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When Copywriting Always Ask, So What? | Louise Shanahan | Health Copywriter and Jargon-Buster | The Copy Prescription | Episode 29

What are the top three questions that you should consider when tackling a CIM Qualification – Assignments and Exams? We’ll find out later as well as discussing something slightly different in this episode as we take a look at a single CIM Level 4 Marketing Exam question and try to understand what the correct answer is and why – This week it's the Micro Environment. But before any of that, lets talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise...


Take Pride in Your Work (Global Employer Branding) - Andrea Scheerbaum - Siemens - Episode 28

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we kind enough to let me not only talk to Kim, but also her colleague Andrea Scheerbaum (apologies about the pronunciation)! Before we do that I’ve got just enough time to tell you what else is on this episode as we talk study buddies and recap on the December 2018 CIM Level 4...


Copywriting: Don't Make Super Simple Tasks Difficult - Gill Andrews - Freelance Copywriter & Web Consultant (Part 2 of 2) - Episode 27

Do you often say ‘I just don’t have the time for XXXX’? Well that myth is about to be dispelled (in about 30 minutes anyway) as it is our top tip, alongside looking at the CIM Level 4 December 18 Integrated Communications Assignment, Task 3 (b) – The final question of the assignment! But before this, we need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design,...


Copywriting: Don't Make Super Simple Tasks Difficult - Gill Andrews - Freelance Copywriter & Web Consultant (Part 1 of 2) - Episode 26

We are on the home straight and the final task of the CIM Level 4 December 18 Integrated Communications Assignment, Task 3 (a) and to celebrate we are going to give you a tip about being organized, cause by task 3 you’re probably snowed under with papers, books and post-its everywhere, right? But before this I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the...


Moonwalking to Success - Zoe Stainsby - Global Integrated Entertainment Marketing Specialist - Fuse - Episode 25

When you read, do you read aloud or keep it to yourself? Well we’ll talk about reading aloud later with another top tip and we’ll also be looking at the CIM Level 4 December 18 Integrated Communications Assignment and we are onto Task 2 (c). But lets turn our attention to our next guest. Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to create partnerships and experiences, which anyone can do, right? But these experience need to make an impact and a difference to...


Customer Experience and Eating Dog Food - Kat Knocker - Head of Product and Customer Experience - - Episode 24

Have you ever eaten dog food? This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for But before we do that you need to know that after this interview we will take a look at how each and every CIM assignment and exam paper should be structured and we’ll review the CIM Level 4, December 18 Integrated Communications Assignment, Task 2 (b). But First it is my pleasure to introduce Kat Knocker, who has worked for some...


Santa and the Employer Value Proposition - Kim Kunze - Siemens - Episode 23

Before we look at why planning is such an important part of your studies and also run through Task 1 (c) of the Level 4 Integrated Communications Assignment for Dec 18, we need to discuss – Employee Branding. Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on the external and turning prospects into clients and customers, but it is integral to an organisations success. If not implemented correctly, if at all, it can actually hinder not...


The Art of Presenting Planning, Creation, Delivery (The Heros Journey) - Spencer Waldron - Prezi (Part 2 of 2) - Episode 22

We will have no distractions in this episode, at least during our top studying tip, which is all about… distractions! Speaking of distractions, this is episode is part two of a great two parter, you lucky, lucky people, so if you haven’t listened to the first part, do us all a favour and hop back to episode 21 and listen to the first part you will not be disappointed as our guest will not shut up about presenting and presentations – and again, it is marvelous, so marvelous in fact that this...


The Art of Presenting Planning, Creation, Delivery (The Heros Journey) Spencer Waldron - Prezi (Part 1 of 2) - Episode 21

Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky, lucky people – as our guest would not shut up about presenting and presentations – and it is marvelous, so marvelous we’ve decided to split it into two parts so that you can digest all this value in two manageable chunks – delicious. We’ll also be discussing the Level 4 Integrated Communications...


Conversational Data - Frances Ralston-Good - CEO - Hearts & Minds - Episode 20

Don’t lie, if you don't lie, you don't have to remember anything and that is why we have a top tip coming up about telling the truth and staying relevant. A finally the day has come where we start to look at a new assignment, the CIM Level 4 December 18 Integrated Communications module starting with a summary of the assignment. But first, lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways to serve their customers and grow a...


