Start, Scale, Learn Ecom

Here are the tips for creating a successful Amazon business through the CNBC article/video:

Raise your hand if you thought Lego already had tons of factories in the US. Legos were founded in Demark and they used Mexico to build a factory but now have plans to build in Virginia. Petco aims to tap into the rural USA pet parents market which is worth about $7 billion. They plan to do this by building rural stores. Amazon will soon be using drones to deliver packages in California.

The Fashion Act would only hit those apparel companies making over $100M in revenue per year and operating in New York (which is essentially every big brand)! Sources:

This is an opportunity calling as more and more e-commerce entrepreneurs and brands are transitioning to TikTok because the ads are cheaper. Not only that but depending on your target audience, TikTok might be the best medium to market. That's because TikTok has 386.6 million users aged 18 to 24, making up 43.7% of the platform’s users worldwide.

If you can figure out creative ways to market your brand and products then you'll have a competitive advantage especially if you make the first move. For example, Roblox cultivates a lot of attention from a young audience that brands are looking to show off to. Brands like Tommy Hilfiger, Forever 21, and even Gucci have partnered up with Roblox. Marketing experiments like these may or may not work but if it works then that's gold. Especially if you, again, have that first mover's...

You got to protect the customer if you want them to keep coming back, right? Etsy is a massive online marketplace where a lot of unique products, especially personalized products, are being sold. Because of its unique marketplace it really distinguishes itself from Amazon and Walmart. Even with this x-factor you still have to protect the customer so they can be happy and stay. Read the full article here

SKKN is set to launch on June 21, 2022 exclusively on skknbykim.com. Influencers, YouTubers, and celebrities with their personal brands and influence have the position to leverage that and create their own products. We are seeing this with Logan Paul and KSI with their drink Prime, Kim Kardashian with SKKN, and more along the way.

Buy Now Pay Later is a way for customers to buy a product through installments instead over a period of time (i.e. 4 installments every two weeks). If you want to buy an expensive item such as a grill or mattress then it might be less of a burden for you to spend that money all at once. Note: What is Buy Now Pay Later (BNPL)? There are many platforms offering this such as Klarna, PayPal, and Sezzle to name a few. But now Apple is getting into the mix as it plans to integrate its own BNPL...

New technology will always propel a business and with AR, Amazon is utilizing it to help the customer buying experience. Note: article on how Amazon is doing this Retailers like Target have too much inventory due to supply chain issues, inflation, and consumer buying behaviors. Check out the CNBC article on this story Vitamin Shoppe owner amongst other investors looking to buy Kohl's. Can Kohl's really be revitalized or is it too late? Check out what is going on with Kohl's and the...

Ever since the pandemic, the demand for activewear has soared 35% in a two-year period. Sales in the men’s and women’s apparel category rose from $52.3 billion in 2019 to $70.8 billion in 2021. It comes as no surprise that big-box retailers such as Walmart, Target, and Kohl's have launched private-labeled brands to enter this growing market. In today's episode, we go over this market demand and how Walmart has revealed another activewear line with fashion and fitness couple Michelle Smith...

Etsy is a major player in the e-commerce world with custom and personalized products that you don't typically see on Amazon. I believe that Etsy businesses are doing very well with their unique products but can always scale by going on Shopify to get more control of their data. Not only can you get more insights by switching or adding a Shopify store but it creates a branded experience. Today we explore a couple of products on Etsy to give you inspiration on what from Etsy can potentially...

Did you know you can actually dropship on Amazon and not just Shopify? Yes, Amazon is mainly known for wholesaling, private labeling, and retail arbitrage. You might ask, "Hey, I thought Amazon has really strict rules against dropshopping," but Shayne Cannell-Cohen explains that as long as you follow the guidelines you'll be safe! On top of that reassurance, Shayne explains the story of how he had his back against the wall when he lost his part-time job and had to figure out a way to make...

Target is already selling clothes in its stores through the likes of: Whenever I go to Target I actually like to see the clothing collection and got some hoodies myself. To my surprise, a good amount of people from my local Target were also checking it out so I thought to myself that Target must be doing pretty well in this department. Secondhand clothing is a massive market as many online selling platforms like Poshmark, Facebook Marketplace, Let Go, Mercari, and Depop are being used by...

It's always fun looking at the best sellers on Amazon. One of the things that I discovered surfing the best sellers is: spring product/decorToys & Games Best Sellers on AmazonI wanted to check out the best-selling products on Etsy around Mother's Day and came across this brand called Sweet Water Decor. This store has over 80,000 sales on Etsy and was trying to find a reason as to why or how that is. Turns out that the brand was founded by Melissa Horvath in 2014. The execution and branding...

Physical retail is not dead especially if you're a bigger brand that can afford to have a brick & mortar in an active region where people can interact with your store. It won't just be about more foot traffic to buy products on the spot, but rather to engage and experience the brand to potentially share or buy later. The metaverse is still in its infancy but there are already cases where brands have used it to increase their brand awareness. Look at the example of Nike and Roblox. You can...

I love hearing about dropshipping and how entrepreneurs are making nice profits every month. But what if you as a dropshipper or new eCommerce entrepreneur can realize better gains and a potential supreme exit strategy. This can be done by creating a brand. By implementing digital assets such as data, an email list, a 3PL, etc. We have George Molous today, who is an e-commerce broker. He has experience in selling established brands to buyers. George will provide insights on what buyers...

Welcome to a throwback episode we had back with Rondel Roach in December of last year. This story is pretty lit and the game that supplies for us today is very insightful for anyone trying to create a brand from a-z on their own. Rondel is the co-founder of the soap brand Bombd Aesthetics alongside his business partner and wife back around 2018. The origin story of the soaps was to help their daughters who were born with sensitive skin. However, there was a demand for the soap Rondel and...

To get more insights into the stories, read these articles which is where we got the sources from: Scotch & Soda expanding globally but mainly in North AmericaFabletic's using major influencers (in this case the actress Vanessa Hudgens) to create a clothing lineMore e-commerce demand but a low supply of truck drivers. Etsy increases transaction fees to 6.5% from the 5% angering many Etsy sellersWalgreens turning to robots.

Check out the sources where I got the articles: Shein to be valued at $1BAR and social commerce are on the rise!Macy's to open a $584M fulfillment center

The market for the pet niche is massive and when you combine that with the idea of personalized products it should be an instant hint, right? This is the story of how Alex Djordjevic, the co-founder of Pup Ring, went from company debt to generating 5-6 figure months selling personalized pet rings. Alex has had e-commerce experience before Pup Ring but what gravitated him into creating a brand was the idea of a long-term project that also meant something to him on a passionate and...