MakingChips Podcast

Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend. We’ll cover: – Working backwards from revenue goals to determine actual budget needs – Calculating close rates, SQL conversion and […]

When Section 179 and bonus depreciation come back into play, it’s easy to get swept up in the excitement of “saving on taxes.” Every year around this time, I start hearing from shop owners who are ready to buy a new machine before the end of Q4—sometimes for the right reasons, but often for the […]

Most leaders in manufacturing are focused on performance, process, and technical competence. But when a team is underperforming, the root cause often has nothing to do with skills or processes like Lean—it’s about character. In this essential episode, the hosts sit down with Mac and Ria, founders of Blue Collar Leadership, live from the Fabtech […]

As a host, I’ve met hundreds of shop owners, but every once in a while, I meet someone whose story stops me in my tracks. Ty Haguewood, General Manager and CFO of Manufacturing Technologies, Inc. (MTI) and Stone Mather Designs (SMD), is one of those people. Ty didn’t grow up in manufacturing—he was a finance […]

We’re coming to you live from Washington, D.C., at the Goldman Sachs 10,000 Small Businesses Summit—the largest gathering of small business owners in U.S. history. With more than 2,700 entrepreneurs in one place, the energy is electric, and the conversations are powerful. Among them is our guest, Brandon Dahms, owner of Innovative Manufacturing & Engineering […]

The workforce crisis in US manufacturing isn’t just a challenge – it’s a national security risk. This is particularly true in casting and forging, where today’s guest Mike Kubacki has spent two decades. In our conversation, he explores the urgent need to rebuild America’s industrial base, the reality behind modern manufacturing environments and how innovative […]

In this powerful installment of the Machine Shop MBA series, we welcome two guests who embody the heart of continuous improvement: Noah Goellner, President of AME and Hennig, and Nick DeGeorgia, Manufacturing Engineer at P1 Industries. What starts as a story of one listener’s journey—from cutting chips to becoming a lean champion—evolves into a masterclass […]

In this episode of Lights Out, we debrief from one of the largest manufacturing technology shows in the world—EMO Hannover. From automation and adaptive controls to AI-driven machining and the evolving economics of shop ownership, the team unpacks what’s really changing in manufacturing and what’s just noise. As the hosts reflect on trends like the shift from […]

Marketers are asked to build brand and drive results all at once. But doing both well starts with knowing how lead gen and demand gen really work, and how to use them together. Allen talks with Gorilla 76’s Aren Buresh and Peyton Warren about what’s changed in 2025, what still works, and how to tell […]

Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we’ll look at how to measure marketing impact in two different business […]

Scott Gates, President of Awake Window & Door Co., joins The Manufacturing Employer to discuss his innovative hiring model that employs formerly incarcerated individuals. Scott shares how this approach has grown Awake into a $30 million business while providing second chances and rebuilding lives. The conversation also explores the competitive advantages of this hiring strategy, […]

Every machine shop relies on outside processes—whether that’s heat treating, plating, grinding, or coating. But every time a part leaves your building, your risk profile changes. Quality, timing, and accountability become harder to control. In this episode of MakingChips, the hosts sit down with Charlie Hushek, owner of Phoenix Heat Treating and a newly minted machine shop owner, to […]

When tariffs, trade policy, and cash flow collide, manufacturers are forced to think creatively—or risk being crushed by uncertainty. That’s exactly where Mary Buchzeiger, CEO of Lucerne International and Lucerne Global Solutions, found herself. With skyrocketing tariffs on imported automotive components, Mary realized the solution wasn’t to absorb the hit—it was to rewrite the playbook […]

We’ve brought back Josh Rozman from a recent IMC: Live episode on call attribution. And if you’ve listened to that show, you’re probably also aware that Josh’s company, Oberlin Filter, has a pretty cool mascot that Josh has spearheaded. We want to dig further in, and really get to know Josh as a marketer and […]

Most people see Fabtech as just a trade show. But for those in the fabrication world, it’s where the entire industry comes together — to connect, learn, and see what’s next. In this episode, Casey Voelker sits down with Rick Snyder of Multipress and Matt Crosby of Pacific Press live from the Fabtech show floor. […]

When you’ve poured 46 years of your life into building a thriving precision machine shop—one that grew from a one-man garage to 50 employees, world-class equipment, and top-tier aerospace customers—you don’t expect it to end with burnout. In this deeply candid episode, I sit down with Cody Sisson, a lifelong machinist who built a remarkable business […]

As artificial intelligence creeps into so many facets of our personal and professional lives, it’s easy to lose sight of when it’s actually working in our favor. In this conversation, Co-Founder and President of SCOPE Recruiting, Friddy Hoegener, discusses the use of AI specifically in the context of recruiting for supply chain and manufacturing roles. […]

Finance doesn’t have to be a mystery—it can be your greatest advantage. In this episode of the Machine Shop MBA series, we sit down with Jon Hughes, Erik Skie, and Mike Estes from CliftonLarsonAllen (CLA) to unpack the financial principles that separate high-performing shops from those that just get by. Together, they dig into how manufacturers can transform […]

You can collect data all day—but if you’re not using it to coach your team, you’re missing the point. In this episode of Lights Out, hosts Nick Goellner and Dave Vuyk wrap up their “Mindset Shifts for Lights Out Legends” series with one final transformation: moving from a monitored shop to a coached one. Drawing on lessons from Nick’s recent talk at the Automated […]

Today we’re stepping back from some of our more tactical discussions to talk about the industrial world at large. Donald Trump’s presidency has meant a lot of changes for industrial America, and we want to take an episode to talk about how.