Secured Financially, But Not Mentally or Physically - Leah Steele - Founder at Searching for Serenity - Episode 19

Stupid mistakes are costly, that's why we’ll look at the silly mistakes that come up time and time again within assignments and exams while also recapping on what you should be looking to focus on within the CIM Level 4 Digital Marketing Assignment, Dec 18. Our guest this week is Leah Steele, Founder of Searching for Serenity, who has a compelling story to tell, her own story, away from Marketing! The reason I want you all to hear Leah’s story and the advices she brings in abundance, is...


A Thriller of an Episode - Luke Southern - MD at Drum (Omnicom Group) - Episode 18

Concept, Application, Evaluation and Presentation. The four pillars to any CIM Marketing Assignment answer and we’ll be discussing these a little bit later on with the final question of the Dec 18 Level 4 CIM Digital Marketing Assignment, Question 3(c). Sad that its over? Don't be as we will recap the whole assignment in next weeks episode, deep breath needed for that one! Onto our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes...


Frictionless Commerce, Retail Specialism - Fiona Ellis-Chadwick - Loughborough University - Episode 17

Straight to what we are assigning your time this week as after our interview we will take a look at the CIM Level 4, Digital Marketing Assignment for Dec 18, question 3 (b) and it’s a biggie It’s that big that our top tip is even linked to this and to the previous question 3 (a), as we look at SMART Objectives and what the hell they are? But first, our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy...


Vomit Advertising - Naomi Sesay (Professional Speaker, Author, Presenter, Actor) - Episode 16

You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media consumption, the importance of being persistent and vomit. On this episode we will take a look at the final task and question 3(a) of the 2018, Level 4, Digital Marketing Assignment for Dec 18 and our top tip focuses on what you should be getting from your tutor. Onto this weeks guest who is a professional speaker, author (of The Human...


Just Get INvolved - Ori Chandler - MD of INvolve - Episode 15

We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, the Managing Director of Involve (the inclusion people) and without stealing her thunder, as she can put it far more eloquently than I can, champion diversity inclusion in businesses, but this is only half the story as throughout her career Ori has worked for various organisations representing their members and championing great causes. Our top tip this week looks at what...


You Can't Manage, What You Can't Measure - Dr. Zoe Dowling - FocusVision - Episode 14

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a research technology solutions provider. As part of her work Zoe is also a consultant on the power of the research applications Focus Vision provides. With this in mind you won't be surprised to find out that we’ll be discussing a top tip that involves, yep, research and we’ll also be looking at the...


Emotional Creatures, Occasionally Rational - Dr. Carl Marci - Nielsen Consumer Neuroscience - Episode 13

We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the Chief Neuroscientist at Nielsen Consumer Neuroscience who I met in the freezing city of Boston, Massachusetts, I’m pretty sure it has thawed a little by now. You’ll know how cold it was if you’ve seen my recent video that was posted, filmed just outside City Hall, where you can see the statue of one of the greatest basketball players of all time Bill Russell, now I filmed this on purpose, as...


You Can Sit on Your Bottom or Do Something With Your Life, Your Choice - Leigh Riley (Cosatto) - Episode 12

Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications and parachuting? Meet Leigh Riley, the Deputy Managing Director at Cosatto – a British designers of push chairs and prams. After not knowing what to do with his life for a few years (24 to be precise), Leigh found his passion for problem-solving at Cosatto and soon made his way up the ranks, very much ‘learning by doing’. A believer in life long...


Running, In More Ways Than One - Anahid Basmajian (AdRoll) - Episode 11

I’m so pleased that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. But before I get onto the guest intro, I’ve just enough time to tell you that the top tip this week revolves around recommended and further reading lists, from books as thick as door stops to quick guides, where the hell should you start? We look at a Dec 2018 Level 4 Digital Marketing question to help you improve your assignment, which...


SOSTAC - PR Smith (Paul Smith) - Episode 10

In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce to you Mr Paul Smith, or should I say PR Smith, a trainer, advisor, mentor and coach of integrated marketing, creativity and innovation, a founding CIM e-marketing (as it was called) senior examiner, so he knows a thing or two from the inside. With at least 6 books to his name in 7 different...