St. Pete at 300 Beach Drive.

Duration:00:24:17

What is Marketing and Why Does it Matter to a Small Business?

7/31/2018
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Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time. The truth is marketing is inherent to every business regardless of its size. It is just a matter of if you are letting your marketing run on autopilot, or if you are really ensuring your marketing efforts align with your business goals. We discuss what marketing is and why...

Duration:00:26:57

How To Find Office Space in St Pete with Peter Fischbach

7/17/2018
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Finding a great location for your office or storefront can make or break your business. On top of that, commercial real estate is a tricky topic. Our longtime tenant representative and licensed real estate broker, Peter Fischbach, will join us to give us the lowdown on all the tips and tricks that landlords don’t want you to know.

Duration:00:32:27

How to Find, Interview, and Hire Great Employees

7/3/2018
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You’ve decided to hire a new employee, but what’s next? Employees can have a huge impact on your business, so it’s critical you find the right people. We’ve conducted hundreds of interviews from entry-level to high-level positions in a variety of disciples. We’ll discuss our takeaways and what you can do to avoid some of the mistakes we made early on.

Duration:00:34:12

It’s Hard to Say Goodbye (and Why Employees are Important)

6/14/2018
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Hiring your first employee can be stressful, but it’s critical to running a successful business. Even the smartest entrepreneurs are limited by time. They also can't be an expert on every topic. We discuss this and more with Jessica, one of our early hires as a marketing assistant.

Duration:00:34:16

Gotta Risk it to Get the Biscuit (When Starting a Business)

6/7/2018
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Taking strategic risks in business are an absolute must. Starting any business is a risky endeavor. Even smart well-capitalized people can fail. Many people told us not to do it, but we did it anyways. Learn how we managed to accept and manage risk as we started our marketing agency, Kapok Marketing.

Duration:00:33:36

Talking to Ourselves; Who Are Jake Braun and Mirela Setkic?

5/31/2018
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Is it harder to get customers or podcast listeners? Who are we and why do we have a podcast? Do we even know anything about marketing or business? Let’s dive into that and more on this lonely zeroth episode. Wish us luck!

Duration:00:09:59