The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • human in the loop as the quality guardrail • data enrichment with RB2B and Clay for true personalization • marketing, RevOps, and agent orchestration converge • LLM visibility certification and next steps Guest Contact Information: Website: stevenwerley.com LinkedIn: linkedin.com/in/stevenwerley Instagram: instagram.com/stevewerley Facebook: facebook.com/steven.werley More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as the enrichment layer above ERP • AI search for exact matches and smart substitutes • channel-aware inventory and safety stock reduction • SKU and vendor normalization for white label margin • CAD, specs, and E‑E‑A‑T for trust and rankings • email fatigue, SMS prompts, and postcard nudges • urgency of the LLM land grab and authority hardening Guest Contact Information: Website: robneumann.com LinkedIn: linkedin.com/in/robertneumann More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through AI-powered research and print assets • Measuring lift via brand queries, CTR, utilization, and 10th-grade share • Nine test markets to validate and replicate winning tactics • Recruiting treated as marketing, led by clear personas • Retired educators deliver better training and higher lesson counts • Partnerships with online course leaders instead of head-to-head SEO • Focus on physical-service moat and first-principles metrics • Practical AI use: small daily wins over big-bang changes Guest Contact Information: Website: coastlineacademy.com LinkedIn: linkedin.com/in/renaud-delaquis More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals and live data reviews • GA4 custom channel for AI tool referrals • AI overview tracking and imperfect but useful signals • LLMs.txt and crawl access considerations • content that shows human expertise and authorship • aligning CTAs to intent to boost conversions • redistributing effort from top-of-funnel to mid-funnel • omnichannel support including paid social and PR • audience research and journey mapping to guide strategy • practical plan: what, why, how, when cadence Guest Contact Information: Website: pathfinderseo.com LinkedIn: linkedin.com/in/lindsay-halsey More from EWR and Matthew Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift, privacy and event-based data • SEO vs CRO alignment and KPI clarity • Tracking plans, UTM standards, and maintenance • Search Console vs GA4 roles and gaps Guest Contact Information: Website: www.beastanalyticsco.com Instagram: www.instagram.com/brie_e_anderson LinkedIn: www.linkedin.com/in/brieeanderson Twitter/X: x.com/brie_e_anderson More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matter • EEAT with real experience, proof, and long‑form content • Reputation first: reviews beyond Google and social mentions • Pruning thin and off‑topic content to clarify entity • RAG, freshness, and Google’s role in retrieval • Hidden gems: surfacing forums and long‑tail answers • Merchant Center and local search as stable channels • Measurement gaps, anonymized referrers, and log insights • Social’s rising weight in brand visibility • Client education, budgets, and communication systems Guest Contact Information: Website: eepseo.com LinkedIn: linkedin.com/in/rossbarefoot More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lowers Ad Costs and Fuels SEO • Briefs, Rights, and Whitelisting Best Practice • Micro and Nano Influencers For Diversified Reach • Testing Hooks, Comments and Share Incentives • Seeding, Affiliates and Long‑Term Creator Programs • AI Influencers’ Limits and Where AI Helps • Live Shopping Trends and TikTok Shop Flywheel • Amazon Listing Setup, Vine Reviews and External Boosts • Step‑By‑Step Paths From Zero Budget To Platform Scale Guest Contact Information: LinkedIn: www.linkedin.com/in/william-gasner More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop • Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints • Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms • Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational • Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distribution Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Guest Information: Website: https://mobilemoxie.com/ LinkedIn: https://www.linkedin.com/in/cindykrum/ Twitter/X: https://x.com/Suzzicks/ Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressing customer emotions • Using AI to outsource thinking leads to generic content that fails to convert • Website traffic has decreased by 50-60% across platforms, making conversion optimization critical • Two key emotional clusters impact buying decisions: self-image and social image • Customer research is frequently skipped, but remains the foundation of effective marketing • Generic messaging leads to commoditization, where businesses all sound the same • AI-powered search is more conversational and emotional than traditional keyword search • The best starting point is collecting the voice of the customer data through surveys, interviews, and review mining Guest Information: linkedin.com/in/taliagw taliawolf.com More from EWR and Matt: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable across entire catalogs • Split testing tools like Manager Experiments (free within Amazon), PickFu, IntelliV, and Product Pinion provide critical consumer insights • Title testing can increase Amazon sales by up to 990% according to Mindful Goods' data • The three pillars of Amazon success: SEO visibility, main image optimization, and product page conversion • Data Dive offers powerful keyword analysis capabilities for Amazon listings (use code mindfulVIP for a discount) • AI-powered synthetic avatar testing allows brands to test messaging against specific personas before spending ad dollars Guest Contact Information: - https://www.linkedin.com/in/dbolzmann/ - https://mindfulgoods.co/ —---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Host: Matt Bertram Connect With Matt Bertram: Website: https://www.matthewbertram.com/ Instagram: https://www.instagram.com/matt_bertram_live/?hl=en LinkedIn: https://www.linkedin.com/in/mattbertramlive/ Disclaimer: For Educational and Entertainment purposes only. Support the show

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities • Creating effective content requires using AI as a tool within a human-directed creative process • Small businesses need to focus on teaching their audience and maximizing return on time invested • The core principles of effective marketing remain constant despite rapid technological changes • Tracking neutral user views rather than personalized search results provides better performance data • Testing should focus on revenue impact. —---------- Guest Contact Information: https://www.linkedin.com/in/ianlurie/https://www.ianlurie.com/—---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Check out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTube Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs • The three most important ranking factors are business name, primary category, and reviews • Consistent review frequency matters more than total volume for ongoing relevance • Google has an internal "trust" algorithm that evaluates profile owners based on their editing history • Fake reviews can result in a 90-day review collection ban, making manipulation not worth the risk • Brand mentions are becoming more valuable than backlinks in the AI era • The AI overview feature heavily utilizes GBP data, making profile accuracy increasingly important • Photos should be geo-tagged and added regularly rather than all at once --- Guest Contact Information: - https://www.linkedin.com/in/bradwetherall — More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Check out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTube Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amplifying the emotional impact of customer problems • Using video sales letters for higher-ticket items to prevent price-shopping before value is established • Creating clear differentiation between your solution and competitors' offerings • Developing testimonials that showcase before-and-after transformation stories • Building bold guarantees that reverse risk and increase buyer confidence • Optimizing checkout pages by reinforcing trust elements from your sales page • Avoiding the common mistakes that hurt conversion rates • Creating urgency through natural consequences rather than artificial scarcity ----- Guest Contact Information: https://www.linkedin.com/in/ianlurie/https://www.ianlurie.com/— More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Check out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTube Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy. • Entity SEO requires mapping relationships between data points like organizations, places, authors, and products • Structured data remains extremely valuable, acting as a "kindergarten reading level" translation of content for search engines • AI adoption in search is currently low (1-2% for Google's AI Mode), but preparing now gives marketers a competitive advantage • Many industries haven't yet felt significant impacts from AI search, creating a false sense of security • Technical SEO fundamentals remain crucial. Ensure your site is crawlable before pursuing advanced AI strategies • Large organizations like Apartments.com are integrating AI into products and operations while mapping complex entity relationships • Content pruning and topical focus are increasingly important as search engines evaluate expertise more carefully. ---- Guest Contact Information: https://www.linkedin.com/in/zacharychahalis/ Apartments.com — More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms • ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website • AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount • The BISCUIT framework helps marketers adapt: check technical foundations, conduct business intelligence, and shift content strategy • Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest • Distributing the same content across multiple platforms strengthens your position in AI search results • Companies should track how their brand appears in AI responses and optimize accordingly • Content strategy should include both "faceless" (informational) and "face" (perspective-driven) content • Agentic search is emerging, where AI assistants conduct research on behalf of users and present summaries. ------------- Guest Contact Information: - https://knowatoa.com/ - https://www.linkedin.com/in/michaelbuckbee/ —---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models • Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces • Successful businesses need to focus on their topical authority rather than trying to rank for everything • Content pruning has become essential as excess pages create friction that slows down site performance • Understanding your ideal customer profile (ICP) and focusing on their specific needs is critical • LLMs are increasingly integrated with search engines, creating a merged experience for users • SERP analytics has replaced simple rank tracking as the way to measure competitive positioning ------------ Guest Contact Information: - https://www.demandsphere.com/demo/?affiliate_id=matt_bertram - https://www.linkedin.com/in/raygrieselhuber/ —---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by enabling rapid content creation and analysis. • Content that previously took weeks can now be generated in minutes with equal or better quality. • The future of SEO is uncertain as AI assistants increasingly answer queries directly without sending users to websites. • People who use AI tools for everything are gaining massive advantages over those who are only "playing" with the technology. • Corporate policies banning AI use are equivalent to companies refusing to use the internet in the 1990s. • Creative professionals need to evolve from content creators to strategic partners who guide and refine AI outputs. • Marketing agencies must position themselves as "robot overlords" rather than doers to remain relevant. • The best implementation strategy is to start with tools like Microsoft Copilot before advancing to more sophisticated applications. • Successful AI adopters use these tools for every aspect of their workflow, not just occasional specialized tasks. -------- Guest Contact Information: https://www.kevinsurace.com/ https://www.linkedin.com/in/ksurace/ —---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly happens off your website, making platform-diverse content essential • YouTube is overtaking Google as a search destination, highlighting the growing importance of video content • When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences • Content must trigger emotional responses to stand out in today's oversaturated market • Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates) • Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do" • Case studies focusing on customer stories rather than your company are incredibly effective for building trust • Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness • Always use your first-party data to validate what advertising platforms tell you Guest Contact Information: -https://www.linkedin.com/in/owen-garitty/ -https://fpwmedia.com/ —---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The most effective YouTube ads follow a hook-educate-call to action structure • Balance AI capabilities with human strategy to create marketing that stands out • Create custom audiences by training Google's AI based on your ideal customers' behaviors • Scale campaigns using the "tree method" rather than the "balloon method" • Target specific users through custom intent, affinity, and URL-based audience creation • Batch-film YouTube content monthly instead of trying to produce weekly videos • Use AI tools like Opus Clip to transform long-form content into daily shorts ------ Guest Contact Information: https://adoutreach.com/gift/ https://www.linkedin.com/in/alericheck/ —---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only. Support the show

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to match your desired business level • The business you have is a mirror reflecting who you are as an entrepreneur • Eliminate before you delegate to avoid building systems around unnecessary tasks • Optimizing marketing requires balancing personal connection with scalable systems • The three levels of entrepreneurial consciousness: willful, intellectual, and intuitive • Success comes from making decisions as the person who's already achieved their goals • Marketing is fundamentally about human connection, not complicated technical systems • Personal brand and authenticity are becoming more crucial as AI-generated content proliferates Guest Contact Information: jasonmoss.comhttps://www.youtube.com/channel/UCH-cra7oIvEzolvMP4oteswhttp://go.jasonmoss.com/scaling-guide?source=UnknownSecretsPodcast—---------- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only. Support the show